BMIE Market 35217

Jefferson County, Alabama · ZCTA boundaries as of 2020

Profile

Population (current estimate)	12,240 2020–2024 ACS 5-year estimate ±887 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,206 2020–2024 ACS 5-year estimate ±421 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	13,729 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,263 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$40,486 2020–2024 ACS 5-year estimate ±4,097 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	40.4 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$933 2020–2024 ACS 5-year estimate ±106 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$120,400 2020–2024 ACS 5-year estimate ±15,280 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	17.7 sq mi Census Gazetteer 2020
Restaurants	13 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 35217
Restaurants per 10,000 residents	13.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-23.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-7.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-27.8% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-43.5% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	13 (range 9–17) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.2 per year, r² 0.17) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	36 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	47 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	40 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	14 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 35217. Projection: linear trend v1, fitted 2013–2023, -0.2 restaurants per year, r² 0.17, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Alabama and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 471, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 36 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	47.0	47	40%	+18.8
Restaurant Opportunity Score	40.4	40	35%	+14.1
Market Momentum Score	14.0	14	25%	+3.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 47 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	12,240	74	40%	+29.4
Median household income (ACS)	40,486	6	40%	+2.6
Households (ACS)	5,206	75	20%	+15.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 40 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-7.1	20	35%	+6.9
Restaurants per 10,000 residents (lower = more room)	10.6	70	25%	+17.5
Population (ACS)	12,240	74	20%	+14.7
Median household income (ACS)	40,486	6	20%	+1.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 14 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-23.5	12	50%	+5.9
10-year restaurant growth	-7.1	20	30%	+6.0
20-year restaurant growth	-27.8	10	20%	+2.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (38)

By cuisine

American 12 · Coffee 8 · Mexican 6 · Burgers 4 · Cajun, Creole, Southern 4 · Chicken / wings 3 · Juice / smoothies 3 · Sandwiches 3 · Latin American (other) 2 · Tea / bubble tea 2 · Asian 1 · Bakery 1 · Chinese 1 · Dessert 1 · Hot dogs 1 · Ice cream / frozen desserts 1 · Pizza 1 · Seafood 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 17 · Quick service 10 · Café 6 · Coffee shop 6 · Juice, smoothie, tea 5 · Bar 3 · Food truck 3 · Dessert 2 · Bakery 1 · Casual dining 1 · Specialty food shop 1 · Other 1

