BMIE Market 50009
Polk County, Iowa · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 22,886 2020–2024 ACS 5-year estimate ±378 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 9,077 2020–2024 ACS 5-year estimate ±447 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 16,136 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 6,319 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $88,447 2020–2024 ACS 5-year estimate ±11,221 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 37.0 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,232 2020–2024 ACS 5-year estimate ±99 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $278,300 2020–2024 ACS 5-year estimate ±10,373 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 27.9 sq mi Census Gazetteer 2020 |
| Restaurants | 46 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 50009 |
| Restaurants per 10,000 residents | 21.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +21.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +43.8% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +130.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +411.1% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 50 (range 47–53) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.2 per year, r² 0.93) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 75 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 79 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 68 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 80 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 50009. Projection: linear trend v1, fitted 2013–2023, +1.2 restaurants per year, r² 0.93, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Iowa and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 635, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 75 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 78.9 | 79 | 40% | +31.6 |
| Restaurant Opportunity Score | 67.8 | 68 | 35% | +23.7 |
| Market Momentum Score | 80.1 | 80 | 25% | +20.0 |
Consumer Market Score: 79 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 22,886 | 84 | 40% | +33.5 |
| Median household income (ACS) | 88,447 | 72 | 40% | +28.7 |
| Households (ACS) | 9,077 | 84 | 20% | +16.7 |
Restaurant Opportunity Score: 68 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 43.8 | 79 | 35% | +27.5 |
| Restaurants per 10,000 residents (lower = more room) | 20.1 | 37 | 25% | +9.2 |
| Population (ACS) | 22,886 | 84 | 20% | +16.7 |
| Median household income (ACS) | 88,447 | 72 | 20% | +14.4 |
Market Momentum Score: 80 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 21.1 | 78 | 50% | +39.1 |
| 10-year restaurant growth | 43.8 | 79 | 30% | +23.6 |
| 20-year restaurant growth | 130 | 87 | 20% | +17.4 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (107)
By cuisine
American 23 · Coffee 16 · Pizza 14 · Bakery 7 · Sandwiches 7 · Burgers 6 · Dessert 6 · Italian 6 · Mexican 6 · Asian 5 · Steakhouse 5 · Chicken / wings 4 · Juice / smoothies 4 · Ice cream / frozen desserts 3 · BBQ 2 · Japanese 2 · Southwestern / Tex-Mex 2 · Thai 2 · Breakfast 1 · Cajun, Creole, Southern 1 · Chinese 1 · Latin American (other) 1 · Seafood 1 · Sushi 1
By type
Restaurant (service type not stated) 50 · Quick service 25 · Casual dining 17 · Bar 16 · Café 13 · Coffee shop 13 · Bakery 9 · Dessert 8 · Juice, smoothie, tea 4 · Buffet 2 · Food truck 2 · Other 2 · Brewery / taproom 1 · Delivery-focused 1 · Specialty food shop 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 2nd Ave & 8th St SW Scooter's Coffee | Coffee shop · Café | Coffee | 709 2nd Ave SW | open |
| 3 Empress | Restaurant (service type not stated) · Bakery | Bakery | 1510 34th Ave SW | open |
| Aj's Steakhouse | Restaurant (service type not stated) | Steakhouse | 1 Prairie Meadows Dr | open |
| Altoona Maid-Rite | Restaurant (service type not stated) | American | 208 8th St SW | open |
