BMIE Market 23504
Norfolk city, Virginia · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 23,502 2020–2024 ACS 5-year estimate ±1,533 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 8,256 2020–2024 ACS 5-year estimate ±490 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 23,483 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 8,789 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $44,659 2020–2024 ACS 5-year estimate ±4,966 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 28.0 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $957 2020–2024 ACS 5-year estimate ±121 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $269,400 2020–2024 ACS 5-year estimate ±15,912 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 4.1 sq mi Census Gazetteer 2020 |
| Restaurants | 12 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 23504 |
| Restaurants per 10,000 residents | 7.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -14.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | -40.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | -14.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | -33.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 7 (range 2–11) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.8 per year, r² 0.60) · 80% range · confidence Medium · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 40 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 54 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 44 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 13 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 23504. Projection: linear trend v1, fitted 2013–2023, -0.8 restaurants per year, r² 0.60, confidence Medium.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Virginia and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 591, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 40 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 53.8 | 54 | 40% | +21.5 |
| Restaurant Opportunity Score | 44.4 | 44 | 35% | +15.5 |
| Market Momentum Score | 13.4 | 13 | 25% | +3.4 |
Consumer Market Score: 54 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 23,502 | 84 | 40% | +33.7 |
| Median household income (ACS) | 44,659 | 9 | 40% | +3.8 |
| Households (ACS) | 8,256 | 82 | 20% | +16.4 |
Restaurant Opportunity Score: 44 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | -40 | 8 | 35% | +2.8 |
| Restaurants per 10,000 residents (lower = more room) | 5.1 | 91 | 25% | +22.8 |
| Population (ACS) | 23,502 | 84 | 20% | +16.8 |
| Median household income (ACS) | 44,659 | 9 | 20% | +1.9 |
Market Momentum Score: 13 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -14.3 | 16 | 50% | +7.9 |
| 10-year restaurant growth | -40 | 8 | 30% | +2.4 |
| 20-year restaurant growth | -14.3 | 15 | 20% | +3.1 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (56)
By cuisine
American 15 · Coffee 5 · Chicken / wings 4 · Italian 4 · Mexican 4 · Pizza 4 · Bakery 3 · Cajun, Creole, Southern 3 · Juice / smoothies 3 · Seafood 3 · Asian 2 · Burgers 2 · African 1 · Breakfast 1 · Chinese 1 · Healthy / salads / bowls 1 · Hot dogs 1 · Indian 1 · Mediterranean 1 · Middle Eastern 1 · Sandwiches 1 · Southwestern / Tex-Mex 1 · Spanish / tapas 1 · Tea / bubble tea 1 · Vegan 1
By type
Restaurant (service type not stated) 34 · Quick service 9 · Bar 6 · Casual dining 6 · Juice, smoothie, tea 4 · Bakery 3 · Café 3 · Brewery / taproom 2 · Catering 2 · Coffee shop 2 · Delivery-focused 1 · Fast casual 1 · Food truck 1 · Specialty food shop 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| African Village Restaurant | Restaurant (service type not stated) · Casual dining | African · American | 3500 Granby St | open |
