BMIE Market 36618

Mobile County, Alabama · ZCTA boundaries as of 2020

Profile

Population (current estimate)	17,892 2020–2024 ACS 5-year estimate ±1,602 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,878 2020–2024 ACS 5-year estimate ±501 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	16,737 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,652 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$61,550 2020–2024 ACS 5-year estimate ±5,667 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	38.9 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,191 2020–2024 ACS 5-year estimate ±152 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$164,600 2020–2024 ACS 5-year estimate ±7,163 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	15.9 sq mi Census Gazetteer 2020
Restaurants	24 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 36618
Restaurants per 10,000 residents	13.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+20.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+14.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+26.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+71.4% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	21 (range 17–25) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.00) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	61 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	61 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	57 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	66 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 36618. Projection: linear trend v1, fitted 2013–2023, +0.0 restaurants per year, r² 0.00, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Alabama and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 471, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	60.6	61	40%	+24.2
Restaurant Opportunity Score	57.3	57	35%	+20.1
Market Momentum Score	66.0	66	25%	+16.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	17,892	80	40%	+31.8
Median household income (ACS)	61,550	32	40%	+13.0
Households (ACS)	6,878	79	20%	+15.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	14.3	58	35%	+20.3
Restaurants per 10,000 residents (lower = more room)	13.4	59	25%	+14.7
Population (ACS)	17,892	80	20%	+15.9
Median household income (ACS)	61,550	32	20%	+6.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	20	77	50%	+38.7
10-year restaurant growth	14.3	58	30%	+17.4
20-year restaurant growth	26.3	50	20%	+10.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (40)

By cuisine

American 11 · Burgers 5 · Pizza 4 · Bakery 3 · Coffee 3 · Seafood 3 · Chicken / wings 2 · Mexican 2 · Sandwiches 2 · Breakfast 1 · Cajun, Creole, Southern 1 · Chinese 1 · Dessert 1 · Ice cream / frozen desserts 1 · Juice / smoothies 1