Name	Type	Cuisine	Address	Status
Alpha Charlie Grill	Casual dining · Bar		alphacharliegrill.com	open
American Ranch House	Restaurant (service type not stated)	American · Cajun, Creole, Southern	1600 Pinson Valley Pkwy	open
Bama Hotdogs	Quick service	American · Hot dogs	1613 Pinson Valley Pkwy	open
Best Wings & Deli - Tarrant Best Wings & Deli	Specialty food shop · Quick service	Sandwiches · American	4019 Vanderbilt Rd suite A	open
Big B food	Restaurant (service type not stated)		4019 Vanderbilt Rd	open
Birmingham, AL Krystal	Quick service		1212 Pinson St	open
Bite Catering	Juice, smoothie, tea · Café	Juice / smoothies · Sandwiches · Coffee	1521 Pinson Valley Pkwy Ste D	open
Burger King Burger King	Quick service	Burgers · American	1500 Pinson Valley Pkwy	open
Captain D's	Restaurant (service type not stated)	Seafood	2060 Pinson Valley Pkwy	open
Cedar House Cafeteria	Restaurant (service type not stated)	American · Cajun, Creole, Southern	1001 Cedar St	open
Church's Texas Chicken Church's Chicken	Quick service	Chicken / wings · American	4009 Vanderbilt Road	open
Coca-Cola Bottling Company UNITED, Inc. Coca-Cola Bottling Company UNITED, Inc.	Restaurant (service type not stated) · Juice, smoothie, tea · Bar	Juice / smoothies	4600 East Lake Blvd	open
Daylight Donuts	Juice, smoothie, tea · Bakery · Dessert · Café	Tea / bubble tea · Dessert · Coffee · Bakery	1521 Pinson Valley Pkwy	open
Don't Forget Us Café LLC	Coffee shop · Café	Coffee	4429 43rd Ave N	open
Hamburger Heaven	Restaurant (service type not stated)	American	2070 Springdale Ln	open
Hong Kong	Restaurant (service type not stated)	Chinese · Asian	1817 Pinson Valley Pkwy	open
Huddle House Pinson Alabama	Restaurant (service type not stated)	American	Pinson Hwy	open
Jack's Jack's	Quick service	Cajun, Creole, Southern · American	2890 Pinson Valley Pkwy	open
J’ ti`’z Smoothie-N-Coffee Bar	Coffee shop · Restaurant (service type not stated) · Bar	Coffee	1521 Pinson Valley Pkwy Ste 109	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	3901 Pinson Valley Parkway	open
Krystal Krystal	Quick service	Burgers · American	1212 Pinson St	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	2060 Pinson Valley Pkwy	open
Los Primos	Food truck		1417 Pinson St	open
Los Primos Taco Truck	Food truck	Mexican	1324 Pinson Valley Pkwy	open
McDonald's McDonald's	Quick service	Burgers · American	2116 Pinson Valley Pkwy	open
Pequeñas Delicias	Dessert · Café · Coffee shop	Mexican · Ice cream / frozen desserts · Coffee	3947 Pinson Valley Pkwy	open
Rally's	Restaurant (service type not stated)	Burgers	2050 Pinson Valley Pkwy	open
Royal Cup Coffee and Tea Royal Cup Coffee and Tea	Coffee shop · Juice, smoothie, tea · Café	Coffee · Tea / bubble tea	160 Cleage Dr	open
Southern Style Cafe	Restaurant (service type not stated)	Cajun, Creole, Southern	400 Pinson Valley Pkwy	open
Subway	Other	Sandwiches	2803 Pinson Valley Pkwy	open
T.K.'s Rolling Cafe	Café · Restaurant (service type not stated) · Coffee shop	Coffee	1234 Main St	open
Taco Bell Taco Bell	Quick service	Mexican · Southwestern / Tex-Mex	1801 Pinson Valley Pkwy	open
Taqueria Apatzingan	Restaurant (service type not stated)	Mexican · Latin American (other)	1625 Pinson Valley Pkwy	open
Taqueria El Noa Noa	Food truck	Mexican	3931 Pinson Valley Pkwy	open
Taqueria Tafoya	Restaurant (service type not stated)	Mexican · Latin American (other)	3947 Pinson Valley Pkwy	open
Tarrant Nutrition	Coffee shop · Juice, smoothie, tea	Coffee · Juice / smoothies	1107 Ford Ave	open
Wings R King	Restaurant (service type not stated)	Chicken / wings · American	3833 E Lake Blvd	open
V J's Cafe On The Runway	Restaurant (service type not stated)		5100 E Lake Blvd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	26	23	—	—	—	3	SIC1987
1995	21	20	—	—	—	1	SIC1987
1996	19	17	—	—	—	2	SIC1987
1997	21	19	—	—	—	2	SIC1987
1998	21	19	7	11	—	2	NAICS1997
1999	21	20	8	11	—	1	NAICS1997
2000	27	26	11	13	1	1	NAICS1997
2001	27	26	11	14	—	1	NAICS1997
2002	21	21	7	13	—	—	NAICS1997
2003	18	18	4	13	—	—	NAICS2002
2004	19	19	4	12	—	—	NAICS2002
2005	22	22	5	14	—	—	NAICS2002
2006	23	23	4	17	—	—	NAICS2002
2007	20	20	3	15	—	—	NAICS2002
2008	20	20	5	13	—	—	NAICS2007
2009	18	18	3	13	—	—	NAICS2007
2010	19	19	3	13	1	—	NAICS2007
2011	19	19	3	13	1	—	NAICS2007
2012	17	16	3	11	—	—	NAICS2012
2013	14	14	2	10	—	—	NAICS2012
2014	13	13	2	10	—	—	NAICS2012
2015	16	16	3	12	—	—	NAICS2012
2016	17	17	3	13	—	—	NAICS2012
2017	16	16	3	12	—	—	NAICS2017
2018	17	17	4	12	—	—	NAICS2017
2019	13	13	—	10	—	—	NAICS2017
2020	12	12	—	9	—	—	NAICS2017
2021	13	12	—	9	—	—	NAICS2017
2022	16	14	—	11	—	—	NAICS2022
2023	15	13	3	9	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 35217. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
35119	2.3 mi	—
35206	3.8 mi	13	2023
35068	4.0 mi	27	2023
35212	4.1 mi	8	2023
35207	4.5 mi	2	2016
35215	4.5 mi	49	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.