BMIE Market 50313

Polk County, Iowa · ZCTA boundaries as of 2020

Profile

Population (current estimate)	17,440 2020–2024 ACS 5-year estimate ±1,346 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,859 2020–2024 ACS 5-year estimate ±528 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	17,376 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	7,158 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$68,361 2020–2024 ACS 5-year estimate ±6,005 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	37.5 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,085 2020–2024 ACS 5-year estimate ±51 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$175,100 2020–2024 ACS 5-year estimate ±10,244 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	18.1 sq mi Census Gazetteer 2020
Restaurants	23 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 50313
Restaurants per 10,000 residents	13.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+4.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+21.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-14.8% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-32.4% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	26 (range 23–29) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.4 per year, r² 0.52) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	61 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	65 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	62 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	53 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 50313. Projection: linear trend v1, fitted 2013–2023, +0.4 restaurants per year, r² 0.52, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Iowa and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 635, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	65.2	65	40%	+26.1
Restaurant Opportunity Score	62.0	62	35%	+21.7
Market Momentum Score	52.8	53	25%	+13.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	17,440	79	40%	+31.6
Median household income (ACS)	68,361	44	40%	+17.8
Households (ACS)	6,859	79	20%	+15.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	21.1	64	35%	+22.5
Restaurants per 10,000 residents (lower = more room)	13.2	60	25%	+14.9
Population (ACS)	17,440	79	20%	+15.8
Median household income (ACS)	68,361	44	20%	+8.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 53 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	4.6	61	50%	+30.5
10-year restaurant growth	21.1	64	30%	+19.3
20-year restaurant growth	-14.8	15	20%	+3.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (83)

By cuisine

Mexican 11 · American 10 · Pizza 10 · Coffee 7 · Latin American (other) 7 · Burgers 3 · Italian 3 · Steakhouse 3 · Bakery 2 · BBQ 2 · Chicken / wings 2 · Ice cream / frozen desserts 2 · Sandwiches 2 · Seafood 2 · Asian 1 · Breakfast 1 · Chinese 1 · Juice / smoothies 1

