BMIE Market 50314

Polk County, Iowa · ZCTA boundaries as of 2020

Profile

Population (current estimate)	10,438 2020–2024 ACS 5-year estimate ±1,159 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,159 2020–2024 ACS 5-year estimate ±398 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	12,465 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,985 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$39,950 2020–2024 ACS 5-year estimate ±6,586 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	30.9 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$950 2020–2024 ACS 5-year estimate ±107 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$147,900 2020–2024 ACS 5-year estimate ±17,195 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	2.5 sq mi Census Gazetteer 2020
Restaurants	12 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 50314
Restaurants per 10,000 residents	9.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-20.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-20.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+50.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-45.5% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	12 (range 8–15) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.2 per year, r² 0.14) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	37 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	45 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	37 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	24 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 50314. Projection: linear trend v1, fitted 2013–2023, -0.2 restaurants per year, r² 0.14, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Iowa and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 635, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 37 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	45.3	45	40%	+18.1
Restaurant Opportunity Score	36.9	37	35%	+12.9
Market Momentum Score	23.6	24	25%	+5.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 45 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	10,438	71	40%	+28.6
Median household income (ACS)	39,950	6	40%	+2.4
Households (ACS)	4,159	72	20%	+14.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 37 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-20	14	35%	+4.8
Restaurants per 10,000 residents (lower = more room)	11.5	66	25%	+16.6
Population (ACS)	10,438	71	20%	+14.3
Median household income (ACS)	39,950	6	20%	+1.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 24 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-20	13	50%	+6.5
10-year restaurant growth	-20	14	30%	+4.1
20-year restaurant growth	50	65	20%	+13.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (35)

By cuisine

Mexican 8 · Latin American (other) 7 · Coffee 6 · American 4 · Asian 3 · Caribbean 2 · Juice / smoothies 2 · Vietnamese 2 · Burgers 1 · Chicken / wings 1 · Cuban 1 · European 1 · Healthy / salads / bowls 1 · Italian 1 · Japanese 1 · Noodles / ramen / pho 1 · Pizza 1 · Sandwiches 1 · Vegetarian 1