By type

Restaurant (service type not stated) 18 · Quick service 16 · Bakery 3 · Café 3 · Bar 2 · Dessert 2 · Other 2 · Casual dining 1 · Coffee shop 1 · Delivery-focused 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Burger King Burger King	Quick service	Burgers · American	7775 Moffett Rd	open
Cafe Du Cupcake	Bakery	Bakery	4126 Moffett Rd	open
Captain D's Captain D's	Restaurant (service type not stated)	Seafood · American	7690 Moffett Rd	open
Church's Chicken	Restaurant (service type not stated)	Chicken / wings	7751 Moffett Rd	open
Colonel Dixie -moffett	Restaurant (service type not stated)		7751 Moffett Rd	open
Creative Corner Nutrition Club	Juice, smoothie, tea	Juice / smoothies	5701 Moffett Rd	open
Dairy Queen Grill & Chill Dairy Queen	Dessert · Restaurant (service type not stated) · Quick service	Ice cream / frozen desserts	7507 Moffett Rd	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	7685 Moffett Road	open
Gamers 'n' Geeks	Café	Coffee	5701 Moffett Rd Ste N	open
Godfather's Pizza	Restaurant (service type not stated)	Pizza · American	5015 Moffett Rd	open
Hardee’s	Quick service		3715 Moffett Rd	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	5109 Moffat Rd	open
Krispy Krunchy Chicken Krispy Krunchy Chicken	Quick service		4126 Moffett Rd	open
Krystal Krystal	Quick service	Burgers · American	4696 Moffett Rd	open
Lenny's Sub Shop	Other	Sandwiches	7750 Moffett Rd	open
Little Caesars Pizza Little Caesars	Restaurant (service type not stated) · Quick service	Pizza	5701 Moffett Rd	open
Little House Bistro	Restaurant (service type not stated)	American		open
Margaritas Méxican Restaurant	Restaurant (service type not stated)	Mexican	4125 Moffett Rd	open
McDonald's McDonald's	Quick service	Burgers · American	7749 Moffett Rd	open
McDonald's McDonald's	Quick service	Burgers · American	5003 Moffett Rd	open
Midtown Cafe	Café	Coffee	6871 Moffett Rd	open
Missy-Anna's	Bakery · Restaurant (service type not stated) · Dessert	Bakery · Dessert	1168 Harvard Dr	open
Mobile, AL Krystal	Quick service		4696 Moffett Rd	open
No. 1 China	Restaurant (service type not stated)	Chinese	5701 Moffett Rd	open
PigFish Seafood-Moffett West Piggly Wiggly Fairhope	Restaurant (service type not stated)	Seafood	5651 Moffett Rd	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	7745-a Moffett Rd	open
Ranch Seafood	Restaurant (service type not stated)	Seafood · American	4126 Moffett Rd B	open
SONIC Drive In	Quick service		5611 Moffett Rd	open
StaffBar Company	Bar		1909 Forest Oaks Dr W	open
Subway	Quick service		4725 Moffett Rd Ste D	open
Subway	Other	Sandwiches	5701q Moffett Rd Ste A	open
Sunbelt Golf Of Mobile	Restaurant (service type not stated)		7001 Magnolia Grove Pkwy	open
Taco Bell Taco Bell	Quick service	Mexican	5000 Moffett Rd	open
Tarpon Club	Bar		3622 Moffett Rd	open
Taste Of Heaven Cafe Llc	Restaurant (service type not stated)	Cajun, Creole, Southern	5701 Moffett Rd Ste A	open
Tyners Catering Inc.	Restaurant (service type not stated)	American	997 W I65 Service Rd N	open
Waffle House Waffle House	Casual dining	Breakfast · American	4959 Moffett Rd	open
Wendy's Wendy's	Quick service	Burgers · American	5623 Moffett Rd	open
WVs Custom Cakes & Bakery	Bakery	Bakery	3130 Ching Dairy Rd	open
Yellowhammer Coffee Yellowhammer Coffee	Coffee shop · Restaurant (service type not stated) · Café	Coffee	7750 Moffett Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	16	14	—	—	—	2	SIC1987
1995	16	14	—	—	—	2	SIC1987
1996	16	14	—	—	—	2	SIC1987
1997	18	16	—	—	—	2	SIC1987
1998	19	15	1	14	—	2	NAICS1997
1999	19	16	1	15	—	1	NAICS1997
2000	19	16	1	15	—	1	NAICS1997
2001	16	15	1	14	—	1	NAICS1997
2002	21	18	1	17	—	—	NAICS1997
2003	23	19	1	18	—	—	NAICS2002
2004	24	21	3	18	—	1	NAICS2002
2005	22	20	3	17	—	—	NAICS2002
2006	21	19	2	17	—	—	NAICS2002
2007	24	22	3	19	—	—	NAICS2002
2008	23	21	5	16	—	—	NAICS2007
2009	23	21	5	16	—	—	NAICS2007
2010	24	22	6	16	—	—	NAICS2007
2011	27	25	8	17	—	—	NAICS2007
2012	25	23	5	18	—	—	NAICS2012
2013	22	21	5	16	—	—	NAICS2012
2014	25	23	5	18	—	1	NAICS2012
2015	22	21	5	16	—	—	NAICS2012
2016	23	22	5	17	—	—	NAICS2012
2017	22	21	4	17	—	—	NAICS2017
2018	21	20	4	15	—	—	NAICS2017
2019	20	19	4	15	—	—	NAICS2017
2020	22	20	4	16	—	—	NAICS2017
2021	20	19	4	15	—	—	NAICS2017
2022	25	23	4	18	—	—	NAICS2022
2023	26	24	3	19	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 36618. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
36688	3.1 mi	1	1997
36612	3.5 mi	9	2023
36663	3.6 mi	1	1996
36607	4.6 mi	24	2023
36617	4.7 mi	6	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.