BMIE Market 35068
Jefferson County, Alabama · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 8,378 2020–2024 ACS 5-year estimate ±704 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 3,702 2020–2024 ACS 5-year estimate ±469 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 7,232 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 3,232 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $73,750 2020–2024 ACS 5-year estimate ±14,687 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 38.3 2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,274 2020–2024 ACS 5-year estimate ±129 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $195,100 2020–2024 ACS 5-year estimate ±26,647 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 12.3 sq mi Census Gazetteer 2020 |
| Restaurants | 27 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 35068 |
| Restaurants per 10,000 residents | 26.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -3.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +145.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +200.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 27 (range 23–30) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, 0.0 per year, r² 0.01) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 49 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 62 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 41 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 40 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 35068. Projection: linear trend v1, fitted 2013–2023, 0.0 restaurants per year, r² 0.01, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Alabama and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 471, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 49 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 62.5 | 62 | 40% | +25.0 |
| Restaurant Opportunity Score | 41.0 | 41 | 35% | +14.4 |
| Market Momentum Score | 40.1 | 40 | 25% | +10.0 |
Consumer Market Score: 62 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 8,378 | 68 | 40% | +27.3 |
| Median household income (ACS) | 73,750 | 53 | 40% | +21.2 |
| Households (ACS) | 3,702 | 70 | 20% | +14.0 |
Restaurant Opportunity Score: 41 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 0 | 35 | 35% | +12.3 |
| Restaurants per 10,000 residents (lower = more room) | 32.2 | 18 | 25% | +4.5 |
| Population (ACS) | 8,378 | 68 | 20% | +13.6 |
| Median household income (ACS) | 73,750 | 53 | 20% | +10.6 |
Market Momentum Score: 40 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -3.6 | 24 | 50% | +12.0 |
| 10-year restaurant growth | 0 | 35 | 30% | +10.5 |
| 20-year restaurant growth | 145.5 | 88 | 20% | +17.7 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (55)
By cuisine
American 13 · Mexican 7 · Sandwiches 7 · Chicken / wings 6 · BBQ 5 · Burgers 5 · Pizza 5 · Bakery 4 · Cajun, Creole, Southern 4 · Latin American (other) 3 · Asian 2 · Breakfast 2 · Coffee 2 · Dessert 2 · Hot dogs 2 · Steakhouse 2 · Chinese 1 · Ice cream / frozen desserts 1 · Juice / smoothies 1 · Seafood 1 · Southwestern / Tex-Mex 1
By type
Restaurant (service type not stated) 33 · Quick service 20 · Bar 6 · Bakery 4 · Casual dining 3 · Dessert 3 · Café 2 · Coffee shop 1 · Delivery-focused 1 · Food truck 1 · Specialty food shop 1 · Juice, smoothie, tea 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Applebee's Applebee's Grill & Bar | Casual dining · Restaurant (service type not stated) · Bar | American | 1250 Boots Blvd | open |
