BMIE Market 23669
Hampton city, Virginia · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 39,884 2020–2024 ACS 5-year estimate ±1,888 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 16,222 2020–2024 ACS 5-year estimate ±798 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 43,148 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 17,882 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $71,222 2020–2024 ACS 5-year estimate ±5,740 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 35.8 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,273 2020–2024 ACS 5-year estimate ±59 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $260,400 2020–2024 ACS 5-year estimate ±8,185 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 12.1 sq mi Census Gazetteer 2020 |
| Restaurants | 62 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 23669 |
| Restaurants per 10,000 residents | 11.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +21.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +26.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +26.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +31.9% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 62 (range 56–68) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.8 per year, r² 0.46) · 80% range · confidence Medium · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 71 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 76 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 65 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 70 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 23669. Projection: linear trend v1, fitted 2013–2023, +0.8 restaurants per year, r² 0.46, confidence Medium.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Virginia and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 591, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 71 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 76.1 | 76 | 40% | +30.4 |
| Restaurant Opportunity Score | 65.3 | 65 | 35% | +22.9 |
| Market Momentum Score | 69.8 | 70 | 25% | +17.5 |
Consumer Market Score: 76 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 39,884 | 94 | 40% | +37.6 |
| Median household income (ACS) | 71,222 | 49 | 40% | +19.6 |
| Households (ACS) | 16,222 | 95 | 20% | +19.0 |
Restaurant Opportunity Score: 65 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 26.5 | 69 | 35% | +24.0 |
| Restaurants per 10,000 residents (lower = more room) | 15.6 | 51 | 25% | +12.7 |
| Population (ACS) | 39,884 | 94 | 20% | +18.8 |
| Median household income (ACS) | 71,222 | 49 | 20% | +9.8 |
Market Momentum Score: 70 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 21.6 | 79 | 50% | +39.3 |
| 10-year restaurant growth | 26.5 | 69 | 30% | +20.6 |
| 20-year restaurant growth | 26.5 | 50 | 20% | +10.0 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (94)
By cuisine
American 26 · Pizza 13 · Burgers 10 · Cajun, Creole, Southern 10 · Asian 9 · Seafood 8 · Chinese 6 · Coffee 6 · Italian 6 · Caribbean 4 · Sandwiches 4 · Bakery 3 · BBQ 3 · Chicken / wings 3 · Japanese 3 · Juice / smoothies 2 · Sushi 2 · Thai 2 · Breakfast 1 · Dessert 1 · Healthy / salads / bowls 1 · Hot dogs 1 · Ice cream / frozen desserts 1 · Latin American (other) 1 · Mexican 1 · Vegetarian 1
By type
Restaurant (service type not stated) 62 · Quick service 17 · Casual dining 16 · Bar 15 · Café 6 · Bakery 3 · Coffee shop 3 · Brewery / taproom 2 · Delivery-focused 2 · Dessert 2 · Specialty food shop 2 · Juice, smoothie, tea 2 · Catering 1 · Winery / distillery / taproom 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Baked Bistro & Pizza | Restaurant (service type not stated) | Pizza · Breakfast | 22 Wine St | open |
