BMIE Market 23508
Norfolk city, Virginia · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 19,432 2020–2024 ACS 5-year estimate ±1,080 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 6,632 2020–2024 ACS 5-year estimate ±426 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 20,263 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 6,696 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $74,885 2020–2024 ACS 5-year estimate ±8,337 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 25.2 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,464 2020–2024 ACS 5-year estimate ±111 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $408,100 2020–2024 ACS 5-year estimate ±25,234 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 3.3 sq mi Census Gazetteer 2020 |
| Restaurants | 41 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 23508 |
| Restaurants per 10,000 residents | 14.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +28.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +95.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +95.2% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 44 (range 39–49) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.6 per year, r² 0.41) · 80% range · confidence Medium · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 64 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 70 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 60 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 58 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 23508. Projection: linear trend v1, fitted 2013–2023, +0.6 restaurants per year, r² 0.41, confidence Medium.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Virginia and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 591, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 64 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 70.1 | 70 | 40% | +28.0 |
| Restaurant Opportunity Score | 60.2 | 60 | 35% | +21.1 |
| Market Momentum Score | 57.7 | 58 | 25% | +14.4 |
Consumer Market Score: 70 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 19,432 | 81 | 40% | +32.4 |
| Median household income (ACS) | 74,885 | 55 | 40% | +22.0 |
| Households (ACS) | 6,632 | 79 | 20% | +15.7 |
Restaurant Opportunity Score: 60 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 28.1 | 70 | 35% | +24.4 |
| Restaurants per 10,000 residents (lower = more room) | 21.1 | 35 | 25% | +8.6 |
| Population (ACS) | 19,432 | 81 | 20% | +16.2 |
| Median household income (ACS) | 74,885 | 55 | 20% | +11.0 |
Market Momentum Score: 58 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 0 | 42 | 50% | +20.9 |
| 10-year restaurant growth | 28.1 | 70 | 30% | +20.9 |
| 20-year restaurant growth | 95.2 | 80 | 20% | +15.9 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (97)
By cuisine
American 14 · Coffee 13 · Sandwiches 8 · Bakery 6 · Chicken / wings 5 · Dessert 5 · Mexican 5 · Asian 4 · Pizza 4 · Breakfast 3 · Mediterranean 3 · BBQ 2 · Burgers 2 · Cajun, Creole, Southern 2 · Chinese 2 · Ice cream / frozen desserts 2 · Indian 2 · Italian 2 · Juice / smoothies 2 · Vegetarian 2 · European 1 · Filipino 1 · Halal / kosher 1 · Healthy / salads / bowls 1 · Hot dogs 1 · Japanese 1 · Latin American (other) 1 · Noodles / ramen / pho 1 · Seafood 1 · Southwestern / Tex-Mex 1 · Steakhouse 1 · Sushi 1 · Tea / bubble tea 1
By type
Restaurant (service type not stated) 52 · Bar 22 · Quick service 15 · Café 12 · Casual dining 11 · Coffee shop 9 · Bakery 7 · Dessert 7 · Other 5 · Brewery / taproom 3 · Juice, smoothie, tea 3 · Specialty food shop 2 · Delivery-focused 1 · Fast casual 1 · Winery / distillery / taproom 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 1208 Bistro and Lounge | Restaurant (service type not stated) | 2815 Colonial Ave | open | |