| Arby's | Quick service · Restaurant (service type not stated) | Sandwiches | 227 Howell St | open |
| Bojangles' Bojangles | Quick service | Chicken / wings · Cajun, Creole, Southern | 1600 Morris Avenue | open |
| Burger King | Restaurant (service type not stated) | 1701 Fulton Rd | open | |
| Casa Fiesta Casa Fiesta | Restaurant (service type not stated) | Mexican · Latin American (other) | 3417 Lowery Pkwy | open |
| Chick-fil-A Chick-fil-A | Quick service | Chicken / wings · Sandwiches | 215 Howell St | open |
| Chili's Grill & Bar | Restaurant (service type not stated) | 203 Howell St. | open | |
| China 1 | Restaurant (service type not stated) | Chinese · Asian | 357 Walker Chapel Rd | open |
| Domino's Domino's Pizza | Delivery-focused · Quick service | Pizza | 1710 Decatur Hwy | open |
| El Patron El Patrón | Restaurant (service type not stated) | Southwestern / Tex-Mex · Mexican · Latin American (other) | 325 Walker Chapel Plz | open |
| Fayes famous franks | Restaurant (service type not stated) | American | 1214 Decatur Hwy | open |
| Firehouse Subs Firehouse Subs | Quick service | Sandwiches | 3477 Lowery Parkway, Suite 115 | open |
| Firehouse Subs Fultondale Firehouse Subs | Quick service · Specialty food shop | Sandwiches | 3477 Lowery Pkwy | open |
| Five Guys Five Guys | Quick service · Restaurant (service type not stated) | Burgers · Sandwiches | 3489 Lowery Pkwy Unit 1120 | open |
| Full Moon BBQ Full Moon BBQ | Restaurant (service type not stated) | BBQ · Cajun, Creole, Southern · American | 1428 Old Walker Chapel Rd | open |
| Fultondale Bakery | Bakery | Bakery | 1214 Decatur Hwy | open |
| Fultondale Nutrition | Juice, smoothie, tea | Juice / smoothies | 1351 Decatur Hwy | open |
| Fultondale Pizza Co., Inc | Restaurant (service type not stated) | 1710 Decatur Hwy Ste 100 | open | |
| Ghanshyam Inc | Restaurant (service type not stated) | 1329 Walker Chapel Rd | open | |
| Hardee's Hardee's | Quick service | Burgers · American | 1616 Decatur Hwy | open |
| It's Just Wings | Restaurant (service type not stated) | Chicken / wings | 203 Howell St. | open |
| J Wings | Quick service | Chicken / wings · American | 1709 Decatur Hwy | open |
| Jack's Jack's | Quick service | Cajun, Creole, Southern · American | 1195 Walker Chapel Rd | open |
| Jalisco Mexican Restaurante | Restaurant (service type not stated) | Mexican | 325 Walker Chapel Plz | open |
| la Michoacana | Dessert | Ice cream / frozen desserts · Latin American (other) | 1351 Decatur Hwy | open |
| Logan's Roadhouse Logan's Roadhouse | Bar · Restaurant (service type not stated) | Chicken / wings · BBQ · Steakhouse · American | 3387 Lowery Pkwy | open |
| Lolo's BBQ & Hotdogs | Restaurant (service type not stated) | BBQ · Hot dogs · American | 1214 Decatur Hwy | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 239 Howell Street | open |
| Mugshots Grill and Bar - Fultondale, AL Mugshots Grill & Bar | Casual dining · Bar | American | 3339 Lowery Pkwy | open |
| Nothing Bundt Cakes Nothing Bundt Cakes | Bakery · Dessert | Bakery · Dessert | 3441 Lowery Pkwy Ste 103 | open |
| O'charley's Restaurant & Bar | Restaurant (service type not stated) | American | 1709 Fulton Rd | open |
| On Tap Sports Cafe - Fultondale | Bar · Restaurant (service type not stated) · Quick service · Café | BBQ · Coffee · Burgers | 1200 Main St | open |
| Outback Steakhouse Outback Steakhouse | Restaurant (service type not stated) | Steakhouse · American | 1725 Fulton Rd | open |
| Panes Tío Gil Mexican Bakery | Bakery | Bakery · Mexican | 1311 Decatur Hwy suite d | open |
