BMIE Market 30035
DeKalb County, Georgia · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 21,569 2020–2024 ACS 5-year estimate ±2,386 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 7,002 2020–2024 ACS 5-year estimate ±531 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 20,396 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 8,694 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $66,799 2020–2024 ACS 5-year estimate ±12,174 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 36.8 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,665 2020–2024 ACS 5-year estimate ±77 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $244,200 2020–2024 ACS 5-year estimate ±18,402 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 8.5 sq mi Census Gazetteer 2020 |
| Restaurants | 36 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 30035 |
| Restaurants per 10,000 residents | 12.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +12.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +33.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +9.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +89.5% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 42 (range 39–45) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.0 per year, r² 0.86) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 64 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 66 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 62 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 65 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 30035. Projection: linear trend v1, fitted 2013–2023, +1.0 restaurants per year, r² 0.86, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Georgia and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 574, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 64 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 65.7 | 66 | 40% | +26.3 |
| Restaurant Opportunity Score | 62.3 | 62 | 35% | +21.8 |
| Market Momentum Score | 65.1 | 65 | 25% | +16.3 |
Consumer Market Score: 66 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 21,569 | 83 | 40% | +33.1 |
| Median household income (ACS) | 66,799 | 42 | 40% | +16.8 |
| Households (ACS) | 7,002 | 79 | 20% | +15.9 |
Restaurant Opportunity Score: 62 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 33.3 | 73 | 35% | +25.7 |
| Restaurants per 10,000 residents (lower = more room) | 16.7 | 47 | 25% | +11.7 |
| Population (ACS) | 21,569 | 83 | 20% | +16.5 |
| Median household income (ACS) | 66,799 | 42 | 20% | +8.4 |
Market Momentum Score: 65 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 12.5 | 71 | 50% | +35.3 |
| 10-year restaurant growth | 33.3 | 73 | 30% | +22.0 |
| 20-year restaurant growth | 9.1 | 39 | 20% | +7.8 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (109)
By cuisine
American 23 · Caribbean 13 · Chicken / wings 10 · Coffee 8 · Seafood 7 · Dessert 6 · Juice / smoothies 6 · Pizza 5 · Bakery 4 · BBQ 4 · Cajun, Creole, Southern 4 · Chinese 4 · Sandwiches 4 · Asian 3 · Breakfast 3 · Healthy / salads / bowls 3 · Burgers 2 · Mexican 2 · Vegetarian 2 · African 1 · Ice cream / frozen desserts 1 · Indian 1 · Italian 1 · Japanese 1 · Southwestern / Tex-Mex 1 · Sushi 1 · Tea / bubble tea 1 · Thai 1
By type
Restaurant (service type not stated) 72 · Quick service 20 · Bar 8 · Dessert 7 · Juice, smoothie, tea 7 · Bakery 6 · Casual dining 6 · Coffee shop 6 · Café 4 · Food truck 2 · Other 2 · Delivery-focused 1 · Specialty food shop 1 · Winery / distillery / taproom 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 2 Sistas Cookin | Restaurant (service type not stated) | African · American | 5400 Covington Hwy | open |
| 5k Lounge | Bar | 5000 Snapfinger Woods Dr | open | |
| A Positive You Health Food Store | Restaurant (service type not stated) | Healthy / salads / bowls | 5386 Snapfinger Woods Dr | open |
| Afs Texaco Inc | Restaurant (service type not stated) | 5631 Covington Hwy | open | |
| AlwaysSweet Inc | Dessert · Bakery | Dessert · Bakery | 2422a Park Central Blvd | open |
| American Deli American DELI | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches · American | 4869 Covington Hwy Ste E | open |
