BMIE Market 23663
Hampton city, Virginia · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 14,656 2020–2024 ACS 5-year estimate ±1,248 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 5,919 2020–2024 ACS 5-year estimate ±468 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 14,495 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 5,837 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $54,336 2020–2024 ACS 5-year estimate ±7,334 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 37.5 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,310 2020–2024 ACS 5-year estimate ±132 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $202,300 2020–2024 ACS 5-year estimate ±11,477 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 2.8 sq mi Census Gazetteer 2020 |
| Restaurants | 20 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 23663 |
| Restaurants per 10,000 residents | 12.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -16.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | -25.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | -4.8% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | -9.1% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 20 (range 16–24) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.4 per year, r² 0.34) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 38 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 54 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 38 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 14 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 23663. Projection: linear trend v1, fitted 2013–2023, -0.4 restaurants per year, r² 0.34, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Virginia and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 591, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 38 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 54.2 | 54 | 40% | +21.7 |
| Restaurant Opportunity Score | 37.6 | 38 | 35% | +13.2 |
| Market Momentum Score | 14.3 | 14 | 25% | +3.6 |
Consumer Market Score: 54 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 14,656 | 76 | 40% | +30.5 |
| Median household income (ACS) | 54,336 | 21 | 40% | +8.3 |
| Households (ACS) | 5,919 | 77 | 20% | +15.4 |
Restaurant Opportunity Score: 38 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | -25.9 | 11 | 35% | +3.7 |
| Restaurants per 10,000 residents (lower = more room) | 13.7 | 58 | 25% | +14.5 |
| Population (ACS) | 14,656 | 76 | 20% | +15.3 |
| Median household income (ACS) | 54,336 | 21 | 20% | +4.2 |
Market Momentum Score: 14 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -16.7 | 15 | 50% | +7.3 |
| 10-year restaurant growth | -25.9 | 11 | 30% | +3.2 |
| 20-year restaurant growth | -4.8 | 19 | 20% | +3.7 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (54)
By cuisine
American 10 · Seafood 6 · Coffee 5 · Burgers 4 · Italian 4 · Pizza 4 · Asian 3 · Chinese 3 · Mexican 3 · Sandwiches 3 · Breakfast 2 · Dessert 2 · Juice / smoothies 2 · Bakery 1 · Chicken / wings 1 · French 1 · German / Eastern European 1 · Healthy / salads / bowls 1 · Latin American (other) 1 · Southwestern / Tex-Mex 1 · Spanish / tapas 1 · Tea / bubble tea 1
By type
Restaurant (service type not stated) 35 · Bar 9 · Quick service 8 · Casual dining 7 · Café 4 · Juice, smoothie, tea 3 · Bakery 2 · Coffee shop 2 · Dessert 2 · Delivery-focused 1 · Other 1 · Winery / distillery / taproom 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| America's Best Wings | Quick service · Restaurant (service type not stated) | 2076 Nickerson Blvd | open | |