| Papa Murphy's | Restaurant (service type not stated) | Pizza | 1725 Decatur Hwy Ste 103 | open |
| Pizza Hut Pizza Hut | Quick service · Restaurant (service type not stated) | Pizza | 1715 Decatur Hwy Jefferson | open |
| Pizza Hut Pizza Hut | Quick service · Restaurant (service type not stated) | Pizza | 3489 Lowery Parkway Jefferson | open |
| Pizza Hut Express Pizza Hut | Quick service | 1701 Morris Avenue | open | |
| Porky's Pride Smoke House | Restaurant (service type not stated) | BBQ | 2516 Walkers Chapel Rd | open |
| Rico Taco LLC (Food Truck) | Food truck | Mexican | 904 Decatur Hwy | open |
| Shoney's | Restaurant (service type not stated) | Breakfast · Sandwiches | 1234 Boots Blvd | open |
| Snowies Shaved Ice | Dessert | Dessert | 1351 Decatur Hwy Ste 113 | open |
| Starbucks Coffee Company Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 3489 Lowery Pkwy | open |
| Stix Restaurant STIX Restaurant Collierville | Restaurant (service type not stated) | Asian | 3405 Lowery Pkwy | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 1329 Walkers Chapel Rd | open |
| Taco Bell Taco Bell | Quick service | Mexican | 1611 Morris Avenue | open |
| Tamale Queen | Restaurant (service type not stated) | Mexican | 2755 Stonefield Dr | open |
| The Scalded Dawg Hot Dogs and Catering | Bar · Restaurant (service type not stated) | Hot dogs | 2512 Walker Chapel Rd | open |
| Treats Studio | Bakery | Bakery | 9 | open |
| Waffle House Waffle House | Casual dining | American · Breakfast | 1334 Walker Chapel Rd | open |
| Walker Chapel & Main Whataburger | Quick service | 1601 MAIN ST | open | |
| Whataburger Whataburger | Quick service | Burgers · American | 1601 MAIN ST | open |
| Wing Boss | Restaurant (service type not stated) · Bar | Pizza | 1731 Decatur Hwy | open |
| Wintzell's Oyster House | Restaurant (service type not stated) | Seafood · Cajun, Creole, Southern | 3339 Lowery Pkwy | open |
| Zaxby's Zaxby's | Restaurant (service type not stated) · Quick service | Chicken / wings | 1725 Morris Ave | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 9 | 9 | — | — | — | — | SIC1987 |
| 1995 | 9 | 9 | — | — | — | — | SIC1987 |
| 1996 | 9 | 9 | — | — | — | — | SIC1987 |
| 1997 | 8 | 8 | — | — | — | — | SIC1987 |
| 1998 | 12 | 10 | 4 | 5 | 1 | 1 | NAICS1997 |
| 1999 | 9 | 7 | 3 | 4 | — | 1 | NAICS1997 |
| 2000 | 8 | 6 | 2 | 4 | — | 1 | NAICS1997 |
| 2001 | 9 | 8 | 3 | 5 | — | 1 | NAICS1997 |
| 2002 | 10 | 10 | 5 | 5 | — | — | NAICS1997 |
| 2003 | 11 | 11 | 6 | 5 | — | — | NAICS2002 |
| 2004 | 9 | 9 | 5 | 4 | — | — | NAICS2002 |
| 2005 | 9 | 9 | 5 | 4 | — | — | NAICS2002 |
| 2006 | 12 | 12 | 6 | 6 | — | — | NAICS2002 |
| 2007 | 17 | 16 | 7 | 9 | — | 1 | NAICS2002 |
| 2008 | 20 | 20 | 10 | 10 | — | — | NAICS2007 |
| 2009 | 18 | 18 | 9 | 9 | — | — | NAICS2007 |
| 2010 | 19 | 19 | 10 | 9 | — | — | NAICS2007 |
| 2011 | 20 | 20 | 10 | 10 | — | — | NAICS2007 |
| 2012 | 25 | 25 | 10 | 14 | 1 | — | NAICS2012 |
| 2013 | 27 | 27 | 10 | 16 | 1 | — | NAICS2012 |
| 2014 | 26 | 26 | 9 | 16 | 1 | — | NAICS2012 |
| 2015 | 25 | 25 | 9 | 15 | 1 | — | NAICS2012 |
| 2016 | 27 | 27 | 9 | 17 | 1 | — | NAICS2012 |
| 2017 | 28 | 27 | 11 | 15 | — | — | NAICS2017 |
| 2018 | 29 | 28 | 9 | 17 | — | — | NAICS2017 |
| 2019 | 30 | 28 | 10 | 16 | — | — | NAICS2017 |
| 2020 | 26 | 25 | 9 | 15 | — | — | NAICS2017 |
| 2021 | 26 | 23 | 8 | 14 | — | — | NAICS2017 |
| 2022 | 30 | 27 | 9 | 17 | — | — | NAICS2022 |
| 2023 | 30 | 27 | 9 | 17 | — | — | NAICS2022 |