BMIE Market 48081

Macomb County, Michigan · ZCTA boundaries as of 2020

Profile

Population (current estimate)	20,530 2020–2024 ACS 5-year estimate ±887 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	9,139 2020–2024 ACS 5-year estimate ±391 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	20,635 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	9,463 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$82,009 2020–2024 ACS 5-year estimate ±6,006 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	44.8 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,334 2020–2024 ACS 5-year estimate ±99 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$217,900 2020–2024 ACS 5-year estimate ±6,177 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	3.9 sq mi Census Gazetteer 2020
Restaurants	25 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48081
Restaurants per 10,000 residents	7.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+19.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+38.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+4.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+8.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	28 (range 23–32) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.7 per year, r² 0.58) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	73 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	75 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	72 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	69 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 48081. Projection: linear trend v1, fitted 2013–2023, +0.7 restaurants per year, r² 0.58, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Michigan and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	75.4	75	40%	+30.1
Restaurant Opportunity Score	72.0	72	35%	+25.2
Market Momentum Score	68.6	69	25%	+17.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	20,530	82	40%	+32.7
Median household income (ACS)	82,009	65	40%	+25.9
Households (ACS)	9,139	84	20%	+16.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	38.9	77	35%	+26.8
Restaurants per 10,000 residents (lower = more room)	12.2	64	25%	+15.9
Population (ACS)	20,530	82	20%	+16.4
Median household income (ACS)	82,009	65	20%	+12.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	19.1	77	50%	+38.3
10-year restaurant growth	38.9	77	30%	+23.0
20-year restaurant growth	4.2	37	20%	+7.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (56)

By cuisine

American 11 · Pizza 8 · Dessert 6 · Bakery 5 · Ice cream / frozen desserts 5 · Italian 4 · BBQ 3 · Coffee 3 · Sandwiches 3 · Asian 2 · Burgers 2 · Chinese 2 · Chicken / wings 1 · European 1 · Filipino 1 · German / Eastern European 1 · Juice / smoothies 1 · Mexican 1 · Middle Eastern 1 · Steakhouse 1