By type

Restaurant (service type not stated) 57 · Bar 19 · Casual dining 9 · Quick service 9 · Café 7 · Coffee shop 6 · Bakery 2 · Dessert 2 · Buffet 1 · Catering 1 · Delivery-focused 1 · Food truck 1 · Juice, smoothie, tea 1 · Other 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
A Better Future Inc	Restaurant (service type not stated)		2809 6th Ave	open
Absolute Flavors, Llc.	Restaurant (service type not stated)		5055 NW 2nd St	open
ADM	Restaurant (service type not stated) · Café · Coffee shop	Coffee	1935 E Euclid Ave	open
Alegrias Seafood The Blue House	Restaurant (service type not stated)	Mexican · Seafood	2809 6th Ave	open
Antojitos Ojilvia	Food truck	Mexican	1320 E Euclid Ave	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	3917 NE 14th St	open
Avery Inc	Restaurant (service type not stated)		6584 NE 14th St	open
B-Bop's B-Bop's	Quick service	Burgers · American	3815 E 14th St	open
Bar Martinez	Bar		515 Euclid Ave	open
Big Dogs	Bar		at NE 14th St	open
Blue Ox Spirits	Bar · Winery / distillery / taproom		1631 NE 55th Ave	open
Bonanza Steakhouse	Restaurant (service type not stated)	Steakhouse	5029 NE 14th St	open
Breaktime Properties Llc	Restaurant (service type not stated)		4510 NE 14th St	open
Burger King	Restaurant (service type not stated)		4801 NE 14th St	open
Cafe Padre	Café · Restaurant (service type not stated) · Coffee shop	Coffee		open
Capitol Foods Ltd	Restaurant (service type not stated)		5030 NE 14th St	open
Captain Roy's	Bar		1900 Saylor Rd	open
Casey's	Restaurant (service type not stated)	Pizza	4560 NE 14th St	open
Casey's	Restaurant (service type not stated)	Pizza	5150 NE 14th St	open
Casey's	Restaurant (service type not stated)	Pizza	2541 NW 66th Ave	open
Casey's	Restaurant (service type not stated)	Pizza	6565 NW 6th Dr	open
Champs Chicken	Quick service · Restaurant (service type not stated)	Chicken / wings	1320 E Euclid Ave	open
Chicago Speakeasy	Casual dining · Bar	Steakhouse · American	1520 Euclid Ave	open
Chuck's Restaurant	Restaurant (service type not stated) · Casual dining	American	3610 6th Ave	open
Club Celebrity	Casual dining · Restaurant (service type not stated) · Bar		1510 NE 46th Ave	open
Country Kitchen	Restaurant (service type not stated)		5030 NE 14th St	open
Dairy Queen	Dessert	Ice cream / frozen desserts	3520 1st St	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	3701 E 14st Suite 110	open
Dr Pepper Snapple Group Dr Pepper Snapple Group - Ronkonkoma, New York	Restaurant (service type not stated) · Other		1635 NE 53rd Ave	open
Eddy's Sports Bar	Bar		1360 NE 54th Ave	open
El Salvador Del Mundo	Restaurant (service type not stated)	Latin American (other)	2901 6th Ave	open
El Vicentino	Restaurant (service type not stated)	Latin American (other)	2728 2nd Ave	open
Euclid Ave & Oxford St Scooter's Coffee	Coffee shop · Café	Coffee	102 E Euclid Ave	open
Fazoli's	Restaurant (service type not stated)	Italian	3815 E 14th St	open
Highland Park Country Club	Bar		518 Euclid Ave	open
Highland Underground	Bar		3614 Sixth Ave	open
Hiland Park Bakery	Bakery · Restaurant (service type not stated)	Bakery · Breakfast	3515 6th Ave	open
Iowa Beef Steak House	Restaurant (service type not stated)		1201 Euclid Ave	open
Johnboys Basement Bar	Bar		3826 7th St	open
La Ventanita Snack Bar	Dessert · Restaurant (service type not stated) · Quick service	Ice cream / frozen desserts	3802 6th Ave	open
Lachele's Fine Foods + The Fitz	Restaurant (service type not stated)	Burgers · American	3621 6th Ave	open
Little John's Burgers	Restaurant (service type not stated)	Burgers	3702 2nd Ave	open
Los Compadres Bar&Grill	Casual dining · Bar		2809 6th Ave	open
Los Pinos Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	3920 E 14th St	open
Mad Murphy’s Meat Rub	Restaurant (service type not stated)	BBQ	5530 NW 5th Ct	open
Mama Ruth	Restaurant (service type not stated) · Quick service	Italian	505 Euclid Ave	open
Mariscos El Capitan	Restaurant (service type not stated)	Mexican · Seafood	2809 6th Ave	open
Mary Go Round Lounge	Bar · Casual dining		6584 NE 14th St	open
Mi Linda Oaxaca # 2	Restaurant (service type not stated)	Mexican · Latin American (other)	3810 E 14th St	open