| Applebee's Applebee's Grill & Bar | Casual dining · Restaurant (service type not stated) · Bar | American | 3741 8th Street SW | open |
| Arby's Arby's | Quick service | Sandwiches · American | 3553 8 Th St Sw | open |
| Auntie Anne's Auntie Anne's | Bakery · Quick service | Bakery | 801 Bass Pro Drive NW | open |
| B-Bop's B-Bop's | Quick service | Burgers · American | 3635 8th St SW | open |
| Being There Coffee House | Coffee shop | Coffee | 110 1st Ave N | open |
| Bella’s Energy Cafe and Soda Bar | Café · Juice, smoothie, tea · Coffee shop | Coffee · Juice / smoothies | 801 Bass Pro Dr | open |
| Best Day Coffee | Coffee shop · Café · Bakery | Coffee · Bakery | 404 8th St SW | open |
| Black Silo Coffee Roasting Co. | Coffee shop · Restaurant (service type not stated) | Coffee | 305 1st Ave S | open |
| Breadeaux Pizza Breadeaux Pizza | Restaurant (service type not stated) | Pizza · Italian | 825 17th Ave SW | open |
| Brick And Ivy | Bar | 400 34th Ave SW, Altoona, IA 50009, USA | open | |
| Brick and Ivy Rooftop | Bar · Casual dining | 400 34th Ave SW | open | |
| Brightside Aleworks | Brewery / taproom · Bar | 480 Center Pl d | open | |
| Buffalo Wild Wings 'GO' | Restaurant (service type not stated) | Chicken / wings | 3418 8th St SW Ste 4 | open |
| Burger King | Quick service | 3300 Adventureland Dr | open | |
| Burger Shed Restaurant | Casual dining · Bar | Burgers · American | 500 Bass Pro Dr NW | open |
| Cafe At The Meadows | Restaurant (service type not stated) | 1 Prairie Meadows Dr | open | |
| Capital City Coffee | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 106 1st Ave S | open |
| Casa Agave Mexican Cuisine | Restaurant (service type not stated) | Mexican · Latin American (other) | 3131 8th St SW | open |
| Casey's | Restaurant (service type not stated) | Pizza | 1419 1st Ave N | open |
| Casey's | Restaurant (service type not stated) | Pizza | 2480 1st Ave S | open |
| Casey's | Restaurant (service type not stated) | Pizza | 3348 8th St SW | open |
| Casey's | Restaurant (service type not stated) | Pizza | 170 36th Ave SW | open |
| Casey's | Restaurant (service type not stated) | Pizza | 407 8th St SW | open |
| Charleys Cheesesteaks Charleys Cheesesteaks | Restaurant (service type not stated) | Sandwiches · American | 545 Bass Pro Dr NW | open |
| Chipotle Mexican Grill Chipotle | Quick service | 3053 8th St SW | open | |
| Chocolaterie Stam Altoona Chocolaterie Stam | Dessert | Dessert | 739 Bass Pro Dr NW | open |
| Cinnabon Cinnabon | Bakery · Dessert · Café | Bakery · Dessert · Coffee | 3231 Adventureland Dr | open |
| Classic Frozen Custard | Dessert | Ice cream / frozen desserts | 2437 Adventureland Dr | open |
| Claxon's Smokehouse & Grill | Restaurant (service type not stated) | BBQ | 3131 8th St SW | open |
| Cold Stone Creamery Cold Stone Creamery | Dessert | Ice cream / frozen desserts · Dessert | 2437 Adventureland Dr, Suite A | open |
| Culver's Culver's | Quick service | Burgers · American | 2535 Adventureland Drive | open |
| Dairy Queen Dairy Queen | Dessert · Restaurant (service type not stated) · Quick service | Ice cream / frozen desserts | DQ Grill & Chill Restaurant 736 8th St SE | open |
| Doc and Leone's | Restaurant (service type not stated) · Casual dining | American | 305 34th Ave NW | open |
| Domino's Domino's Pizza | Delivery-focused · Quick service | Pizza | 408 8th St Sw | open |
| Dunkin' Dunkin' | Bakery · Juice, smoothie, tea · Dessert · Coffee shop | Dessert · Juice / smoothies · Coffee | 3053 8th St SW Ste 100 | open |
| Fast Bites | Quick service · Restaurant (service type not stated) · Casual dining | American | 801 Bass Pro Dr NW | open |
| Fireside Grille | Casual dining · Bar | American | 523 8th St SE | open |
| Gilberto's Mexican Taco Shop | Restaurant (service type not stated) | Mexican · Seafood | 400 34th Ave SW Ste 104 | open |
| Godfathers Pizza | Restaurant (service type not stated) | Pizza | 2601 Adventureland Dr | open |
