BMIE Market 23707

Portsmouth city, Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	14,766 2020–2024 ACS 5-year estimate ±1,067 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,654 2020–2024 ACS 5-year estimate ±376 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	14,236 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,298 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$48,926 2020–2024 ACS 5-year estimate ±5,961 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	37.5 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,101 2020–2024 ACS 5-year estimate ±43 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$230,800 2020–2024 ACS 5-year estimate ±9,926 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	3.9 sq mi Census Gazetteer 2020
Restaurants	25 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 23707
Restaurants per 10,000 residents	11.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+4.2% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+38.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+47.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+0.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	29 (range 24–33) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.7 per year, r² 0.58) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	57 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	52 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	56 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	66 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 23707. Projection: linear trend v1, fitted 2013–2023, +0.7 restaurants per year, r² 0.58, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Virginia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 591, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	51.7	52	40%	+20.7
Restaurant Opportunity Score	56.3	56	35%	+19.7
Market Momentum Score	65.6	66	25%	+16.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 52 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	14,766	76	40%	+30.6
Median household income (ACS)	48,926	14	40%	+5.4
Households (ACS)	6,654	79	20%	+15.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 56 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	38.9	77	35%	+26.8
Restaurants per 10,000 residents (lower = more room)	16.9	46	25%	+11.5
Population (ACS)	14,766	76	20%	+15.3
Median household income (ACS)	48,926	14	20%	+2.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	4.2	61	50%	+30.3
10-year restaurant growth	38.9	77	30%	+23.0
20-year restaurant growth	47.1	62	20%	+12.3

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (50)

By cuisine

American 14 · Coffee 5 · Sandwiches 5 · Bakery 4 · Dessert 4 · Italian 4 · Pizza 4 · Asian 3 · Burgers 3 · Chicken / wings 3 · Chinese 3 · Breakfast 2 · Cajun, Creole, Southern 2 · Mexican 2 · BBQ 1 · Ice cream / frozen desserts 1 · Seafood 1

By type

Restaurant (service type not stated) 29 · Quick service 9 · Casual dining 6 · Dessert 5 · Bakery 4 · Coffee shop 4 · Bar 3 · Other 3 · Café 2

