BMIE Market 50316

Polk County, Iowa · ZCTA boundaries as of 2020

Profile

Population (current estimate)	16,710 2020–2024 ACS 5-year estimate ±1,159 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,636 2020–2024 ACS 5-year estimate ±357 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	16,440 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,439 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$56,090 2020–2024 ACS 5-year estimate ±4,300 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	31.9 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$952 2020–2024 ACS 5-year estimate ±110 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$154,300 2020–2024 ACS 5-year estimate ±7,089 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	3.6 sq mi Census Gazetteer 2020
Restaurants	35 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 50316
Restaurants per 10,000 residents	14.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-5.4% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+20.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+75.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+20.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	34 (range 27–40) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.02) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	52 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	56 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	51 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	45 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 50316. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.02, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Iowa and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 635, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 52 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	55.8	56	40%	+22.3
Restaurant Opportunity Score	51.4	51	35%	+18.0
Market Momentum Score	45.5	45	25%	+11.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 56 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	16,710	78	40%	+31.3
Median household income (ACS)	56,090	23	40%	+9.3
Households (ACS)	5,636	76	20%	+15.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 51 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	20.7	64	35%	+22.4
Restaurants per 10,000 residents (lower = more room)	21.0	35	25%	+8.7
Population (ACS)	16,710	78	20%	+15.7
Median household income (ACS)	56,090	23	20%	+4.6

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 45 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-5.4	22	50%	+11.2
10-year restaurant growth	20.7	64	30%	+19.2
20-year restaurant growth	75	76	20%	+15.2

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (95)

By cuisine

Mexican 28 · Latin American (other) 17 · American 8 · Bakery 7 · Asian 6 · Dessert 5 · Burgers 4 · Sandwiches 4 · Chicken / wings 3 · Coffee 3 · Southwestern / Tex-Mex 3 · African 2 · Chinese 2 · Ice cream / frozen desserts 2 · Japanese 2 · Pizza 2 · Seafood 2 · BBQ 1 · Brazilian 1 · Breakfast 1 · Cajun, Creole, Southern 1 · Juice / smoothies 1 · Peruvian 1 · Steakhouse 1 · Sushi 1 · Thai 1 · Vietnamese 1