| Grizzle's Legacy | Casual dining · Restaurant (service type not stated) · Bar | 13th ave sw | open | |
| Guadalajara | Mexican | Restaurant (service type not stated) · Casual dining | Mexican · American | 3221 Adventureland Dr | open |
| Hanna Cabana | Casual dining · Bar | 542 27th St SE | open | |
| Hawk Heaven Tavern | Casual dining · Bar | 805 17th Ave SW | open | |
| Hyper Energy Bar Hyper Energy | Café · Coffee shop | Coffee | 640 36th Ave SW | open |
| Ignite | Café | Coffee | 480 Center Pl SW | open |
| Jasmine Thai Cuisine | Restaurant (service type not stated) | Thai | 3160 8th St SW Ste L | open |
| Jeff E Pop | Dessert · Food truck | Dessert | 1005 12th Ave SE | open |
| Jersey Mike's Subs | Quick service | 3418 8th St SW Ste 1 | open | |
| Jethro's BBQ Jethro's BBQ | Restaurant (service type not stated) | BBQ · Steakhouse · American | 2601 Adventureland Dr | open |
| Jethroni Pepperoni | Restaurant (service type not stated) | Italian | 3221 Adventureland Dr | open |
| Jimmy John's Jimmy John's | Quick service · Specialty food shop | Sandwiches | 301 Center Pl Sw | open |
| Johnny's Italian Steakhouse Johnny's Italian Steakhouse | Restaurant (service type not stated) | Steakhouse · Italian | 550 Bass Pro Dr NW | open |
| KFC KFC | Quick service · Restaurant (service type not stated) | Chicken / wings | 2639 Adventureland Dr | open |
| Little Entertainment Corp | Restaurant (service type not stated) | 857 9th St NE | open | |
| Max's Highway Diner | Casual dining · Restaurant (service type not stated) | American | 3231 Adventureland Dr | open |
| McDonald's McDonald's | Quick service | Burgers · Breakfast | 3734 8th St Sw | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 2951 Adventureland Dr | open |
| Momma Ct's Cupcakes | Bakery · Dessert | Dessert | 2219 NE 88th St | open |
| Monterrey Mexican Restaurant Monterrey - Evans | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 550 36th Ave SW | open |
| Nomi's Asian Cuisine | Restaurant (service type not stated) | Asian | 404 8th St SW | open |
| Northern Lights Pizza (114) Northern Lights Pizza | Restaurant (service type not stated) | Pizza · Italian | 104 3rd St SE | open |
| Olde Town Tap | Bar | 121 2nd St SE | open | |
| Pancheros Mexican Grill Pancheros Mexican Grill | Quick service | Mexican | 3580 8th St SW | open |
| Panda Express Panda Express México | Quick service | Chinese · Asian | 3640 8th St SW | open |
| Papa Murphy's Papa Murphy's - Jefferson City | Quick service · Restaurant (service type not stated) | Pizza | 3418 8th Street Southwest | open |
| Perkins at 2621 Adventureland Dr. Altoona, IA Perkins | Restaurant (service type not stated) | American | 2621 Adventureland Dr. | open |
| Perkins Restaurant & Bakery Perkins American Food Co. | Restaurant (service type not stated) · Bakery | Bakery · American | 2621 Adventureland Dr | open |
| Photo Finish Lounge | Casual dining · Bar · Restaurant (service type not stated) | American | 1 Prairie Meadows Dr | open |
| Pizza Hut Pizza Hut | Quick service | Pizza · Italian | 3160 8th Street SW B Polk | open |
| Pizza Hut Express | Restaurant (service type not stated) | Pizza | 3414 8th St SW | open |
| Pizza Ranch Pizza Ranch | Buffet · Restaurant (service type not stated) | Pizza | 465 Center Pl SW | open |
| Pizza Takeout & Delivery Papa Murphy's | Quick service | open | ||
| Planet Smoothie Planet Smoothie | Juice, smoothie, tea · Café | Juice / smoothies · Coffee | 3053 8th St SW Ste 400 | open |
| Popeyes Popeyes Louisiana Kitchen | Quick service | Chicken / wings · Cajun, Creole, Southern | 3831 8th St SW | open |
| Pr Altoona Llc | Restaurant (service type not stated) | 465 Center Pl SW | open | |
| Raising Cane's Raising Cane's Chicken Fingers | Quick service | Chicken / wings · American | 2929 8th St SW | open |
