BMIE Market 50317
Polk County, Iowa · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 36,548 2020–2024 ACS 5-year estimate ±1,672 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 14,229 2020–2024 ACS 5-year estimate ±585 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 36,207 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 15,027 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $65,617 2020–2024 ACS 5-year estimate ±3,345 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 37.2 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,102 2020–2024 ACS 5-year estimate ±79 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $177,600 2020–2024 ACS 5-year estimate ±6,339 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 22.1 sq mi Census Gazetteer 2020 |
| Restaurants | 30 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 50317 |
| Restaurants per 10,000 residents | 11.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -18.9% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | -28.6% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | -36.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | -40.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 28 (range 24–31) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -1.0 per year, r² 0.82) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 49 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 71 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 50 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 12 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 50317. Projection: linear trend v1, fitted 2013–2023, -1.0 restaurants per year, r² 0.82, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Iowa and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 635, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 49 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 71.3 | 71 | 40% | +28.5 |
| Restaurant Opportunity Score | 49.9 | 50 | 35% | +17.5 |
| Market Momentum Score | 11.6 | 12 | 25% | +2.9 |
Consumer Market Score: 71 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 36,548 | 92 | 40% | +37.0 |
| Median household income (ACS) | 65,617 | 40 | 40% | +15.9 |
| Households (ACS) | 14,229 | 92 | 20% | +18.5 |
Restaurant Opportunity Score: 50 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | -28.6 | 10 | 35% | +3.6 |
| Restaurants per 10,000 residents (lower = more room) | 8.2 | 79 | 25% | +19.9 |
| Population (ACS) | 36,548 | 92 | 20% | +18.5 |
| Median household income (ACS) | 65,617 | 40 | 20% | +8.0 |
Market Momentum Score: 12 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -18.9 | 14 | 50% | +6.8 |
| 10-year restaurant growth | -28.6 | 10 | 30% | +3.1 |
| 20-year restaurant growth | -36.2 | 8 | 20% | +1.6 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (101)
By cuisine
American 20 · Pizza 9 · Dessert 7 · Mexican 7 · Burgers 6 · BBQ 5 · Sandwiches 5 · Coffee 4 · Italian 4 · Juice / smoothies 4 · Asian 3 · Bakery 3 · Chinese 3 · Ice cream / frozen desserts 3 · Southwestern / Tex-Mex 3 · African 1 · British / Irish pub food 1 · Chicken / wings 1 · Healthy / salads / bowls 1 · Hot dogs 1 · Latin American (other) 1 · Mediterranean 1 · Peruvian 1 · Seafood 1 · Spanish / tapas 1 · Steakhouse 1
By type
Restaurant (service type not stated) 57 · Bar 26 · Quick service 17 · Casual dining 13 · Food truck 10 · Dessert 7 · Bakery 5 · Juice, smoothie, tea 4 · Café 3 · Coffee shop 3 · Delivery-focused 2 · Specialty food shop 2 · Winery / distillery / taproom 2 · Brewery / taproom 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Beattie's Watermelon Stand | Restaurant (service type not stated) | BBQ · Sandwiches · Hot dogs | Iowa State Fair, 3000 E Grand Ave | open |