| Anna's Pizza in Buckroe | Restaurant (service type not stated) | Pizza | 1979 E Pembroke Ave | open |
| Aunties Kitchen Llc | Restaurant (service type not stated) | 2076 Nickerson Blvd | open | |
| Baker's Wife Bistro | Restaurant (service type not stated) | French · American | 1 Mellen St E | open |
| Buckroe Coffee Co. | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 1936 E Pembroke Ave | open |
| Charlotte’s Cafeteria by Simply Panache | Restaurant (service type not stated) | 221 E Mellen St Ste C | open | |
| Cibus Chophouse | Restaurant (service type not stated) | 30 E Mellen St | open | |
| Crabtown Raw Bar & Grill | Restaurant (service type not stated) | Seafood | 1405 E Pembroke Ave | open |
| Culaccino Italian Restaurant | Restaurant (service type not stated) · Casual dining | Italian · American | 9 S Mallory St | open |
| Deja Vu Restaurant And Lounge | Restaurant (service type not stated) | 2082 Nickerson Blvd | open | |
| Domino's Domino's Pizza | Delivery-focused · Quick service | Pizza | 2002 Nickerson Blvd Suite C | open |
| Dunkin' Dunkin' | Bakery · Juice, smoothie, tea · Dessert · Coffee shop | Dessert · Juice / smoothies · Coffee | 2006 Nickerson Blvd | open |
| E's Kitchen | Restaurant (service type not stated) | 1973 E Pembroke Ave | open | |
| El Diablo Loco Cantina & Tequila Bar | Restaurant (service type not stated) | Mexican | 6 E Mellen St | open |
| Fuller's Raw Bar | Casual dining · Bar | Seafood · American | 38 E Mellen St | open |
| Golden City | Restaurant (service type not stated) | Chinese · Asian | 1406 E Pembroke Ave | open |
| Grey Hare | Restaurant (service type not stated) | 35 E Mellen St | open | |
| Hardee's Hardee's | Quick service | Burgers · Breakfast | 241 S Mallory St | open |
| Hunan Garden | Restaurant (service type not stated) | 1979 E Pembroke Ave Ste B | open | |
| Jack's Family Restaurant | Restaurant (service type not stated) | American | 1405 E Pembroke Ave | open |
| Josh's Bar & Grill | Casual dining · Restaurant (service type not stated) · Bar | American | 1938 E Pembroke Ave | open |
| KFC KFC | Quick service · Restaurant (service type not stated) | Chicken / wings | 1603 E. Pembroke Ave | open |
| Laura's Rise and Shine | Café · Restaurant (service type not stated) | Coffee · Breakfast | 1981 E Pembroke Ave | open |
| Little Caesars Pizza Little Caesars | Quick service | Pizza · Italian | 2020 Nickerson Blvd | open |
| M & A Seafood | Restaurant (service type not stated) | Seafood | 2080 Nickerson Blvd | open |
| Mama Rosa's Italian Family Restaurant | Restaurant (service type not stated) | Italian | 617 E Mercury Blvd | open |
| Mango Mangeaux | Restaurant (service type not stated) | American | 33 E Mellen St | open |
| McDonald's McDonald's | Quick service | Burgers · American | 236 S Mallory St | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 1534 E Pembroke Ave | open |
| Mezcal Mexican Grill | Casual dining · Bar | Mexican · Southwestern / Tex-Mex | 2082 Nickerson Blvd | open |
| Mill Creek Tavern | Casual dining · Bar | American · Burgers | 1340 N Mallory St | open |
| Mr Seafood | Restaurant (service type not stated) | Seafood | 504 E Mercury Blvd | open |
| New China | Restaurant (service type not stated) | Chinese · Asian | 69 N Mallory St | open |
| Number 1 Kitchen | Restaurant (service type not stated) | Chinese · Asian | 2030 Nickerson Blvd | open |
