BMIE Market 50327

Polk County, Iowa · ZCTA boundaries as of 2020

Profile

Population (current estimate)	13,177 2020–2024 ACS 5-year estimate ±652 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,070 2020–2024 ACS 5-year estimate ±333 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	10,467 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,197 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$98,333 2020–2024 ACS 5-year estimate ±14,752 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	40.3 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,226 2020–2024 ACS 5-year estimate ±107 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$314,400 2020–2024 ACS 5-year estimate ±13,714 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	15.8 sq mi Census Gazetteer 2020
Restaurants	12 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 50327
Restaurants per 10,000 residents	6.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+100.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+33.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+71.4% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+300.0% DERIVED: 2000 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	13 (range 7–18) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.6 per year, r² 0.42) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	78 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	77 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	76 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	85 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 50327. Projection: linear trend v1, fitted 2013–2023, +0.6 restaurants per year, r² 0.42, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Iowa and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 635, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 78 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	76.7	77	40%	+30.7
Restaurant Opportunity Score	75.6	76	35%	+26.4
Market Momentum Score	85.0	85	25%	+21.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	13,177	75	40%	+29.9
Median household income (ACS)	98,333	80	40%	+32.0
Households (ACS)	5,070	74	20%	+14.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	33.3	73	35%	+25.7
Restaurants per 10,000 residents (lower = more room)	9.1	76	25%	+18.9
Population (ACS)	13,177	75	20%	+14.9
Median household income (ACS)	98,333	80	20%	+16.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 85 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	100	96	50%	+48.0
10-year restaurant growth	33.3	73	30%	+22.0
20-year restaurant growth	71.4	75	20%	+15.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (24)

By cuisine

American 6 · Pizza 5 · Bakery 3 · Coffee 3 · Mexican 3 · Latin American (other) 2 · Burgers 1 · Dessert 1 · Ice cream / frozen desserts 1 · Italian 1 · Middle Eastern 1 · Sandwiches 1

By type

Restaurant (service type not stated) 18 · Bakery 3 · Café 3 · Casual dining 3 · Coffee shop 3 · Quick service 3 · Bar 1 · Delivery-focused 1 · Dessert 1 · Food truck 1

Name	Type	Cuisine	Address	Status
Arby's	Quick service · Restaurant (service type not stated)		5400 E University Ave	open
Breadeaux Pizza Breadeaux Pizza	Restaurant (service type not stated)	Pizza	4830 Maple Dr	open
Burger King Burger King	Quick service	Burgers · American	5494 E University Ave	open
Caribou Coffee Caribou Coffee	Coffee shop · Restaurant (service type not stated) · Café	Coffee	4910 Maple Dr	open
Casey's	Restaurant (service type not stated)	Pizza	1125 N Hickory Blvd	open
Casey's	Restaurant (service type not stated)	Pizza	5550 E University Ave	open
Casey's	Restaurant (service type not stated)	Pizza	1175 NE 75th St	open
DSM Food Truck Mall	Food truck · Restaurant (service type not stated)		5299 E University Ave	open
Fiesta Mexican Restaurant Fiesta Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	1100 N Hickory Blvd #203	open
Hollyhock Farm	Bakery	Bakery	3030 NE 51st Ct	open
La Feria Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	4450 E University Ave	open
Mugsy's Pizza House & Irish Sports Pub	Restaurant (service type not stated)	Pizza	1225 Copper Creek Dr	open
Okoboji Grill	Restaurant (service type not stated)	American	1225 Copper Creek Dr	open
Over the Top	Dessert	Ice cream / frozen desserts · Dessert	955 NE 56th St	open
Pleasant Hill Diner	Casual dining · Restaurant (service type not stated)	American	5015 E University Ave	open
Reyes Tamales	Restaurant (service type not stated) · Casual dining	Mexican · American	1225 Copper Creek Dr Unit e2	open
Rolling Smoke Barbeque	Restaurant (service type not stated)		1225 Copper Creek Dr Ste E	open
Scooter's Coffee Scooter's Coffee	Coffee shop · Café · Bakery	Coffee · Bakery	1201 Copper Creek Dr	open
Social - Eats & Crafts	Restaurant (service type not stated)	American	655 NE 56th St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1001 N Hickory Blvd	open
Taste of Comfort- Homemade Baked Goods	Bakery · Delivery-focused	Bakery		open
The Hills Bar & Grill	Casual dining · Restaurant (service type not stated) · Bar	American	4830 Maple Dr	open
University & Copper Creek Scooter's Coffee	Coffee shop · Café	Coffee	1201 Copper Creek Dr	open
Yanni's Olive Branch	Restaurant (service type not stated)	Italian · Middle Eastern	5015 E University Ave	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
2000	3	3	2	—	1	—	NAICS1997
2001	4	3	2	—	1	—	NAICS1997
2002	6	5	2	1	2	—	NAICS1997
2003	8	7	3	1	3	—	NAICS2002
2004	8	7	4	1	2	—	NAICS2002
2005	9	8	3	3	2	—	NAICS2002
2006	10	9	4	3	2	—	NAICS2002
2007	11	9	5	2	2	—	NAICS2002
2008	10	8	6	1	1	—	NAICS2007
2009	8	6	6	—	—	—	NAICS2007
2010	8	7	6	—	1	—	NAICS2007
2011	7	6	5	—	1	—	NAICS2007
2012	9	8	6	1	1	—	NAICS2012
2013	10	9	7	1	1	—	NAICS2012
2014	6	5	4	—	1	—	NAICS2012
2015	5	4	2	1	1	—	NAICS2012
2016	3	2	1	—	1	—	NAICS2012
2017	6	4	—	—	—	—	NAICS2017
2018	8	6	3	—	—	—	NAICS2017
2019	9	6	3	—	—	—	NAICS2017
2020	10	7	3	—	—	—	NAICS2017
2021	14	10	4	4	—	—	NAICS2017
2022	14	11	4	5	—	—	NAICS2022
2023	15	12	6	4	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 50327. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
50317	3.9 mi	30	2023
50009	4.2 mi	46	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.