BMIE Market 48144

Monroe County, Michigan · ZCTA boundaries as of 2020

Profile

Population (current estimate)	10,507 2020–2024 ACS 5-year estimate ±875 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,168 2020–2024 ACS 5-year estimate ±375 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	9,952 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,914 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$101,410 2020–2024 ACS 5-year estimate ±8,664 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	47.1 2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,141 2020–2024 ACS 5-year estimate ±429 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$270,000 2020–2024 ACS 5-year estimate ±28,434 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	7.9 sq mi Census Gazetteer 2020
Restaurants	29 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48144
Restaurants per 10,000 residents	26.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-3.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+31.8% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+81.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+222.2% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	30 (range 26–34) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.23) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	64 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	76 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	62 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	49 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 48144. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.23, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Michigan and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	75.7	76	40%	+30.3
Restaurant Opportunity Score	61.6	62	35%	+21.6
Market Momentum Score	49.2	49	25%	+12.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	10,507	72	40%	+28.6
Median household income (ACS)	101,410	82	40%	+32.7
Households (ACS)	4,168	72	20%	+14.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	31.8	72	35%	+25.2
Restaurants per 10,000 residents (lower = more room)	27.6	23	25%	+5.7
Population (ACS)	10,507	72	20%	+14.3
Median household income (ACS)	101,410	82	20%	+16.4

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 49 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-3.3	24	50%	+12.1
10-year restaurant growth	31.8	72	30%	+21.6
20-year restaurant growth	81.3	77	20%	+15.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (41)

By cuisine

American 11 · Pizza 7 · Coffee 6 · Mexican 5 · Italian 4 · Asian 3 · Bakery 3 · Burgers 3 · Ice cream / frozen desserts 3 · Juice / smoothies 3 · Sandwiches 3 · Chinese 2 · Chicken / wings 1 · Dessert 1 · Greek 1 · Healthy / salads / bowls 1 · Japanese 1 · Latin American (other) 1 · Mediterranean 1 · Southwestern / Tex-Mex 1 · Sushi 1 · Thai 1