| 37th and Zen | Restaurant (service type not stated) | Asian · Noodles / ramen / pho | 1083 W 37th St | open |
| 4400 Club | Bar | 4320 Hampton Blvd | open | |
| Afterglow Brewing | Brewery / taproom · Bar | 2330 Bowdens Ferry Rd | open | |
| Apia Leaf Cafe | Café · Coffee shop | Coffee | 1317 W 39th St | open |
| Auntie's | Bar · Casual dining | Filipino | 4314 Colley Ave | open |
| Big Blue Room | Bar | open | ||
| Bold Mariner Brewing Company | Brewery / taproom | 2409 Bowdens Ferry Rd | open | |
| Boone's Quality Tv Sales & Services | Restaurant (service type not stated) | 4816 Colley Ave | open | |
| Borjo Coffeehouse | Coffee shop · Juice, smoothie, tea · Café | Coffee · Tea / bubble tea | 4416 Monarch Way | open |
| Chef's Kitchen and Cocktails | Bar · Restaurant (service type not stated) | 2804 Colley Ave | open | |
| Chick-fil-A Chick-fil-A | Quick service | Chicken / wings · American | 4100 Monarch Way | open |
| Chicken Salad Chick Chicken Salad Chick | Restaurant (service type not stated) · Fast casual | Healthy / salads / bowls · Chicken / wings | 1200 W 26th St Ste 100 | open |
| China Inn Restaurant | Restaurant (service type not stated) | Chinese | 3500 Colley Ave | open |
| Chipotle Mexican Grill Chipotle Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 4712 Hampton Blvd | open |
| Chorizo Mexican Eatery | Restaurant (service type not stated) | Mexican · Latin American (other) | 4820 Hampton Blvd Suite A | open |
| Chow Restaurant & Bar | Restaurant (service type not stated) | Cajun, Creole, Southern | 5103 Colley Ave | open |
| Coach House Bar and Grill | Casual dining · Restaurant (service type not stated) · Bar | 5103 Colley Ave | open | |
| Coaches Sports Grill on 35th St | Bar · Casual dining | American | 636 W 35th St | open |
| Craft on Colley | Restaurant (service type not stated) · Bar | American | 4110 Colley Ave | open |
| Cutta's Kitchen | Restaurant (service type not stated) | Breakfast · Vegetarian · American | 515 W 35th St | open |
| D'Egg West | Casual dining | American · Breakfast | 1170 Lexan Ave | open |
| Del Vecchios | Restaurant (service type not stated) · Casual dining | Italian · American | 1080 W 47th St | open |
| Dunkin' Dunkin' | Coffee shop · Quick service · Dessert · Bakery | Coffee · Dessert | 3901 Hampton Blvd | open |
| Einstein Bros. Bagels Einstein Bros. Bagels | Bakery · Café | Bakery · Coffee | 4427 Hampton Blvd | open |
| Elite Custom Cakes | Bakery · Dessert | Bakery · Dessert | 5215 Colley Ave | open |
| Enrico's Ristorante | Restaurant (service type not stated) | 4012 Colley Ave | open | |
| Equinox Coffee Co. | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 2800 Colley Ave | open |
| Fellini's | Restaurant (service type not stated) | Italian · Mediterranean · European | 3910 Colley Ave | open |
| FR8 House Coffee Co. | Coffee shop · Café | Coffee | 2330 Bowdens Ferry Rd | open |
| Friendship Club Llc | Restaurant (service type not stated) | 4803 Powhatan Ave | open | |
| Ghent Eats Llc | Restaurant (service type not stated) | 4500 Colley Ave | open | |
| Greater Grinders | Restaurant (service type not stated) | 4311 Colley Ave Ste A # A | open | |
| Hair Of The Dog Eatery | Restaurant (service type not stated) | 4820 Hampton Blvd | open | |
| Hangry Joe's Hot Chicken & Wings | Restaurant (service type not stated) | Chicken / wings | 4310 Monarch Way Ste C | open |
| Hank's Filling Station | Bar | BBQ · American | 4301 Colley Ave | open |
| Inside Scoop Cereal Treats & More | Dessert · Restaurant (service type not stated) | Ice cream / frozen desserts | 2815 Colonial Ave | open |
