BMIE Market 23702

Portsmouth city, Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	12,485 2020–2024 ACS 5-year estimate ±1,133 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,133 2020–2024 ACS 5-year estimate ±433 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	11,424 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,954 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$48,835 2020–2024 ACS 5-year estimate ±8,453 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	30.9 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,242 2020–2024 ACS 5-year estimate ±80 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$208,000 2020–2024 ACS 5-year estimate ±12,631 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	2.4 sq mi Census Gazetteer 2020
Restaurants	23 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 23702
Restaurants per 10,000 residents	14.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+9.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+21.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+15.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+21.1% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	20 (range 16–24) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.08) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	53 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	50 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	50 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	61 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 23702. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.08, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Virginia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 591, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 53 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	49.9	50	40%	+20.0
Restaurant Opportunity Score	50.3	50	35%	+17.6
Market Momentum Score	61.3	61	25%	+15.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 50 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	12,485	74	40%	+29.6
Median household income (ACS)	48,835	13	40%	+5.4
Households (ACS)	5,133	75	20%	+14.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 50 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	21.1	64	35%	+22.5
Restaurants per 10,000 residents (lower = more room)	18.4	42	25%	+10.4
Population (ACS)	12,485	74	20%	+14.8
Median household income (ACS)	48,835	13	20%	+2.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	9.5	67	50%	+33.5
10-year restaurant growth	21.1	64	30%	+19.3
20-year restaurant growth	15	42	20%	+8.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (44)

By cuisine

American 7 · Asian 6 · Burgers 4 · Chinese 4 · Seafood 4 · Sandwiches 3 · Chicken / wings 2 · Coffee 2 · African 1 · BBQ 1 · Breakfast 1 · British / Irish pub food 1 · Dessert 1 · Hot dogs 1 · Noodles / ramen / pho 1 · Pizza 1 · Vietnamese 1