| Brent's Fine Food | Restaurant (service type not stated) | American | 9 E Queens Way | open |
| Brown Chicken Brown Cow | Casual dining · Bar | 13 E Queens Way | open | |
| Bull Island Brewing Company | Brewery / taproom · Casual dining · Bar | 758 Settlers Landing Rd | open | |
| Burger King | Quick service | 1006 Settlers Landing Rd | open | |
| Burger King Burger King | Quick service | Burgers · American | 221 Fox Hill Rd | open |
| Burger King | Quick service · Restaurant (service type not stated) | Burgers · Sandwiches | 1100 N Armistead Ave Hampton, | open |
| Capri Pizza & Italian Restaurant | Restaurant (service type not stated) | Italian · Pizza | 227 Fox Hill Rd | open |
| Chanello's Pizza Chanello's Pizza | Restaurant (service type not stated) | Pizza · Italian | 1017 N King St | open |
| Chanello's Pizza | Restaurant (service type not stated) | Pizza | 3825 Kecoughtan Rd | open |
| Cherry-o To Go | Restaurant (service type not stated) | Cajun, Creole, Southern | 3760 Kecoughtan Rd | open |
| County Grill and Smokehouse | Casual dining · Bar | BBQ · Cajun, Creole, Southern | 26 E Mercury Blvd | open |
| Crickett’s Place | Restaurant (service type not stated) · Quick service | American | 499 Warren C Coleman Blvd S | open |
| Dairy Queen Dairy Queen | Quick service · Dessert | Burgers · Ice cream / frozen desserts | 219 Fox Hill Rd 219 Fox Hill Rd | open |
| Domino's Domino's Pizza | Delivery-focused · Quick service | Pizza | 602 La Salle Ave | open |
| Domino's Pizza | Restaurant (service type not stated) | Pizza | 1339 N King St | open |
| Fertitta's | Casual dining · Restaurant (service type not stated) | American | 57 W Mercury Blvd | open |
| Fisher's Landing | Restaurant (service type not stated) · Casual dining | Seafood · American | 4330 Kecoughtan Rd | open |
| GEORGE RESTAURANT | Restaurant (service type not stated) | Cajun, Creole, Southern | 20 W Mercury Blvd | open |
| Glazed Doughnuts | Bakery · Dessert | Dessert · Bakery | 24 Wine St | open |
| Golden City Chinese Restaurant | Restaurant (service type not stated) | Chinese | 1040 Settlers Landing Rd | open |
| Golden City III | Restaurant (service type not stated) | Chinese · Asian | 8 Old Fox Hill Rd | open |
| Good Fortune | Restaurant (service type not stated) | Asian · Chinese | 225 Fox Hill Rd | open |
| Goody's Deli and Pub | Specialty food shop · Quick service · Casual dining · Bar | Sandwiches | 11 E Queens Wy E | open |
| Graham & Rollins Hampton Seafood Market | Restaurant (service type not stated) | Seafood | 509 Bassette St | open |
| Great Wall Restaurant | Restaurant (service type not stated) | Chinese · Asian | 1305 N King St | open |
| Hampton Seafood Market | Restaurant (service type not stated) | Seafood | 17 Rudd Ln | open |
| Hampton Super Track | Bar | 901 E Little Back River Rd | open | |
| Hampton Va and Norfolk Va | Restaurant (service type not stated) | Pizza | open | |
| Hardee's Hardee's | Quick service | Burgers · American | 63 E Mercury Blvd | open |
| Heron's Nest Coffee Co | Coffee shop · Café | Coffee | 220 E Mercury Blvd | open |
| Island Market | Restaurant (service type not stated) · Casual dining | Caribbean · American | 52 W Mercury Blvd | open |
| Jerk Sauce | Restaurant (service type not stated) | Caribbean | 25 W Mercury Blvd | open |
| Kente's | Café · Restaurant (service type not stated) | Coffee · American | 301 N Back River Rd | open |
| KFC KFC | Quick service · Restaurant (service type not stated) | Chicken / wings | 207 W. Mercury Blvd | open |
| King Street Diner | Casual dining | American | 1319 N King St | open |
| Kings Cigar Lounge | Bar | 1715 N King St | open | |
| Krung Thai Street Grill | Restaurant (service type not stated) | Thai · Asian | 1109c N King St | open |
