BMIE Market 48604
Saginaw County, Michigan · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 11,011 2020–2024 ACS 5-year estimate ±958 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 4,013 2020–2024 ACS 5-year estimate ±420 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 13,074 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 4,566 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $53,042 2020–2024 ACS 5-year estimate ±3,944 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 25.6 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,114 2020–2024 ACS 5-year estimate ±146 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $101,200 2020–2024 ACS 5-year estimate ±14,527 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 26.3 sq mi Census Gazetteer 2020 |
| Restaurants | 49 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48604 |
| Restaurants per 10,000 residents | 25.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +4.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +29.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +22.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +133.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 48 (range 41–54) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.20) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 52 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 51 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 46 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 61 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 48604. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.20, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Michigan and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 52 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 50.7 | 51 | 40% | +20.3 |
| Restaurant Opportunity Score | 45.7 | 46 | 35% | +16.0 |
| Market Momentum Score | 60.9 | 61 | 25% | +15.2 |
Consumer Market Score: 51 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 11,011 | 72 | 40% | +28.9 |
| Median household income (ACS) | 53,042 | 19 | 40% | +7.6 |
| Households (ACS) | 4,013 | 71 | 20% | +14.2 |
Restaurant Opportunity Score: 46 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 29.0 | 70 | 35% | +24.6 |
| Restaurants per 10,000 residents (lower = more room) | 44.5 | 11 | 25% | +2.9 |
| Population (ACS) | 11,011 | 72 | 20% | +14.4 |
| Median household income (ACS) | 53,042 | 19 | 20% | +3.8 |
Market Momentum Score: 61 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 4.3 | 61 | 50% | +30.3 |
| 10-year restaurant growth | 29.0 | 70 | 30% | +21.1 |
| 20-year restaurant growth | 22.5 | 47 | 20% | +9.5 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (82)
By cuisine
American 21 · Coffee 13 · Sandwiches 11 · Bakery 8 · Mexican 8 · Pizza 6 · Asian 5 · Steakhouse 5 · Burgers 4 · Southwestern / Tex-Mex 4 · BBQ 3 · Breakfast 3 · Chinese 3 · Dessert 3 · Ice cream / frozen desserts 3 · Chicken / wings 2 · Italian 2 · Japanese 2 · Seafood 2 · British / Irish pub food 1 · Cajun, Creole, Southern 1 · Greek 1 · Healthy / salads / bowls 1 · Juice / smoothies 1 · Mediterranean 1
By type
Restaurant (service type not stated) 45 · Quick service 20 · Bar 15 · Casual dining 11 · Café 10 · Bakery 8 · Coffee shop 8 · Dessert 5 · Specialty food shop 2 · Buffet 1 · Fast casual 1 · Juice, smoothie, tea 1 · Other 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Applebee's Applebee's Grill & Bar | Casual dining · Restaurant (service type not stated) · Bar | American | 2260 Tittabawassee Rd | open |
| Arby's | Quick service · Restaurant (service type not stated) | Sandwiches | 4905 Bay Rd | open |
| Auntie Anne's Auntie Anne's | Bakery · Quick service | Bakery | 4787 Fashion Square Mall | open |
| Banda Burrito Denny's | Restaurant (service type not stated) · Casual dining | Mexican · American · Breakfast | 2435 Tittabawassee Rd | open |
| Baskin-Robbins | Dessert | Ice cream / frozen desserts | 5208 Bay Rd | open |
| Bennigan's | Bar · Restaurant (service type not stated) | British / Irish pub food | 3095 Tittabawassee Rd | open |
| Big Bill's Bar | Bar | 383 Shattuck Rd | open | |
| Bistro Rok | Restaurant (service type not stated) · Bar | American | 4751 Bay Rd | open |
| Blossoms Japanese Express | Restaurant (service type not stated) | Japanese · Asian | 2461 Tittabawassee Rd | open |