By type

Restaurant (service type not stated) 23 · Quick service 14 · Bar 13 · Casual dining 4 · Bakery 1 · Café 1 · Coffee shop 1 · Dessert 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
3Sixty Restaurant & Lounge	Bar · Casual dining		3938 George Washington Hwy	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	4900 George Washington Hwy	open
Bar 9	Bar · Restaurant (service type not stated)		4806 George Washington Hwy	open
Burger King Burger King	Quick service	Burgers · American	4210 George Washington Hwy	open
Caribbean Vibes	Restaurant (service type not stated)		4544 George Washington Hwy	open
China Moon Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	4816 George Washington Hwy	open
Copeland's	Restaurant (service type not stated)	Hot dogs	3802 Deep Creek Blvd	open
Country Favorites Restaurant	Restaurant (service type not stated)		3940 George Washington Hwy	open
D' Arena	Bar · Casual dining	Seafood	4010 George Washington Hwy	open
Darla's Seafood	Restaurant (service type not stated)	Seafood · British / Irish pub food	4010 George Washington Hwy	open
Dunkin' Dunkin'	Bakery · Quick service · Dessert · Coffee shop	Dessert · Coffee	4701 George Washington Hwy	open
Fortune China	Quick service	Chinese · Asian	5101 George Washington Hwy	open
Go Bird	Restaurant (service type not stated)	American	5105 George Washington Hwy	open
Gourmet Burger Bistro	Restaurant (service type not stated)	Burgers	1915 Victory Blvd	open
Guava	Bar		4592 George Washington Hwy	open
Hay Hing Chinese	Restaurant (service type not stated)	Chinese · Asian	3404 Deep Creek Blvd	open
K & E Barbecue, LLC	Restaurant (service type not stated)	BBQ	3420 Deep Creek Blvd	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	5004 George Washington Hwy	open
KFC	Quick service		5004 George Washington Hwy	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	2032 Victory Blvd	open
M Rae's Chicken & Seafood	Restaurant (service type not stated)	Seafood	4113 George Washington Hwy	open
Mama Chan's Chinese Take-Out	Restaurant (service type not stated)	Chinese · Asian	3934 George Washington Hwy	open
McDonald's McDonald's	Quick service	Burgers · American	2000 Victory Blvd	open
Mesha Monae's Cafe	Restaurant (service type not stated) · Café	Coffee	4544 George Washington Hwy	open
New York Pizza & Deli	Restaurant (service type not stated)		3426 Deep Creek Blvd	open
Nightstand	Bar		3816 George Washington Hwy	open
Popeyes Popeyes Louisiana Kitchen	Quick service	Chicken / wings · American	3718 George Washington Hwy	open
Premiere Hookah Lounge	Bar · Casual dining		4636 George Washington Hwy	open
Rally's	Quick service		5105 George Washington Hwy	open
Serenity 5 Restaurant & Lounge	Bar		3938 George Washington Hwy	open
Silverback Cigar Lounge	Bar		4507 George Washington Hwy	open
Snapp’n Crab	Restaurant (service type not stated)	African · American	4592 George Washington Hwy	open
Subs Sandwiches & More	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	3932 George Washington Hwy	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	2040 Victory Blvd	open
Taco Bell	Quick service		5004 George Washington Hwy	open
The Brown Water Bar	Bar		128 Gillis Rd	open
The Corner Bar and Lounge	Bar		4520 George Washington Hwy	open
Three Cheers Lounge	Bar		4644 George Washington Hwy	open
Tony's Crab and Seafood	Restaurant (service type not stated)	Seafood	3138 Victory Blvd	open
Ukiyo Va	Bar	Asian	4592 George Washington Hwy	open
Victory Rivers Wine & Whiskey	Bar		1915 Victory Blvd	open
Vietnam 81 Restaurant	Restaurant (service type not stated)	Vietnamese · Noodles / ramen / pho · Asian	4411 George Washington Hwy	open
Waffle House Waffle House	Restaurant (service type not stated) · Casual dining	Breakfast · American	4810 George Washington Hwy	open
Wendy's Wendy's	Quick service	Burgers · American	5001 George Washington Hy	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	20	19	—	—	—	1	SIC1987
1995	20	20	—	—	—	—	SIC1987
1996	25	24	—	—	—	1	SIC1987
1997	21	19	—	—	—	2	SIC1987
1998	19	18	7	11	—	1	NAICS1997
1999	21	20	8	11	1	1	NAICS1997
2000	17	16	5	10	1	1	NAICS1997
2001	23	22	9	12	1	1	NAICS1997
2002	23	22	9	10	2	1	NAICS1997
2003	21	20	6	13	—	1	NAICS2002
2004	21	20	8	11	—	1	NAICS2002
2005	22	21	8	11	1	1	NAICS2002
2006	22	21	8	11	1	1	NAICS2002
2007	24	22	6	15	—	2	NAICS2002
2008	21	21	6	15	—	—	NAICS2007
2009	19	19	5	14	—	—	NAICS2007
2010	17	17	4	13	—	—	NAICS2007
2011	18	18	4	14	—	—	NAICS2007
2012	21	20	5	14	1	—	NAICS2012
2013	20	19	4	14	1	—	NAICS2012
2014	20	19	4	14	1	—	NAICS2012
2015	19	18	3	14	1	—	NAICS2012
2016	22	21	6	14	1	—	NAICS2012
2017	23	22	4	18	—	—	NAICS2017
2018	21	21	4	17	—	—	NAICS2017
2019	18	18	—	16	—	—	NAICS2017
2020	19	19	3	16	—	—	NAICS2017
2021	18	18	—	16	—	—	NAICS2017
2022	21	20	3	16	—	—	NAICS2022
2023	25	23	6	16	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 23702. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
23704	1.8 mi	39	2023
23709	1.8 mi	1	2006
23701	2.4 mi	42	2023
23707	2.8 mi	25	2023
23324	3.0 mi	22	2023
23708	3.3 mi	4	2023
23523	3.6 mi	5	2023
23510	3.9 mi	90	2023
23507	4.4 mi	8	2023
23325	4.9 mi	13	2023
23517	4.9 mi	91	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.