| Insomnia Cookies Insomnia Cookies | Bakery · Dessert · Delivery-focused | Bakery · Dessert | 4314 Monarch Way | open |
| Java Jazz Cafe | Café · Restaurant (service type not stated) · Coffee shop | Coffee | 613 W 35th St | open |
| Jersey Mike's Jersey Mike's Subs | Specialty food shop · Quick service | Sandwiches | 4710 Hampton Blvd | open |
| Jimmy John's | Other | Sandwiches | 4120 Monarch Way Ste A | open |
| Jimmy John's Jimmy John's | Quick service · Specialty food shop | Sandwiches | 1200 W 25 Th St Ste 200 | open |
| Kings Head Inn Norfolk | Restaurant (service type not stated) · Bar | 4220 Hampton Blvd | open | |
| La Herradura | Restaurant (service type not stated) | Mexican | 4220 Monarch Way | open |
| Legrand Restaurant Company Llc | Restaurant (service type not stated) | 4515 Colley Ave | open | |
| Lin's Garden | Restaurant (service type not stated) | Chinese · Asian | 3925 Hampton Blvd | open |
| Lolly's Creamery | Dessert | Ice cream / frozen desserts | 5109 Colley Ave | open |
| Mack's Barge | Bar | 4300 Colley Ave | open | |
| Mazzika Hookah Lounge | Bar | Mediterranean | 4800 Colley Ave | open |
| Mazzika Restaurant | Bar · Restaurant (service type not stated) | Mediterranean | 4800 COLLEY Ave | open |
| McDonald's McDonald's | Quick service | Burgers · American | 4108 Hampton Blvd | open |
| MOJO BONES | Bar · Restaurant (service type not stated) | BBQ | 4502 Monarch Way | open |
| Moliar Liquid Assets 3 Llc | Restaurant (service type not stated) | 4820 Hampton Blvd Ste B # C | open | |
| Monarch Dining | Restaurant (service type not stated) · Bar | Steakhouse | 4607 Hampton Blvd | open |
| Monarch Recovery Sports Grill Recovery Sports Grill | Casual dining · Restaurant (service type not stated) · Bar | 4500 Hampton Blvd | open | |
| Nash & Smashed Nash & Smashed | Quick service | Burgers · Halal / kosher | 480 Hampton Blvd Suit A | open |
| No 7 Grill Express | Restaurant (service type not stated) · Casual dining | American · Asian | 1073 48th St | open |
| North Cafe Odu | Café · Quick service | Coffee · Indian | open | |
| Nothing Bundt Cakes Nothing Bundt Cakes | Bakery · Dessert | Bakery · Dessert | 1200 W 25th St Ste 201 | open |
| Nouvelle Restaurant, Llc | Restaurant (service type not stated) | 4110 Colley Ave | open | |
| O'Sullivans Wharf | Restaurant (service type not stated) | Seafood | 4300 Colley Ave | open |
| Osaka Ramen & Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 4300 Monarch Way | open |
| P J's 19th Hole | Bar | 4402 Colley Ave | open | |
| Panda Express | Quick service · Restaurant (service type not stated) | 1200 Webb University Ctr | open | |
| Perfectly Frank | Quick service | Hot dogs · American | 4408 Monarch Way | open |
| Pizza Hut Pizza Hut | Quick service · Restaurant (service type not stated) | Pizza | 4100 Colley Ave | open |
| Playa Bowls Playa Bowls | Quick service · Juice, smoothie, tea | Juice / smoothies | 4316 Monarch Way | open |
| QDOBA Mexican Eats | Restaurant (service type not stated) | Mexican | 4607 Hampton Blvd #1110, Monarch Hall | open |
| Raising Cane's Chicken Fingers | Quick service · Restaurant (service type not stated) | Chicken / wings | 4100 Monarch Way Ste F | open |
| Ronald McDonald House | Quick service | 615 Carolina Ave | open | |
| Sal's Pizza | Restaurant (service type not stated) | Pizza | 4820 Hampton Blvd Ste A | open |
| Sam's Texas Sub Shop | Other | Sandwiches | 4311 Colley Ave | open |
| Senses Vegan Comfort Food | Restaurant (service type not stated) | Vegetarian · Cajun, Creole, Southern | 3375 Killam Ave | open |
| Starbucks Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 4320 Hampton Blvd | open |
