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BMIE Market 25507

Wayne County, West Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)1,168
2020–2024 ACS 5-year estimate ±408 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households505
2020–2024 ACS 5-year estimate ±143 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count987
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units481
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$49,245
2020–2024 ACS 5-year estimate ±17,184 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age45.8
2020–2024 ACS 5-year estimate ±25 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$758
2020–2024 ACS 5-year estimate ±248 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$148,400
2020–2024 ACS 5-year estimate ±61,819 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area0.7 sq mi
Census Gazetteer 2020
Restaurants6
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 25507
Restaurants per 10,000 residents70.9
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+50.0%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+50.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+0.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+20.0%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 20285 (range 3–7)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.51) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score44 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score27 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score41 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score75 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 44 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score26.82740%+10.7
Restaurant Opportunity Score40.84135%+14.3
Market Momentum Score75.37525%+18.8
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 27 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)1,1683540%+13.9
Median household income (ACS)49,2451440%+5.6
Households (ACS)5053720%+7.3
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 41 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth508235%+28.8
Restaurants per 10,000 residents (lower = more room)51.4925%+2.3
Population (ACS)1,1683520%+7.0
Median household income (ACS)49,2451420%+2.8
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 75 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth509050%+45.1
10-year restaurant growth508230%+24.7
20-year restaurant growth02820%+5.6
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (7)

By cuisine

Italian 2 · American 1 · Bakery 1 · BBQ 1 · Breakfast 1 · Cajun, Creole, Southern 1 · Coffee 1 · Dessert 1 · Ice cream / frozen desserts 1 · Pizza 1 · Sandwiches 1

By type

Quick service 3 · Restaurant (service type not stated) 2 · Bakery 1 · Café 1 · Catering 1 · Coffee shop 1 · Dessert 1

NameTypeCuisineAddressStatus
Austin's Homemade Ice CreamDessertIce cream / frozen desserts · Dessert1103 C Stopen
Holy Smoke BBQCateringBBQ · Cajun, Creole, Southern420 W 4th Stopen
Java Joe's CeredoCoffee shop · Quick service · CaféCoffee420 W 4th Stopen
Pizza Hut Pizza HutQuick servicePizza · Italian5300 Ceredo Plaza Wayneopen
Rocco's Ristorante Sal's Italian RistoranteRestaurant (service type not stated)Italian252 Main Stopen
Subway SubwayQuick service · Restaurant (service type not stated)Sandwiches420 W 4th Stopen
Tudor's Biscuit World Tudor's Biscuit WorldBakeryBreakfast · Bakery · AmericanC and, Main Stopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199455————SIC1987
199555————SIC1987
199666————SIC1987
199755————SIC1987
19985541——NAICS1997
199955311—NAICS1997
200055311—NAICS1997
200155311—NAICS1997
200266321—NAICS1997
200366321—NAICS2002
200477331—NAICS2002
200588332—NAICS2002
200677142—NAICS2002
200766132—NAICS2002
200866222—NAICS2007
2009762221NAICS2007
2010872321NAICS2007
2011762221NAICS2007
2012652211NAICS2012
2013542111NAICS2012
2014542111NAICS2012
2015542111NAICS2012
2016542111NAICS2012
201744————NAICS2017
201854————NAICS2017
201954————NAICS2017
2020653———NAICS2017
202154————NAICS2017
2022653———NAICS2022
2023663———NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 25507. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
255303.2 mi82023
456804.9 mi172023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.