| American Wings | Quick service | American · Chicken / wings | 2440 Wesley Chapel Rd B | open |
| American Wings and Hibachi | Quick service · Restaurant (service type not stated) | 6113 Covington Hwy | open | |
| Atlanta Coffee and Tea Company | Coffee shop · Juice, smoothie, tea · Café | Coffee · Tea / bubble tea | 5400 Truman Dr | open |
| Atlanta's Best Wings | Restaurant (service type not stated) | Chicken / wings · American | 2079 S Hairston Rd | open |
| Aunty Vannie Fish Pot | Restaurant (service type not stated) | Caribbean · Seafood | 6067 Covington Hwy | open |
| Baskin-Robbins Baskin-Robbins | Bakery · Juice, smoothie, tea · Dessert · Coffee shop | Ice cream / frozen desserts · Dessert · Juice / smoothies · Coffee | 6092 Covington Hwy | open |
| Best Way Foods, Inc | Restaurant (service type not stated) | 5631 Covington Hwy Ste A | open | |
| Bigg Country's BBQ & Catering LLC | Restaurant (service type not stated) | BBQ · American | 4943 Snapfinger Woods Dr | open |
| Blimpie | Other | Sandwiches | 2375 Wesley Chapel Rd | open |
| Boston Jerk Center | Restaurant (service type not stated) | Caribbean | 4411 Covington Hwy | open |
| BuildBulkBurn Cafe | Juice, smoothie, tea · Restaurant (service type not stated) | Juice / smoothies | 6072 Covington Highway | open |
| Burger Brothers Atl | Restaurant (service type not stated) · Quick service | American | 1811 Broadway St | open |
| Cajun Catch Seafood Take Out | Restaurant (service type not stated) | Seafood | 5995 Covington Hwy Ste E | open |
| Captain D's Captain D's | Restaurant (service type not stated) | Seafood · American | 2422 Wesley Chapel Rd | open |
| Charles' Place | Restaurant (service type not stated) | Cajun, Creole, Southern | 5000 Snapfinger Woods Dr | open |
| Chef Tony | Restaurant (service type not stated) | Caribbean · American | 5995 Covington Hwy | open |
| Chick-fil-A | Quick service · Restaurant (service type not stated) | 2452 Wesley Chapel Rd | open | |
| China Cafeteria | Restaurant (service type not stated) | Chinese | 4231 Snapfinger Woods Dr | open |
| Chipotle Mexican Grill Chipotle Mexican Grill | Quick service | Mexican · Southwestern / Tex-Mex | 2474 Wesley Chapel Rd | open |
| Church's Texas Chicken Church's Chicken | Quick service · Restaurant (service type not stated) | Chicken / wings | 6102 Covington Highway | open |
| Church's Texas Chicken Church's Chicken | Quick service · Restaurant (service type not stated) | Chicken / wings | 2473 Wesley Chapel Road | open |
| Coastal Flavors | Restaurant (service type not stated) | 2449 Miller Oaks Circle | open | |
| Covington Highway | Restaurant (service type not stated) · Quick service | open | ||
| Covington Hwy, GA American Deli | Quick service | 4869 Covington Hwy. Suite E, Decatur, GA 30035, United States | open | |
| Crab & Cluck | Quick service | Seafood · Chicken / wings | 4231 Snapfinger Woods Dr | open |
| Da Flamingos | Restaurant (service type not stated) · Casual dining | Caribbean · American | 5995 Covington Hwy | open |
| Debo’s Food Truck Park | Food truck | 4221 Covington Hwy | open | |
| Dellia Jerk Palace | Restaurant (service type not stated) | Caribbean | 5412 Covington Hwy | open |
| Domino's Domino's Pizza | Delivery-focused · Quick service | Pizza | 2440 Wesley Chapel Rd | open |
| Dope Coffee Manufacturing & Distribution Center | Coffee shop | Coffee | 5360 Snapfinger Woods Dr Ste 134 | open |
| Dunkin' Dunkin' | Bakery · Juice, smoothie, tea · Dessert · Coffee shop | Dessert · Juice / smoothies · Coffee | 2555 Wesley Chapel Rd | open |
| Eat Right Caribbean Restaurants | Restaurant (service type not stated) | Caribbean | 1943 Wesley Chapel Rd | open |
| Gordon Spice | Restaurant (service type not stated) | Caribbean | 2467 Wesley Chapel Rd | open |
| Gordon Spice Jamaican Restaurant | Restaurant (service type not stated) | Seafood | 2467 Wesley Chapel Rd | open |
| GrindBoss Kitchen | Restaurant (service type not stated) | American | 4717 Covington Hwy | open |
| Hampton Jerk | Restaurant (service type not stated) | Indian | 5380 Covington Hwy | open |
| Happy Dragon Chinese Cafeteria | Restaurant (service type not stated) | Chinese · Asian | 2440 Wesley Chapel Rd B | open |