| Bob Evans Bob Evans | Restaurant (service type not stated) | American · Breakfast | 2832 Tittabawassee Rd | open |
| Bruce's Bar | Bar · Casual dining | 2717 Carrollton Rd | open | |
| Buffalo Wild Wings Buffalo Wild Wings | Bar · Casual dining | American | 2690 Tittabawassee Rd | open |
| Burger King Burger King | Quick service | Burgers · American | 2625 Tittabawassee Rd | open |
| Cardinal Deli | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 2903 Pierce Rd | open |
| Cardinal's Nest Tavern | Restaurant (service type not stated) | Pizza | 2903 Pierce Rd | open |
| Cazadores Saginaw | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 4751 Fashion Square Mall | open |
| Charleys Philly Steaks | Restaurant (service type not stated) · Fast casual | Sandwiches · Healthy / salads / bowls | 4859 Bay Rd | open |
| Chens Mongolian Grill | Buffet | Chinese · Asian | 4837 Bay Rd | open |
| Chick-fil-A Chick-fil-A | Quick service | Chicken / wings · American | 2525 Tittabawassee Rd | open |
| Chipotle Mexican Grill Chipotle Mexican Grill | Quick service | Mexican | 2721 Tittabawassee Rd | open |
| Chunky Chicken Cookie Co. | Bakery · Dessert | Bakery · Dessert | 6380 Lawndale Rd | open |
| Circus Time Snacks | Restaurant (service type not stated) | 4871 Fashion Sq Blvd | open | |
| Common Grind Café | Café | Coffee | 2903 Pierce Rd #110 | open |
| Creation Coffee Creation Coffee | Coffee shop · Café | Coffee | 2575 Tittabawassee Rd | open |
| Culver's Culver's | Quick service | Burgers · American | 5369 Bay Road | open |
| Damon's Grill | Restaurant (service type not stated) | American | 4960 Towne Centre Rd | open |
| Dickey's Barbecue Pit | Restaurant (service type not stated) | BBQ | 2903 Pierce Rd, 109 | open |
| Dupuis Corner | Café | Coffee · Sandwiches · Pizza | 3925 N Michigan Ave | open |
| Expressway Bar | Bar | 201 S Jefferson St | open | |
| Famous Dave's Famous Dave's Bar-B-Que of America | Restaurant (service type not stated) | BBQ · American | 5665 Bay Rd | open |
| Firehouse Subs Firehouse Subs | Restaurant (service type not stated) | Sandwiches · American | 5208 Bay Rd. | open |
| Hagertys | Other | Sandwiches | 370 N Adams St | open |
| Harvey's Grill and Bar Harvey's | Casual dining · Restaurant (service type not stated) · Bar | American | 3055 Tittabawassee Rd | open |
| Hecks Bar Carrollton | Bar · Casual dining | 555 Shattuck Rd | open | |
| Heidi's Darn Good Cookies | Bakery · Dessert | Bakery · Dessert | 2903 Pierce Rd | open |
| Hooters Hooters | Casual dining · Bar | American | 5538 Bay Rd | open |
| Hunan Restaurant | Restaurant (service type not stated) | Chinese · Asian | 3109 Bay Plaza Dr | open |
| IHOP IHOP | Casual dining | American · Breakfast | 2255 Tittabawassee Rd | open |
| Jet's Pizza Jet's Pizza | Restaurant (service type not stated) | Pizza · Italian | 5695 Bay Rd | open |
| Kajos Future Square, Llc | Restaurant (service type not stated) | 4859 Fashion Square Mall | open | |
| KFC KFC | Quick service · Restaurant (service type not stated) | Chicken / wings | 4585 Bay Rd | open |
| Kim And Daughter, Llc | Restaurant (service type not stated) | 2575 Tittabawassee Rd | open | |
| Leo's Coney Island Leo's Coney Island- Clio | Restaurant (service type not stated) | American · Greek | 5212 Bay Rd | open |
| Logan's Roadhouse | Restaurant (service type not stated) · Bar | BBQ · American · Steakhouse | 2697 Tittabawassee Rd | open |
| Lone Star Steakhouse and Saloon | Restaurant (service type not stated) | Steakhouse | 2255 Tittabawassee Rd | open |
| Long John Silver's Long John Silver's | Quick service · Restaurant (service type not stated) | Seafood | 4857 Bay Rd | open |
| Longhorn Steakhouse | Restaurant (service type not stated) | Steakhouse | 2525 Tittabawassee Rd | open |
| Maria Elena's Bakery | Bakery · Restaurant (service type not stated) | Bakery · Mexican | 510 Shattuck Rd | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 2930 Tittabawassee Rd | open |
| Memory Lane Cafe | Café · Quick service · Specialty food shop | Sandwiches · Coffee | 1122 Tittabawassee Rd | open |
| Merl's Tavern | Bar | 304 Shattuck Rd | open | |
| New Kitchen | Restaurant (service type not stated) | Asian | 2903 Pierce Rd | open |
| Outback Steakhouse Outback Steakhouse | Restaurant (service type not stated) | Steakhouse · American | 2468 Tittabawassee Rd | open |
| Panda Express | Quick service | Chinese · Asian | 4505 Bay Rd | open |
