BMIE Market 30088

DeKalb County, Georgia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	29,240 2020–2024 ACS 5-year estimate ±2,669 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	10,132 2020–2024 ACS 5-year estimate ±701 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	25,257 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	10,462 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$70,325 2020–2024 ACS 5-year estimate ±6,170 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	36.9 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,598 2020–2024 ACS 5-year estimate ±111 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$238,700 2020–2024 ACS 5-year estimate ±8,835 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	7.8 sq mi Census Gazetteer 2020
Restaurants	20 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 30088
Restaurants per 10,000 residents	5.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+11.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+66.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+66.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+17.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	24 (range 20–27) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.8 per year, r² 0.74) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	75 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	72 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	79 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	75 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 30088. Projection: linear trend v1, fitted 2013–2023, +0.8 restaurants per year, r² 0.74, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Georgia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 574, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	71.5	72	40%	+28.6
Restaurant Opportunity Score	79.0	79	35%	+27.7
Market Momentum Score	75.3	75	25%	+18.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	29,240	88	40%	+35.4
Median household income (ACS)	70,325	47	40%	+19.0
Households (ACS)	10,132	86	20%	+17.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	66.7	87	35%	+30.6
Restaurants per 10,000 residents (lower = more room)	6.8	85	25%	+21.2
Population (ACS)	29,240	88	20%	+17.7
Median household income (ACS)	70,325	47	20%	+9.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	11.1	69	50%	+34.5
10-year restaurant growth	66.7	87	30%	+26.2
20-year restaurant growth	66.7	73	20%	+14.7

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (43)

By cuisine

Caribbean 8 · American 7 · Chicken / wings 6 · Latin American (other) 3 · Mexican 3 · Pizza 3 · Breakfast 2 · Burgers 2 · Cajun, Creole, Southern 2 · African 1 · BBQ 1 · Chinese 1 · Coffee 1 · Dessert 1 · Hawaiian / Pacific 1 · Healthy / salads / bowls 1 · Ice cream / frozen desserts 1 · Japanese 1 · Seafood 1 · Sushi 1 · Vietnamese 1

By type

Restaurant (service type not stated) 32 · Quick service 5 · Bar 4 · Casual dining 2 · Food truck 2 · Café 1 · Dessert 1