| Bianchi's Hilltop Restaurant | Restaurant (service type not stated) · Casual dining | Italian · American | 2820 Hubbell Ave | open |
| Big Al's BBQ and catering | Restaurant (service type not stated) | BBQ · Burgers | 2250 Hubbell Ave | open |
| Brenda Smith Concessions | Restaurant (service type not stated) | 203 SE 34th St | open | |
| Broadway Beach House | Restaurant (service type not stated) · Bar | 5100 Hubbell Ave | open | |
| Burger King Burger King | Quick service | Burgers · American | 3000 East University Avenue | open |
| C & B African Restaurant | Restaurant (service type not stated) | African | 2250 Hubbell Ave | open |
| Cafe con Leche | Café · Coffee shop | Coffee | 2905 Hubbell Ave | open |
| Casey's | Restaurant (service type not stated) | Pizza | 2890 E Broadway Ave | open |
| Casey's | Restaurant (service type not stated) | Pizza | 2849 E Euclid Ave | open |
| Cattleman’s Beef Quarters | Food truck | Steakhouse · American | 3212 E Walnut St | open |
| Chavelo's Tacos | Restaurant (service type not stated) | Mexican | 3725 Hubbell Ave | open |
| Cheap Seats Sports Bar | Bar | 2301 Hubbell Ave | open | |
| China House China House Delivery | Restaurant (service type not stated) | Chinese · Asian | 2916 E University Ave | open |
| CJ's II Tap | Bar | 316 E 30th St | open | |
| Croz Nest East | Restaurant (service type not stated) · Bar | American | 3801 Easton Blvd | open |
| Dairy Zone | Dessert · Quick service | Ice cream / frozen desserts · Dessert | 2219 E University Ave | open |
| Diamond Jack's | Bar · Casual dining | American | 3000 E Grand Ave | open |
| Domino's Domino's Pizza | Delivery-focused · Quick service | Pizza | 2914 E. University | open |
| Donut King | Bakery · Dessert | Dessert | 3304 E University Ave | open |
| Dough Crazy | Dessert · Bakery | Dessert · Bakery | Rock Island Ave Pavilion | open |
| Dragon House East | Restaurant (service type not stated) | Chinese · Asian | 2470 E Euclid Ave | open |
| Dunkin' Dunkin' | Bakery · Juice, smoothie, tea · Dessert · Coffee shop | Dessert · Juice / smoothies · Coffee | 2610 E University Ave | open |
| East 25th St Pub | Bar | British / Irish pub food | 2117 E University Ave | open |
| East Side Eddie's | Casual dining · Restaurant (service type not stated) · Bar | American | 3517 E 26th St | open |
| East25thstpub | Casual dining · Bar | 509 E 25th St | open | |
| Eastside Grill | Restaurant (service type not stated) | American | 2905 Hubbell Ave | open |
| El Delicioso Street Tacos | Food truck | 3729 E University Ave | open | |
| Gerri's Bar & Grill | Bar · Restaurant (service type not stated) | 232 E 30th St | open | |
| Granny's Sweet Freeze | Dessert · Juice, smoothie, tea | Ice cream / frozen desserts · Juice / smoothies · Dessert | 3417 Hubbell Ave | open |
| Hummus Mediterranean Grill-Drake | Restaurant (service type not stated) | Mediterranean | 2650 E University Ave | open |
| Hunt Brothers Pizza | Restaurant (service type not stated) | Pizza | 3733 Easton Blvd | open |
| Iowa Pork Producers Grab Stand | Restaurant (service type not stated) | American | Rock Is | open |
| Iowa Wine Growers Association | Winery / distillery / taproom | Walnut Square | open | |
| Its Dough Time | Food truck | Mountainman Camp - Heritage Village | open | |
| Jersey Mike's Jersey Mike's Subs | Specialty food shop · Quick service | Sandwiches | 2809 E. University Ave | open |
| Jkb Restaurants Lc | Restaurant (service type not stated) | 2540 E University Ave | open | |
| JR's Southpork Ranch | Casual dining · Restaurant (service type not stated) · Bar | American | 350 Rock Island Ave | open |
| Jugolandia | Juice, smoothie, tea | Juice / smoothies | 2261 Hubbell Ave | open |
