BMIE Market 30741

Walker County, Georgia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	30,041 2020–2024 ACS 5-year estimate ±1,931 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	12,337 2020–2024 ACS 5-year estimate ±707 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	29,290 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	13,551 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$58,834 2020–2024 ACS 5-year estimate ±7,160 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	41.0 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,040 2020–2024 ACS 5-year estimate ±62 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$172,700 2020–2024 ACS 5-year estimate ±14,431 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	24.9 sq mi Census Gazetteer 2020
Restaurants	8 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 30741
Restaurants per 10,000 residents	2.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+33.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-20.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-11.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-27.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	5 (range 2–8) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.2 per year, r² 0.15) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	57 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	65 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	53 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	50 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 30741. Projection: linear trend v1, fitted 2013–2023, -0.2 restaurants per year, r² 0.15, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Georgia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 574, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	64.6	65	40%	+25.8
Restaurant Opportunity Score	52.6	53	35%	+18.4
Market Momentum Score	49.9	50	25%	+12.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	30,041	89	40%	+35.6
Median household income (ACS)	58,834	28	40%	+11.1
Households (ACS)	12,337	90	20%	+18.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 53 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-20	14	35%	+4.8
Restaurants per 10,000 residents (lower = more room)	2.7	98	25%	+24.5
Population (ACS)	30,041	89	20%	+17.8
Median household income (ACS)	58,834	28	20%	+5.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 50 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	33.3	85	50%	+42.5
10-year restaurant growth	-20	14	30%	+4.1
20-year restaurant growth	-11.1	17	20%	+3.3

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (28)

By cuisine

American 9 · Pizza 5 · Bakery 4 · BBQ 3 · Burgers 3 · Cajun, Creole, Southern 3 · Mexican 3 · Breakfast 2 · Dessert 2 · Italian 2 · Juice / smoothies 1 · Latin American (other) 1 · Sandwiches 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 18 · Bakery 4 · Quick service 4 · Casual dining 3 · Bar 2 · Dessert 2 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Amigos At Peerless Mill Amigos at Peerless Mill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	501 McFarland Ave	open
Armando's Restaurant	Restaurant (service type not stated)	American · Burgers	1105 Lafayette Rd	open
Ashley's Bake Shop	Dessert	Dessert	400 Direct Connection Dr Ste N507	open
Baby’s Bar-B-Que & GRILL	Restaurant (service type not stated)		1430 Wilson Rd	open
Big Biscuit Barn	Restaurant (service type not stated)	Cajun, Creole, Southern · Breakfast · American	1391 Lafayette Rd	open
Bimbo Bakeries Usa Bimbo Bakeries USA	Bakery	Bakery	1786 S Mack Smith Rd	open
Blondie's Cakes and Pies	Bakery · Dessert	Bakery · Dessert	2497 Cloud Springs Rd	open
Cesario's Pizzeria Rossville	Restaurant (service type not stated)	Pizza · Italian	321 McFarland Ave	open
Dough & Co.	Bakery	Bakery	Rossville	open
Guss's Big Dawg Smokehouse	Restaurant (service type not stated)	BBQ · American	1595 Lafayette Rd	open
Hardee's Hardee's	Quick service	Burgers · American	300 Mcfarland Ave	open
Hog Heaven Barbecue	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	1105 Lafayette Rd	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	1430 Wilson Rd	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	1932 Highway 341	open
Jada's BBQ	Restaurant (service type not stated)	BBQ	812 Chickamauga Ave	open
Jam N Bread	Bakery	Bakery	1325 Wilson Rd Lot 50	open
Krispy Krunchy Chicken Krispy Krunchy Chicken	Quick service		1932 N Highway 341	open
La Familia Mexican Restaurant	Restaurant (service type not stated)	Mexican	516 Chickamauga Ave	open
Laplayafrappes	Juice, smoothie, tea	Juice / smoothies	400 Direct Connection Dr	open
Mac’s Kitchen & Bar	Bar		313 McFarland Ave	open
Old South Restaurant	Restaurant (service type not stated)	Cajun, Creole, Southern · American	796 Chickamauga Ave	open
Power-Up Pizza ROSSVILLE	Restaurant (service type not stated)	Pizza · Italian	1628 Cloud Springs Rd	open
PubWay - From The Crust Up	Restaurant (service type not stated)	Pizza · Sandwiches	1317 Lafayette Rd	open
Roy's Grill	Casual dining · Restaurant (service type not stated)	Breakfast · Burgers · American	116 Chickamauga Ave	open
Snack Shack	Casual dining · Quick service	American	923 Schmitt Rd	open
Sonic Drive In Sonic Drive-In	Restaurant (service type not stated) · Quick service	American	820 Chickamauga Avenue	open
Taco Bell	Restaurant (service type not stated)	Mexican	16 W Crest Rd	open
The Russell Tiki Hut and Bar	Casual dining · Restaurant (service type not stated) · Bar		922 On The Hill	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	11	11	—	—	—	—	SIC1987
1995	10	10	—	—	—	—	SIC1987
1996	11	11	—	—	—	—	SIC1987
1997	15	15	—	—	—	—	SIC1987
1998	13	11	3	7	1	—	NAICS1997
1999	16	13	3	8	2	—	NAICS1997
2000	14	11	2	8	1	—	NAICS1997
2001	14	10	2	7	—	—	NAICS1997
2002	12	9	2	6	—	—	NAICS1997
2003	12	9	2	7	—	—	NAICS2002
2004	14	12	2	7	3	—	NAICS2002
2005	11	9	3	4	2	—	NAICS2002
2006	11	9	1	6	2	—	NAICS2002
2007	12	10	3	5	2	—	NAICS2002
2008	11	9	3	5	1	—	NAICS2007
2009	11	10	3	6	1	—	NAICS2007
2010	10	8	3	4	1	—	NAICS2007
2011	11	9	4	4	1	—	NAICS2007
2012	9	8	3	5	—	—	NAICS2012
2013	11	10	5	5	—	—	NAICS2012
2014	9	9	5	4	—	—	NAICS2012
2015	8	7	4	3	—	—	NAICS2012
2016	8	7	5	2	—	—	NAICS2012
2017	6	5	3	—	—	—	NAICS2017
2018	7	6	4	—	—	—	NAICS2017
2019	8	7	5	—	—	—	NAICS2017
2020	6	6	4	—	—	—	NAICS2017
2021	5	5	3	—	—	—	NAICS2017
2022	9	8	5	3	—	—	NAICS2022
2023	8	8	5	3	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 30741. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
30742	2.4 mi	61	2023
37407	3.4 mi	7	2023
37410	3.9 mi	1	2016
37412	4.4 mi	56	2023
30725	4.5 mi	1	2016
37350	4.9 mi	3	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.