Name	Type	Cuisine	Address	Status
A1 Wings Epic Wings	Quick service	Chicken / wings · American	1234 S Hairston Rd #20B	open
American Hot Wings	Restaurant (service type not stated)	Chicken / wings	4820 Redan Rd	open
Banana Tree Banana Tree	Restaurant (service type not stated)	Caribbean	4885 Redan Rd	open
Breakfast Trap	Food truck		5616 Redan Rd	open
Bruster's Real Ice Cream Bruster's Real Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	4844 Redan Rd	open
Carnival Jamerican Eats	Restaurant (service type not stated)	Caribbean · American	5616 Redan Rd	open
Conch City Seafood	Restaurant (service type not stated)	Seafood	4830 Redan Rd	open
D&M Jamaican Cuisine	Restaurant (service type not stated)	Caribbean	5616 Redan Rd	open
D7 Lounge	Bar		437 Hairston Way	open
El papa de los tacos	Restaurant (service type not stated)		4709 Fairforest Dr	open
Golden Krust Caribbean Restaurant Golden Krust	Restaurant (service type not stated)	Caribbean	1267 S Hairston Rd	open
Harold's Chicken Shack	Restaurant (service type not stated)	Chicken / wings	1234 S Hairston Rd	open
Hawthorne's Bakery And Restaurant, Inc	Restaurant (service type not stated)		1267 S Hairston Rd	open
Hot Potato	Restaurant (service type not stated)		1234 S Hairston Rd	open
Jay's Place Sports Bar	Bar	American	4812 Redan Rd	open
King's Southern Delight	Restaurant (service type not stated)	Cajun, Creole, Southern · American	4958 Redan Rd	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	4820 Redan Rd	open
Los Arcos Mexican Restaurant	Casual dining · Bar	Mexican · Latin American (other)	1171 S Hairston Rd	open
Lucia Bella Ristorante	Restaurant (service type not stated)		1140 Village Trl	open
Lupita's Kitchen Authentic Mexican	Restaurant (service type not stated)	Mexican · Latin American (other)	4830 A Redan Rd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	1198 S Hairston Rd	open
Ms Ella's Kitchen	Food truck		5464 Rockbridge Rd	open
Ms Ena's Jamaica Restaurant	Restaurant (service type not stated)	Caribbean	5444 Rockbridge Rd Ste G	open
My Girlfriendz Place	Café	Coffee	5052 Redan Rd	open
Nice Mon	Restaurant (service type not stated)	Vietnamese · Caribbean	663 N Stone Mountain Lithonia Rd	open
Papa Johns Pizza Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	1230 S Hairston Rd Ste 1A	open
Rice China	Restaurant (service type not stated)	Chinese	1230 S Hairston Rd Ste 1b	open
Spice Island Jamaican Restaurant	Restaurant (service type not stated)	Caribbean	4842 Redan Rd	open
Taqueria	Restaurant (service type not stated)	Mexican · Latin American (other)	4794 Redan Rd	open
The Wing Spot & Pizza	Restaurant (service type not stated)	Pizza · Breakfast	5616 Redan Rd	open
TNTS Soul Food	Restaurant (service type not stated)	Cajun, Creole, Southern · African	4830 A Redan Rd	open
Toj Express	Restaurant (service type not stated)	Caribbean	1173 S Hairston Rd E	open
Waffle House Waffle House	Casual dining	American · Breakfast	4737 Redan Rd	open
Wendy's	Quick service		1235 S Hairston Rd	open
Wing Fling	Restaurant (service type not stated)	Chicken / wings	4787 Redan Rd	open
Wing It	Restaurant (service type not stated)	BBQ	1241 Panola Rd Ste F	open
WNB Factory WNB Factory	Restaurant (service type not stated)	Burgers · Chicken / wings · American	1230 S Hairston Rd Ste 2	open
Ynott.Biz llc	Restaurant (service type not stated)		5464 Rockbridge Rd SW	open
Ynott.biz Llc	Restaurant (service type not stated)		5464 Rockbridge Rd	open
Your Place Bar & Grill	Bar · Restaurant (service type not stated)		4808 Redan Rd	open
Zaxby's Zaxby's	Restaurant (service type not stated)	Chicken / wings · American	1152 S Hairston Rd	open
ZENSHI Handcrafted Sushi Zenshi Sushi	Restaurant (service type not stated)	Japanese · Sushi · Healthy / salads / bowls · Hawaiian / Pacific	1232 S Hairston Rd	open
Popeyes Popeyes Louisiana Kitchen	Quick service	Chicken / wings · Cajun, Creole, Southern	1232 S Hairston Rd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	17	17	—	—	—	—	SIC1987
1995	14	14	—	—	—	—	SIC1987
1996	16	16	—	—	—	—	SIC1987
1997	18	18	—	—	—	—	SIC1987
1998	18	18	8	10	—	—	NAICS1997
1999	16	16	5	11	—	—	NAICS1997
2000	16	15	6	8	1	1	NAICS1997
2001	16	15	4	11	—	1	NAICS1997
2002	14	13	4	9	—	1	NAICS1997
2003	12	12	4	8	—	—	NAICS2002
2004	16	16	5	10	1	—	NAICS2002
2005	18	16	3	10	2	2	NAICS2002
2006	18	17	3	13	1	1	NAICS2002
2007	17	16	6	10	—	1	NAICS2002
2008	13	12	4	8	—	1	NAICS2007
2009	15	14	5	9	—	1	NAICS2007
2010	14	13	5	8	—	1	NAICS2007
2011	12	11	5	6	—	1	NAICS2007
2012	12	12	5	7	—	—	NAICS2012
2013	13	12	4	8	—	—	NAICS2012
2014	15	13	4	9	—	1	NAICS2012
2015	15	13	5	8	—	2	NAICS2012
2016	14	12	4	8	—	2	NAICS2012
2017	16	14	5	9	—	—	NAICS2017
2018	20	18	7	11	—	—	NAICS2017
2019	21	20	6	13	—	—	NAICS2017
2020	20	19	5	13	—	—	NAICS2017
2021	19	17	5	11	—	—	NAICS2017
2022	18	18	5	13	—	—	NAICS2022
2023	21	20	4	15	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 30088. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
30035	2.5 mi	36	2023
30072	2.8 mi	1	2010
30083	2.9 mi	59	2023
30058	4.5 mi	52	2023
30002	4.7 mi	7	2023
30032	4.8 mi	53	2023
30021	4.8 mi	13	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.