BMIE Market 23503

Norfolk city, Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	30,216 2020–2024 ACS 5-year estimate ±1,381 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	14,160 2020–2024 ACS 5-year estimate ±568 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	30,856 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	15,006 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$67,649 2020–2024 ACS 5-year estimate ±4,101 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	35.5 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,224 2020–2024 ACS 5-year estimate ±39 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$293,100 2020–2024 ACS 5-year estimate ±12,518 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	5.0 sq mi Census Gazetteer 2020
Restaurants	30 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 23503
Restaurants per 10,000 residents	9.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+15.4% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+3.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+15.4% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-6.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	27 (range 24–30) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, 0.0 per year, r² 0.00) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	65 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	71 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	62 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	60 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 23503. Projection: linear trend v1, fitted 2013–2023, 0.0 restaurants per year, r² 0.00, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Virginia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 591, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	71.4	71	40%	+28.6
Restaurant Opportunity Score	61.6	62	35%	+21.6
Market Momentum Score	59.8	60	25%	+15.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	30,216	89	40%	+35.6
Median household income (ACS)	67,649	43	40%	+17.3
Households (ACS)	14,160	92	20%	+18.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	3.5	49	35%	+17.0
Restaurants per 10,000 residents (lower = more room)	9.9	73	25%	+18.1
Population (ACS)	30,216	89	20%	+17.8
Median household income (ACS)	67,649	43	20%	+8.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	15.4	73	50%	+36.7
10-year restaurant growth	3.5	49	30%	+14.6
20-year restaurant growth	15.4	43	20%	+8.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (65)

By cuisine

American 16 · Pizza 7 · Seafood 7 · Asian 6 · Chinese 4 · Latin American (other) 4 · Sandwiches 4 · Bakery 3 · Burgers 3 · Coffee 3 · Mexican 3 · Chicken / wings 2 · Ice cream / frozen desserts 2 · Italian 2 · Japanese 2 · Southwestern / Tex-Mex 2 · Sushi 2 · BBQ 1 · Dessert 1 · Filipino 1 · Hawaiian / Pacific 1 · Healthy / salads / bowls 1 · Hot dogs 1 · Mediterranean 1

By type

Restaurant (service type not stated) 39 · Bar 13 · Quick service 12 · Casual dining 10 · Dessert 5 · Bakery 3 · Coffee shop 3 · Café 2 · Specialty food shop 2 · Brewery / taproom 1 · Delivery-focused 1 · Food truck 1