| Krispy Krunchy Chicken Krispy Krunchy Chicken | Quick service | 303 Southeast 30th Street | open | |
| Krispy Krunchy Chicken | Restaurant (service type not stated) | Chicken / wings | 303 Southeast 30th Street, 303 Southeast 30th Street | open |
| La Pizza House | Restaurant (service type not stated) | Pizza | 1440 Maury St | open |
| Latin King Italian Dining | Restaurant (service type not stated) | Italian | 2200 Hubbell Ave | open |
| Leachmon Pitstop Bbq | Food truck | BBQ · American | open | |
| Little Caesars Pizza Little Caesars | Quick service · Restaurant (service type not stated) | Pizza | 3440 E 33rd St Ste C | open |
| Long John Silver's Long John Silver's | Quick service | Seafood · Burgers · American | 2552 E University Ave | open |
| Maf Company | Restaurant (service type not stated) | 3801 Easton Blvd | open | |
| Maingate Bar and Grill Maingate Bar & Grill 515 | Bar · Restaurant (service type not stated) · Casual dining | 2956 E Grand Ave | open | |
| Margarita's Bar & Grill | Restaurant (service type not stated) | 1440 Maury St | open | |
| McCuen's Pub | Bar | 2565 Wedgewood Rd | open | |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 1055 Sherrylynn Blvd | open |
| McDonald's McDonald's | Quick service | Burgers · American | 3275 Euclid Ave E | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 2540 E University Ave | open |
| Mercado Latino Des Moines | Restaurant (service type not stated) · Specialty food shop · Quick service | Sandwiches · Peruvian · Mexican | 2134 E Grand Ave | open |
| Mike C Young & Son Llc | Restaurant (service type not stated) | 2231 E University Ave | open | |
| Misfits Pub and Grub | Bar · Restaurant (service type not stated) | 607 SE 30th St | open | |
| Morty's Bar and Grill | Bar · Restaurant (service type not stated) | 2117 E University Ave | open | |
| My Brother's Place | Bar | 2400 Dean Ave | open | |
| Northern Lights Pizza Northern Lights Pizza | Delivery-focused · Restaurant (service type not stated) | Pizza | 2558 Hubbell Ave | open |
| Norwood Inn | Casual dining · Restaurant (service type not stated) · Bar | 4592 NE 29th St | open | |
| Now Or Later Restaurant | Restaurant (service type not stated) | Italian · American | 3750 E University Ave | open |
| Old West Bar-B-Q | Restaurant (service type not stated) · Casual dining | BBQ · American | open | |
| Papa Johns Papa John's Pizza | Quick service · Restaurant (service type not stated) | Pizza | 2601 e euclid ave | open |
| Papa Kerns Cafe | Café | American · Coffee | 304 E 30th St #3718 | open |
| Perkins at 2425 E Euclid Ave. Des Moines, IA Perkins | Restaurant (service type not stated) | American | 2425 E Euclid Ave. | open |
| Perkins Restaurant & Bakery Perkins American Food Co. | Casual dining · Bakery | American · Bakery | 2425 E Euclid Ave | open |
| Pizza Hut Pizza Hut | Quick service · Restaurant (service type not stated) | Pizza | 2564 Hubbell Ave Polk | open |
| Polito Enterprises Inc | Restaurant (service type not stated) | 1440 Maury St | open | |
| Pop’s Soulfood Iowa | Food truck | 2535 Hubbell Ave | open | |
| R Lounge | Bar | 2279 Hubbell Ave | open | |
| Royal Flush | Bar | 4440 NE Hubbell Rd | open | |
| Starbucks Starbucks | Coffee shop · Café | Coffee | 2540 E Euclid Ave | open |
| Stockman's Inn | Casual dining · Restaurant (service type not stated) · Bar | Iowa State Fairgrounds | open | |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 3258 Hubbell Avenue | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 2251 E University Ave | open |
| Sunrise Tap | Casual dining · Bar | Spanish / tapas | 4155 Easton Blvd | open |
| Sweet Treat without Wheat | Bakery · Dessert | Bakery · Healthy / salads / bowls · Dessert | 2809 Arthur Ave | open |
