BMIE Market 50324
Polk County, Iowa · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 5,143 2020–2024 ACS 5-year estimate ±18 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 2,229 2020–2024 ACS 5-year estimate ±207 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 4,903 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 2,319 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $91,707 2020–2024 ACS 5-year estimate ±19,396 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 41.6 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,498 2020–2024 ACS 5-year estimate ±339 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $267,900 2020–2024 ACS 5-year estimate ±16,505 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 1.4 sq mi Census Gazetteer 2020 |
| Restaurants | 13 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 50324 |
| Restaurants per 10,000 residents | 8.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +85.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +225.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +550.0% DERIVED: 2008 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 15 (range 12–19) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.9 per year, r² 0.83) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 75 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 67 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 68 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 96 / 100 MODELED · market_momentum_score v1 · confidence Medium · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 50324. Projection: linear trend v1, fitted 2013–2023, +0.9 restaurants per year, r² 0.83, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Iowa and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 635, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 75 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 66.8 | 67 | 40% | +26.7 |
| Restaurant Opportunity Score | 68.2 | 68 | 35% | +23.9 |
| Market Momentum Score | 95.9 | 96 | 25% | +24.0 |
Consumer Market Score: 67 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 5,143 | 61 | 40% | +24.4 |
| Median household income (ACS) | 91,707 | 75 | 40% | +29.9 |
| Households (ACS) | 2,229 | 63 | 20% | +12.5 |
Restaurant Opportunity Score: 68 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 225 | 99 | 35% | +34.6 |
| Restaurants per 10,000 residents (lower = more room) | 25.3 | 26 | 25% | +6.6 |
| Population (ACS) | 5,143 | 61 | 20% | +12.2 |
| Median household income (ACS) | 91,707 | 75 | 20% | +15.0 |
Market Momentum Score: 96 (Medium confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 85.7 | 94 | 50% | +58.9 |
| 10-year restaurant growth | 225 | 99 | 30% | +37.0 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (39)
By cuisine
Coffee 5 · American 4 · Dessert 4 · Mexican 4 · Bakery 3 · Pizza 3 · Chinese 2 · Ice cream / frozen desserts 2 · Juice / smoothies 2 · Latin American (other) 2 · Sandwiches 2 · Asian 1 · BBQ 1 · Breakfast 1 · Burgers 1 · Caribbean 1 · Healthy / salads / bowls 1 · Japanese 1 · Southwestern / Tex-Mex 1 · Tea / bubble tea 1 · Vietnamese 1
By type
Restaurant (service type not stated) 20 · Bar 7 · Café 5 · Dessert 5 · Casual dining 4 · Coffee shop 4 · Bakery 3 · Juice, smoothie, tea 3 · Quick service 3 · Food truck 2
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 58 Venezuelan Food | Restaurant (service type not stated) | Latin American (other) | 980 73rd St | open |
| 73rd & Hickman Scooter's Coffee | Coffee shop · Café | Coffee | 7500 Hickman Rd | open |
| B-Bop's B-Bop's | Quick service | Burgers · American | 1105 73rd St | open |
| Baby Boomers Cookies | Restaurant (service type not stated) | Mexican | 6611 University Ave | open |
| Bes-t Investments Llc | Restaurant (service type not stated) | 7160 University Ave | open | |
| Blue Agave Brunch & Dinner | Restaurant (service type not stated) | Mexican · Breakfast | 6587 University Ave | open |