| Hardy Bakery And Catering,inc | Bakery | Bakery | 4717 Covington Hwy | open |
| I Juice & Smoothies | Juice, smoothie, tea · Restaurant (service type not stated) | Juice / smoothies · Vegetarian | 1948 Wesley Chapel Rd | open |
| It Is What It Is Catering Things | Restaurant (service type not stated) | Chicken / wings | 6063 Covington Hwy | open |
| J Buffalo Wings | Restaurant (service type not stated) | Chicken / wings · American | 2375 Wesley Chapel Rd #14 | open |
| J&M Caribbean Seafood | Bar · Restaurant (service type not stated) | Caribbean | 4717 Covington Hwy | open |
| Jamaica Flava | Restaurant (service type not stated) | Caribbean | 2440 Wesley Chapel Rd | open |
| Jbs Southern Soul Food | Restaurant (service type not stated) | Cajun, Creole, Southern | 5631 Covington Hwy | open |
| JJ's Fish and Chicken | Restaurant (service type not stated) | American | 5631 Covington Hwy | open |
| Kafe'54 Global | Café · Coffee shop | Coffee | 5000 Snapfinger Woods Dr | open |
| KFC KFC | Quick service · Restaurant (service type not stated) | Chicken / wings | 2532 Wesley Chapel Rd | open |
| Kitchen Khemistry LLC | Restaurant (service type not stated) | Caribbean | 4247 Wesley Hall Ln Ste A | open |
| Krispy Kreme Krispy Kreme Doughnuts | Bakery · Quick service · Dessert | Dessert · Bakery | 2533 Wesley Chapel Rd | open |
| Krispy Krunchy Chicken | Restaurant (service type not stated) | Chicken / wings | 6429 Covington Hwy | open |
| Krispy Krunchy Chicken Krispy Krunchy Chicken | Quick service | 4943 Snapfinger Woods Dr | open | |
| LEMON DROP Restaurant & Lounge | Bar | 2565 Wesley Chapel Rd | open | |
| Little Caesars Pizza | Restaurant (service type not stated) | Pizza | 2375 Wesley Chapel Rd | open |
| Lucky Panda | Restaurant (service type not stated) | Chinese · Asian | 2079 S Hairston Rd | open |
| Marco's Pizza Marco's Pizza | Restaurant (service type not stated) | Pizza · Italian | 2071 S Hairston Rd | open |
| Marco's Pizza | Restaurant (service type not stated) | Pizza | 2071 S Hairston Rd Ste A | open |
| Max's on the Miller Restaurant & Sports Bar | Bar · Restaurant (service type not stated) | 5000 Snapfinger Woods Dr, Ste A-200 | open | |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 2379 Wesley Chapel Rd | open |
| Milk and Honey Restaurant Milk & Honey Decatur | Restaurant (service type not stated) · Casual dining | Breakfast · American | 2440 Wesley Chapel Rd | open |
| Mitzi's | Restaurant (service type not stated) | 4223 Covington Hwy Unit B | open | |
| MR CRAB Decatur | Restaurant (service type not stated) | Seafood | 2532 S Hairston Rd | open |
| New China Express | Restaurant (service type not stated) | Chinese | 2402 Wesley Chapel Rd | open |
| NYC. FLAVA | Restaurant (service type not stated) · Casual dining | American | 6063 Covington Hwy | open |
| Pappy 2’s Barbeque | Food truck | 4221 Covington Hwy | open | |
| Picadilly At South Dekalb | Restaurant (service type not stated) | American | open | |
| Pizza Hut | Restaurant (service type not stated) | Pizza | 4906 Covington Hwy | open |
| Rally's Checkers and Rally's | Quick service | Burgers · American | 2388 Wesley Chapel Rd | open |
| Reel Steel Sports Bar & Grill | Bar | 2565 Wesley Chapel Rd | open | |
| Rockaz Jamaican Kitchen and Juices Bar | Restaurant (service type not stated) | Caribbean | 6125 Covington Hwy | open |
| Rosie's Kitchen | Restaurant (service type not stated) | Caribbean | 5995 Covington Hwy #D | open |
| Ruchida Wings Ii | Restaurant (service type not stated) | BBQ | 4943 Snapfinger Woods Dr Ste A4 | open |
| Scratch Batch Cakes | Bakery · Dessert | Bakery · Dessert | 4717 Covington Hwy #106 | open |
| Seafood Social East | Restaurant (service type not stated) | Seafood · Cajun, Creole, Southern · American | 4943 Snapfinger Woods Dr A1 | open |
| Shake & Shan's Snack Shack And Catering Llc. | Quick service | 5000 Snapfinger Woods Dr Ste A-101 | open | |
| Sm Restaurant Group Llc | Restaurant (service type not stated) | 5005 Snapfinger Woods Dr Ste E1 | open | |