By type

Restaurant (service type not stated) 51 · Bar 15 · Quick service 14 · Food truck 13 · Bakery 8 · Casual dining 6 · Dessert 6 · Coffee shop 3 · Café 2 · Buffet 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
14th Street Tavern	Bar · Casual dining		3418 E 14th St	open
1833 Saloon	Bar		1833 Hubbell Ave	open
5 Star Bar	Bar			open
Abelardo's Restaurant E 14th St Abelardo's Mexican Fresh Springfield IL	Restaurant (service type not stated)	Mexican · Latin American (other)	205 E 14th St	open
Alan's Taco Truck	Food truck	Mexican	1640 E University Ave	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	208 Johnson Ct	open
Bailey’s Pub N Grub	Casual dining · Bar		918 E Euclid Ave	open
Big Daddy's Barbeque	Restaurant (service type not stated)	BBQ	1000 E 14th St Ste A	open
Burger King	Restaurant (service type not stated)		1405 E Court Ave	open
C U Next Time Muffins & Etc	Bakery · Coffee shop · Café	Bakery · Coffee	1617 E Walnut St	open
Cafe Fuzion	Restaurant (service type not stated)	Asian	1240 E 14th St	open
Cheng's Garden	Restaurant (service type not stated)	Chinese	1246 E 14th St	open
Chicken Heat	Food truck	Chicken / wings	3301 E 14th St	open
Cinco Estrellas Bar & Grill	Bar		1833 Hubbell Ave	open
Cowboy Mexican Bar & Grill	Bar	Mexican · Southwestern / Tex-Mex	1234 E Euclid Ave	open
Cup of Rice	Food truck · Restaurant (service type not stated)		1433 E 14th St	open
Dairy Queen Dairy Queen	Dessert · Quick service	Ice cream / frozen desserts · Dessert	1321 E University Ave 1321 E University Ave	open
Double D’s Bar	Bar		1922 Hubbell Ave	open
Dunkin' Dunkin'	Bakery · Restaurant (service type not stated) · Dessert · Coffee shop	Dessert · Coffee	1220 E 14th St	open
Dunkin' Dunkin'	Quick service		1220 E 14th St	open
Einstein Bros. Bagels	Bakery	Bakery	1200 Grandview Ave	open
El Buen Sabor Latino	Restaurant (service type not stated)	Latin American (other) · Mexican	1130 E 9th St	open
El Cafecito Bakery	Bakery · Coffee shop · Café	Bakery · Coffee	1130 E 9th St	open
El Chero Restaurant	Restaurant (service type not stated)	Latin American (other)	1832 Hubbell Ave	open
El Paisano Mexican Food & Bakery	Bakery	Mexican · Latin American (other) · Bakery	901 E Euclid Ave	open
El Rincon Catracho 2	Restaurant (service type not stated)	Latin American (other)	910 Hull Ave	open
El Rodeo	Restaurant (service type not stated)	Mexican	1234 E Euclid Ave	open
Euro-latino Inc	Restaurant (service type not stated)		1541 E Grand Ave	open
Fawn's Asian Cuisine	Restaurant (service type not stated)	Asian	1107 E University Ave	open
G&M Foods	Restaurant (service type not stated) · Quick service		1850 Easton Blvd	open
Gorditas Los Tios	Restaurant (service type not stated) · Casual dining	Mexican · American	1824 Hubbell Ave	open
Gorditas Rosi	Food truck · Restaurant (service type not stated)	Mexican	901 E University Ave	open
Hardee's Hardee's	Quick service	Burgers · American	1449 E Euclid Ave	open
Home Team Pizza	Restaurant (service type not stated)	Pizza	1264 E 14th St	open
Home Touch Kitchen Llc	Restaurant (service type not stated)	African	1552 E Grand Ave Ste D	open
Hull Avenue Tavern	Bar		834 Hull Ave	open
International Buffet	Buffet		901 E Euclid Ave	open
Iowa Beef Steak House	Casual dining · Bar	Steakhouse · American	1201 E Euclid Ave	open
Islas del Pacifico Mex Rest and Seafood	Restaurant (service type not stated)	Mexican · Seafood · Latin American (other)	1434 Des Moines St	open
Jose's Tacos	Restaurant (service type not stated) · Food truck	Mexican	1525 E Grand Ave	open
kathys Depot	Bar		1922 Hubbell Ave	open
Kelly's Little Nipper	Casual dining · Bar	American	1701 E Grand Ave	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	902 East Euclid Avenue	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	1401 Buchanan St	open
La Centroamericana	Restaurant (service type not stated)	Latin American (other)	1130 E 9th St	open
La Cuscatleca Pupuseria & Restaurant	Restaurant (service type not stated)	Latin American (other) · Brazilian	1832 Hubbell Ave	open
La Fe Salvadorian restaurant	Restaurant (service type not stated)	Latin American (other)	1352 Henderson Ave	open
La Premium Michoacana	Restaurant (service type not stated)	Mexican · Latin American (other)	1434 Des Moines St Ste 4	open
Las D Chiwas	Restaurant (service type not stated)	Mexican	833 E University Ave	open
Los Churros Starlitos	Dessert	Dessert	1209 E Sheridan Ave	open
Los Laureles Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	1518 E Grand Ave	open
McDonald's McDonald's	Quick service	Burgers · American	1404 Des Moines St	open
McDonald's McDonald's	Quick service	Burgers · American	1345 E Euclid	open
Mi linda Oaxaca	Restaurant (service type not stated) · Casual dining	Mexican · American	2300 E 14th St	open
