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BMIE Market 50319

Polk County, Iowa · ZCTA boundaries as of 2020

Profile

Population (current estimate)0
2020–2024 ACS 5-year estimate ±10 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households0
2020–2024 ACS 5-year estimate ±10 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count0
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units0
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household incomeData source not yet connected
Median ageData source not yet connected
Median gross rentData source not yet connected
Median home valueData source not yet connected
Land area0.2 sq mi
Census Gazetteer 2020
Restaurants1
2016 · U.S. Census Bureau, ZIP Code Business Patterns 2016 detail (NAICS2012) · by USPS ZIP 50319
Restaurants per 10,000 residentsNot yet derived
Restaurant growth, 5-year-50.0%
DERIVED: 2011 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+0.0%
DERIVED: 2006 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year-66.7%
DERIVED: 1996 → 2016, ZIP Code Business Patterns restaurants
Projected restaurants, 20211 (range 0–2)
FORECAST · linear trend v1 fitted to 2006–2016 (11 points, -0.1 per year, r² 0.38) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score6 / 100
MODELED · bmie_market_score v1 · confidence Medium · why?
Consumer Market Score1 / 100
MODELED · consumer_market_score v1 · confidence Medium · why?
Market Momentum Score13 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 6 (Medium confidence)

ComponentValueRankWeightAdds
Consumer Market Score1.1140%+0.7
Market Momentum Score12.71325%+4.9
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 1 (Medium confidence)

ComponentValueRankWeightAdds
Population (ACS)0140%+0.6
Households (ACS)0120%+0.5
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Market Momentum Score: 13 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-50450%+2.0
10-year restaurant growth03530%+10.5
20-year restaurant growth-66.7120%+0.2
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (2)

By cuisine

American 2 · Chicken / wings 1 · Coffee 1 · Pizza 1 · Sandwiches 1

By type

Quick service 2 · Café 1 · Casual dining 1 · Specialty food shop 1 · Restaurant (service type not stated) 1

NameTypeCuisineAddressStatus
Cafe Baratta'sRestaurant (service type not stated) · Café · Quick service · Specialty food shop · Casual diningPizza · Coffee · Sandwiches · American600 E Locust Stopen
Wingstop WingstopQuick serviceChicken / wings · American521 E. 14TH ST.open
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199433SIC1987
199522SIC1987
199633SIC1987
199733SIC1987
19983211NAICS1997
19991NAICS1997
2000322NAICS1997
200143111NAICS1997
20024311NAICS1997
20034211NAICS2002
20044211NAICS2002
2005311NAICS2002
2006311NAICS2002
20074311NAICS2002
20083211NAICS2007
20093211NAICS2007
20103211NAICS2007
20113211NAICS2007
2012211NAICS2012
2013211NAICS2012
2014211NAICS2012
2015211NAICS2012
2016111NAICS2012
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 50319. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
503091.1 mi912023
503161.2 mi352023
503141.7 mi122023
503153.3 mi422023
503173.3 mi302023
503113.7 mi272023
503124.2 mi432023
503104.4 mi642023
503204.4 mi302023
503134.7 mi232023
503215.0 mi162023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.