BMIE Market 23661

Hampton city, Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	14,005 2020–2024 ACS 5-year estimate ±1,090 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,299 2020–2024 ACS 5-year estimate ±486 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	14,113 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,337 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$65,446 2020–2024 ACS 5-year estimate ±10,871 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	42.6 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,285 2020–2024 ACS 5-year estimate ±92 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$220,500 2020–2024 ACS 5-year estimate ±14,284 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	4.7 sq mi Census Gazetteer 2020
Restaurants	10 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 23661
Restaurants per 10,000 residents	8.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-28.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-16.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-9.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-41.2% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	10 (range 6–13) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.2 per year, r² 0.14) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	45 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	62 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	49 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	13 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 23661. Projection: linear trend v1, fitted 2013–2023, -0.2 restaurants per year, r² 0.14, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Virginia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 591, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 45 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	61.5	62	40%	+24.6
Restaurant Opportunity Score	49.3	49	35%	+17.2
Market Momentum Score	12.6	13	25%	+3.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	14,005	76	40%	+30.2
Median household income (ACS)	65,446	39	40%	+15.8
Households (ACS)	6,299	78	20%	+15.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 49 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-16.7	15	35%	+5.3
Restaurants per 10,000 residents (lower = more room)	7.1	84	25%	+21.0
Population (ACS)	14,005	76	20%	+15.1
Median household income (ACS)	65,446	39	20%	+7.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 13 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-28.6	9	50%	+4.6
10-year restaurant growth	-16.7	15	30%	+4.5
20-year restaurant growth	-9.1	17	20%	+3.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (21)

By cuisine

American 6 · Burgers 3 · Chinese 3 · Seafood 3 · Asian 2 · Sandwiches 2 · African 1 · Bakery 1 · Chicken / wings 1 · Mexican 1 · Pizza 1

By type

Restaurant (service type not stated) 13 · Quick service 8 · Bar 3 · Casual dining 2 · Other 2 · Bakery 1 · Food truck 1

Name	Type	Cuisine	Address	Status
Bread Cake & More	Bakery	Bakery	5198 City Line Rd	open
BUKKA African Take Out 757	Quick service	African		open
Casbar Restaurant	Casual dining · Restaurant (service type not stated) · Bar	American	2111 Shell Rd	open
Chic A Sea	Quick service	Seafood · American	1417 W Pembroke Ave	open
Golden City Ii Chinese Restaurant	Restaurant (service type not stated)	Chinese	2214 Kecoughtan Rd	open
Habachi & Seafood Restaurant	Restaurant (service type not stated) · Quick service	Seafood	1205 Hampton Dr	open
Hardee's Hardee's	Quick service	Burgers · American	306 Aberdeen Rd	open
Hong Kong Restaurant	Other	Chinese · Asian	604 Aberdeen Rd	open
Husk Lounge	Bar		67 Cherry Ave	open
J Hood’s Smokin Soul Food	Food truck · Restaurant (service type not stated)		515 Shell Rd	open
KFC KFC	Quick service · Restaurant (service type not stated)	Mexican · Chicken / wings	1101 W. Pembroke Ave	open
Kim's Chinese Food	Restaurant (service type not stated)	Chinese · Asian	553 La Salle Ave	open
M&T Market / Zero's Subs	Other	Sandwiches	2711 Kecoughtan Rd	open
Martin Seafood	Restaurant (service type not stated)	Seafood	3602 Kecoughtan Rd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	601 Aberdeen Rd	open
Miller Mart	Restaurant (service type not stated)		2003 W Pembroke Ave	open
Night Owls Restaurant and Lounge	Restaurant (service type not stated)	American	515 Shell Rd	open
Papa John's Pizza Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	2217 Kecoughtan Rd	open
Philly Station	Restaurant (service type not stated)	American · Sandwiches	2401 Kecoughtan Rd	open
The White Oak Lodge	Casual dining · Restaurant (service type not stated) · Bar		3533 Kecoughtan Rd	open
Wendy's Wendy's	Quick service	Burgers · American	266 Aberdeen Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	17	17	—	—	—	—	SIC1987
1995	14	14	—	—	—	—	SIC1987
1996	13	13	—	—	—	—	SIC1987
1997	11	11	—	—	—	—	SIC1987
1998	15	14	8	6	—	—	NAICS1997
1999	14	13	7	6	—	—	NAICS1997
2000	13	12	6	6	—	—	NAICS1997
2001	18	16	8	8	—	—	NAICS1997
2002	13	13	6	7	—	—	NAICS1997
2003	12	11	3	8	—	—	NAICS2002
2004	11	10	2	8	—	—	NAICS2002
2005	11	10	3	7	—	—	NAICS2002
2006	13	12	4	8	—	—	NAICS2002
2007	11	10	3	7	—	—	NAICS2002
2008	13	12	3	9	—	—	NAICS2007
2009	14	12	4	8	—	—	NAICS2007
2010	13	12	4	8	—	—	NAICS2007
2011	14	13	3	10	—	—	NAICS2007
2012	13	12	2	10	—	—	NAICS2012
2013	13	12	2	10	—	—	NAICS2012
2014	13	12	2	10	—	—	NAICS2012
2015	13	12	1	11	—	—	NAICS2012
2016	13	12	1	11	—	—	NAICS2012
2017	14	13	—	12	—	—	NAICS2017
2018	15	14	—	13	—	—	NAICS2017
2019	15	14	—	12	—	—	NAICS2017
2020	14	13	—	11	—	—	NAICS2017
2021	11	10	—	9	—	—	NAICS2017
2022	12	11	3	8	—	—	NAICS2022
2023	11	10	3	7	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 23661. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
23668	2.2 mi	1	2014
23667	2.7 mi	1	2016
23663	2.8 mi	20	2023
23651	3.3 mi	3	2023
23607	3.7 mi	21	2023
23669	3.8 mi	62	2023
23605	3.9 mi	22	2023
23666	4.4 mi	136	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.