| Starving Artist Cafe | Café · Restaurant (service type not stated) | Coffee · American | 4408 Colley Ave | open |
| Steak N Shake | Quick service | Webb Center | open | |
| Stone Tyndall Llc | Restaurant (service type not stated) | 1083 W 37th St | open | |
| Subway | Other | Sandwiches | 4902 Hampton Blvd | open |
| Taco Bell Taco Bell | Quick service | Mexican | 4009 Hampton Blvd | open |
| TASTE | Other | Sandwiches | 6464 Hampton Blvd | open |
| Taste of India Hampton Roads (ToI-HR) | Restaurant (service type not stated) | Indian | Ted Constant Convocation Center, 4320 Hampton Blvd | open |
| The Bakehouse at Elation | Restaurant (service type not stated) · Bakery · Dessert | Pizza · Bakery · Dessert | 5104 Colley Ave | open |
| The Bird | Bar · Café | Coffee | 4314 Colley Ave | open |
| The Cage Kids Cafe | Café · Coffee shop | Coffee | 519 W 35th St | open |
| THE DEN by Denny's | Casual dining · Bar | American | 4400 Monarch Way | open |
| The Dirty Buffalo The Dirty Buffalo | Bar · Casual dining | 4012 Colley Ave | open | |
| Tropical Smoothie Caf | Juice, smoothie, tea · Restaurant (service type not stated) | Juice / smoothies · Sandwiches | 4316 Monarch Way | open |
| University Pizza | Restaurant (service type not stated) · Casual dining | Pizza · American | 5008 Colley Ave | open |
| Voyager Coffee | Coffee shop · Brewery / taproom · Casual dining · Café · Bar | Coffee · Breakfast | 5106 Colley Ave | open |
| Waters Edge Winery & Bistro | Winery / distillery / taproom · Restaurant (service type not stated) · Bar | 6464 Hampton Blvd | open | |
| Wings Go Wings Go | Restaurant (service type not stated) | Chicken / wings · American | 1073 W 48th St C | open |
| Ynot Italian - Odu | Restaurant (service type not stated) | 4412 Monarch Way | open | |
| Z!Eats | Restaurant (service type not stated) | 4316 Monarch Way, Building 3, Unit A | open | |
| Zero's Subs | Other | Sandwiches | 4310 Monarch Way | open |
| A Touch Of Grace Restaurant & Catering | Restaurant (service type not stated) | 515 W 35th St | closed | |
| Hershee Bar | Bar | 1083 W 37th St | closed | |
| Reaver Beach Brewing Co. Nfk | Brewery / taproom | 3800 Colley Ave | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 24 | 21 | — | — | — | 3 | SIC1987 |
| 1995 | 21 | 19 | — | — | — | 2 | SIC1987 |
| 1996 | 27 | 24 | — | — | — | 3 | SIC1987 |
| 1997 | 26 | 23 | — | — | — | 3 | SIC1987 |
| 1998 | 24 | 21 | 9 | 11 | 1 | 3 | NAICS1997 |
| 1999 | 24 | 21 | 7 | 10 | 3 | 3 | NAICS1997 |
| 2000 | 21 | 19 | 7 | 8 | 3 | 2 | NAICS1997 |
| 2001 | 19 | 17 | 7 | 7 | 2 | 2 | NAICS1997 |
| 2002 | 21 | 21 | 9 | 9 | 3 | — | NAICS1997 |
| 2003 | 23 | 21 | 11 | 9 | 1 | 1 | NAICS2002 |
| 2004 | 23 | 21 | 12 | 8 | 1 | 1 | NAICS2002 |
| 2005 | 25 | 24 | 13 | 9 | 2 | 1 | NAICS2002 |
| 2006 | 29 | 27 | 13 | 12 | 2 | 1 | NAICS2002 |
| 2007 | 28 | 24 | 11 | 12 | 1 | 1 | NAICS2002 |
| 2008 | 32 | 29 | 14 | 13 | 2 | — | NAICS2007 |
| 2009 | 31 | 28 | 17 | 9 | 2 | — | NAICS2007 |
| 2010 | 31 | 30 | 18 | 10 | 2 | — | NAICS2007 |
| 2011 | 29 | 29 | 15 | 12 | 2 | — | NAICS2007 |
| 2012 | 31 | 31 | 12 | 16 | 3 | — | NAICS2012 |
| 2013 | 33 | 32 | 14 | 15 | 3 | — | NAICS2012 |
| 2014 | 39 | 38 | 19 | 15 | 4 | — | NAICS2012 |
| 2015 | 39 | 38 | 19 | 16 | 3 | — | NAICS2012 |
| 2016 | 38 | 36 | 18 | 15 | 3 | 1 | NAICS2012 |
| 2017 | 39 | 37 | 18 | 16 | 3 | — | NAICS2017 |
| 2018 | 43 | 41 | 21 | 17 | 3 | — | NAICS2017 |
| 2019 | 39 | 37 | 20 | 14 | 3 | — | NAICS2017 |
| 2020 | 41 | 38 | 19 | 16 | 3 | — | NAICS2017 |
| 2021 | 39 | 36 | 18 | 16 | — | — | NAICS2017 |
| 2022 | 48 | 43 | 21 | 16 | 6 | 4 | NAICS2022 |
| 2023 | 44 | 41 | 22 | 14 | 5 | — | NAICS2022 |