By type

Restaurant (service type not stated) 23 · Quick service 12 · Bar 7 · Casual dining 7 · Bakery 4 · Café 4 · Coffee shop 4 · Dessert 4 · Juice, smoothie, tea 3 · Brewery / taproom 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
AJ's Doolittles	Bar	American	8525 Secor Rd	open
American Table Family Restaurant	Restaurant (service type not stated)	American	7300 Secor Rd	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	3283 W Sterns Rd	open
Arctic Cafe	Café · Dessert	Coffee · Ice cream / frozen desserts · American	8131 Secor Rd	open
Barry Bagels Lambertville Barry Bagels	Bakery · Quick service · Specialty food shop	Bakery · Sandwiches	3366 Sterns Rd	open
Bedford Coney Island	Casual dining	American · Greek	3325 Sterns Rd	open
Big T's Border Cantina	Brewery / taproom · Bar	Mexican	2823 Chapel Creek Dr	open
Breaking Beans Coffee	Coffee shop · Café	Coffee	8336 Monroe Rd	open
Burger King Burger King	Quick service	Burgers · American	7370 Secor Rd	open
Charlie Mops	Casual dining · Bar	American	8505 Secor Rd	open
China Star	Restaurant (service type not stated)	Chinese · Asian	3504 Sterns Rd	open
ET's Pizza	Bar · Restaurant (service type not stated)	Pizza	7300 Secor Rd	open
Gram's Kitchen	Restaurant (service type not stated)		7058 Douglas Rd	open
Ialacci Enterprises	Restaurant (service type not stated)	Pizza	8151 Monroe Rd	open
Ichiban Sushi and Chinese Cuisine Ichiban Sushi Indonesia	Restaurant (service type not stated)	Japanese · Asian · Thai · Sushi · Chinese	3323 W Sterns Rd	open
Jet's Pizza Jet's Pizza	Restaurant (service type not stated)	Pizza · Italian	3606 W Sterns Rd	open
Lambertville Entertainment Company	Restaurant (service type not stated)		8116 Secor Rd	open
Little Caesars Pizza Little Caesars	Quick service	Pizza · Italian	3321 W Sterns Rd	open
Magdalena's Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	7370 Douglas Rd	open
Magic Wok	Restaurant (service type not stated)	Asian	7300 Secor Rd	open
Marco's Pizza Marco's Pizza	Quick service	Pizza · Italian	7473 Secor Rd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	3350 Sterns Rd	open
Nutrition Island	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies · Healthy / salads / bowls	8078 Secor Rd	open
Papa Eli's	Restaurant (service type not stated)	Pizza	8500 Secor Rd	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	3366 W Sterns Road Monroe	open
Quimby's Food & Spirits	Restaurant (service type not stated) · Casual dining · Bar		3536 Sterns Rd	open
Schoolhouse Lunchroom	Casual dining · Restaurant (service type not stated)	American	8336 Monroe Rd	open
Señor Jalapeño´s Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	7300 Secor Rd	open
Sidelines Sidelines Sports Eatery and Pub - Maumee	Casual dining · Bar	American	8116 Secor Rd	open
Sidelines Italian Grille	Restaurant (service type not stated) · Casual dining	Italian · American	7965 Summerfield Rd	open
Starbucks Coffee Company Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	3462 W Sterns Rd	open
Steamers Coffee Bar	Coffee shop	Coffee	3500 Sterns Rd	open
Subway Subway	Quick service · Dessert · Restaurant (service type not stated)	Sandwiches · Ice cream / frozen desserts	7309 Secor Rd Suite #E	open
Taco Bell Taco Bell	Quick service	Mexican	3240 W Sterns Rd	open
The Purple Penguin Yogurt and Sweet Treats	Dessert · Bakery	Ice cream / frozen desserts · Bakery	7300 Secor Rd	open
Tim Hortons Tim Hortons Cafe and Bake Shop	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	3309 W Sterns Rd	open
Tres Amigos	Restaurant (service type not stated) · Casual dining · Bar	Mexican · American	8504 Secor Rd	open
Tropical Smoothie Cafe Tropical Smoothie Cafe	Juice, smoothie, tea · Quick service · Café	Juice / smoothies · Coffee	3287 Sterns Rd	open
Wendy's Wendy's	Quick service	Burgers · American	3367 Sterns Road	open
Wing Snob	Restaurant (service type not stated)	Chicken / wings	3329 W Sterns Rd	open
Zanes Lebanese Grill (bedford)	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies · Mediterranean	7300 Secor Rd Ste 11	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	9	9	—	—	—	—	SIC1987
1995	10	10	—	—	—	—	SIC1987
1996	10	10	—	—	—	—	SIC1987
1997	13	13	—	—	—	—	SIC1987
1998	11	11	6	5	—	—	NAICS1997
1999	11	11	5	6	—	—	NAICS1997
2000	11	11	5	6	—	—	NAICS1997
2001	12	12	5	7	—	—	NAICS1997
2002	16	15	6	9	—	1	NAICS1997
2003	20	16	8	7	1	2	NAICS2002
2004	20	18	9	8	1	1	NAICS2002
2005	24	21	11	10	—	1	NAICS2002
2006	24	20	9	9	2	3	NAICS2002
2007	23	19	8	8	3	2	NAICS2002
2008	25	25	10	11	4	—	NAICS2007
2009	24	24	10	10	4	—	NAICS2007
2010	26	26	11	11	4	—	NAICS2007
2011	23	23	9	11	3	—	NAICS2007
2012	30	30	13	14	3	—	NAICS2012
2013	23	22	8	11	3	—	NAICS2012
2014	27	26	11	11	4	—	NAICS2012
2015	27	27	12	11	4	—	NAICS2012
2016	29	29	13	13	3	—	NAICS2012
2017	28	28	12	14	—	—	NAICS2017
2018	30	30	13	15	—	—	NAICS2017
2019	29	29	12	16	—	—	NAICS2017
2020	29	29	11	16	—	—	NAICS2017
2021	28	27	10	15	—	—	NAICS2017
2022	27	26	10	14	—	—	NAICS2022
2023	29	29	12	15	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 48144. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
43613	3.4 mi	45	2023
48182	3.5 mi	19	2023
43623	3.6 mi	101	2023
48177	4.4 mi	—
49267	4.7 mi	3	2021
43612	4.7 mi	60	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.