| AZ New York Style Pizza&Deli | Specialty food shop · Quick service | Pizza · Sandwiches · Italian | 1026 Park Ave | open |
| Bay Seafood | Restaurant (service type not stated) · Casual dining | Seafood · American | 1304 E Princess Anne Rd | open |
| Be A J Juice Bar | Juice, smoothie, tea · Fast casual · Café | Juice / smoothies · Healthy / salads / bowls · Coffee | 3016 E Princess Anne Rd | open |
| Bear House Coffee Roasters | Coffee shop | Coffee | 735 E 23rd St | open |
| Black Dog Saloon | Bar · Restaurant (service type not stated) · Casual dining | 3911 Columbus Ave | open | |
| blanca Food+Wine | Restaurant (service type not stated) · Bar | Italian | 4117 Granby St | open |
| Blazin' Bistro | Restaurant (service type not stated) | American · Cajun, Creole, Southern | 0000 Courtney ave | open |
| Blue Ocean Seafood | Restaurant (service type not stated) | Seafood | 2901 E Virginia Beach Blvd | open |
| Briki Coffee House | Coffee shop | Coffee | 4117 Granby St Ste C | open |
| Burger King Burger King | Quick service | Burgers · American | 1000 Tidewater Dr | open |
| Cafe M | Café | Coffee | 110 LA Valette Ave | open |
| Capt'n Crabby | Food truck · Catering | Seafood | 4140 Granby St | open |
| Carolina Restaurants | Restaurant (service type not stated) | 1346 Church St | open | |
| Chanel Cafe Catering | Restaurant (service type not stated) | Cajun, Creole, Southern | 1010 Park Ave | open |
| Charlie's American Cafe | Restaurant (service type not stated) | Breakfast | 4024 Granby St | open |
| Chefmonteats | Restaurant (service type not stated) · Catering | 1342 Roberts Rd | open | |
| Chick-fil-A Chick-fil-A | Quick service | Chicken / wings · American | 700 Park Ave | open |
| Church's Texas Chicken Church's Chicken | Quick service | Chicken / wings · American | 2308 E. Princess Anne Road | open |
| Crackers | Bar | Spanish / tapas | 4226 Granby St | open |
| Domino's Domino's Pizza | Quick service · Delivery-focused | Pizza | 2807 E Virginia Beach Blvd | open |
| Eds Kitchen Norfolk Va | Casual dining | American | open | |
| Fabio's Pizza and Delivery | Restaurant (service type not stated) | Pizza · Italian | 3118 E Princess Anne Rd | open |
| Feather-n-fin Chicken Seafood | Restaurant (service type not stated) | Chicken / wings | 3109 E Princess Anne Rd | open |
| Flame N' Fry | Restaurant (service type not stated) · Quick service | American · Chicken / wings | 2901 E Virginia Beach Blvd | open |
| Flowers Baking Company-norfolk Div | Bakery | Bakery | 1209 Corprew Ave | open |
| French Bakery & Delicatessen | Bakery | Bakery | 4108 Granby St | open |
| Golden City | Restaurant (service type not stated) | Asian | 1002 Park Ave | open |
| Hong Kang | Restaurant (service type not stated) | Chinese · Asian | 3118 E Princess Anne Rd | open |
| Kombuchick: A Kombucha Bar & Microbrewery Co. | Juice, smoothie, tea | Tea / bubble tea | 2500 Church St | open |
| LeGrand Kitchen | Casual dining · Restaurant (service type not stated) | American | 4226 Granby St | open |
| Leila International Cuisine | Restaurant (service type not stated) | Mediterranean · Middle Eastern | 4136 Granby St | open |
| Lo Mo Pizzeria | Restaurant (service type not stated) | Pizza · Italian | 4117 Granby St | open |
| Maker's Craft Brewery | Brewery / taproom · Bar | 735 E 23rd St | open | |
| McDonald's | Quick service | 2328 E Princess Anne Rd | open | |
