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BMIE Market 23708

Portsmouth city, Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)269
2020–2024 ACS 5-year estimate ±28 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households3
2020–2024 ACS 5-year estimate ±6 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count181
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units0
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household incomeData source not yet connected
Median age22.5
2020–2024 ACS 5-year estimate ±0 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rentData source not yet connected
Median home valueData source not yet connected
Land area0.2 sq mi
Census Gazetteer 2020
Restaurants4
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 23708
Restaurants per 10,000 residents221.0
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year-20.0%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year-20.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+300.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+300.0%
DERIVED: 1997 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 20284 (range 3–6)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.01) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score15 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score10 / 100
MODELED · consumer_market_score v1 · confidence Medium · why?
Restaurant Opportunity Score10 / 100
MODELED · restaurant_opportunity_score v1 · confidence Medium · why?
Market Momentum Score30 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 15 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score10.31040%+4.1
Restaurant Opportunity Score10.31035%+3.6
Market Momentum Score29.93025%+7.5
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 10 (Medium confidence)

ComponentValueRankWeightAdds
Population (ACS)2691440%+9.4
Households (ACS)3320%+1.0
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 10 (Medium confidence)

ComponentValueRankWeightAdds
10-year restaurant growth-201435%+6.0
Restaurants per 10,000 residents (lower = more room)148.7325%+0.8
Population (ACS)2691420%+3.5
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 30 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-201350%+6.5
10-year restaurant growth-201430%+4.1
20-year restaurant growth3009720%+19.3
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (7)

By cuisine

Coffee 2 · Asian 1 · Dessert 1 · Pizza 1 · Sandwiches 1

By type

Restaurant (service type not stated) 5 · Quick service 4 · Café 2 · Coffee shop 1 · Dessert 1

NameTypeCuisineAddressStatus
Auntie Anne's Auntie Anne'sQuick service · Dessert · Restaurant (service type not stated)Dessert620 John Paul Jones Ciropen
Green Beans Coffee - Portsmouth Naval Hospital NEXCoffee shop · CaféCoffee620 John Paul Jones Circleopen
KFCQuick service · Restaurant (service type not stated)Pizza620 John Paul Jones Ciropen
Panda ExpressQuick service · Restaurant (service type not stated)Asian620 John Paul Jones Ciropen
SubwayQuick service · Restaurant (service type not stated)Sandwiches620 John Paul Jone Circle, Portsmouth Naval Hospitalopen
The Dancing Goat CafeCaféCoffee620 John Paul Jones Ciropen
White LOTUSRestaurant (service type not stated)620 John Paul Jones Ciropen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199711SIC1987
1998111NAICS1997
1999222NAICS1997
2000222NAICS1997
2001222NAICS1997
2002222NAICS1997
2003111NAICS2002
2004222NAICS2002
20053321NAICS2002
20063321NAICS2002
20073321NAICS2002
20083321NAICS2007
20093321NAICS2007
20104431NAICS2007
20115541NAICS2007
201255131NAICS2012
201355131NAICS2012
201444121NAICS2012
20154431NAICS2012
20164431NAICS2012
2017443NAICS2017
2018553NAICS2017
2019553NAICS2017
2020553NAICS2017
2021443NAICS2017
2022554NAICS2022
2023444NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 23708. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
235100.8 mi902023
235071.2 mi82023
237041.5 mi392023
235171.6 mi912023
237072.0 mi252023
235232.1 mi52023
237092.1 mi12006
235042.2 mi122023
235082.6 mi412023
235093.3 mi122023
237023.3 mi232023
233243.7 mi222023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.