BMIE Market 50265

Polk County, Iowa · ZCTA boundaries as of 2020

Profile

Population (current estimate)	33,488 2020–2024 ACS 5-year estimate ±1,053 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	14,769 2020–2024 ACS 5-year estimate ±675 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	31,653 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	14,137 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$85,915 2020–2024 ACS 5-year estimate ±4,673 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	37.4 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,106 2020–2024 ACS 5-year estimate ±25 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$281,800 2020–2024 ACS 5-year estimate ±9,895 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	19.3 sq mi Census Gazetteer 2020
Restaurants	54 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 50265
Restaurants per 10,000 residents	15.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-15.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-11.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+8.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-28.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	52 (range 45–58) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.6 per year, r² 0.28) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	56 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	83 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	50 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	21 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 50265. Projection: linear trend v1, fitted 2013–2023, -0.6 restaurants per year, r² 0.28, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Iowa and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 635, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 56 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	82.6	83	40%	+33.0
Restaurant Opportunity Score	50.3	50	35%	+17.6
Market Momentum Score	20.5	21	25%	+5.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 83 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	33,488	91	40%	+36.4
Median household income (ACS)	85,915	69	40%	+27.6
Households (ACS)	14,769	93	20%	+18.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 50 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-11.5	17	35%	+6.1
Restaurants per 10,000 residents (lower = more room)	16.1	49	25%	+12.2
Population (ACS)	33,488	91	20%	+18.2
Median household income (ACS)	85,915	69	20%	+13.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 21 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-15.6	15	50%	+7.6
10-year restaurant growth	-11.5	17	30%	+5.2
20-year restaurant growth	8	39	20%	+7.7

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (138)

By cuisine

American 14 · Coffee 14 · Mexican 14 · Pizza 12 · Sandwiches 10 · Dessert 9 · Asian 6 · Bakery 5 · Ice cream / frozen desserts 5 · Italian 5 · Breakfast 4 · Burgers 4 · Juice / smoothies 4 · Latin American (other) 4 · BBQ 3 · Chinese 3 · Japanese 3 · Mediterranean 3 · Healthy / salads / bowls 2 · Southwestern / Tex-Mex 2 · Sushi 2 · Vietnamese 2 · British / Irish pub food 1 · Chicken / wings 1 · Middle Eastern 1 · Seafood 1 · Thai 1

By type

Restaurant (service type not stated) 74 · Bar 35 · Casual dining 18 · Quick service 18 · Dessert 12 · Café 10 · Coffee shop 10 · Bakery 6 · Juice, smoothie, tea 4 · Specialty food shop 3 · Brewery / taproom 2 · Food truck 2 · Winery / distillery / taproom 2 · Catering 1 · Delivery-focused 1 · Fast casual 1 · Other 1

