BMIE Market 50312
Polk County, Iowa · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 15,802 2020–2024 ACS 5-year estimate ±1,057 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 7,584 2020–2024 ACS 5-year estimate ±517 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 15,339 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 7,923 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $92,242 2020–2024 ACS 5-year estimate ±8,935 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 40.3 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,074 2020–2024 ACS 5-year estimate ±57 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $291,900 2020–2024 ACS 5-year estimate ±19,328 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 5.6 sq mi Census Gazetteer 2020 |
| Restaurants | 43 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 50312 |
| Restaurants per 10,000 residents | 20.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +22.9% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +10.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +87.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +43.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 46 (range 40–52) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.7 per year, r² 0.43) · 80% range · confidence Medium · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 68 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 77 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 55 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 72 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 50312. Projection: linear trend v1, fitted 2013–2023, +0.7 restaurants per year, r² 0.43, confidence Medium.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Iowa and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 635, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 68 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 77.2 | 77 | 40% | +30.9 |
| Restaurant Opportunity Score | 55.4 | 55 | 35% | +19.4 |
| Market Momentum Score | 71.6 | 72 | 25% | +17.9 |
Consumer Market Score: 77 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 15,802 | 77 | 40% | +31.0 |
| Median household income (ACS) | 92,242 | 75 | 40% | +30.1 |
| Households (ACS) | 7,584 | 81 | 20% | +16.1 |
Restaurant Opportunity Score: 55 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 10.3 | 54 | 35% | +19.0 |
| Restaurants per 10,000 residents (lower = more room) | 27.2 | 23 | 25% | +5.8 |
| Population (ACS) | 15,802 | 77 | 20% | +15.5 |
| Median household income (ACS) | 92,242 | 75 | 20% | +15.1 |
Market Momentum Score: 72 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 22.9 | 79 | 50% | +39.7 |
| 10-year restaurant growth | 10.3 | 54 | 30% | +16.3 |
| 20-year restaurant growth | 87.0 | 78 | 20% | +15.7 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (87)
By cuisine
Coffee 10 · American 9 · Bakery 9 · Dessert 6 · Mexican 6 · Pizza 6 · Sandwiches 6 · Southwestern / Tex-Mex 6 · Asian 4 · Ice cream / frozen desserts 3 · Latin American (other) 3 · BBQ 2 · Breakfast 2 · Burgers 2 · Italian 2 · Japanese 2 · Seafood 2 · Sushi 2 · Thai 2 · Chinese 1 · European 1 · French 1 · Juice / smoothies 1 · Korean 1 · Mediterranean 1 · Peruvian 1 · Spanish / tapas 1 · Steakhouse 1 · Tea / bubble tea 1
By type