| La Bodega Hampton | Restaurant (service type not stated) | 22 Wine St | open | |
| Langley AFB Marina | Restaurant (service type not stated) · Café | Coffee | 120 Horseshoe Lndg | open |
| Langley Thai Cuisine | Restaurant (service type not stated) | Thai · Asian | 1719 N King St | open |
| Las Reinas Cocina | Restaurant (service type not stated) | Mexican · Latin American (other) | 13 E Queens Wy E | open |
| Marco's Pizza | Restaurant (service type not stated) | Pizza | 1026 Settlers Landing Rd, B | open |
| Marker 20 | Casual dining · Bar | Seafood · American | 21 E Queens Way | open |
| Mary Helen's | Catering | Cajun, Creole, Southern | 87 Lincoln St | open |
| McDonald's McDonald's | Quick service | Burgers · American | 217 Fox Hill Rd | open |
| McDonald's McDonald's | Quick service | Burgers · American | 1101 W Queen St | open |
| Monroe Rooftop | Bar | 700 Settlers Landing Rd | open | |
| Musasi Japanese Restaurant | Restaurant (service type not stated) | Japanese · Sushi · Asian | 49 W Queens Wy | open |
| New York Deli | Restaurant (service type not stated) | 604 E Pembroke Ave | open | |
| New York Smoke Shop | Bar | 918 Lasalle Ave | open | |
| Number 1 Kitchen | Restaurant (service type not stated) | Chinese · Asian · American | 3823 Kecoughtan Rd | open |
| Palm Tree Caribbean Cafe | Café | Caribbean · Coffee | 1040 Settlers Landing Rd | open |
| Palm Tree Caribbean Restaurant | Restaurant (service type not stated) | Caribbean | 1025 N King St | open |
| Palm Tree Vegan and Juice Bar | Juice, smoothie, tea | Vegetarian · Juice / smoothies · Healthy / salads / bowls | 1040 Settlers Landing Rd H | open |
| Papa Ciccio's | Restaurant (service type not stated) | Italian | 87 Lincoln St | open |
| Papa John's Pizza Papa John's Pizza | Quick service · Restaurant (service type not stated) | Pizza | 231 E Mercury Blvd | open |
| PapaG NYGrill | Restaurant (service type not stated) | 1204 E Pembroke Ave | open | |
| Pizza Hut Express | Restaurant (service type not stated) | Pizza | 135 Marshall Avenue, Hampton University | open |
| Planet Smoothie | Juice, smoothie, tea | Juice / smoothies | 135 Marshall Ave | open |
| Popeyes Popeyes Louisiana Kitchen | Quick service | Chicken / wings · Cajun, Creole, Southern | 67 W Mercury Blvd | open |
| Pour Girls | Restaurant (service type not stated) · Casual dining · Bar | American | 17 E Queens Way | open |
| Queens Way Soul Cafe | Restaurant (service type not stated) | Cajun, Creole, Southern | 9 E Queens Way | open |
| Rainey's Soul Food | Restaurant (service type not stated) | Cajun, Creole, Southern · American | 1771 N King St | open |
| Red Crab Red Crab - Juicy Seafood | Restaurant (service type not stated) | Seafood · American | 77 W Mercury Blvd | open |
| Ricco's Pizza | Restaurant (service type not stated) | Pizza · Italian | 55 W Mercury Blvd | open |
| Ruby Tuesday | Quick service · Restaurant (service type not stated) | Burgers | 69 W Mercury Blvd | open |
| Sal's New York Pizza | Restaurant (service type not stated) | Pizza | 87 Lincoln St | open |
| Sal's NY Pizza | Restaurant (service type not stated) | Pizza · Italian | 1103 N King St | open |
| Seafood & Hibachi Hibachi-San | Restaurant (service type not stated) | Japanese · Seafood | 1205 N King St | open |
| Sinful Treats Bakery LLC | Bakery | Bakery | 1301 N King St | open |
| Smiley's Sandwich Shop | Specialty food shop · Quick service | Sandwiches · American | 1073 N King St | open |
| Smitty's Better Burger | Restaurant (service type not stated) | Burgers · American | 1313 N King St | open |
| Starbucks Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 1000 Settlers Landing Rd | open |