Name	Type	Cuisine	Address	Status
1908 Draught House	Bar · Casual dining		196 S 50th Street	open
1st St & Grand Ave Scooter's Coffee	Coffee shop · Café	Coffee	830 1st St	open
5 de Mayo Mexican Restaurant	Restaurant (service type not stated)	Mexican	5014 Ep True Pkwy	open
A Creative Sweets Shoppe	Dessert · Bakery	Dessert · Bakery	125 5th St	open
Alchemy Lounge	Winery / distillery / taproom · Bar		111 S 11th St Suite 100	open
Angelo's Pizza	Restaurant (service type not stated)	Pizza	1310 Grand Ave	open
B-bops, Inc.	Restaurant (service type not stated)		939 Office Park Rd Ste 333	open
Bamboo House	Restaurant (service type not stated) · Casual dining	Asian · American	3701 EP True Pkwy Ste 400	open
Banh ME	Quick service · Food truck	Asian	111 S 11th St	open
Big Acai Bowl Big Acai Bowls	Juice, smoothie, tea · Café	Juice / smoothies · Healthy / salads / bowls · Coffee	117 5th St	open
Big Al’s Bbq Burgers, Brews + Tenderloins Too	Restaurant (service type not stated)		1960 Grand Ave	open
Billy Vee’s	Restaurant (service type not stated)	Italian	504 5th St	open
Bix & Co	Bar		111 5th St	open
Black Cat Ice Cream	Dessert	Ice cream / frozen desserts	134 5th Street	open
Blimpie	Quick service		4606 Ep True Pkwy	open
Blind Pig Cocktail Bodega	Bar		222 1/2 5th St	open
Bordy's Tap	Bar		504 5th St	open
Cabo Sol Mexican Restaurant	Restaurant (service type not stated) · Casual dining	Mexican · American	5010 Mills Civic Pkwy Ste 100	open
Cafe Su on 5th	Restaurant (service type not stated)		225 5th St	open
Cannon Vineyard	Winery / distillery / taproom		2480 SE 11th St	open
Casey's	Restaurant (service type not stated)	Pizza	108 8th St	open
Casey's	Restaurant (service type not stated)	Pizza	105 Grand Ave	open
Casey's	Restaurant (service type not stated)	Pizza	2125 Grand Ave	open
Champion's Hideaway	Bar		315 5th St Ste 180	open
Charlie's Filling Station	Bar		305 Grand Ave	open
Chayo's Taqueria	Restaurant (service type not stated)	Mexican · Latin American (other)	911 Railroad Ave	open
Chicken Coop Sports Bar & Grill	Bar		1960 Grand Ave	open
China Garden	Restaurant (service type not stated)	Chinese	2020 Grand Ave	open
China Jade	Restaurant (service type not stated)	Chinese	5002 Ep True Pkwy	open
Chocolate Storybook	Dessert	Dessert	1000 Grand Ave	open
Chuck Celsi's Tavern Restaurant Tavern Pizza & Pasta Grill	Restaurant (service type not stated) · Bar		205 5th St	open
Coffee Cats Cafe	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	312 5th St	open
Cooper's on 5th	Bar · Restaurant (service type not stated)	American	227 5th St	open
Corazon Coffee Roasters	Coffee shop · Café	Coffee	516 Elm St	open
Courtney's Brew House	Brewery / taproom · Bar		1104 Walnut St	open
Dairy Queen Dairy Queen	Dessert · Quick service	Ice cream / frozen desserts · Dessert	308 Grand Ave	open
Dairy Queen Dairy Queen	Dessert · Quick service	Ice cream / frozen desserts · Dessert	2020 Grand Ave Ste 100 2020 Grand Ave Ste 100	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	4825 E P True Parkway	open
Dunkin' Dunkin'	Bakery · Quick service · Dessert · Coffee shop	Dessert · Coffee	1301 8th St	open
Eggs and Jam	Café · Restaurant (service type not stated)	Breakfast · Coffee	1907 Ep True Pkwy	open
El Fogon	Restaurant (service type not stated)	Mexican · Latin American (other)	1250 8th St	open
El Pollo Ranchero	Restaurant (service type not stated)	Chicken / wings	1960 Grand Ave Ste 21	open
El Rey Burritos	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1310 Grand Ave	open
El Tapatio	Restaurant (service type not stated)	Mexican · Seafood	3751 Ep True Pkwy	open
El Toreado Restaurant Bar & Grill \| Mexican	Casual dining · Bar	Mexican · Latin American (other)	3751 EP True Pkwy	open
Fiesta Mexican Restaurant Fiesta Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	2025 Grand Ave	open
Fire Creek	Casual dining · Restaurant (service type not stated) · Bar	American	800 S 50th St	open
Fox Brewing	Brewery / taproom		103 S 11th St	open
G Mig's 5th Street Pub	Bar · Casual dining		128 5th St	open
Gilroy's Kitchen	Restaurant (service type not stated) · Casual dining · Bar	American	1238 8th St	open
Grand Junction Bar & Grill	Casual dining · Restaurant (service type not stated) · Bar	American	1970 Grand Ave	open