Miss V's Honky Tonk Island	Bar		1833 Hubbell Ave	open
Murphy's	Bar		1922 Hubbell Ave	open
Off The Hook	Restaurant (service type not stated)		1100 E 14th St	open
Paleteria La Michoacana	Dessert	Ice cream / frozen desserts · Mexican · Latin American (other)	1552 E Grand Ave Ste B	open
Panadería La Mona	Bakery	Bakery	1534 E Grand Ave	open
Pasteleria Raquel	Bakery · Dessert	Bakery · Dessert	1521 E Grand Ave #3512	open
Patton's Restaurant	Restaurant (service type not stated)	Cajun, Creole, Southern	1552 E Grand Ave	open
Pho All Seasons	Restaurant (service type not stated)	Vietnamese · Asian	1311 E Euclid Ave	open
Pizza Inn	Restaurant (service type not stated)	Pizza	1824 Hubbell Ave	open
Prophecy Restaurant	Restaurant (service type not stated)	African	2100 E 14th St	open
Pupuseria Y Taquería "la Fe"	Restaurant (service type not stated) · Food truck	Mexican	1594 Des Moines St	open
Pupuseria y Taqueria Los Cuates	Restaurant (service type not stated)	Latin American (other) · Mexican	1320 US-6	open
Quiznos	Other	Sandwiches	521 E 14th St	open
Rolling Wok Cafe	Restaurant (service type not stated)	Asian · Chinese	1534 E Grand Ave E	open
Santa Fe Bakery	Bakery · Dessert	Bakery · Dessert	1320 E Euclid Ave	open
Scooter & Babs Sports Bar & Grille	Bar		918 E Euclid Ave	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1407 Buchanan St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	3701 NE 14th St Suite 111	open
Taco John's Taco John's	Quick service	Mexican · Southwestern / Tex-Mex	921 E Euclid Ave	open
Taco Loco	Quick service	Mexican · Southwestern / Tex-Mex	1401 Fremont St	open
Tacos Guadalajara	Food truck		725 E University Ave	open
Tacos Jerez	Quick service	Latin American (other) · Mexican	1944 E Grand Ave	open
Tacos La Papa	Food truck	Mexican	1111 E 14th St	open
Tacos Mar y Sol	Restaurant (service type not stated)	Mexican · Latin American (other)	1424 E Ovid Ave	open
Tacos Talpa	Restaurant (service type not stated)	Mexican	2300 E 14th St	open
Tacos Villanueva	Restaurant (service type not stated)	Mexican	1601 E University Ave	open
Taqueria Express	Food truck	Mexican · Latin American (other)	1640 E University Ave	open
Taquería La Esperanza Taqueria Taxco	Food truck · Juice, smoothie, tea	Mexican · Juice / smoothies	1547 E Grand Ave	open
Taquería La Guelaguetza	Restaurant (service type not stated)	Mexican	725 E University Ave	open
Taqueria Los Primos	Food truck		3116 E 14th St	open
Taqueria Veracruz	Food truck	Mexican	725 E University Ave	open
Tasty Tacos	Restaurant (service type not stated)		1400 E Grand Ave	open
Teriyaki House Japanese Grill Teriyaki House Japanese Grill	Restaurant (service type not stated)	Japanese · Asian	1014 E 14th St	open
Thai Flavors	Restaurant (service type not stated)	Thai · Sushi · Japanese · Asian	1254 E 14th St	open
The Fremont	Bar		1030 E 9th St	open
Uchu Restaurant And Catering	Restaurant (service type not stated)	Peruvian · Seafood · Latin American (other)	1704 E Grand Ave	open
University Avenue Storage Llc	Restaurant (service type not stated)		1901 E University Ave	open
Village Inn	Restaurant (service type not stated)	Breakfast	3600 E 14th St	open
Wendy's Wendy's	Quick service	Burgers · American	850 East Euclid	open
What The Fries DSM	Food truck · Restaurant (service type not stated)		1204 E 17th St	open
Jugolandia	Juice, smoothie, tea	Juice / smoothies	1832 Hubbell Ave	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	33	29	—	—	—	4	SIC1987
1995	34	30	—	—	—	4	SIC1987
1996	33	26	—	—	—	7	SIC1987
1997	41	34	—	—	—	7	SIC1987
1998	35	26	11	13	2	5	NAICS1997
1999	38	26	12	12	2	7	NAICS1997
2000	37	25	10	14	1	7	NAICS1997
2001	32	24	9	14	1	4	NAICS1997
2002	35	26	11	13	2	5	NAICS1997
2003	28	20	8	11	1	4	NAICS2002
2004	32	24	10	12	2	4	NAICS2002
2005	29	22	9	12	1	4	NAICS2002
2006	29	21	8	12	1	5	NAICS2002
2007	25	20	6	12	2	3	NAICS2002
2008	26	22	8	12	2	3	NAICS2007
2009	29	24	9	13	2	4	NAICS2007
2010	29	23	7	14	2	4	NAICS2007
2011	32	26	9	14	2	4	NAICS2007
2012	33	27	11	12	3	4	NAICS2012
2013	39	29	13	12	3	5	NAICS2012
2014	36	28	10	15	2	5	NAICS2012
2015	41	35	15	16	2	5	NAICS2012
2016	46	36	16	16	1	4	NAICS2012
2017	45	37	14	19	—	5	NAICS2017
2018	44	37	14	19	3	4	NAICS2017
2019	40	33	13	16	3	4	NAICS2017
2020	36	30	10	16	3	4	NAICS2017
2021	38	31	11	16	3	4	NAICS2017
2022	39	31	12	15	3	5	NAICS2022
2023	41	35	12	17	5	4	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 50316. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
50319	1.2 mi	1	2016
50314	1.7 mi	12	2023
50309	2.0 mi	91	2023
50317	2.7 mi	30	2023
50313	3.6 mi	23	2023
50311	3.8 mi	27	2023
50310	4.0 mi	64	2023
50315	4.5 mi	42	2023
50312	4.8 mi	43	2023
50032	4.9 mi	—

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.