Restaurant (service type not stated) 44 · Bar 21 · Bakery 10 · Quick service 10 · Café 9 · Casual dining 7 · Coffee shop 6 · Dessert 6 · Specialty food shop 4 · Other 3 · Food truck 2 · Juice, smoothie, tea 2 · Brewery / taproom 1 · Delivery-focused 1 · Winery / distillery / taproom 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Abelardos Ingersoll | Quick service | Mexican · Southwestern / Tex-Mex | 2510 Ingersoll Ave | open |
| Alpine Tap Room | Casual dining · Bar | 2720 Ingersoll Ave | open | |
| Baefield Vineyards, Winery & Brewery | Winery / distillery / taproom · Brewery / taproom | 645 44th St | open | |
| Barmish Louis | Bar | 3209 Ingersoll Ave | open | |
| Bear Baking | Bakery | Bakery | 616 36th St | open |
| Big Tomato Pizza | Restaurant (service type not stated) | Pizza · Italian | 2613 Ingersoll Ave | open |
| Bistro Montage | Restaurant (service type not stated) | French | 2724 Ingersoll Ave | open |
| Brueggers Bagels Bruegger's Bagels | Bakery | Bakery · Breakfast | 3730 Ingersoll Ave | open |
| Cafe Fuzion | Restaurant (service type not stated) | 2721 Ingersoll Ave | open | |
| Candela Modern Mexican | Bar | 2925 Ingersoll Ave | open | |
| Caribou Coffee Caribou Coffee | Coffee shop · Café | Coffee · Breakfast | 3220 Ingersoll Ave | open |
| Casey's | Restaurant (service type not stated) | Pizza | 3401 Ingersoll Ave | open |
| Chain & Spoke | Coffee shop · Café | Coffee | 515 28th St | open |
| Cheese Bar | Restaurant (service type not stated) · Casual dining · Bar | 2925 Ingersoll Ave | open | |
| China One Int'l Buffet | Restaurant (service type not stated) | Chinese | 2301 Ingersoll Ave | open |
| Chl Development Co | Restaurant (service type not stated) | 2932 Ingersoll Ave | open | |
| Chocolaterie Stam Chocolaterie Stam | Dessert | Ice cream / frozen desserts · Dessert | 2814 Ingersoll Ave | open |
| Crème | Bakery · Dessert | Bakery · Dessert | 543 28th St | open |
| Domino's Pizza Domino's Pizza | Delivery-focused · Quick service | Pizza | 3455 Ingersoll Ave | open |
| DZÔ Korean BBQ | Restaurant (service type not stated) | Korean · BBQ · Asian | 2611 Ingersoll Ave | open |
| Eatery A | Restaurant (service type not stated) | Mediterranean · European | 2932 Ingersoll Ave | open |
| Either Or | Casual dining · Restaurant (service type not stated) · Bar | 6222 Grand Ave | open | |
| El Patio Mexican Restaurant | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex · Latin American (other) | 611 37th St | open |
| Fabian Seafood | Restaurant (service type not stated) | Seafood | Auto-Lab, 2800 Grand Ave | open |
| Firehouse Subs Firehouse Subs | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 2708 Ingersoll Ave | open |
| Garlic Breath | Café · Bar | Coffee · Pizza | 2613 Ingersoll Ave | open |
| Great Harvest Bread Company | Bakery · Restaurant (service type not stated) · Café | Bakery · Coffee | 543 28th St | open |
| GT | Bar | 3013 Ingersoll Ave | open | |
| Harbinger | Restaurant (service type not stated) | Spanish / tapas · American | 2724 Ingersoll Ave | open |
| Home & Away Sports Bar And Grill | Restaurant (service type not stated) | 3124 Ingersoll Ave | open | |
| Ingersoll Tap | Bar | 2837 Ingersoll Ave | open | |
| J-R Donuts | Bakery · Dessert · Coffee shop | Dessert · Coffee | 3000 Grand Ave | open |
| Jesse's Embers | Restaurant (service type not stated) | Steakhouse · Seafood · American | 3301 Ingersoll Ave | open |