| Starbucks Coffee Company Starbucks | Coffee shop · Café | Coffee | 227 Fox Hill Rd | open |
| Stillwater Tavern | Bar · Casual dining | 555 Settlers Landing Rd | open | |
| Stir Fry | Restaurant (service type not stated) | Chinese · Asian | 3923 Kecoughtan Rd | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | #1026-C Settlers Landing Road The Shops at Hampton Harbor | open |
| Surf Rider Restaurant Surf Rider Grill, Marina Shores | Restaurant (service type not stated) | Seafood · American | 1 Marina Rd | open |
| The Barking Dog | Restaurant (service type not stated) | Burgers · Hot dogs | 4330 Kecoughtan Rd | open |
| The Corner Store Chef | Delivery-focused · Restaurant (service type not stated) | American | open | |
| The Deep | Restaurant (service type not stated) | Seafood · Cajun, Creole, Southern | 5 E Queens Way | open |
| The Grey Goose-kitchen And Catering | Restaurant (service type not stated) | 118 Old Hampton Ln | open | |
| The Vanguard Brewpub & Distillery | Winery / distillery / taproom · Brewery / taproom · Casual dining · Bar | 504 N King St | open | |
| The Warehouse at Mugzys Grill | Casual dining · Bar | American | 1312 E Pembroke Ave | open |
| Tucker's On Pembroke | Restaurant (service type not stated) | Cajun, Creole, Southern · BBQ · American | 1025 W Pembroke Ave | open |
| Usa Best Wings | Restaurant (service type not stated) · Casual dining | American | 30 W Mercury Blvd | open |
| Vancosta's Pizza | Restaurant (service type not stated) · Casual dining | Italian · American | 3830 Kecoughtan Rd | open |
| Venture Kitchen and Bar | Casual dining · Restaurant (service type not stated) · Bar | 9 E Queens Way | open | |
| Vic’s Place 757 | Restaurant (service type not stated) · Bar | 20 W Mercury Blvd | open | |
| Wendy's Wendy's | Quick service | Burgers · American | 1006 Settlers Landing Road | open |
| Wilkes Bar-B-Q Co | Restaurant (service type not stated) | BBQ · Cajun, Creole, Southern · American | 3700 Victoria Blvd | open |
| Wing Zone | Restaurant (service type not stated) | Chicken / wings | 1026 Settlers Landing Rd Ste D | open |
| ZENSHI Handcrafted Sushi Zenshi Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 227 Fox Hill Rd | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 49 | 47 | — | — | — | 2 | SIC1987 |
| 1995 | 41 | 41 | — | — | — | — | SIC1987 |
| 1996 | 51 | 49 | — | — | — | 2 | SIC1987 |
| 1997 | 50 | 46 | — | — | — | 4 | SIC1987 |
| 1998 | 59 | 53 | 27 | 23 | 3 | 5 | NAICS1997 |
| 1999 | 48 | 47 | 22 | 24 | 1 | 1 | NAICS1997 |
| 2000 | 57 | 54 | 22 | 28 | 3 | 3 | NAICS1997 |
| 2001 | 59 | 57 | 25 | 30 | 1 | 2 | NAICS1997 |
| 2002 | 55 | 53 | 20 | 32 | 1 | 2 | NAICS1997 |
| 2003 | 52 | 49 | 19 | 29 | 1 | 2 | NAICS2002 |
| 2004 | 56 | 52 | 24 | 27 | 1 | 2 | NAICS2002 |
| 2005 | 55 | 51 | 20 | 29 | 2 | 2 | NAICS2002 |
| 2006 | 58 | 56 | 26 | 29 | 1 | 1 | NAICS2002 |
| 2007 | 59 | 57 | 25 | 31 | 1 | 1 | NAICS2002 |
| 2008 | 52 | 51 | 24 | 26 | 1 | 1 | NAICS2007 |
| 2009 | 49 | 47 | 24 | 23 | — | 1 | NAICS2007 |
| 2010 | 51 | 50 | 22 | 28 | — | 1 | NAICS2007 |
| 2011 | 51 | 50 | 19 | 29 | 2 | 1 | NAICS2007 |
| 2012 | 47 | 46 | 21 | 23 | 2 | — | NAICS2012 |
| 2013 | 50 | 49 | 24 | 24 | 1 | — | NAICS2012 |
| 2014 | 51 | 51 | 25 | 24 | 2 | — | NAICS2012 |
| 2015 | 58 | 58 | 27 | 29 | 2 | — | NAICS2012 |
| 2016 | 55 | 54 | 24 | 28 | 2 | 1 | NAICS2012 |
| 2017 | 53 | 52 | 24 | 27 | — | — | NAICS2017 |
| 2018 | 52 | 51 | 22 | 28 | — | — | NAICS2017 |
| 2019 | 59 | 54 | 25 | 28 | — | — | NAICS2017 |
| 2020 | 57 | 52 | 22 | 29 | — | — | NAICS2017 |
| 2021 | 61 | 57 | 28 | 27 | — | — | NAICS2017 |
| 2022 | 62 | 58 | 28 | 27 | — | — | NAICS2022 |
| 2023 | 65 | 62 | 26 | 30 | 5 | — | NAICS2022 |