BMIE Market 23703

Portsmouth city, Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	25,610 2020–2024 ACS 5-year estimate ±1,211 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	10,026 2020–2024 ACS 5-year estimate ±386 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	25,739 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	10,536 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$78,707 2020–2024 ACS 5-year estimate ±5,118 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	35.6 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,432 2020–2024 ACS 5-year estimate ±47 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$295,900 2020–2024 ACS 5-year estimate ±11,806 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	13.9 sq mi Census Gazetteer 2020
Restaurants	16 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 23703
Restaurants per 10,000 residents	8.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-11.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-27.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-36.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+23.1% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	16 (range 12–19) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.3 per year, r² 0.27) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	53 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	76 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	55 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	14 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 23703. Projection: linear trend v1, fitted 2013–2023, -0.3 restaurants per year, r² 0.27, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Virginia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 591, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 53 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	75.6	76	40%	+30.2
Restaurant Opportunity Score	54.7	55	35%	+19.2
Market Momentum Score	13.7	14	25%	+3.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	25,610	86	40%	+34.3
Median household income (ACS)	78,707	60	40%	+24.2
Households (ACS)	10,026	86	20%	+17.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 55 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-27.3	11	35%	+3.7
Restaurants per 10,000 residents (lower = more room)	6.3	87	25%	+21.8
Population (ACS)	25,610	86	20%	+17.1
Median household income (ACS)	78,707	60	20%	+12.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 14 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-11.1	18	50%	+8.9
10-year restaurant growth	-27.3	11	30%	+3.2
20-year restaurant growth	-36	8	20%	+1.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (44)

By cuisine

American 9 · Chinese 6 · Asian 5 · Chicken / wings 4 · Seafood 4 · Burgers 3 · Coffee 3 · Pizza 3 · BBQ 2 · Bakery 1 · Breakfast 1 · Cajun, Creole, Southern 1 · Caribbean 1 · Hawaiian / Pacific 1 · Ice cream / frozen desserts 1 · Italian 1 · Japanese 1 · Sandwiches 1 · Sushi 1 · Thai 1

By type

Restaurant (service type not stated) 31 · Bar 7 · Casual dining 5 · Quick service 5 · Café 3 · Brewery / taproom 2 · Coffee shop 2 · Dessert 2 · Bakery 1

