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BMIE Market 23665

Hampton city, Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)5,810
2020–2024 ACS 5-year estimate ±616 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households1,542
2020–2024 ACS 5-year estimate ±162 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count5,120
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units1,466
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$80,000
2020–2024 ACS 5-year estimate ±11,516 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age22.1
2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$2,111
2020–2024 ACS 5-year estimate ±63 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home valueData source not yet connected
Land area4.9 sq mi
Census Gazetteer 2020
Restaurants2
2016 · U.S. Census Bureau, ZIP Code Business Patterns 2016 detail (NAICS2012) · by USPS ZIP 23665
Restaurants per 10,000 residents3.9
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+0.0%
DERIVED: 2011 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+100.0%
DERIVED: 2006 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+0.0%
DERIVED: 1996 → 2016, ZIP Code Business Patterns restaurants
Projected restaurants, 20214 (range 2–6)
FORECAST · linear trend v1 fitted to 2006–2016 (11 points, +0.2 per year, r² 0.49) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score67 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score61 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score81 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score54 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 67 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score61.36140%+24.5
Restaurant Opportunity Score81.38135%+28.5
Market Momentum Score54.15425%+13.5
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 61 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)5,8106340%+25.1
Median household income (ACS)80,0006240%+24.8
Households (ACS)1,5425720%+11.4
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 81 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth1009235%+32.2
Restaurants per 10,000 residents (lower = more room)3.49625%+24.1
Population (ACS)5,8106320%+12.6
Median household income (ACS)80,0006220%+12.4
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 54 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth04250%+20.9
10-year restaurant growth1009230%+27.6
20-year restaurant growth02820%+5.6
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (12)

By cuisine

Coffee 2 · Mexican 2 · Sandwiches 2 · American 1 · Asian 1 · BBQ 1 · Burgers 1 · Cajun, Creole, Southern 1 · Caribbean 1 · Chicken / wings 1 · Filipino 1 · Healthy / salads / bowls 1 · Juice / smoothies 1 · Spanish / tapas 1

By type

Restaurant (service type not stated) 7 · Quick service 5 · Bar 2 · Café 2 · Coffee shop 1 · Food truck 1 · Juice, smoothie, tea 1

NameTypeCuisineAddressStatus
AfterburnersBar100 Langley Blvdopen
Bayside Enlisted ClubBar300-398 Deford Stopen
Burger King Burger KingQuick serviceBurgers · American61 Tuskegee Airman Blvdopen
Dreymon's CaféRestaurant (service type not stated)Filipino · BBQ · Asian202 Thornell Aveopen
Jabellz Latin CaribbeanFood truckCaribbean · Spanish / tapas61 Spaatz Dropen
Panda ExpressRestaurant (service type not stated)61 Spaatz Dr #290open
Pizza Hut ExpressQuick service · Restaurant (service type not stated)Sandwiches · Mexican61 Spaatz Dropen
Popeyes Louisiana Kitchen Popeyes Louisiana KitchenQuick service · Restaurant (service type not stated)Chicken / wings · Cajun, Creole, Southern(military Post Access Required) 61 Spaatz Dropen
Starbucks Coffee Company StarbucksCoffee shop · Restaurant (service type not stated) · CaféCoffee61 Spaatz Dropen
SubwayQuick service · Restaurant (service type not stated)Sandwiches61 Spaatz Dropen
TacoBellQuick service · Restaurant (service type not stated)Mexican61 Spaatz Dropen
WelFore FlavorsJuice, smoothie, tea · CaféJuice / smoothies · Healthy / salads / bowls · CoffeeInside Shellbank Fitness Center |, 36 Sweeney Blvdopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199433SIC1987
199522SIC1987
199622SIC1987
199722SIC1987
1998222NAICS1997
19991NAICS1997
20001NAICS1997
20011NAICS1997
2002111NAICS1997
2003111NAICS2002
2004111NAICS2002
2005111NAICS2002
2006111NAICS2002
2007111NAICS2002
2008111NAICS2007
2009222NAICS2007
2010322NAICS2007
2011322NAICS2007
2012433NAICS2012
2013433NAICS2012
2014333NAICS2012
2015222NAICS2012
2016222NAICS2012
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 23665. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
236811.6 mi
236692.6 mi622023
236663.2 mi1362023
236623.4 mi232023
236643.7 mi32023
236684.6 mi12014
236674.6 mi12016
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.