| Taco John's Taco John's | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 2121 Hubbell Ave | open |
| Tacos Zacatecas | Restaurant (service type not stated) | Mexican | 2427 E University Ave | open |
| Taqueria Leal | Restaurant (service type not stated) | Mexican | 2247 Hubbell Ave | open |
| Tasty Tacos Tasty Tacos | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 2900 E Euclid Ave | open |
| Tequila Restaurant & Cantina | Mexican | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex · Latin American (other) | 2824 Easton Blvd | open |
| Texmex Kitchen | Food truck | 1414 Maury St | open | |
| The Bird's Nest at the Iowa State Fair | Bar · Casual dining | E 34th St | open | |
| The Bud Tent - Iowa State Fair | Bar | Pavilion, 3000 E Grand Ave | open | |
| The Dairy Barn | Dessert · Juice, smoothie, tea | Ice cream / frozen desserts · Juice / smoothies · Dessert | Rock Is | open |
| The Depot | Restaurant (service type not stated) · Bar · Food truck | Italian | Grand Ave | open |
| The Home Plate Diner | Restaurant (service type not stated) | American | 304 E 30th Street | open |
| The Rib Shack | Food truck · Restaurant (service type not stated) | BBQ | Walnut Square | open |
| The Veggie Table | Restaurant (service type not stated) · Quick service · Food truck | Grand Ave | open | |
| Thunder Road Grill & Bar | Casual dining · Bar | 607 SE 30th St | open | |
| Tlayudas Oaxaqueñas La chachalaca | Food truck | 3725 Hubbell Ave | open | |
| Toads Tavern | Bar | 3002 State Ave | open | |
| Toggle, Inc | Restaurant (service type not stated) | 2323 E Grand Ave | open | |
| Top of the Vine | Brewery / taproom · Winery / distillery / taproom · Restaurant (service type not stated) · Bar | Grandfather's Barn | open | |
| Tsing Tsao Chinese Fast Food | Quick service | Chinese · Asian | 2231 E University Ave | open |
| Two Rivers Frybread Kitchen | Restaurant (service type not stated) | American | 4575 NE 34th Ct | open |
| United Methodist Church | Restaurant (service type not stated) | American | Sheep Barn | open |
| Gene's Place | Bar | 2117 E University Ave | closed | |
| Kfc | Restaurant (service type not stated) · Quick service | Mexican · Chicken / wings | 2517 Hubbell Ave | closed |
| Woody's | Bar | 2117 E University Ave | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 61 | 50 | — | — | — | 11 | SIC1987 |
| 1995 | 56 | 45 | — | — | — | 11 | SIC1987 |
| 1996 | 62 | 45 | — | — | — | 17 | SIC1987 |
| 1997 | 64 | 50 | — | — | — | 14 | SIC1987 |
| 1998 | 63 | 48 | 17 | 25 | 6 | 14 | NAICS1997 |
| 1999 | 65 | 49 | 17 | 27 | 5 | 15 | NAICS1997 |
| 2000 | 58 | 42 | 15 | 24 | 3 | 14 | NAICS1997 |
| 2001 | 60 | 44 | 16 | 25 | 3 | 15 | NAICS1997 |
| 2002 | 61 | 43 | 12 | 27 | 4 | 17 | NAICS1997 |
| 2003 | 61 | 47 | 12 | 29 | 6 | 12 | NAICS2002 |
| 2004 | 62 | 47 | 16 | 26 | 5 | 12 | NAICS2002 |
| 2005 | 60 | 44 | 14 | 26 | 4 | 13 | NAICS2002 |
| 2006 | 61 | 47 | 17 | 25 | 5 | 12 | NAICS2002 |
| 2007 | 63 | 44 | 13 | 27 | 4 | 16 | NAICS2002 |
| 2008 | 60 | 40 | 14 | 23 | 3 | 16 | NAICS2007 |
| 2009 | 59 | 42 | 16 | 22 | 4 | 13 | NAICS2007 |
| 2010 | 56 | 40 | 15 | 21 | 4 | 12 | NAICS2007 |
| 2011 | 55 | 39 | 15 | 20 | 4 | 12 | NAICS2007 |
| 2012 | 61 | 46 | 19 | 24 | 3 | 9 | NAICS2012 |
| 2013 | 59 | 42 | 15 | 23 | 4 | 11 | NAICS2012 |
| 2014 | 58 | 43 | 14 | 25 | 4 | 8 | NAICS2012 |
| 2015 | 55 | 41 | 14 | 23 | 4 | 8 | NAICS2012 |
| 2016 | 56 | 39 | 12 | 22 | 5 | 8 | NAICS2012 |
| 2017 | 54 | 39 | 13 | 21 | 5 | 6 | NAICS2017 |
| 2018 | 52 | 37 | 11 | 20 | 6 | 6 | NAICS2017 |
| 2019 | 52 | 36 | 12 | 18 | 6 | 5 | NAICS2017 |
| 2020 | 52 | 37 | 12 | 20 | 5 | 6 | NAICS2017 |
| 2021 | 53 | 37 | 11 | 21 | 5 | 7 | NAICS2017 |
| 2022 | 56 | 36 | 10 | 21 | 5 | 9 | NAICS2022 |
| 2023 | 50 | 30 | 6 | 20 | 4 | 9 | NAICS2022 |