By type

Restaurant (service type not stated) 20 · Café 6 · Food truck 6 · Coffee shop 5 · Quick service 5 · Casual dining 3 · Bar 2 · Juice, smoothie, tea 2 · Delivery-focused 1 · Specialty food shop 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
77 Restaurant Asian Cuisine	Restaurant (service type not stated)		1452 2nd Ave	open
9th St Deli & Catering Co.	Specialty food shop · Quick service	Sandwiches	1111 9th St	open
Antojitos Mexicanos Food Truck	Food truck	Mexican	1607 2nd Ave	open
Aposto	Restaurant (service type not stated)	Italian · European	644 18th St	open
Azteca tropical	Restaurant (service type not stated) · Casual dining	Mexican · American	1452 2nd Ave	open
Cityscape Lounge	Restaurant (service type not stated) · Casual dining · Bar	American	1050 6th Ave	open
Des Moines Catholic Worker	Restaurant (service type not stated)		1310 7th St	open
El Caldero Express	Quick service	Mexican · Latin American (other)	1829 6th Ave	open
El Coquí 515	Food truck	Caribbean · Latin American (other)	1306 University Ave	open
El Rincon Cubano Restaurant & Bar	Restaurant (service type not stated)	Cuban · Latin American (other) · Caribbean	1452 2nd Ave	open
Good Beginnings Café	Café	Coffee	1111 9th St Ste 150	open
Joppa Experience	Restaurant (service type not stated)		1829 6th Ave	open
Karam's Mediterranean Grill	Food truck		1306 University Ave	open
Maggie's Rumble Room	Casual dining · Bar	Pizza · American	1430 2nd Ave	open
McDonald's McDonald's	Restaurant (service type not stated) · Quick service	Burgers	601 University Ave	open
New World Kitchen	Restaurant (service type not stated)	Vegetarian · Healthy / salads / bowls	1620 Pleasant St	open
OISHII RAMEN	Restaurant (service type not stated)	Japanese · Asian	1620 Pleasant St	open
Pho 515	Restaurant (service type not stated)	Vietnamese · Noodles / ramen / pho · Asian	801 University Ave	open
Pho 888	Restaurant (service type not stated)	Vietnamese · Asian	1521 2nd Ave	open
Scooter's Coffee Scooter's Coffee	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	99 University Ave	open
Smokey Row Coffee Smokey Row Coffee - Des Moines, IA	Coffee shop · Café	Coffee	1910 Cottage Grove Ave	open
Starbucks Starbucks	Coffee shop · Café	Coffee	1111 6th Ave	open
Tacos Degollado	Restaurant (service type not stated)	Mexican · Latin American (other)	1817 University Ave	open
Tacos El Centenario	Food truck · Restaurant (service type not stated)		1215 6th Ave	open
Tacos La Familia	Restaurant (service type not stated)	Mexican · Latin American (other)	1610 6th Ave	open
Tacos La Papa	Restaurant (service type not stated)	Mexican	1111 14th Pl	open
Tacos Mariana's	Restaurant (service type not stated)	Mexican · Latin American (other)	1305 University Ave	open
TaquerÍA El Quetzal	Restaurant (service type not stated)	Mexican · Latin American (other)	1306 University Ave	open
The Real Chicago Style Food Truck	Quick service · Food truck	American	1810 2nd Ave	open
Top Shelf Kitchen #2	Quick service · Restaurant (service type not stated) · Delivery-focused		1916 Martin Luther King Jr Pkwy	open
University Ave & 2nd Ave Scooter's Coffee	Coffee shop · Café	Coffee	99 University Ave	open
Urban Fuel Cafe	Café · Juice, smoothie, tea · Coffee shop	Coffee · Juice / smoothies	1144 7th St Building 7	open
Vines 2 Wines	Winery / distillery / taproom		692 20th St	open
Wingz on Wheelz	Food truck · Restaurant (service type not stated)	Chicken / wings	1817 University Ave	open
Mercy Atrium Deli	Specialty food shop · Quick service	Sandwiches	411 Laurel St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	27	22	—	—	—	5	SIC1987
1995	27	21	—	—	—	6	SIC1987
1996	23	16	—	—	—	7	SIC1987
1997	20	15	—	—	—	5	SIC1987
1998	19	11	4	6	—	4	NAICS1997
1999	19	11	5	5	—	4	NAICS1997
2000	16	9	4	4	—	3	NAICS1997
2001	14	8	3	4	—	2	NAICS1997
2002	10	7	3	2	1	—	NAICS1997
2003	14	8	5	2	—	2	NAICS2002
2004	14	8	4	3	—	2	NAICS2002
2005	16	9	5	3	—	2	NAICS2002
2006	15	8	4	3	—	2	NAICS2002
2007	15	8	3	4	—	3	NAICS2002
2008	17	10	6	3	—	3	NAICS2007
2009	18	11	6	4	—	3	NAICS2007
2010	19	12	6	5	—	3	NAICS2007
2011	19	12	6	4	—	3	NAICS2007
2012	22	13	6	4	1	3	NAICS2012
2013	24	15	6	6	1	3	NAICS2012
2014	21	12	6	5	—	4	NAICS2012
2015	21	12	6	5	—	3	NAICS2012
2016	24	15	8	6	—	3	NAICS2012
2017	26	16	5	9	—	—	NAICS2017
2018	23	15	6	7	—	3	NAICS2017
2019	23	15	7	6	—	3	NAICS2017
2020	21	14	5	6	3	—	NAICS2017
2021	18	12	5	5	—	—	NAICS2017
2022	17	11	5	5	—	—	NAICS2022
2023	18	12	6	5	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 50314. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
50309	1.5 mi	91	2023
50316	1.7 mi	35	2023
50319	1.7 mi	1	2016
50311	2.2 mi	27	2023
50310	2.7 mi	64	2023
50312	3.3 mi	43	2023
50313	3.6 mi	23	2023
50315	4.2 mi	42	2023
50324	4.2 mi	13	2023
50317	4.3 mi	30	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.