| Red Anchor Sushi & Seafood Buffet - Coming July | Buffet | Asian · Sushi · Japanese | 2421 Adventureland Dr | open |
| Sam's Sports Bar and Grill | Bar · Casual dining | American | 3160 8th St SW | open |
| Scooter's Coffee Scooter's Coffee | Coffee shop · Juice, smoothie, tea · Café | Coffee · Juice / smoothies | 709 2nd Ave SW | open |
| Scorno's Pizza & Pasta - Altoona Scorno's Pizza & Pasta - South Des Moines | Restaurant (service type not stated) | Pizza · Italian | 2437 Adventureland Dr | open |
| Spectators Sports Bar & Grill | Bar | 3200 Adventureland Dr | open | |
| Starbucks Starbucks | Coffee shop · Café | Coffee | 3414 8th St SW | open |
| Starbucks Starbucks | Café · Coffee shop · Bakery | Coffee · Bakery | 3414 8th St SW | open |
| Starbucks Starbucks | Coffee shop · Café | Coffee | 3590 Prairie Fire NW | open |
| Starbucks Coffee Company Starbucks | Coffee shop · Café | Coffee | 108 8th St SW | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 3501 8th St SW | open |
| Subway | Other | Sandwiches | 2215 Adventureland Dr | open |
| Subway | Other | Sandwiches | 108 8th St SW | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 209 8th Street SW | open |
| Sugar Shack Diner | Casual dining | American | 550 36th Ave SW | open |
| Sugar Shack Diner | Casual dining | American | 550 36th Ave. SW Ste. J | open |
| Taco John's Taco John's | Quick service | Mexican · Southwestern / Tex-Mex | 2501 Adventureland Dr | open |
| Tacos Way | Food truck | open | ||
| Teriyaki Boys | Restaurant (service type not stated) | Japanese · Asian | 545 Bass Pro Dr NW | open |
| Texas Roadhouse Texas Roadhouse | Restaurant (service type not stated) | Steakhouse · American | 2363 Adventureland Dr NW | open |
| Thai Basil Altoona | Restaurant (service type not stated) | Thai · Asian | 550 36th Ave SW | open |
| The Big Steer Restaurant and Lounge | Casual dining · Bar | Steakhouse · American | 1715 Adventureland Dr | open |
| The Brewhouse No. 25 | Bar · Restaurant (service type not stated) | 805 17th Ave SW | open | |
| Uncle Buck's Fish Bowl and Grill Uncle Buck's Fish Bowl & Grill | Casual dining · Restaurant (service type not stated) · Bar | 1000 Bass Pro Dr | open | |
| Walmart Bakery | Bakery | Bakery | 3501 8th St SW | open |
| Wendy's Wendy's | Quick service | Burgers · American | 3530 8th St. Sw | open |
| Anthony's Lounge | Bar | 805 17th Ave SW | closed | |
| Village Inn | Restaurant (service type not stated) | Breakfast | 3410 8th St SW | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 10 | 9 | — | — | — | 1 | SIC1987 |
| 1995 | 13 | 12 | — | — | — | 1 | SIC1987 |
| 1996 | 14 | 13 | — | — | — | 1 | SIC1987 |
| 1997 | 15 | 14 | — | — | — | 1 | SIC1987 |
| 1998 | 15 | 14 | 4 | 8 | 2 | 1 | NAICS1997 |
| 1999 | 17 | 16 | 5 | 10 | 1 | 1 | NAICS1997 |
| 2000 | 17 | 16 | 5 | 10 | 1 | 1 | NAICS1997 |
| 2001 | 18 | 16 | 5 | 10 | 1 | 2 | NAICS1997 |
| 2002 | 23 | 20 | 6 | 12 | 1 | 3 | NAICS1997 |
| 2003 | 22 | 20 | 5 | 13 | 1 | 2 | NAICS2002 |
| 2004 | 24 | 21 | 6 | 13 | 1 | 3 | NAICS2002 |
| 2005 | 27 | 25 | 8 | 14 | 2 | 2 | NAICS2002 |
| 2006 | 31 | 28 | 7 | 18 | 2 | 3 | NAICS2002 |
| 2007 | 32 | 30 | 10 | 17 | 1 | 2 | NAICS2002 |
| 2008 | 33 | 31 | 10 | 19 | 2 | 2 | NAICS2007 |
| 2009 | 32 | 30 | 10 | 18 | 2 | 2 | NAICS2007 |
| 2010 | 37 | 35 | 14 | 19 | 2 | 2 | NAICS2007 |
| 2011 | 34 | 32 | 14 | 17 | 1 | 2 | NAICS2007 |
| 2012 | 33 | 31 | 14 | 16 | 1 | 2 | NAICS2012 |
| 2013 | 33 | 32 | 16 | 16 | — | 1 | NAICS2012 |
| 2014 | 37 | 36 | 18 | 16 | 2 | 1 | NAICS2012 |
| 2015 | 37 | 35 | 15 | 18 | 2 | 2 | NAICS2012 |
| 2016 | 37 | 35 | 15 | 18 | 2 | 2 | NAICS2012 |
| 2017 | 39 | 37 | 14 | 21 | — | — | NAICS2017 |
| 2018 | 40 | 38 | 15 | 21 | — | — | NAICS2017 |
| 2019 | 39 | 38 | 14 | 23 | — | — | NAICS2017 |
| 2020 | 43 | 41 | 17 | 23 | — | — | NAICS2017 |
| 2021 | 44 | 42 | 16 | 23 | — | — | NAICS2017 |
| 2022 | 45 | 44 | 16 | 23 | 4 | — | NAICS2022 |
| 2023 | 47 | 46 | 16 | 24 | 5 | — | NAICS2022 |