| Smoothie King Smoothie King | Juice, smoothie, tea · Restaurant (service type not stated) | Juice / smoothies · Healthy / salads / bowls | 2555 Wesley Chapel Rd | open |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) | Coffee | open | |
| Stonecrest Distillery, Inc. | Winery / distillery / taproom · Restaurant (service type not stated) | 2520 Park Central Blvd | open | |
| Subway | Other | Sandwiches | 4223 Covington Hwy | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 2414 Wesley Chapel Road Suite 101 | open |
| Sylvie B's International Cuisine | Restaurant (service type not stated) | Caribbean | 4717 Covington Hwy | open |
| Taco Bell Taco Bell | Quick service | Mexican | 2436 Wesley Chapel Rd | open |
| Thai Express Thaï Express UK | Restaurant (service type not stated) | Thai | open | |
| The Craxk House | Dessert | 4189 Snapfinger Woods Dr Ste D | open | |
| The Flavor Cafe | Café | Coffee · Cajun, Creole, Southern · American | 5631 Covington Hwy | open |
| The Footprints Club | Bar | 4185 Snapfinger Woods Dr | open | |
| The Sleepy Potato | Restaurant (service type not stated) · Café | American · Coffee | 4223 Covington Hwy Unit B | open |
| This Is It BBQ | Restaurant (service type not stated) | BBQ | 2532 S Hairston Rd | open |
| Tiffanys Popcorn Cafe | Dessert | Dessert | 2071 S Hairston Rd | open |
| Tycore Auto Emissions | Restaurant (service type not stated) | 5361 Covington Hwy Ste 3 | open | |
| Waffle House Waffle House | Casual dining | Breakfast · American | 4300 Covington Hwy | open |
| Waffle House Waffle House | Casual dining | Breakfast · American | 2548 Wesley Chapel Rd | open |
| Winglanta | Restaurant (service type not stated) | Chicken / wings · American | 5005 Snapfinger Woods Dr | open |
| Wings Breakfast & Lunch | Restaurant (service type not stated) | BBQ | 6063 Covington Hwy | open |
| Wnb Factory - Wings & Burger | Restaurant (service type not stated) | American | 2402 Wesley Chapel Rd | open |
| Wolf House Cigar Bar | Bar | 4189 Snapfinger Woods Dr Ste B | open | |
| YOL Juice Market | Juice, smoothie, tea | Juice / smoothies · Vegetarian · Healthy / salads / bowls | 2440 Wesley Chapel Rd A | open |
| Zanza Bar and Grill ZANZA | Bar · Restaurant (service type not stated) · Casual dining | 4203 Snapfinger Woods Dr | open | |
| ZENSHI Handcrafted Sushi Zenshi Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 2385 Wesley Chapel Rd | open |
| Iupat Dc 77 Finishing Trades Institute | Restaurant (service type not stated) | 5403 Dividend Dr | closed | |
| Mc Diapers Inc | Restaurant (service type not stated) | 5235 Snapfinger Woods Dr | closed | |
| Moorish Medicine | Restaurant (service type not stated) | Vegetarian | 2440 Wesley Chapel Rd | closed |
| Propel Enterprises | Restaurant (service type not stated) | 4319 Covington Hwy | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 19 | 19 | — | — | — | — | SIC1987 |
| 1995 | 17 | 17 | — | — | — | — | SIC1987 |
| 1996 | 22 | 22 | — | — | — | — | SIC1987 |
| 1997 | 28 | 27 | — | — | — | 1 | SIC1987 |
| 1998 | 28 | 25 | 10 | 14 | — | 1 | NAICS1997 |
| 1999 | 29 | 26 | 9 | 16 | — | 1 | NAICS1997 |
| 2000 | 26 | 25 | 9 | 15 | — | — | NAICS1997 |
| 2001 | 28 | 27 | 11 | 15 | 1 | — | NAICS1997 |
| 2002 | 34 | 31 | 11 | 19 | 1 | 2 | NAICS1997 |
| 2003 | 35 | 33 | 8 | 23 | 1 | 1 | NAICS2002 |
| 2004 | 33 | 32 | 10 | 19 | 1 | — | NAICS2002 |
| 2005 | 36 | 33 | 7 | 23 | 1 | 2 | NAICS2002 |
| 2006 | 30 | 27 | 5 | 19 | 1 | 2 | NAICS2002 |
| 2007 | 25 | 22 | 5 | 15 | — | 3 | NAICS2002 |
| 2008 | 27 | 23 | 6 | 15 | — | 2 | NAICS2007 |
| 2009 | 26 | 23 | 7 | 14 | — | 2 | NAICS2007 |
| 2010 | 26 | 25 | 6 | 17 | — | 1 | NAICS2007 |
| 2011 | 28 | 25 | 7 | 17 | — | 2 | NAICS2007 |
| 2012 | 28 | 26 | 5 | 20 | — | 1 | NAICS2012 |
| 2013 | 31 | 27 | 5 | 21 | — | 1 | NAICS2012 |
| 2014 | 29 | 27 | 5 | 19 | 2 | 1 | NAICS2012 |
| 2015 | 33 | 30 | 5 | 22 | 2 | 1 | NAICS2012 |
| 2016 | 33 | 31 | 8 | 19 | 3 | 1 | NAICS2012 |
| 2017 | 33 | 29 | 6 | 21 | — | — | NAICS2017 |
| 2018 | 35 | 32 | 8 | 23 | — | — | NAICS2017 |
| 2019 | 37 | 33 | 7 | 25 | — | — | NAICS2017 |
| 2020 | 38 | 35 | 7 | 25 | — | — | NAICS2017 |
| 2021 | 41 | 37 | 7 | 27 | — | — | NAICS2017 |
| 2022 | 38 | 34 | 6 | 25 | — | — | NAICS2022 |
| 2023 | 39 | 36 | 6 | 27 | 3 | — | NAICS2022 |