| Casey's | Restaurant (service type not stated) | Pizza | 6961 University Ave | open |
| Centerfield Sports Bar | Bar · Casual dining | 6555 University Ave | open | |
| China Garden | Restaurant (service type not stated) | Chinese | 7167 University Avenue | open |
| China Star | Restaurant (service type not stated) | Chinese | 7164 University Ave | open |
| Dairy Queen Dairy Queen | Quick service · Dessert | Ice cream / frozen desserts · Dessert | 6842 University Ave | open |
| Dipset | Bar | 1300 72nd St | open | |
| Eileen's Cookies Eileen's Colossal Cookies - Liberty, MO | Bakery · Dessert | Bakery · Dessert | 7222 University Ave | open |
| Fierce Nutrition | Juice, smoothie, tea | Juice / smoothies · Healthy / salads / bowls | 7220 University Ave | open |
| Grounds For Celebration | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 6601 University Ave | open |
| La Bonita Windsor Heights, IA. | Casual dining · Bar | Mexican · Southwestern / Tex-Mex | 6611 University Ave | open |
| Lin Corporation | Restaurant (service type not stated) | 7164 University Ave | open | |
| Little Brother | Casual dining | American | 6587 University Ave | open |
| Little G’s Treats | Dessert · Juice, smoothie, tea | Juice / smoothies · Ice cream / frozen desserts | 1501 64th St | open |
| Lucky's Bar | Bar | 6555 University Ave | open | |
| Marco's Pizza | Restaurant (service type not stated) | Pizza | 7238 University Ave | open |
| Mayhew's Market | Food truck | 980 73rd St | open | |
| Mustards | Restaurant (service type not stated) | BBQ | 6611 University Ave | open |
| None of Your Business | Bar | American | 6500 Hickman Rd | open |
| Ocha Bubble Tea, Windsor Heights Ocha Bubble Tea | Juice, smoothie, tea · Restaurant (service type not stated) · Café | Tea / bubble tea · Coffee | 7216 University Ave | open |
| Papa Murphy's Take 'N' Bake Pizza | Restaurant (service type not stated) | Pizza | 7160 University Ave | open |
| Paris Banh Mi | Restaurant (service type not stated) | Vietnamese · Sandwiches · Asian | 6601 University Ave STE. 100 | open |
| Puerto Rico Restaurant | Restaurant (service type not stated) | Caribbean · Latin American (other) | 6611 University Ave Unit 101 | open |
| Sabores de México Food Truck | Food truck | Mexican | 7300 Hickman Rd | open |
| Scooter's Coffee Scooter's Coffee | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 7500 Hickman Rd | open |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 7101 University Ave | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 1001 73rd St | open |
| Sweet Swirls Rolled Ice Cream | Dessert · Restaurant (service type not stated) | Dessert | 7246 University Ave | open |
| Teriyaki Eats Japanese Grill | Restaurant (service type not stated) · Casual dining | Japanese · American | 7238 University Avenue | open |
| The Bake Shoppe | Bakery · Dessert | Bakery · Dessert | 6611 University Ave #102 | open |
| The Ridgemont | Bar | 7460 Hickman Rd | open | |
| Walmart Bakery | Bakery | Bakery | 1001 73rd St | open |
| Wine and Spirits Gallery | Bar | 7690 Hickman Rd | open | |
| Good Company Nsp, Llc | Bar | 6555 University Ave | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 2008 | 2 | 2 | 2 | — | — | — | NAICS2007 |
| 2009 | 1 | 1 | 1 | — | — | — | NAICS2007 |
| 2010 | 4 | 4 | 3 | 1 | — | — | NAICS2007 |
| 2011 | 2 | 2 | 2 | — | — | — | NAICS2007 |
| 2012 | 3 | 2 | 1 | — | 1 | 1 | NAICS2012 |
| 2013 | 5 | 4 | 3 | — | 1 | 1 | NAICS2012 |
| 2014 | 4 | 2 | 1 | — | 1 | 2 | NAICS2012 |
| 2015 | 4 | 2 | 1 | — | 1 | 2 | NAICS2012 |
| 2016 | 5 | 4 | 1 | 2 | 1 | 1 | NAICS2012 |
| 2017 | 11 | 8 | 3 | 3 | — | 3 | NAICS2017 |
| 2018 | 9 | 7 | 3 | 3 | — | — | NAICS2017 |
| 2019 | 8 | 7 | 3 | 3 | — | — | NAICS2017 |
| 2020 | 10 | 8 | 4 | — | — | — | NAICS2017 |
| 2021 | 11 | 8 | 4 | 3 | — | — | NAICS2017 |
| 2022 | 13 | 10 | 5 | 3 | — | — | NAICS2022 |
| 2023 | 16 | 13 | 4 | 6 | — | — | NAICS2022 |