Mi Lindo Mexico	Restaurant (service type not stated)	Mexican · Latin American (other)	5120 NE 14th St	open
Michelle's Lounge	Bar · Restaurant (service type not stated)		3925 E 14th St	open
Momma Moodys Grinders	Restaurant (service type not stated)	American	530 NE 46th Ave	open
Montana Mike's Steakhouse	Restaurant (service type not stated)	Steakhouse	5030 NE 14th St	open
Mr Bibbs Tenderloin	Restaurant (service type not stated)	Sandwiches · American	2705 6th Ave	open
Papa Murphy's Take 'N' Bake Pizza	Restaurant (service type not stated)	Pizza	3701 E 14th St	open
Pizza Hut	Restaurant (service type not stated)	Pizza	1600 Euclid Ave	open
Powerhouse Nutrition	Juice, smoothie, tea · Coffee shop · Café	Juice / smoothies · Coffee	3614 6th Ave	open
Pueblo Viejo	Restaurant (service type not stated)	Mexican · Latin American (other)	3841 E 14th St	open
Pupuseria La Minerva	Restaurant (service type not stated) · Casual dining	Latin American (other) · American	415 E Euclid Ave	open
Roy's Bar	Bar		4275 NW 2nd St	open
Sabor Boricua In Des Moines	Restaurant (service type not stated) · Quick service		507 Euclid Ave	open
Scooter's Coffee Scooter's Coffee	Coffee shop · Café · Bakery	Coffee · Bakery	102 E Euclid Ave	open
Scornovacca's Pizza North	Restaurant (service type not stated)	Pizza	3900 E 14th St	open
Smokey D's BBQ Smokey D's BBQ	Catering	BBQ · American	5055 NW 2nd St	open
Sonny's Pizza Bistro	Restaurant (service type not stated)	Pizza · Italian	6594 NW 6th Dr	open
Taco Bell	Quick service · Restaurant (service type not stated)	Mexican	1501 E Euclid Ave	open
Taco Bell Taco Bell	Quick service · Restaurant (service type not stated)	Mexican	1501 E Euclid Ave	open
Takbron Tacos	Restaurant (service type not stated)	Mexican	3720 E 14th St	open
Tamales Industry	Restaurant (service type not stated)	Mexican	2728 2nd Ave	open
Taquería La Pasadita	Restaurant (service type not stated) · Casual dining	American	530 NE Broadway Ave	open
The broken spoke bar and grill	Casual dining · Restaurant (service type not stated) · Bar		3925 E 14th St	open
The Chicken Shack	Restaurant (service type not stated)	Chicken / wings	1501 E Euclid Ave	open
The Family Cafe	Restaurant (service type not stated)		3900 E 14th St	open
The Home Plate Diner	Restaurant (service type not stated)	American	3900 E 14th St	open
The shag	Bar		4136 Oxford St	open
The Slow Down Coffee Co.	Coffee shop · Restaurant (service type not stated) · Café	Coffee	3613 6th Ave	open
Tony's Pizza	Restaurant (service type not stated)	Pizza	5242 NE 16th St	open
US Roasterie	Restaurant (service type not stated) · Café	Coffee	4100 Dixon St	open
VFW Post 9662 - Boline Manfredi	Bar		1309 NE 66th Ave	open
Vickies	Bar		2801 2nd Ave	open
W China Buffet	Buffet	Chinese · Asian	100 E Euclid Ave	open
Walker's Place	Bar · Casual dining		475 NE Broadway Ave	open
Plaza Mexico	Restaurant (service type not stated)	Mexican	3841 E 14th St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	47	34	—	—	—	13	SIC1987
1995	44	34	—	—	—	10	SIC1987
1996	49	37	—	—	—	12	SIC1987
1997	50	40	—	—	—	10	SIC1987
1998	49	37	17	17	3	8	NAICS1997
1999	43	31	13	16	2	8	NAICS1997
2000	41	30	15	13	2	7	NAICS1997
2001	38	28	15	11	2	7	NAICS1997
2002	37	26	14	11	1	9	NAICS1997
2003	35	27	13	13	—	8	NAICS2002
2004	36	26	11	13	1	8	NAICS2002
2005	34	26	11	13	1	7	NAICS2002
2006	36	28	11	15	1	7	NAICS2002
2007	35	24	11	11	1	8	NAICS2002
2008	32	23	12	9	1	7	NAICS2007
2009	35	25	14	9	1	8	NAICS2007
2010	30	23	14	8	—	7	NAICS2007
2011	30	22	11	9	—	8	NAICS2007
2012	30	21	11	8	—	8	NAICS2012
2013	28	19	9	8	—	8	NAICS2012
2014	29	21	11	8	—	7	NAICS2012
2015	28	20	10	8	—	7	NAICS2012
2016	29	22	12	7	1	6	NAICS2012
2017	31	23	13	7	—	7	NAICS2017
2018	31	22	13	7	—	8	NAICS2017
2019	30	23	12	10	—	6	NAICS2017
2020	29	20	12	7	—	7	NAICS2017
2021	33	25	12	9	4	6	NAICS2017
2022	33	25	10	11	4	6	NAICS2022
2023	29	23	8	12	3	5	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 50313. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
50310	3.2 mi	64	2023
50316	3.6 mi	35	2023
50314	3.6 mi	12	2023
50032	4.3 mi	—
50311	4.6 mi	27	2023
50319	4.7 mi	1	2016
50317	4.7 mi	30	2023
50023	4.8 mi	69	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.