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BMIE Market 23651

Hampton city, Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)439
2020–2024 ACS 5-year estimate ±110 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households272
2020–2024 ACS 5-year estimate ±67 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count696
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units329
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$97,500
2020–2024 ACS 5-year estimate ±31,959 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age61.6
2020–2024 ACS 5-year estimate ±11 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$2,044
2020–2024 ACS 5-year estimate ±271 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home valueData source not yet connected
Land area0.8 sq mi
Census Gazetteer 2020
Restaurants3
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 23651
Restaurants per 10,000 residentsNot yet derived
Restaurant growth, 5-year+100.0%
DERIVED: 2016 → 2021, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+200.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+100.0%
DERIVED: 1996 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+200.0%
DERIVED: 1996 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 20284 (range 3–5)
FORECAST · linear trend v1 fitted to 1998–2023 (11 points, +0.1 per year, r² 0.58) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score61 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score45 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score55 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score94 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 61 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score44.84540%+17.9
Restaurant Opportunity Score55.55535%+19.4
Market Momentum Score93.79425%+23.4
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 45 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)4392040%+7.8
Median household income (ACS)97,5007940%+31.7
Households (ACS)2722620%+5.3
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 55 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth2009735%+34.1
Restaurants per 10,000 residents (lower = more room)68.3725%+1.7
Population (ACS)4392020%+3.9
Median household income (ACS)97,5007920%+15.9
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 94 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth1009650%+48.0
10-year restaurant growth2009730%+29.2
20-year restaurant growth1008220%+16.5
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (3)

By cuisine

American 1 · Coffee 1 · Seafood 1

By type

Restaurant (service type not stated) 2 · Bar 1 · Brewery / taproom 1 · Café 1 · Coffee shop 1

NameTypeCuisineAddressStatus
Firehouse Coffee 1881Coffee shop · Restaurant (service type not stated) · CaféCoffee1 Ruckman Rdopen
Oozlefinch Beers & BlendingBrewery / taproom · Bar81 Patch Rdopen
The DeadriseRestaurant (service type not stated)Seafood · American100 McNair Dropen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199611SIC1987
199711SIC1987
1998111NAICS1997
19991NAICS1997
20001NAICS1997
20011NAICS1997
20081NAICS2007
20091NAICS2007
20101NAICS2007
20111NAICS2007
2012211NAICS2012
2013211NAICS2012
2014211NAICS2012
2015222NAICS2012
2016222NAICS2012
201933NAICS2017
202033NAICS2017
202144NAICS2017
202233NAICS2022
202333NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 23651. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
236631.2 mi202023
236671.8 mi12016
236682.0 mi12014
236613.3 mi102023
236693.7 mi622023
235034.4 mi302023
235114.5 mi162023
236645.0 mi32023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.