| Jimmy John's | Quick service · Restaurant (service type not stated) · Specialty food shop | Sandwiches | 2705 Grand Ave | open |
| Kitchen Restaurants Llc And Zen Restaurants Llc | Restaurant (service type not stated) | 2811 Ingersoll Ave | open | |
| La Mie Bakery | Bakery · Restaurant (service type not stated) · Café | Bakery · Coffee | 841 42nd St | open |
| Lachele's Fine Foods | Restaurant (service type not stated) | American · Burgers | 2716 Ingersoll Ave | open |
| Lucky Lotus | Restaurant (service type not stated) | Asian · Thai | 2721 Ingersoll Ave | open |
| Luna | Bar | 3701 Ingersoll Ave | open | |
| Manhattan Deli | Specialty food shop · Quick service | Sandwiches · American | 3705 Ingersoll Ave | open |
| McDonald's McDonald's | Quick service | Burgers · American | 6125 Grand Ave | open |
| McDonald's - Mills Civic Raccoon Valley Partners McDonald's | Restaurant (service type not stated) | 745 51st St | open | |
| Menchie's Frozen Yogurt Menchie's | Other · Dessert · Bar | Ice cream / frozen desserts · Dessert | 2105 Ingersoll Ave | open |
| Merchant Investments Inc | Restaurant (service type not stated) | 2222 Grand Ave | open | |
| Nadia's French Bakery | Bakery | Bakery | 2705 Grand Ave | open |
| Noah's Ark Ristorante | Restaurant (service type not stated) | Italian · Pizza | 2400 Ingersoll Ave | open |
| Noah's Management Llc | Restaurant (service type not stated) | 2400 Ingersoll Ave | open | |
| Oak Park | Restaurant (service type not stated) | 3901 Ingersoll Ave | open | |
| Pal Joey's Lounge | Bar | 6224 Grand Ave | open | |
| Palmer's Deli & Market Palmer's Deli and Market | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 2843 Ingersoll Ave | open |
| Pancheros Mexican Grill Pancheros Mexican Grill | Quick service | Mexican · Southwestern / Tex-Mex | 2708 Ingersoll Ave | open |
| Panka Peruvian Restaurant | Restaurant (service type not stated) | Peruvian · Latin American (other) | 2708 Ingersoll Ave | open |
| Papa Johns Papa John's Pizza | Quick service · Restaurant (service type not stated) | Pizza | 911 42nd st | open |
| Parinda Cupcakes | Bakery · Dessert | Bakery · Dessert | W Des Moines | open |
| Pita Pit | Other | Sandwiches | 2708 Ingersoll Ave | open |
| Pizzaco Llc | Restaurant (service type not stated) | 2613 Ingersoll Ave | open | |
| Qdoba Mexican Grill Qdoba | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 2105 Ingersoll Ave Des Moines | open |
| Sakari Sushi Lounge | Restaurant (service type not stated) | Japanese · Sushi · Asian | 2605 Ingersoll Ave | open |
| Sonic Drive-In Sonic Drive-In | Quick service · Restaurant (service type not stated) | American | 141 SW 63rd St | open |
| South Union Bakery | Bakery | Bakery | 2002 Woodland Ave | open |
| Star Bar | Bar | 2811 Ingersoll Ave | open | |
| Starbucks Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 2510 Ingersoll Ave | open |
| Subway | Other | Sandwiches | 3030 Ingersoll Ave | open |
| Summerfield's Cafe | Café · Coffee shop | Coffee · American | 3200 Grand Ave | open |
| Taco John's Taco John's | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 2600 Ingersoll Ave | open |
| Ted's Coney Island | Casual dining · Restaurant (service type not stated) | American | 3020 Ingersoll Ave | open |
| Teddy Maroon's | Bar · Restaurant (service type not stated) | 2301 Ingersoll Ave | open | |
