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BMIE Market 23513

Norfolk city, Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)28,628
2020–2024 ACS 5-year estimate ±1,776 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households11,878
2020–2024 ACS 5-year estimate ±715 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count29,595
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units12,341
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$68,380
2020–2024 ACS 5-year estimate ±6,926 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age35.3
2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,226
2020–2024 ACS 5-year estimate ±62 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$234,000
2020–2024 ACS 5-year estimate ±11,592 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area5.1 sq mi
Census Gazetteer 2020
Restaurants24
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 23513
Restaurants per 10,000 residents5.7
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+14.3%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+14.3%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+0.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+33.3%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202824 (range 21–27)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.18) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score66 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score71 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score66 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score59 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 66 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score70.77140%+28.3
Restaurant Opportunity Score66.46635%+23.3
Market Momentum Score59.15925%+14.8
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 71 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)28,6288840%+35.2
Median household income (ACS)68,3804440%+17.8
Households (ACS)11,8788920%+17.8
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 66 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth14.35835%+20.3
Restaurants per 10,000 residents (lower = more room)8.47925%+19.7
Population (ACS)28,6288820%+17.6
Median household income (ACS)68,3804420%+8.9
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 59 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth14.37250%+36.2
10-year restaurant growth14.35830%+17.4
20-year restaurant growth02820%+5.6
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (61)

By cuisine

American 18 · Mexican 5 · Seafood 5 · Asian 4 · Coffee 4 · Bakery 3 · Cajun, Creole, Southern 3 · Chinese 3 · Italian 3 · Latin American (other) 3 · Pizza 3 · Sandwiches 3 · African 2 · Burgers 2 · Caribbean 2 · Chicken / wings 2 · Brazilian 1 · Breakfast 1 · Dessert 1 · Ice cream / frozen desserts 1 · Spanish / tapas 1 · Vegetarian 1

By type

Restaurant (service type not stated) 48 · Casual dining 7 · Bar 6 · Quick service 6 · Café 4 · Bakery 3 · Catering 3 · Dessert 2 · Buffet 1 · Food truck 1 · Specialty food shop 1