| McDonald's McDonald's | Quick service | Burgers · American | 4125 Granby St | open |
| Mi Hogar Mexican Restaurant | Restaurant (service type not stated) | Southwestern / Tex-Mex · Mexican | 4201 Granby St | open |
| Mike And John Enterprises | Restaurant (service type not stated) | 4019 Granby St | open | |
| MJ's Tavern | Casual dining · Bar | 4019 Granby St | open | |
| My Goodies Vegan | Restaurant (service type not stated) | Vegan | 3016 E Princess Anne Rd | open |
| O Jardim Brazilian Cafe | Restaurant (service type not stated) | 110 La Valette Ave | open | |
| Oldies But Goodies | Restaurant (service type not stated) | Indian | virginia | open |
| Pittie Dog Grill | Restaurant (service type not stated) | Hot dogs · American | 4140 Granby St | open |
| Quick Eats by Nikki | Restaurant (service type not stated) · Quick service | American | 1034 Barney St | open |
| Sage Mermaid Kombuchery | Brewery / taproom | 2501 Fawn St | open | |
| Saughter’s Kearney/savory 7 | Restaurant (service type not stated) | 2500 Church St | open | |
| Smiley's1228 | Restaurant (service type not stated) | American · Mexican | 913 Rugby St | open |
| Sunday Morning Juice | Juice, smoothie, tea | Juice / smoothies | 2500 Church St | open |
| Sweet Jam Cafe | Restaurant (service type not stated) | Cajun, Creole, Southern · American | 1446 Church St A | open |
| Tabb's At Riverview | Restaurant (service type not stated) | American | 4019 Granby St | open |
| Tfk Taco Bar | Restaurant (service type not stated) | Mexican | 4140 Granby St | open |
| The Plaza at 801 | Bar | 801 E 26th St | open | |
| Tropical Smoothie Cafe Tropical Smoothie Cafe | Juice, smoothie, tea · Restaurant (service type not stated) · Café | Juice / smoothies · Coffee | 700 Park Ave | open |
| Twisted Pizza and The Seafood Shack Norfolk | Restaurant (service type not stated) | 1500 E Brambleton Ave | open | |
| UMO | Restaurant (service type not stated) | Mexican | 4117 Granby St | open |
| Whole-Ly Rollers | Bakery · Restaurant (service type not stated) | Bakery | 2500 Church St | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 18 | 18 | — | — | — | — | SIC1987 |
| 1995 | 19 | 19 | — | — | — | — | SIC1987 |
| 1996 | 21 | 20 | — | — | — | 1 | SIC1987 |
| 1997 | 17 | 16 | — | — | — | 1 | SIC1987 |
| 1998 | 15 | 13 | 4 | 7 | 2 | — | NAICS1997 |
| 1999 | 15 | 14 | 4 | 8 | 2 | — | NAICS1997 |
| 2000 | 14 | 12 | 4 | 7 | 1 | — | NAICS1997 |
| 2001 | 15 | 13 | 5 | 8 | — | — | NAICS1997 |
| 2002 | 20 | 16 | 8 | 8 | — | — | NAICS1997 |
| 2003 | 15 | 14 | 7 | 6 | 1 | — | NAICS2002 |
| 2004 | 14 | 12 | 4 | 7 | 1 | — | NAICS2002 |
| 2005 | 16 | 14 | 4 | 9 | 1 | — | NAICS2002 |
| 2006 | 14 | 12 | 3 | 8 | 1 | — | NAICS2002 |
| 2007 | 21 | 16 | 4 | 10 | 2 | — | NAICS2002 |
| 2008 | 22 | 17 | 6 | 9 | 2 | — | NAICS2007 |
| 2009 | 22 | 16 | 4 | 10 | 2 | — | NAICS2007 |
| 2010 | 24 | 17 | 5 | 9 | 3 | — | NAICS2007 |
| 2011 | 23 | 17 | 5 | 9 | 3 | — | NAICS2007 |
| 2012 | 23 | 17 | 6 | 9 | 2 | — | NAICS2012 |
| 2013 | 25 | 20 | 6 | 12 | 2 | — | NAICS2012 |
| 2014 | 21 | 16 | 6 | 8 | 2 | — | NAICS2012 |
| 2015 | 22 | 17 | 6 | 8 | 3 | — | NAICS2012 |
| 2016 | 26 | 20 | 8 | 11 | 1 | — | NAICS2012 |
| 2017 | 20 | 15 | 6 | 8 | — | — | NAICS2017 |
| 2018 | 19 | 14 | 6 | 7 | — | — | NAICS2017 |
| 2019 | 16 | 10 | 5 | 4 | — | — | NAICS2017 |
| 2020 | 18 | 13 | 6 | 5 | — | — | NAICS2017 |
| 2021 | 21 | 15 | 8 | 6 | — | — | NAICS2017 |
| 2022 | 17 | 11 | 5 | 6 | — | — | NAICS2022 |
| 2023 | 19 | 12 | 5 | 6 | — | — | NAICS2022 |