Name	Type	Cuisine	Address	Status
Anchors	Bar	Seafood	6031 High St W	open
Bangkok Garden	Restaurant (service type not stated)	Thai · Asian	5774 Churchland Blvd	open
Big City Seafood	Restaurant (service type not stated)	Seafood	6031 High St W	open
Billy Ds Seafood and Chicken	Restaurant (service type not stated)	Seafood · American	3205 Stamford Rd	open
Chanello's Pizza	Restaurant (service type not stated)	Pizza	3921 Twin Pines Rd	open
China #1	Restaurant (service type not stated)	Chinese		open
China Li Chinese Cuisine	Restaurant (service type not stated)	Chinese	4019 Cedar Ln	open
Corner Cafe	Café · Restaurant (service type not stated)	Coffee	5613 Bingham Dr	open
Dragon City Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	3208 Academy Ave	open
Fat Head's Bar Fat Head's Brewery & Saloon	Bar		4710 High St W	open
GARDNER WILLZ CAFE	Casual dining · Restaurant (service type not stated)	American	5811 W NORFOLK Rd	open
Gourmet Burger Bistro	Restaurant (service type not stated)	Burgers · American	6083 High St W	open
Gourmet Burger Bistro	Restaurant (service type not stated)		6083 High St W	open
Harbor Trail Brewing Company	Brewery / taproom · Casual dining · Bar		5900 Churchland Blvd	open
Hardee Point	Quick service	Burgers	Carlton Court & Glencove Drive	open
Hardee’s Hardee's	Quick service · Restaurant (service type not stated)	Burgers · Sandwiches · American	5900 W HIGH St	open
Hawaii BBQ Ono Hawaiian BBQ	Restaurant (service type not stated)	BBQ · Hawaiian / Pacific · Chinese	6071 High St W	open
Hot Wings	Restaurant (service type not stated)	Chicken / wings	3566 Towne Point Rd	open
Jacky Chen	Restaurant (service type not stated)	Chinese · Asian	5603 High St W	open
JoJack's Espresso Bar & Cafe	Café · Coffee shop	Coffee · Breakfast	5700 Churchland Blvd	open
Jones' Restaurant	Restaurant (service type not stated)	American	5811 W Norfolk Rd	open
Joy Garden Restaurant	Restaurant (service type not stated)		5774 Churchland Blvd	open
Kingston Grill	Casual dining · Restaurant (service type not stated) · Bar	Caribbean	6063 High St W	open
Kona Ice of Hampton City	Dessert	Ice cream / frozen desserts	5908 Sturbridge Way	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	3921 Twin Pines Rd	open
Lin's Garden	Restaurant (service type not stated)	Chinese · Asian	5752 Churchland Blvd	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	3134 Tyre Neck Rd	open
MoMac Brewing Company	Brewery / taproom · Bar		3228 Academy Ave	open
Popeyes Popeyes Louisiana Kitchen	Quick service	Chicken / wings · Cajun, Creole, Southern	5720 Churchland Blvd	open
Rita's Pizza	Restaurant (service type not stated)	Pizza · Italian	3224 Academy Ave	open
S & J Seafood	Restaurant (service type not stated) · Casual dining	Seafood · American	3546 Towne Point Rd	open
Shek's Chinese Express	Quick service · Restaurant (service type not stated)		3969 Twin Pines Rd	open
Smoken-Que's Barbeque & Grill	Restaurant (service type not stated)	BBQ	3218 Stamford Rd	open
Starbucks Starbucks	Café · Coffee shop · Bakery	Coffee · Bakery	5901 High St W	open
Sweet Creations, LLC	Dessert		5917 Churchland Blvd	open
The Barrel II	Bar	American	5770 Churchland Blvd	open
The Wheelhouse	Restaurant (service type not stated)	American	4000 Coast Guard Blvd	open
The Willz Experience	Restaurant (service type not stated)	American	5811 W Norfolk Rd	open
Towne Point Pub & Restaurant	Bar · Restaurant (service type not stated) · Casual dining		3558 Towne Point Rd	open
Vittles	Restaurant (service type not stated)		3205 Stamford Rd	open
Wingstop	Restaurant (service type not stated)	Chicken / wings	5792 Churchland Blvd	open
ZENSHI Handcrafted Sushi Zenshi Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	3249 Tyre Neck Rd	open
Checkmate's Buffet And Catering	Restaurant (service type not stated)		6031 High St W	closed
The Quarterdeck Seafood Restaurant	Restaurant (service type not stated)	Seafood	6031 High St W	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	14	13	—	—	—	1	SIC1987
1995	13	12	—	—	—	1	SIC1987
1996	17	16	—	—	—	1	SIC1987
1997	20	19	—	—	—	1	SIC1987
1998	21	20	8	11	1	1	NAICS1997
1999	22	21	9	11	1	1	NAICS1997
2000	24	21	10	10	1	3	NAICS1997
2001	21	20	9	11	—	1	NAICS1997
2002	27	26	9	16	1	1	NAICS1997
2003	26	25	9	15	1	1	NAICS2002
2004	27	26	9	16	1	1	NAICS2002
2005	24	23	7	15	1	1	NAICS2002
2006	23	22	6	14	2	1	NAICS2002
2007	20	20	9	10	1	—	NAICS2002
2008	21	21	8	12	1	—	NAICS2007
2009	20	20	9	10	1	—	NAICS2007
2010	21	21	10	10	1	—	NAICS2007
2011	19	18	9	9	—	—	NAICS2007
2012	25	22	7	13	2	1	NAICS2012
2013	24	22	10	12	—	1	NAICS2012
2014	21	20	8	10	2	1	NAICS2012
2015	18	17	8	9	—	1	NAICS2012
2016	19	18	9	9	—	1	NAICS2012
2017	23	20	11	9	—	—	NAICS2017
2018	22	18	9	9	—	—	NAICS2017
2019	24	20	12	8	—	—	NAICS2017
2020	21	17	7	10	—	—	NAICS2017
2021	23	20	7	13	—	—	NAICS2017
2022	21	18	8	10	—	—	NAICS2022
2023	19	16	5	10	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 23703. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
23508	3.5 mi	41	2023
23707	4.0 mi	25	2023
23505	4.3 mi	59	2023
23507	4.4 mi	8	2023
23511	4.7 mi	16	2023
23517	4.8 mi	91	2023
23551	4.9 mi	1	2013
23708	5.0 mi	4	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.