NameTypeCuisineAddressStatus
7 Spices Caribbean SoulRestaurant (service type not stated)5511 Faris Stopen
Amazing WingzRestaurant (service type not stated)Chicken / wings · American6163 Sewells Point Rdopen
Bay bay's Cajun seafoodRestaurant (service type not stated)Seafood · Cajun, Creole, Southern6138 Chesapeake Blvd #Copen
Blended Kitchen Bar & GrillRestaurant (service type not stated)5511 Faris Stopen
Cal'z Pizza Cal'z PizzaRestaurant (service type not stated)Pizza · Italian3678 Sewells Point Rdopen
Capone's DinerRestaurant (service type not stated)Breakfast · American2314 Ingleside Rdopen
Chanello's Pizza Chanello's PizzaRestaurant (service type not stated)Pizza · Italian6213 Chesapeake Blvdopen
Chazmere Soulfood Cuisine, LLC.Restaurant (service type not stated)Cajun, Creole, Southern · African3351 Chesapeake Blvdopen
China One China OneRestaurant (service type not stated)Chinese · Asian1595 International Blvd #103open
China TownRestaurant (service type not stated)6138 Chesapeake Blvd Ste Aopen
Cocina PatinaFood truck · Restaurant (service type not stated)3351 Chesapeake Blvdopen
Cooking in Spirit, LLC by Chef TrizzyRestaurant (service type not stated) · Catering6400 Crescent Wayopen
DHMBsBar2431 Juniper Stopen
Dukes Hacienda An El Tapatio / Bunny RanchBarMexican · Latin American (other)3660 Nottaway Stopen
El Callejon Tacos Y MasRestaurant (service type not stated)Mexican3348 Azalea Garden Rdopen
El Encanto 757Restaurant (service type not stated)7600 Sewells Point Rdopen
El MaleconRestaurant (service type not stated)Spanish / tapas · Asian · American3175 Azalea Garden Rdopen
Ez InnRestaurant (service type not stated) · Casual diningAmerican2727 Azalea Garden Rdopen
Fat Philly'sSpecialty food shop · Quick serviceSandwiches · American2700 Azalea Garden Rdopen
Five Points Soul and CaribbeanRestaurant (service type not stated)Caribbean · Latin American (other) · Brazilian6171 Sewells Point Rdopen
FMC Garden CafeCafé · Restaurant (service type not stated)Coffee · Sandwiches5511 Faris Stopen
Food Mood TruckRestaurant (service type not stated)3351 Chesapeake Blvdopen
Forkin' To Fitness LlcCaféCoffee3351 Chesapeake Blvdopen
Garden ChinaRestaurant (service type not stated)Chinese4545 Robin Hood Rdopen
Golden City Chinese RestaurantRestaurant (service type not stated)Chinese · Asian2700 Azalea Garden Rd Ste dopen
Grateful Bread CafeBakeryBakery5425 Robin Hood Rd Ste 202open
Hampton RoadsRestaurant (service type not stated)6304 Sewells Point Rdopen
Hamza Ali LlcRestaurant (service type not stated)6144 Chesapeake Blvdopen
Hershee BarBar6117 Sewells Point Rdopen
Jesse's PlaceRestaurant (service type not stated)American3351 Chesapeake Blvdopen
KFC KFCQuick service · Restaurant (service type not stated)Mexican · Chicken / wings3690 Sewells Point Roadopen
Mama lu's soul food restaurantRestaurant (service type not stated) · Casual diningCajun, Creole, Southern · American3175 Azalea Garden Rdopen
Mama Lus Home Style CookingRestaurant (service type not stated)American3175 Azalea Garden Rdopen
McDonald's McDonald'sQuick service · Restaurant (service type not stated)Burgers3679 Sewells Point Rdopen
mega martCasual diningAmerican6819 Sewells Point Rdopen
Mina SeafoodRestaurant (service type not stated)Seafood3400 Azalea Garden Rd #6open
Mister Softee of Hampton RoadsDessert · Restaurant (service type not stated)Ice cream / frozen dessertsopen
Monarch ConfectioneryBakery · DessertBakery · Dessert3611 Henrico Stopen
Murphy's Law Southern GrillCasual dining · Restaurant (service type not stated) · BarAmerican3574 N Military Hwyopen
My Commissary KitchenRestaurant (service type not stated)Vegetarian3351 Chesapeake Blvdopen
New China Kitchen IncRestaurant (service type not stated)6138 Chesapeake Blvdopen
New Delicate China RestaurantRestaurant (service type not stated)Asian6201 Sewells Point Rdopen
Ocean Blue Seafood RestaurantRestaurant (service type not stated)Seafood · American5142 Krick Stopen
Options Eatery, LlcRestaurant (service type not stated)3351 Chesapeake Blvdopen
Paradise Pizzeria Paradise Pizzeria PortsmouthRestaurant (service type not stated)Pizza · Italian6144 Chesapeake Blvdopen
Plate Me PleaseRestaurant (service type not stated) · Casual diningSeafood · American7105 Sewells Point Rdopen
Play Jay'sBar2727 Azalea Garden Rdopen
Rally's Checkers and Rally'sQuick serviceBurgers · American2300 Azalea Garden Rdopen
Rosita's TacosRestaurant (service type not stated) · Casual diningMexican · American7629 Chesapeake Blvdopen
Sabor CaribenoBarCaribbean · Latin American (other)7616 Sewells Point Rdopen
SeawhatfoodRestaurant (service type not stated)Seafood3605 Essex Ciropen
Singhfoodservices LlcRestaurant (service type not stated)1595 International Blvd Ste 104open
Spiro's RestaurantRestaurant (service type not stated)American2314 Ingleside Rdopen
Subway SubwayQuick service · Restaurant (service type not stated)Sandwiches1595 International Boulevard Unit Dopen
TACO TIMEBuffetMexican6226 Sewells Point Rdopen
Taste FireRestaurant (service type not stated) · Quick service3502 Buckingham Stopen
The Blackdog BakeryBakery · Catering · CaféBakery · Coffeeopen
The Blackdog CafeCafé · Restaurant (service type not stated) · CateringCoffee · American5360 Robin Hood Rdopen
Watergate 2Restaurant (service type not stated)American2831 Sewells Point Rdopen
Yendidi NorfolkRestaurant (service type not stated) · Casual diningAfrican · American5800 Chesapeake Blvdopen
Yock NookRestaurant (service type not stated)2400 Florida Aveopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199420182SIC1987
199518162SIC1987
199625223SIC1987
199727225SIC1987
1998272261423NAICS1997
1999272281223NAICS1997
2000272281223NAICS1997
2001251861113NAICS1997
2002282251613NAICS1997
2003292461713NAICS2002
2004282141523NAICS2002
2005261941323NAICS2002
2006211971021NAICS2002
2007242051322NAICS2002
2008211641022NAICS2007
2009191541012NAICS2007
2010211731312NAICS2007
201122194141NAICS2007
201222196131NAICS2012
201323217131NAICS2012
20142321813NAICS2012
20152422814NAICS2012
20162422814NAICS2012
20172422912NAICS2017
20182321812NAICS2017
20192219612NAICS2017
20202320613NAICS2017
20212724815NAICS2017
202226231012NAICS2022
202328241013NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 23513. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
235091.5 mi122023
235182.2 mi672023
235022.7 mi912023
235042.7 mi122023
235173.3 mi912023
235053.8 mi592023
235513.9 mi12013
235103.9 mi902023
235074.0 mi82023
235084.0 mi412023
234594.1 mi52023
235234.3 mi52023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.