Happy Joes	Restaurant (service type not stated)	Pizza	3751 Ep True Pkwy	open
Heavenly Asian Cuisine & Lounge	Restaurant (service type not stated)	Asian · Vietnamese · Chinese	225 5th St	open
HiFi Brew Lounge	Bar · Casual dining		103 S 11th St	open
Hometown Pizza	Restaurant (service type not stated)	Pizza	1960 Grand Ave Ste 1	open
IHOP	Quick service · Restaurant (service type not stated)	Breakfast · Burgers	5045 Bentley Dr Ste 170	open
Jeremiah Bullfrog's	Bar		1907 Ep True Pkwy	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	1271 8th St	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	1960 Grand Ave Ste 1	open
Karam's Grill	Food truck · Catering	Mediterranean	West des moines iowa	open
La Barista Coffee	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1963 Grand Ave	open
Ladder 13	Bar		1316 Grand Ave	open
Lazize	Restaurant (service type not stated)	Mediterranean · Middle Eastern	111 S 11th St	open
Legends American Grill	Restaurant (service type not stated)	American	640 S 50th St Unit 2110	open
Lemon Grass	Restaurant (service type not stated)	Thai	1221 8th St	open
Let Them Eat Cake	Bakery · Dessert	Bakery · Dessert	405 Maple St	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	1220 Grand Ave	open
Lori's At The Library	Coffee shop	Coffee	4000 Mills Civic Pkwy	open
Mahalo's Coffee and Mini Donuts	Coffee shop · Café	Coffee · Breakfast	4800 Mills Civic Pkwy	open
Manhattan Grill	Specialty food shop · Quick service · Casual dining · Bar	Sandwiches	1970 Grand Ave	open
Maxie's Supper Club	Restaurant (service type not stated) · Casual dining	American	1311 Grand Ave	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	745 South 51st Street	open
Menchie's Frozen Yogurt Menchie's Frozen Yogurt	Dessert	Dessert · Ice cream / frozen desserts	4825 EP True Pkwy	open
Mid-iowa Subway, Inc	Restaurant (service type not stated)		105 13th St	open
Migliero Real Estate Inc	Restaurant (service type not stated)		128 5th St	open
Mitzi’s Kitchen	Restaurant (service type not stated) · Bar	Breakfast	206 5th St	open
Myers Pool & Bar	Bar		1174 S 46th St	open
Nan's Nummies	Bakery · Dessert	Bakery · Dessert	501 Elm St	open
Northern Lights Pizza (108) Northern Lights Pizza	Restaurant (service type not stated)	Pizza · Italian	1237 Grand Ave	open
Osaka IA	Restaurant (service type not stated)	Japanese · Sushi	640 5th St	open
Out The Door	Restaurant (service type not stated)		324 1st St	open
Papa Murphy's Take 'N' Bake Pizza	Restaurant (service type not stated)	Pizza	1960 Grand Ave Ste 7	open
paradise italian grill	Restaurant (service type not stated)	Italian	2025 Grand Ave	open
Paula's Cafe	Café	Coffee · Sandwiches · American	524 Elm St	open
Pho Viet Restaurant	Restaurant (service type not stated)	Vietnamese · Asian	5002 EP True Pkwy	open
PREAM ristorante	Bar	Italian · American	224 5th St	open
Prime Restaurant	Restaurant (service type not stated)		1261 8th St	open
Quiznos Quiznos	Quick service · Fast casual	Sandwiches · Healthy / salads / bowls	4800 Mills Civic Pkwy Ste 103	open
Raspados La Pinita	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts · Mexican	911 Railroad Ave	open
Raul's Mexican Restaurant	Restaurant (service type not stated)	Mexican	1261 8th St	open
Restaurant 503 Salvadorian Mexican Food	Restaurant (service type not stated)	Mexican	1238 8th St	open
Rocky Mountain Chocolate Factory of West Des Moines, IA at Historic Valley Junction	Dessert	Dessert	113 5th St	open
Rosati's Pizza Rosati's Pizza	Restaurant (service type not stated)	Pizza · Italian	5010 Mills Civic Pkwy Ste 106	open
Saints Pub and Patio	Bar		265 50th St	open
Sakura Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	1960 Grand Ave	open
Scooter's Coffee Scooter's Coffee	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	830 1st St	open
Scotty's pub and grub	Restaurant (service type not stated)	Pizza	3781 Ep True Pkwy	open
Smokey D's BBQ Smokey D's BBQ	Restaurant (service type not stated)	BBQ	1201 Locust St	open
Smokey Row Coffee	Coffee shop	Coffee	300 Grand Ave	open
Somerfield Village Center Quiznos	Quick service	Sandwiches	4800 Mills Civic Pkwy Ste 103	open
St. Kilda Collective	Restaurant (service type not stated) · Casual dining · Bar		333 5th St	open
