BMIE Market 25530

Wayne County, West Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	6,856 2020–2024 ACS 5-year estimate ±893 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,865 2020–2024 ACS 5-year estimate ±323 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	5,877 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,750 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$70,508 2020–2024 ACS 5-year estimate ±10,902 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	43.2 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$807 2020–2024 ACS 5-year estimate ±473 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$162,100 2020–2024 ACS 5-year estimate ±29,670 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	14.9 sq mi Census Gazetteer 2020
Restaurants	8 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 25530
Restaurants per 10,000 residents	13.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+60.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-20.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-27.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	12 (range 9–14) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.4 per year, r² 0.62) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	60 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	58 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	69 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	49 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 25530. Projection: linear trend v1, fitted 2013–2023, +0.4 restaurants per year, r² 0.62, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. West Virginia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 313, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	58.4	58	40%	+23.4
Restaurant Opportunity Score	69.2	69	35%	+24.2
Market Momentum Score	49.4	49	25%	+12.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 58 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	6,856	65	40%	+26.1
Median household income (ACS)	70,508	48	40%	+19.1
Households (ACS)	2,865	66	20%	+13.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	60	86	35%	+30.1
Restaurants per 10,000 residents (lower = more room)	11.7	66	25%	+16.4
Population (ACS)	6,856	65	20%	+13.0
Median household income (ACS)	70,508	48	20%	+9.6

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 49 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	60	86	30%	+25.8
20-year restaurant growth	-20	14	20%	+2.7

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (24)

By cuisine

American 5 · Pizza 5 · Asian 2 · Burgers 2 · Coffee 2 · Hot dogs 2 · Italian 2 · Mexican 2 · Bakery 1 · Caribbean 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 14 · Bar 5 · Casual dining 3 · Quick service 3 · Café 2 · Coffee shop 2 · Bakery 1

Name	Type	Cuisine	Address	Status
Arrive Most	Restaurant (service type not stated)	Asian	4730 N 19th Ave	open
Becca Lynns #1	Bar		719 Oak St	open
Brunetti's Italian Bakery	Bakery	Bakery	724 15th St	open
Burger King Burger King	Quick service	Burgers · American	806 Oak St	open
Ethels Place	Bar		2702 WV-75	open
Evaroni's Pizza	Restaurant (service type not stated)	Italian · Pizza	914 Oak St	open
Ferguson Holdings Inc	Restaurant (service type not stated)		2025 Oak St	open
Gino's Papa Gino's	Restaurant (service type not stated)	Pizza · Italian	1121 Oak St	open
Godfathers Pizza	Restaurant (service type not stated)	Pizza	2702 Route 75	open
Griffith & Feil Soda Fountain	Casual dining · Restaurant (service type not stated)	American	1405 Chestnut St	open
Jack & the Bean Coffee Company	Coffee shop · Café	Coffee	1404 Poplar St	open
Java Joe's	Café · Coffee shop · Bar	Coffee	1011 Oak St	open
McDonald's McDonald's	Quick service	Burgers · American	602 Oak St	open
Moore Dough Inc	Restaurant (service type not stated)		914 Oak St	open
Our Lounge	Casual dining · Bar		2702 WV-75	open
Rocky Tops Pizza	Restaurant (service type not stated) · Casual dining	Pizza · American	800 Oak St	open
Rocky Tops Pizza	Restaurant (service type not stated)	Pizza	101 Buffalo Creek Rd	open
Same Old Place	Bar		2024 Chestnut St	open
Sam’s Hot Dogs	Restaurant (service type not stated)	Hot dogs	2025 Oak St	open
Stewarts Original Hot Dogs- Kenova Stewarts Original Hot Dogs	Restaurant (service type not stated)	Hot dogs · American	1025 Oak St	open
Taco Bell Taco Bell	Quick service	Mexican	1111 Route 75	open
Think 49	Restaurant (service type not stated)	Asian	288 12th St	open
Tres Hermanos Nunez Tres Hermanos Nunez - Grayson	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	804 Oak St	open
Unequaled EG	Restaurant (service type not stated)	Caribbean	716 Oak St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	14	11	—	—	—	3	SIC1987
1995	13	10	—	—	—	3	SIC1987
1996	17	14	—	—	—	3	SIC1987
1997	17	14	—	—	—	3	SIC1987
1998	14	12	4	7	1	2	NAICS1997
1999	15	13	4	8	1	2	NAICS1997
2000	15	13	3	9	1	2	NAICS1997
2001	12	10	3	7	—	2	NAICS1997
2002	15	12	3	9	—	3	NAICS1997
2003	14	10	3	7	—	4	NAICS2002
2004	16	12	3	9	—	4	NAICS2002
2005	18	14	4	10	—	4	NAICS2002
2006	14	11	3	8	—	3	NAICS2002
2007	11	8	3	5	—	3	NAICS2002
2008	14	8	3	5	—	6	NAICS2007
2009	15	9	3	6	—	6	NAICS2007
2010	13	8	3	5	—	5	NAICS2007
2011	13	7	3	4	—	6	NAICS2007
2012	10	6	3	3	—	4	NAICS2012
2013	9	5	2	3	—	4	NAICS2012
2014	11	6	2	4	—	5	NAICS2012
2015	8	5	2	3	—	3	NAICS2012
2016	9	6	3	3	—	3	NAICS2012
2017	11	8	3	4	—	3	NAICS2017
2018	10	8	3	4	—	—	NAICS2017
2019	11	9	3	5	—	—	NAICS2017
2020	11	9	3	5	—	—	NAICS2017
2021	10	8	3	4	—	—	NAICS2017
2022	10	8	3	4	—	—	NAICS2022
2023	10	8	3	4	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 25530. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
25507	3.2 mi	6	2023
41129	4.8 mi	9	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.