| Pharaohs Bar and Hookah | Bar | 1405 E Pembroke Ave | open | |
| Pizza Hut | Restaurant (service type not stated) | Pizza | 1966 E Pembroke Ave | open |
| Ramblin Jake's Tavern at Victorian Station | Bar · Casual dining | open | ||
| Sal & Mimma's is now Mama Rosa’s in Hampton va | Restaurant (service type not stated) | Italian | 617 E Mercury Blvd | open |
| Sarah's Irish Pub | Bar | 38 E Mellen St | open | |
| Scratch Bakery Cafe | Bakery · Dessert · Café | Bakery · Dessert · Coffee | 19 E Mellen St | open |
| Six Little Bar Bistro | Bar | Spanish / tapas | 6 E Mellen St | open |
| Skrimp Shack Skrimp Shack | Restaurant (service type not stated) | Seafood · Sandwiches | 73 N Mallory St | open |
| Sly Clyde Ciderworks | Winery / distillery / taproom · Bar | 207 E Mellen St | open | |
| Stuft Restaurant & Food Truck | Restaurant (service type not stated) | 24 N Mallory St | open | |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 1807 E Pembroke Ave | open |
| Subway | Other | Sandwiches | 2022 Nickerson Blvd | open |
| Supernova International Ska Festival | Restaurant (service type not stated) | German / Eastern European | PO Box 3421 | open |
| The Grey Goose | Kitchen and Catering | Restaurant (service type not stated) · Casual dining | American | 10 S Mallory St | open |
| The Point at Phoebus | Restaurant (service type not stated) | American | 30 E Mellen St | open |
| Tres Compadres Mexican Grill and Bar | Restaurant (service type not stated) | Mexican · Seafood · Latin American (other) | 241 S Mallory St | open |
| Tropical Smoothie Cafe Tropical Smoothie Cafe | Juice, smoothie, tea · Café | Juice / smoothies · Healthy / salads / bowls · Coffee | 1040 Settlers Landing Road | open |
| Victorian Station Tea Room, Restaurant & Gift Shop | Juice, smoothie, tea | Tea / bubble tea | 36 N Mallory St | open |
| 1865 Brewing Company | Brewery / taproom | 9 S Mallory St | closed | |
| Phoebus Dive Bar | Bar | 31 E Mellen St | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 22 | 22 | — | — | — | — | SIC1987 |
| 1995 | 22 | 21 | — | — | — | 1 | SIC1987 |
| 1996 | 24 | 22 | — | — | — | 2 | SIC1987 |
| 1997 | 26 | 25 | — | — | — | 1 | SIC1987 |
| 1998 | 28 | 27 | 14 | 13 | — | 1 | NAICS1997 |
| 1999 | 25 | 24 | 12 | 12 | — | 1 | NAICS1997 |
| 2000 | 25 | 24 | 12 | 12 | — | 1 | NAICS1997 |
| 2001 | 25 | 24 | 13 | 11 | — | 1 | NAICS1997 |
| 2002 | 23 | 22 | 13 | 9 | — | 1 | NAICS1997 |
| 2003 | 22 | 21 | 12 | 9 | — | 1 | NAICS2002 |
| 2004 | 18 | 15 | 8 | 7 | — | 3 | NAICS2002 |
| 2005 | 18 | 16 | 6 | 10 | — | 2 | NAICS2002 |
| 2006 | 19 | 17 | 7 | 10 | — | 2 | NAICS2002 |
| 2007 | 21 | 19 | 9 | 10 | — | 2 | NAICS2002 |
| 2008 | 19 | 17 | 7 | 10 | — | 2 | NAICS2007 |
| 2009 | 20 | 18 | 8 | 10 | — | 2 | NAICS2007 |
| 2010 | 20 | 18 | 7 | 11 | — | 2 | NAICS2007 |
| 2011 | 22 | 20 | 8 | 12 | — | 2 | NAICS2007 |
| 2012 | 28 | 26 | 11 | 14 | 1 | 2 | NAICS2012 |
| 2013 | 28 | 27 | 12 | 14 | 1 | 1 | NAICS2012 |
| 2014 | 28 | 27 | 12 | 14 | 1 | 1 | NAICS2012 |
| 2015 | 27 | 25 | 14 | 11 | — | 2 | NAICS2012 |
| 2016 | 26 | 23 | 11 | 12 | — | 2 | NAICS2012 |
| 2017 | 27 | 24 | 10 | 14 | — | — | NAICS2017 |
| 2018 | 26 | 24 | 10 | 14 | — | — | NAICS2017 |
| 2019 | 26 | 24 | 10 | 14 | — | — | NAICS2017 |
| 2020 | 28 | 23 | 10 | 12 | — | — | NAICS2017 |
| 2021 | 29 | 25 | 9 | 15 | — | — | NAICS2017 |
| 2022 | 29 | 26 | 9 | 15 | — | 3 | NAICS2022 |
| 2023 | 24 | 20 | 6 | 12 | — | 3 | NAICS2022 |