Starbucks	Coffee shop · Restaurant (service type not stated)	Coffee	1990 Grand Ave (Hy Vee Foods-West Des, Moines #)	open
Steak 'n Shake	Restaurant (service type not stated)	Burgers	815 S 51st St	open
Steak 'n Shake Steak 'n Shake	Casual dining · Restaurant (service type not stated)	American	815 S 51st St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	340 Grand Avenue	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	3701 E.P. True Parkway	open
Sully's Irish Pub	Bar	British / Irish pub food	860 1st St	open
Sweet Spot Bakery	Bakery	Bakery	115 S 49th St	open
Taco John's Taco John's	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	350 Grand Ave	open
Tacos Andreas Mexican Restaurant	Restaurant (service type not stated)	Mexican	1250 8th St	open
TaKo Tex Mex + Korean BBQ	Restaurant (service type not stated)	BBQ	265 50th St	open
Taqueria Sonora	Restaurant (service type not stated)	Mexican	800 1st St	open
Tenderfix By Noah Schnapp	Quick service		5045 Bentley Dr	open
Tenx Adventures 2, Llc	Restaurant (service type not stated)		111 S 11th St Ste 200	open
The False 9	Bar		206 5th St	open
The General Store Eatery	Other	Sandwiches	206 5th St	open
The Green Olive	Restaurant (service type not stated) · Casual dining	Mediterranean · American	1960 Grand Ave	open
The House of B	Bar		2417 River Ridge Dr	open
The LeRoy social bar food	Bar · Restaurant (service type not stated)		224 5th St	open
The Longest Yard	Bar		122 5th St	open
The Pelican Post Bar & Grille	Casual dining · Restaurant (service type not stated) · Bar		265 50th St	open
Thompson Hospitality	Restaurant (service type not stated)		640 S 50th St Unit 2110	open
Tiji Nguyen Llc	Restaurant (service type not stated)		5010 Mills Civic Pkwy Ste 104	open
Tom Archer's Poor Man's Country Club	Casual dining · Bar		West Restaurant, 301 Ashworth Rd	open
Tropical Sno West Des Moines	Dessert		1320 Grand Ave	open
Twisted Nutrition	Juice, smoothie, tea · Café	Juice / smoothies · Coffee	1960 Grand Ave Ste 3	open
Unrvld Barbeque Bar	Restaurant (service type not stated)	BBQ	3701 Ep True Pkwy Ste 400	open
Urban Cellar	Restaurant (service type not stated)	American	640 S 50th St	open
Valley Pub	Casual dining · Bar	American	3781 EP True Pkwy	open
Vino209 Wine Bar & Bistro	Restaurant (service type not stated)		209 5th St	open
Wasabi West Des Moines Wasabi DSM	Restaurant (service type not stated)	Asian · Japanese	5045 Bentley Dr #140	open
Wendy's	Quick service · Restaurant (service type not stated)	Burgers · Sandwiches	225 Grand Ave	open
Winchester Public House	Bar · Casual dining		224 5th St	open
Work in Progress Bar	Bar		East Bar, 301 Ashworth Rd Basement	open
You Bake Me Happy	Bakery	Bakery	146 25th Ct	open
Inspired Grounds Cafe	Coffee shop	Coffee	117 5th St	closed
Shokai Fusion	Restaurant (service type not stated)	Japanese · Sushi	3701 Ep True Pkwy Ste 400	closed
Tandoor Authentic Indian	Restaurant (service type not stated)		1221 8th St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	81	75	—	—	—	6	SIC1987
1995	72	66	—	—	—	6	SIC1987
1996	70	60	—	—	—	10	SIC1987
1997	74	66	—	—	—	8	SIC1987
1998	76	59	24	27	8	11	NAICS1997
1999	71	57	23	26	8	9	NAICS1997
2000	77	63	26	29	8	9	NAICS1997
2001	72	60	24	29	7	7	NAICS1997
2002	76	64	31	23	10	7	NAICS1997
2003	62	50	24	16	10	7	NAICS2002
2004	68	55	24	18	13	7	NAICS2002
2005	64	48	22	17	9	9	NAICS2002
2006	73	58	29	19	10	8	NAICS2002
2007	74	57	29	19	9	11	NAICS2002
2008	71	58	30	23	5	7	NAICS2007
2009	70	57	29	21	7	8	NAICS2007
2010	62	50	25	17	8	8	NAICS2007
2011	65	54	25	19	10	7	NAICS2007
2012	72	57	24	24	9	9	NAICS2012
2013	77	61	26	25	10	10	NAICS2012
2014	71	55	23	24	8	10	NAICS2012
2015	73	59	26	25	8	9	NAICS2012
2016	73	59	22	27	10	8	NAICS2012
2017	78	62	30	23	9	8	NAICS2017
2018	82	64	31	24	9	8	NAICS2017
2019	76	59	28	24	7	7	NAICS2017
2020	74	58	29	23	6	6	NAICS2017
2021	71	55	29	20	6	5	NAICS2017
2022	68	52	29	19	4	5	NAICS2022
2023	70	54	30	18	6	6	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 50265. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
50266	3.6 mi	132	2023
50312	4.3 mi	43	2023
50321	4.6 mi	16	2023
50324	4.7 mi	13	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.