BMIE Market 23325

Chesapeake city, Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	19,138 2020–2024 ACS 5-year estimate ±1,487 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	7,464 2020–2024 ACS 5-year estimate ±455 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	17,592 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	7,093 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$69,909 2020–2024 ACS 5-year estimate ±10,347 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	34.8 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,465 2020–2024 ACS 5-year estimate ±68 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$272,000 2020–2024 ACS 5-year estimate ±19,275 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	3.8 sq mi Census Gazetteer 2020
Restaurants	13 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 23325
Restaurants per 10,000 residents	7.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-18.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-23.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+8.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-18.8% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	10 (range 7–13) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.4 per year, r² 0.49) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	49 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	67 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	51 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	18 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 23325. Projection: linear trend v1, fitted 2013–2023, -0.4 restaurants per year, r² 0.49, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Virginia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 591, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 49 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	67.1	67	40%	+26.8
Restaurant Opportunity Score	51.2	51	35%	+17.9
Market Momentum Score	18.4	18	25%	+4.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	19,138	81	40%	+32.3
Median household income (ACS)	69,909	47	40%	+18.7
Households (ACS)	7,464	80	20%	+16.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 51 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-23.5	13	35%	+4.4
Restaurants per 10,000 residents (lower = more room)	6.8	85	25%	+21.3
Population (ACS)	19,138	81	20%	+16.1
Median household income (ACS)	69,909	47	20%	+9.4

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 18 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-18.8	14	50%	+6.9
10-year restaurant growth	-23.5	13	30%	+3.8
20-year restaurant growth	8.3	39	20%	+7.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (28)

By cuisine

American 6 · Asian 4 · Caribbean 4 · Burgers 3 · Chinese 2 · Mexican 2 · Sandwiches 2 · BBQ 1 · Breakfast 1 · Cajun, Creole, Southern 1 · Chicken / wings 1 · Hot dogs 1 · Pizza 1 · Seafood 1 · Spanish / tapas 1 · Vegan 1

By type

Restaurant (service type not stated) 19 · Quick service 10 · Bar 3 · Casual dining 2 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
Bills Hot Dogs, home of the Famous Billy Burger	Quick service	Burgers · American	848 Providence Rd	open
Burger King	Quick service		4331 Indian River Rd	open
Chesapeake Pub Schools	Bar		2300 Old Greenbrier Rd	open
D&D Restaurant and Lounge	Restaurant (service type not stated) · Bar	Caribbean	4014 Indian River Rd	open
D'Real Taste Restaurant	Restaurant (service type not stated)	Caribbean	1108 Sparrow Rd	open
Dollar Hits “Filipino Grill”	Restaurant (service type not stated)	American · Asian	3801 Indian River Rd	open
Irwin's Fountain	Restaurant (service type not stated)	Burgers	4300 Indian River Rd	open
Island Jerk Hut	Restaurant (service type not stated)	Caribbean	4351 Indian River Rd	open
Jackie Chen	Restaurant (service type not stated)	Chinese · Asian	4218 Indian River Rd	open
Jerry's Restaurant & Lounge	Bar · Restaurant (service type not stated)		1102 Sparrow Rd	open
Jerrys Ir Llc.	Restaurant (service type not stated)		1102 Sparrow Rd	open
Levels Lounge	Restaurant (service type not stated)		4014 Indian River Rd	open
Lulu's Hotdogs	Restaurant (service type not stated)	Hot dogs · Burgers · BBQ	4402 Indian River Rd	open
Mi Cocina Pequeña	Quick service	Mexican · Spanish / tapas		open
Naomi Vegan Meets	Restaurant (service type not stated)	Vegan	4310 Indian River Rd Ste 6b	open
New China	Restaurant (service type not stated)	Chinese · Asian	4337 Indian River Rd	open
Orient Express	Restaurant (service type not stated)	Asian	211 Providence Rd Ste 9	open
Pancakes N Things	Casual dining	American · Breakfast	4408 Indian River Rd	open
Papa Johns Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	4221 indian river rd	open
Popeyes Popeyes Louisiana Kitchen	Quick service	Chicken / wings · Cajun, Creole, Southern	4307 Indian River Rd	open
Rally's	Quick service		4305 Indian River Rd # A Ste A	open
She’s Crabby	Specialty food shop · Quick service · Casual dining	Sandwiches · American	900 Block	open
Sonic Drive-In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	969 Providence Rd	open
Subway Subway	Quick service	Sandwiches	4316 Indian River Rd	open
Taqueria La Cabana	Restaurant (service type not stated)	Mexican	4014 Indian River Rd	open
Tendermac's	Restaurant (service type not stated)		1108 Sparrow Rd	open
The Caribbean Cuisine Spot	Restaurant (service type not stated) · Quick service	Caribbean	4014 Indian River Rd	open
Wicker's Crab Pot	Restaurant (service type not stated)	Seafood · American	4201 Indian River Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	16	16	—	—	—	—	SIC1987
1995	12	12	—	—	—	—	SIC1987
1996	12	12	—	—	—	—	SIC1987
1997	13	13	—	—	—	—	SIC1987
1998	12	12	4	8	—	—	NAICS1997
1999	12	12	5	7	—	—	NAICS1997
2000	12	12	4	8	—	—	NAICS1997
2001	14	14	6	7	1	—	NAICS1997
2002	15	15	5	9	1	—	NAICS1997
2003	12	12	3	9	—	—	NAICS2002
2004	13	13	4	9	—	—	NAICS2002
2005	14	14	5	9	—	—	NAICS2002
2006	14	14	5	9	—	—	NAICS2002
2007	14	14	6	8	—	—	NAICS2002
2008	15	15	5	10	—	—	NAICS2007
2009	13	13	5	8	—	—	NAICS2007
2010	13	13	5	8	—	—	NAICS2007
2011	15	15	5	10	—	—	NAICS2007
2012	15	14	6	8	—	1	NAICS2012
2013	17	17	9	8	—	—	NAICS2012
2014	13	13	7	6	—	—	NAICS2012
2015	16	16	9	7	—	—	NAICS2012
2016	16	16	8	8	—	—	NAICS2012
2017	14	14	6	8	—	—	NAICS2017
2018	16	16	7	9	—	—	NAICS2017
2019	14	14	6	8	—	—	NAICS2017
2020	13	13	6	7	—	—	NAICS2017
2021	14	13	6	7	—	—	NAICS2017
2022	13	12	6	6	—	—	NAICS2022
2023	14	13	5	8	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 23325. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
23324	2.1 mi	22	2023
23523	2.2 mi	5	2023
23464	3.1 mi	105	2023
23709	3.3 mi	1	2006
23504	3.3 mi	12	2023
23502	3.8 mi	91	2023
23510	3.9 mi	90	2023
23704	4.1 mi	39	2023
23708	4.3 mi	4	2023
23320	4.4 mi	222	2023
23517	4.8 mi	91	2023
23702	4.9 mi	23	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.