Name	Type	Cuisine	Address	Status
611 Airline Blvd Llc	Restaurant (service type not stated)		611 Airline Blvd	open
Airline Pizza Inc	Restaurant (service type not stated)		1204 Airline Blvd	open
Burger King Burger King	Quick service	Burgers · American	600 Airline Boulevard	open
Chanello's Pizza Chanello's Pizza	Restaurant (service type not stated)	Pizza · Italian	3200 High St	open
Chin Brothers Inc	Restaurant (service type not stated)		905 Airline Blvd	open
Chipotle Mexican Grill Chipotle Mexican Grill	Quick service · Restaurant (service type not stated)	Mexican	1805 Frederick Blvd Lot A	open
Cock Island Bar and Grille	Casual dining · Restaurant (service type not stated) · Bar		606 Airline Blvd	open
Cooper's Restaurant and Lounge	Restaurant (service type not stated)	Cajun, Creole, Southern · American	3112 High St	open
Corner Cafe	Café · Restaurant (service type not stated)	Coffee · American	3601 Western Branch Blvd	open
Crazy Good Chicken Salad	Restaurant (service type not stated)	American · Sandwiches	Bridgeport	open
District	Restaurant (service type not stated)	Cajun, Creole, Southern · American	611 Airline Blvd	open
Dria's Kitchen Box Fired Pizzeria & Catering	Restaurant (service type not stated)	Pizza · Italian	2616 Detroit St	open
Dunkin' Dunkin'	Bakery · Dessert · Coffee shop	Dessert · Coffee · Bakery	3014 Turnpike Rd	open
Ggsubs4u Inc T/a Greater Grinders Submarines	Restaurant (service type not stated)		3501 High St	open
Go White Pizza Llc	Restaurant (service type not stated)		3014 Turnpike Rd	open
Hometown Diner	Casual dining	American	3562 Western Branch Blvd	open
Hunt Room	Restaurant (service type not stated)	American	The Founders Inn	open
IHOP	Restaurant (service type not stated)	Breakfast	1001 Frederick Blvd	open
King shop food mart	Restaurant (service type not stated)		3303 Turnpike Rd	open
Mario's Italian Restaurant	Restaurant (service type not stated)	Pizza · Italian	611 Airline Blvd	open
Moseberth's Fried Chicken	Restaurant (service type not stated)	Chicken / wings	1505 Airline Blvd	open
Panda Express	Quick service	Chinese · Asian	1130 Frederick Blvd	open
Pelican's Snoballs	Dessert	Ice cream / frozen desserts	505 Airline Blvd	open
Peter Seafood	Restaurant (service type not stated) · Casual dining	Seafood · American	2402 Rodman Ave	open
Philly Cheesesteak Cafe	Other	Sandwiches	3014 Turnpike Rd	open
Polar SnoBalls	Dessert	Dessert	505 Airline Blvd	open
Rally's Checkers and Rally's	Quick service	Burgers · American	1101 Frederick Blvd. Portsmouth, VA	open
Sal's Pizza Sal's Famous NY Pizza	Restaurant (service type not stated)	Pizza · Italian	1204 Airline Blvd	open
Sky Hookah Lounge	Bar		900 Airline Blvd	open
Starbucks	Coffee shop	Coffee	1817 Frederick Blvd	open
Starbucks	Coffee shop · Restaurant (service type not stated)	Coffee	1301 Frederick Blvd	open
Starbucks Coffee Company Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1903 Frederick Blvd	open
Stove the Restaurant	Restaurant (service type not stated)	American	2622 Detroit St	open
Subway	Other	Sandwiches	810 Airline Blvd	open
Subway	Other	Sandwiches	1098 Frederick Blvd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	5903 High St W #C	open
Super Wok Súper Wok	Restaurant (service type not stated)	Chinese · Asian	3210 High St	open
Sweet Royale Hotdogs & Poetry	Restaurant (service type not stated)		2622 Detroit St	open
Taco Bell Taco Bell	Quick service	Mexican	1501 Frederick Blvd	open
Taylor Legacy Group, Llc. Chick-fil-A	Restaurant (service type not stated) · Quick service	Chicken / wings · American	901 Frederick Blvd	open
Three Cats Bakery	Bakery · Dessert	Bakery · Dessert	301 Park Rd	open
Twisted Pig Ale and Smokehouse	Casual dining · Bar	BBQ	722 Mt Vernon Ave	open
Uncle Tony's Bistro	Casual dining		3603 High St	open
Virginia Carolina Auto Cool	Restaurant (service type not stated)		3511 Race St	open
VondazVittlez7w/L&P	Bakery · Dessert	Bakery · Dessert	3720 Scott St	open
Waffle House Waffle House	Casual dining	Breakfast · American	911 Airline Blvd	open
Walmart Bakery	Bakery	Bakery	1098 Frederick Blvd	open
Wendy's Wendy's	Quick service	Burgers · American	1365 Frederick Blvd	open
Wingstop Wingstop	Quick service	Chicken / wings · American	1241 Frederick BLVD STE 111	open
Wong Kwok Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	905 Airline Blvd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	26	25	—	—	—	1	SIC1987
1995	22	21	—	—	—	1	SIC1987
1996	18	17	—	—	—	1	SIC1987
1997	19	18	—	—	—	1	SIC1987
1998	20	19	6	12	—	1	NAICS1997
1999	21	19	7	12	—	1	NAICS1997
2000	17	15	6	9	—	1	NAICS1997
2001	16	14	5	8	1	1	NAICS1997
2002	18	17	8	9	—	—	NAICS1997
2003	18	17	7	9	—	—	NAICS2002
2004	17	15	5	10	—	—	NAICS2002
2005	18	17	6	11	—	—	NAICS2002
2006	24	23	9	13	1	—	NAICS2002
2007	27	25	11	13	1	—	NAICS2002
2008	21	20	7	12	1	—	NAICS2007
2009	16	15	5	10	—	—	NAICS2007
2010	20	17	5	12	—	—	NAICS2007
2011	17	14	2	12	—	—	NAICS2007
2012	16	14	5	9	—	—	NAICS2012
2013	22	18	7	11	—	—	NAICS2012
2014	19	17	7	10	—	—	NAICS2012
2015	18	18	7	11	—	—	NAICS2012
2016	21	20	7	12	1	—	NAICS2012
2017	23	22	8	13	—	—	NAICS2017
2018	26	24	10	13	—	—	NAICS2017
2019	26	24	9	14	—	—	NAICS2017
2020	28	26	9	16	—	—	NAICS2017
2021	25	22	8	13	—	—	NAICS2017
2022	23	21	9	10	—	—	NAICS2022
2023	27	25	9	13	3	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 23707. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
23704	1.9 mi	39	2023
23708	2.0 mi	4	2023
23507	2.6 mi	8	2023
23701	2.6 mi	42	2023
23702	2.8 mi	23	2023
23510	2.8 mi	90	2023
23709	2.9 mi	1	2006
23517	3.3 mi	91	2023
23508	3.4 mi	41	2023
23523	3.8 mi	5	2023
23703	4.0 mi	16	2023
23504	4.3 mi	12	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.