By type

Restaurant (service type not stated) 32 · Casual dining 9 · Dessert 9 · Quick service 9 · Bar 8 · Bakery 6 · Coffee shop 3 · Delivery-focused 2 · Brewery / taproom 1 · Café 1 · Catering 1 · Food truck 1 · Specialty food shop 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
Alma I Inc	Restaurant (service type not stated)		28101 Harper Ave	open
Ashby's Sterling Ice Cream	Dessert	Ice cream / frozen desserts	28616 Harper Ave	open
Baffin Brewing Company	Brewery / taproom · Bar		25113 Jefferson Ave	open
Bao Ling's Llc	Restaurant (service type not stated)		28713 Harper Ave	open
BBQ DADDY	Food truck · Restaurant (service type not stated)	BBQ	28250 Rockwood St	open
Beyond Juicery + Eatery	Juice, smoothie, tea	Juice / smoothies	28801 Harper Ave	open
Blue Goose Inn	Casual dining · Bar		28911 Jefferson Ave	open
Buoy 12	Casual dining · Restaurant (service type not stated) · Bar	American	29161 Jefferson Ave	open
Butter Run Saloon	Casual dining · Restaurant (service type not stated) · Bar	American	27626 Harper Ave	open
China Wok	Restaurant (service type not stated)	Chinese · Asian	28620 Harper Ave	open
Cold Cow Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	27435 Harper Ave	open
Dairy Queen Dairy Queen	Quick service · Dessert	Burgers · Ice cream / frozen desserts	26135 Harper Ave 26135 Harper Ave	open
Detroit Cookie Company	Bakery	Bakery	25600 Harper Ave	open
Detroit Style Pizza Co. Detroit Style Pizza Co.	Restaurant (service type not stated)	Pizza · Italian	28630 Harper Ave	open
Detroit's Finest Coney Island	Restaurant (service type not stated)		25801 Jefferson Ave	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	27883 Harper Rd.	open
DOX Grillhouse	Casual dining · Restaurant (service type not stated) · Bar	Steakhouse	25225 Jefferson Ave	open
Electric Avenue Lounge	Bar · Casual dining		26701 Little Mack Ave	open
Erma's Original Frozen Custard	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts	28840 Harper Ave	open
For the Love of Cake	Bakery · Dessert	Bakery · Dessert		open
Frank's On The Avenue	Casual dining · Restaurant (service type not stated)	American	28725 Harper Ave	open
Galley Cafe	Restaurant (service type not stated)		22500 E 11 Mile Rd	open
Gaudino's	Restaurant (service type not stated) · Casual dining	Italian · American	27919 Harper Ave	open
Hungry Howie's Hungry Howie's	Delivery-focused · Quick service	Pizza	27101 Harper	open
Johnny Z's Pizzeria	Restaurant (service type not stated)	Pizza · Italian	28210 Harper Ave	open
Karas Family Restaurants	Restaurant (service type not stated)	American	27414 Harper Ave	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	28155 Harper Ave	open
Krispy Krunchy Chicken	Quick service		28500 Little Mack Ave	open
Little Brothers Burgers and Custard	Restaurant (service type not stated)	Burgers · American	28840 Harper Ave	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	27301 Harper Ave	open
Mayflower Chinese Gourmet	Restaurant (service type not stated)	Chinese · Asian	28713 Harper Ave	open
Miss Mary Bakes	Bakery · Dessert	Bakery · Dessert	22812 Amherst St	open
Modern Cone Browndog Creamery	Dessert · Bakery	Ice cream / frozen desserts · Dessert · Bakery	28616 Harper Ave	open
Nautical Liquor	Specialty food shop · Quick service	Sandwiches	27300 Harper Ave	open
New Order Coffee Roasters	Coffee shop · Café	Coffee	25109 Jefferson Ave	open
Nick's Country Oven	Restaurant (service type not stated)	American	26400 Harper Ave	open
Palmers Inn Restaurant	Restaurant (service type not stated) · Casual dining	American	28660 Harper Ave	open
Porky's Pizza Co.	Restaurant (service type not stated)	Pizza	27949 Harper Ave	open
Rice N Roll Llc	Restaurant (service type not stated)	Filipino	27751 Harper Ave	open
Royal Roasts	Coffee shop	Coffee	26401 Harper Ave	open
Shawarma Shack	Restaurant (service type not stated)	Sandwiches · Middle Eastern	27751 Harper Ave	open
Shore Line Pizza	Restaurant (service type not stated)	Pizza · Italian	25109 Jefferson Ave	open
Ski's Pierogi	Restaurant (service type not stated)	German / Eastern European · European		open
Sorrento Pizza	Restaurant (service type not stated)	Pizza	26535 Harper Ave	open
Sports Channel	Bar		25419 Jefferson Ave	open
Subway	Other	Sandwiches	28701 Harper Ave	open
Sunny's Kitchen	Restaurant (service type not stated)	American	26400 Harper Ave	open
Sweet Life Cake Shop	Bakery · Dessert	Bakery · Dessert	27317 Harper Ave	open
Taco Bell Taco Bell	Quick service	Mexican	28501 Harper Ave.	open
The Ardmore	Restaurant (service type not stated) · Casual dining	American	26717 Little Mack Ave	open
The Buoy 12 Pub & Eatery	Bar · Restaurant (service type not stated)	BBQ	29161 Jefferson Ave	open
Thyme & Honey	Catering · Restaurant (service type not stated)	American	22719 Lanse St	open
Tim Hortons Tim Hortons Cafe and Bake Shop	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	28101 Harper Ave	open
Up N Smoke Up-N-Smoke	Restaurant (service type not stated)	BBQ	28703 Harper Ave	open
Harbormaster Family Dining	Restaurant (service type not stated)		25801 Jefferson Ave	closed
Pepperidge Farm	Bakery	Bakery	26519 Little Mack Ave	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	24	23	—	—	—	1	SIC1987
1995	22	22	—	—	—	—	SIC1987
1996	22	20	—	—	—	2	SIC1987
1997	26	23	—	—	—	3	SIC1987
1998	28	24	9	10	4	2	NAICS1997
1999	28	21	8	8	4	4	NAICS1997
2000	26	19	8	7	4	3	NAICS1997
2001	24	18	9	6	3	4	NAICS1997
2002	32	26	13	8	5	4	NAICS1997
2003	29	24	10	9	5	3	NAICS2002
2004	32	28	11	12	5	2	NAICS2002
2005	28	25	10	11	4	1	NAICS2002
2006	28	23	13	7	3	3	NAICS2002
2007	24	20	8	9	3	2	NAICS2002
2008	22	18	11	6	1	2	NAICS2007
2009	26	22	9	9	3	2	NAICS2007
2010	20	15	6	6	3	2	NAICS2007
2011	22	17	8	4	5	2	NAICS2007
2012	21	17	8	5	4	1	NAICS2012
2013	22	18	6	7	5	1	NAICS2012
2014	22	18	6	8	4	1	NAICS2012
2015	25	20	10	5	5	1	NAICS2012
2016	19	16	7	4	5	1	NAICS2012
2017	22	19	9	6	4	—	NAICS2017
2018	24	21	10	7	4	—	NAICS2017
2019	24	21	9	7	5	—	NAICS2017
2020	22	18	9	6	3	—	NAICS2017
2021	23	21	10	6	5	—	NAICS2017
2022	28	25	10	8	7	—	NAICS2022
2023	27	25	11	9	5	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 48081. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
48080	2.0 mi	59	2023
48066	2.3 mi	100	2023
48082	2.3 mi	24	2023
48021	3.3 mi	44	2023
48026	4.0 mi	30	2023
48225	4.2 mi	7	2023
48035	4.3 mi	51	2023
48088	4.7 mi	19	2023
48236	5.0 mi	65	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.