| Thai Flavors Ingersoll | Restaurant (service type not stated) | Thai · Asian | 2301 Ingersoll Ave | open |
| The Bartender's Handshake | Bar | 3615 Ingersoll Ave | open | |
| The Greenwood Lounge | Bar | 3707 Ingersoll Ave | open | |
| The Ingersoll | Restaurant (service type not stated) · Casual dining | American | 3711 Ingersoll Ave | open |
| The Juice Company | Juice, smoothie, tea · Dessert | Juice / smoothies · Ice cream / frozen desserts · Dessert | 845 42nd St | open |
| The Lounge - Des Moines University Osteopathic Medical Center | Bar | 3200 Grand Ave | open | |
| The Station On Ingersoll | Bar · Casual dining | 3124 Ingersoll Ave | open | |
| The Waverly | Bar | 2120 Ingersoll Ave | open | |
| Uncle Wendell's | Restaurant (service type not stated) | BBQ | 2716 Ingersoll Ave | open |
| Vita | Restaurant (service type not stated) · Bar | 3520 Grand Ave | open | |
| Viva Mexican Restaurant Viva Mexican Restaurant | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex · Latin American (other) | 6101 Grand Ave | open |
| Wellman's Pub | Bar · Casual dining | 2920 Ingersoll Ave | open | |
| What The Fries | Food truck | 2701 Ingersoll Ave | open | |
| Workin the Gusto Pizza Co.'s Trailer @ Colby Park | Food truck | open | ||
| Yacht Club | Bar | 2617 Ingersoll Ave | open | |
| Zanzibar's Coffee Adventure | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 2723 Ingersoll Ave | open |
| Zenko Tea - Ingersoll | Juice, smoothie, tea | Tea / bubble tea | 2701 Ingersoll Ave Ste 103 | open |
| ZENSHI Handcrafted Sushi Zenshi Sushi | Café · Restaurant (service type not stated) | Japanese · Coffee · Sushi | 2002 Woodland Ave | open |
| Blue Light House | Specialty food shop · Quick service | Sandwiches | 2615 Ingersoll Ave | closed |
| Northern Lights Pizza | Restaurant (service type not stated) · Bar | Pizza | 2120 Ingersoll Ave | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 37 | 30 | — | — | — | 7 | SIC1987 |
| 1995 | 37 | 29 | — | — | — | 8 | SIC1987 |
| 1996 | 36 | 29 | — | — | — | 7 | SIC1987 |
| 1997 | 37 | 30 | — | — | — | 7 | SIC1987 |
| 1998 | 33 | 26 | 11 | 11 | 4 | 6 | NAICS1997 |
| 1999 | 35 | 28 | 12 | 12 | 4 | 6 | NAICS1997 |
| 2000 | 35 | 27 | 13 | 10 | 4 | 6 | NAICS1997 |
| 2001 | 36 | 28 | 15 | 9 | 4 | 6 | NAICS1997 |
| 2002 | 33 | 25 | 12 | 10 | 3 | 6 | NAICS1997 |
| 2003 | 33 | 23 | 10 | 12 | 1 | 7 | NAICS2002 |
| 2004 | 34 | 26 | 10 | 14 | 2 | 7 | NAICS2002 |
| 2005 | 34 | 25 | 9 | 14 | 2 | 7 | NAICS2002 |
| 2006 | 38 | 29 | 13 | 12 | 4 | 7 | NAICS2002 |
| 2007 | 40 | 31 | 16 | 11 | 4 | 7 | NAICS2002 |
| 2008 | 39 | 30 | 16 | 10 | 4 | 7 | NAICS2007 |
| 2009 | 38 | 29 | 16 | 9 | 4 | 6 | NAICS2007 |
| 2010 | 42 | 32 | 18 | 10 | 4 | 6 | NAICS2007 |
| 2011 | 38 | 27 | 13 | 10 | 4 | 7 | NAICS2007 |
| 2012 | 51 | 37 | 16 | 15 | 6 | 7 | NAICS2012 |
| 2013 | 53 | 39 | 16 | 17 | 6 | 7 | NAICS2012 |
| 2014 | 51 | 38 | 17 | 15 | 6 | 7 | NAICS2012 |
| 2015 | 45 | 36 | 14 | 16 | 6 | 7 | NAICS2012 |
| 2016 | 47 | 38 | 14 | 18 | 6 | 7 | NAICS2012 |
| 2017 | 43 | 33 | 12 | 17 | 4 | 8 | NAICS2017 |
| 2018 | 47 | 35 | 15 | 16 | 4 | 9 | NAICS2017 |
| 2019 | 53 | 40 | 18 | 17 | 5 | 10 | NAICS2017 |
| 2020 | 53 | 42 | 20 | 17 | 5 | 9 | NAICS2017 |
| 2021 | 53 | 41 | 18 | 17 | 6 | 9 | NAICS2017 |
| 2022 | 56 | 45 | 23 | 16 | 6 | 9 | NAICS2022 |
| 2023 | 54 | 43 | 21 | 16 | 6 | 9 | NAICS2022 |