| Panera Bread Panera Bread | Bakery · Café | Bakery · Sandwiches · Coffee | 2710 Tittabawassee Road | open |
| Pasqually's Pizza & Wings P336 | Restaurant (service type not stated) | Pizza | 5105 Bay Rd | open |
| Pierce Road Baqr & Grill Llc | Restaurant (service type not stated) · Casual dining · Bar | American | 2903 Pierce Rd | open |
| Qdoba Mexican Grill Qdoba | Quick service | Mexican · Southwestern / Tex-Mex | 5165 Bay Rd | open |
| Raising Cane's Chicken Fingers Raising Cane's | Quick service | 5015 Bay Rd | open | |
| Rio Luna Tacos & Tequila | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 4570 Bay Rd | open |
| Sbarro | Restaurant (service type not stated) | Pizza | 4861 Fashion Square Mall | open |
| Sombreros Mexican Restaurant | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 2903 Pierce Rd | open |
| Starbucks | Coffee shop | Coffee | 7400 Bay Rd | open |
| Starbucks Starbucks | Café · Coffee shop · Bakery | Coffee · Bakery | 2685 Tittabawassee Rd | open |
| Starbucks Coffee Company Starbucks | Coffee shop · Café | Coffee | 2772 Tittabawassee Rd | open |
| Starbucks Coffee Company Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 7400 Bay Rd | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 5650 Bay Rd | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 3800 Tittabawasse Rd Suite 2 | open |
| Taco Bell Taco Bell | Quick service | Mexican | 2424 Tittabawassee Rd. | open |
| Texas Roadhouse Texas Roadhouse | Restaurant (service type not stated) | American · Steakhouse | 2508 Tittabawassee Rd | open |
| TGI Fridays | Quick service · Bar · Restaurant (service type not stated) | Burgers | 2775 Tittabawassee Rd | open |
| The Broadway Cafe | Coffee shop · Café | Coffee · American | 5815 Bay Rd | open |
| The Tangy Crab | Restaurant (service type not stated) | Seafood · Cajun, Creole, Southern | 4695 Bay Rd | open |
| Tiki Pineapple | Coffee shop · Restaurant (service type not stated) | Coffee | 4787 Fashion Square Mall #436 | open |
| Tim Hortons Tim Hortons Cafe and Bake Shop | Dessert · Coffee shop · Quick service · Bakery | Ice cream / frozen desserts · Coffee · Bakery | 3225 Tittabawassee Rd | open |
| Tonys Fashion Square | Casual dining | American · Sandwiches | 4880 Fashion Square Blvd | open |
| Tropical Smoothie Cafe Tropical Smoothie Cafe | Juice, smoothie, tea · Quick service · Café | Juice / smoothies · Coffee | 5815 Bay Rd | open |
| UNO Pizzeria and Grill Uno Pizzeria & Grill | Casual dining · Bar | Pizza · Italian | 4960 Towne Centre Rd | open |
| Walmart Bakery | Bakery | Bakery | 5650 Bay Rd | open |
| Yogurt Yeti | Dessert | Dessert · Ice cream / frozen desserts | 2903 Pierce Rd | open |
| Yummy Japan | Restaurant (service type not stated) | Japanese | 4787 Bay Rd | open |
| Zitoon Grill Mediterranean Cuisine | Restaurant (service type not stated) | Mediterranean | 4873 Fashion Square Mall | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 25 | 21 | — | — | — | 4 | SIC1987 |
| 1995 | 28 | 24 | — | — | — | 4 | SIC1987 |
| 1996 | 32 | 27 | — | — | — | 5 | SIC1987 |
| 1997 | 38 | 33 | — | — | — | 5 | SIC1987 |
| 1998 | 41 | 34 | 12 | 16 | 5 | 7 | NAICS1997 |
| 1999 | 40 | 32 | 14 | 14 | 4 | 7 | NAICS1997 |
| 2000 | 39 | 32 | 13 | 15 | 4 | 6 | NAICS1997 |
| 2001 | 39 | 33 | 13 | 18 | 2 | 4 | NAICS1997 |
| 2002 | 46 | 41 | 17 | 19 | 5 | 5 | NAICS1997 |
| 2003 | 45 | 40 | 17 | 18 | 4 | 5 | NAICS2002 |
| 2004 | 41 | 36 | 16 | 16 | 3 | 5 | NAICS2002 |
| 2005 | 41 | 36 | 16 | 15 | 3 | 5 | NAICS2002 |
| 2006 | 37 | 32 | 17 | 12 | 1 | 5 | NAICS2002 |
| 2007 | 37 | 33 | 17 | 14 | 1 | 4 | NAICS2002 |
| 2008 | 38 | 35 | 17 | 16 | 1 | 3 | NAICS2007 |
| 2009 | 37 | 34 | 16 | 16 | 1 | 3 | NAICS2007 |
| 2010 | 37 | 33 | 14 | 17 | 1 | 3 | NAICS2007 |
| 2011 | 41 | 36 | 17 | 16 | 2 | 4 | NAICS2007 |
| 2012 | 41 | 35 | 18 | 15 | 1 | 3 | NAICS2012 |
| 2013 | 45 | 38 | 18 | 17 | 2 | 3 | NAICS2012 |
| 2014 | 47 | 41 | 20 | 18 | 2 | 4 | NAICS2012 |
| 2015 | 47 | 41 | 22 | 16 | 2 | 3 | NAICS2012 |
| 2016 | 47 | 40 | 21 | 16 | 2 | 4 | NAICS2012 |
| 2017 | 53 | 47 | 27 | 17 | 3 | 3 | NAICS2017 |
| 2018 | 54 | 47 | 25 | 18 | — | 4 | NAICS2017 |
| 2019 | 47 | 40 | 23 | 15 | — | 4 | NAICS2017 |
| 2020 | 50 | 42 | 23 | 15 | 3 | 4 | NAICS2017 |
| 2021 | 48 | 39 | 22 | 14 | 3 | 4 | NAICS2017 |
| 2022 | 51 | 43 | 23 | 16 | 4 | 4 | NAICS2022 |
| 2023 | 57 | 49 | 26 | 18 | 4 | 4 | NAICS2022 |