Name	Type	Cuisine	Address	Status
905 On The Bay	Casual dining	American	905 E Ocean View Ave	open
A World of Good	Bar · Restaurant (service type not stated)	Latin American (other) · Mediterranean	905 E Ocean View Ave	open
Bar-Q	Restaurant (service type not stated)	BBQ · American	1901 E Ocean View Ave	open
Beach Pub Lounge Pizza	Restaurant (service type not stated)	Pizza	1010 E Ocean View Ave	open
BellaZa	Restaurant (service type not stated)	Pizza · Chicken / wings	1007 E Bayview Blvd	open
Big Boss Burritos 2	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	905 E Ocean View Ave	open
Billy's Pizza	Restaurant (service type not stated)	Pizza	130 Maple Ave	open
Blimpie	Quick service		9636 Granby St	open
Bold Mariner Ocean View	Brewery / taproom		1901 E Ocean View Ave	open
Burger King Burger King	Quick service	Burgers · American	197 W. Ocean View Avenue	open
Cal'z Pizza Cal'z Pizza	Restaurant (service type not stated)	Pizza · Italian	738 E Bayview Blvd	open
Cap'n Ron's	Casual dining · Restaurant (service type not stated) · Bar		9300 Chesapeake Blvd	open
Carmen's Cafe	Restaurant (service type not stated)	Latin American (other) · Southwestern / Tex-Mex · Mexican	9610 First View St	open
China Hut	Restaurant (service type not stated)	Chinese · Asian	738 E Bayview Blvd	open
Club 211 West	Bar		211 W Government Ave	open
Coastal Roots Microbakery	Bakery	Bakery	1010 Earl St	open
Columbian Club of Ocean View	Bar			open
Dairy Queen Dairy Queen	Quick service · Dessert	Burgers · Ice cream / frozen desserts	9636 Granby St 9636 Granby St	open
Daisys Treats	Dessert		325 E Bayview Blvd	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	195 W Ocean View Ave	open
Doug's Hot Dogs	Restaurant (service type not stated)	Hot dogs · American	9643 Granby St	open
East Beach Catering	Restaurant (service type not stated)		1512 E Bayview Blvd	open
El Pueblito Del Sabor	Restaurant (service type not stated) · Casual dining	Latin American (other) · American	9643 Granby St	open
El Rey Taqueria	Restaurant (service type not stated)	Mexican · Latin American (other)	738 E Bayview Blvd	open
Fisherman's Wharf	Bar		1571 Bayville St	open
Gillys Creamery	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts	1805 E Ocean View Ave	open
Glimmer Cake Shop	Bakery	Bakery	123 A View Ave	open
Golden China	Restaurant (service type not stated)	Chinese · Asian	9645 1st View St	open
Golden China Golden China	Restaurant (service type not stated)	Chinese · Asian	1009 E Bayview Blvd	open
Golden City	Restaurant (service type not stated)	Asian	130 Maple Ave	open
Greenie's	Bar		196W Ocean View Ave	open
Harbor Inn	Bar	Seafood · American	1009 Sunset Dr	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	199 W. Ocean View Ave	open
Krispy Krunchy Chicken Krispy Krunchy Chicken	Quick service		1007 E Bayview Blvd	open
Kurd Coffee	Coffee shop	Coffee	167 Burrage Rd	open
Little's Dugout, Llc	Restaurant (service type not stated)		394 W Ocean View Ave	open
Maceratto Bakery	Bakery · Restaurant (service type not stated) · Dessert	Bakery · Dessert	8927 Granby St	open
Maymar Poke and Grill	Restaurant (service type not stated)	Hawaiian / Pacific · Healthy / salads / bowls · Filipino · Asian	130 Maple Ave	open
McDonald's McDonald's	Quick service	Burgers · American	9635 Duffys Ln	open
Mom & Pops Family Restaurant	Restaurant (service type not stated)	American	331 E Bayview Blvd	open
Mudita Cafe & Bar	Café · Coffee shop · Bar	Coffee	9647 1st View St	open
New York pizzeria	Restaurant (service type not stated)	Pizza · Italian	107 Maple Ave	open
Nicks Diner	Casual dining	American	1000 E Ocean View Ave	open
Ocean View Fishing Pier Restaurant	Restaurant (service type not stated) · Casual dining	Seafood · American	400 W Ocean View Ave	open
Ocean View Fishing Pier Restaurant	Restaurant (service type not stated)	Seafood	400 W Ocean View Ave	open
Oceanview Diner	Casual dining · Restaurant (service type not stated)	American	9619 Granby St	open
Osaka Hibachi Express	Restaurant (service type not stated)	Japanese · Sushi	191 W Ocean View Ave	open
Our Peoples Soulful Seafood	Restaurant (service type not stated)	Seafood	943 E Ocean View Ave	open
Penguin's Snoballs	Dessert · Food truck		145 W Ocean View Ave	open
Philadelphia Hoagie	Specialty food shop · Quick service	Sandwiches	721 Fishermans Rd	open
Pizza Chef Restaurant & Sports Bar	Bar		1007 E Bayview Blvd	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	9643 1st View St Norfolk City	open
Rockwell Restaurant	Restaurant (service type not stated)		9657 1st View St	open
Royal Garden Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	155 W Ocean View Ave	open
Seamart Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches · Seafood	298 W Bay Ave	open
Starbucks Starbucks	Restaurant (service type not stated) · Coffee shop · Casual dining · Café	Japanese · Coffee · Sushi · American	179 W Ocean View Ave	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	135 W Ocean View Ave Unit #26-27	open
Sunset Grill	Restaurant (service type not stated)	American	4027 Bowdens Ferry Rd	open
Swell At OV	Casual dining · Restaurant (service type not stated) · Bar	American	1159 W Ocean View Ave	open
The OV Beach Tavern	Casual dining · Bar		9659 1st View St	open
The Thirsty Camel	Bar		394 W Ocean View Ave	open
Willoughby By The Bay	Restaurant (service type not stated) · Casual dining · Bar	Seafood	1534 W Ocean View Ave	open
Willoughby Fish House	Restaurant (service type not stated)	Seafood · American	1525 Bayville St	open
Zero's Subs	Quick service	Sandwiches · American	8596 Chesapeake Blvd	open
Asian Bistro	Restaurant (service type not stated)	Japanese · Sushi	9647 1st View St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	32	32	—	—	—	—	SIC1987
1995	31	31	—	—	—	—	SIC1987
1996	34	32	—	—	—	2	SIC1987
1997	31	29	—	—	—	2	SIC1987
1998	31	29	14	15	—	2	NAICS1997
1999	26	25	12	13	—	1	NAICS1997
2000	26	25	12	13	—	1	NAICS1997
2001	26	25	11	13	1	1	NAICS1997
2002	27	25	10	14	1	1	NAICS1997
2003	29	26	11	14	1	1	NAICS2002
2004	30	27	13	13	1	1	NAICS2002
2005	28	27	13	14	—	1	NAICS2002
2006	27	27	13	14	—	—	NAICS2002
2007	27	24	13	11	—	3	NAICS2002
2008	26	23	12	11	—	3	NAICS2007
2009	30	26	11	15	—	4	NAICS2007
2010	32	29	13	15	—	3	NAICS2007
2011	32	29	12	16	—	3	NAICS2007
2012	31	27	13	13	1	3	NAICS2012
2013	34	29	15	13	1	3	NAICS2012
2014	33	27	14	12	1	3	NAICS2012
2015	34	27	14	12	1	3	NAICS2012
2016	33	27	14	12	1	4	NAICS2012
2017	32	27	13	14	—	3	NAICS2017
2018	30	26	13	13	—	—	NAICS2017
2019	32	27	13	14	—	—	NAICS2017
2020	31	25	11	14	—	—	NAICS2017
2021	32	26	10	15	—	—	NAICS2017
2022	32	27	10	17	—	—	NAICS2022
2023	34	30	8	22	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 23503. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
23551	2.3 mi	1	2013
23511	2.5 mi	16	2023
23505	3.1 mi	59	2023
23518	3.6 mi	67	2023
23651	4.4 mi	3	2023
23513	4.4 mi	24	2023
23509	4.6 mi	12	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.