BMIE Market 50315

Polk County, Iowa · ZCTA boundaries as of 2020

Profile

Population (current estimate)	34,816 2020–2024 ACS 5-year estimate ±1,582 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	15,158 2020–2024 ACS 5-year estimate ±707 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	35,853 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	15,242 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$60,590 2020–2024 ACS 5-year estimate ±4,140 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	35.4 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,001 2020–2024 ACS 5-year estimate ±39 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$173,200 2020–2024 ACS 5-year estimate ±3,820 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	10.3 sq mi Census Gazetteer 2020
Restaurants	42 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 50315
Restaurants per 10,000 residents	14.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+2.4% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-8.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-22.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-30.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	34 (range 29–38) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.8 per year, r² 0.61) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	53 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	68 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	47 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	38 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 50315. Projection: linear trend v1, fitted 2013–2023, -0.8 restaurants per year, r² 0.61, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Iowa and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 635, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 53 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	67.5	68	40%	+27.0
Restaurant Opportunity Score	47.1	47	35%	+16.5
Market Momentum Score	37.6	38	25%	+9.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	34,816	92	40%	+36.6
Median household income (ACS)	60,590	31	40%	+12.2
Households (ACS)	15,158	94	20%	+18.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 47 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-8.7	19	35%	+6.7
Restaurants per 10,000 residents (lower = more room)	12.1	64	25%	+16.1
Population (ACS)	34,816	92	20%	+18.3
Median household income (ACS)	60,590	31	20%	+6.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 38 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	2.4	59	50%	+29.4
10-year restaurant growth	-8.7	19	30%	+5.7
20-year restaurant growth	-22.2	13	20%	+2.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (127)

By cuisine

Mexican 23 · Pizza 15 · American 13 · Latin American (other) 10 · Asian 7 · Southwestern / Tex-Mex 7 · Bakery 6 · Chinese 6 · Burgers 5 · Dessert 5 · Italian 5 · Juice / smoothies 4 · Sandwiches 4 · Breakfast 3 · Chicken / wings 3 · Coffee 3 · Thai 3 · Ice cream / frozen desserts 2 · African 1 · BBQ 1 · German / Eastern European 1 · Greek 1 · Healthy / salads / bowls 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 73 · Bar 26 · Quick service 18 · Casual dining 17 · Bakery 6 · Dessert 5 · Food truck 5 · Juice, smoothie, tea 4 · Café 3 · Buffet 2 · Other 2 · Brewery / taproom 1 · Catering 1 · Coffee shop 1 · Delivery-focused 1

Name	Type	Cuisine	Address	Status
Abelardo's Mexican Fresh	Restaurant (service type not stated)	Mexican	1538 Army Post Rd	open
Andys Place	Bar		5114 SW 9th St	open
Angry Goldfish Pub & Eatery	Bar · Casual dining		2301 SW 9th St	open
Antojitos Mexicanos D F	Restaurant (service type not stated)	Mexican	4100 SW 9th St	open
Aroy-dee Restaurant	Restaurant (service type not stated)	Thai	2128 Indianola Ave	open
Asian Outlaws Hideaway	Restaurant (service type not stated)	Asian	849 Gratis Ave	open
Baba’s Buffalo	Restaurant (service type not stated) · Casual dining	American	1101 Army Post Rd Sutie C-D	open
Baratta's Restaurant and Catering \| Italian	Catering · Restaurant (service type not stated)	Italian	2320 S Union St	open
Barongan Martial Arts Academy	Restaurant (service type not stated)		810 Emma Ave	open
Bennigan's	Restaurant (service type not stated)	BBQ	1810 Army Post Rd	open
Bordenaro's Pizza and Pasta	Restaurant (service type not stated)	Pizza · Italian	6108 SW 9th St	open
Bottoms Up Tap & Patio	Bar		1500 SE 1st St	open
Bourbon St. Bar and Grill	Casual dining · Bar		500 Army Post Rd	open
Breadeaux Pizza	Restaurant (service type not stated)	Pizza	2705 SW 9th St	open
CakesbyYoly	Bakery	Bakery	721 E Diehl Ave	open
Casa Cancun Mexican Bar & Grill	Restaurant (service type not stated)	Mexican	1951 Indianola Ave	open
Casey's	Restaurant (service type not stated)	Pizza	3200 SW 9th St	open
Casey's	Restaurant (service type not stated)	Pizza	1907 Army Post Rd	open
Chacha's Confections	Bakery · Dessert	Bakery · Dessert	1614 McKinley Ave	open
Charley's SouthTown Tap	Bar		3803 SW 9th St	open
Cheese Castle Pizza	Restaurant (service type not stated)	Pizza	1101 Army Post Rd	open
Chi-Chi's	Quick service	Mexican · Southwestern / Tex-Mex	1201 E Army Post Rd	open
Chicken Heat	Restaurant (service type not stated)	Chicken / wings	1101 Army Post Rd	open
China Chef	Restaurant (service type not stated)	Chinese · Asian	5010 SW 9th St	open
China One Buffet	Restaurant (service type not stated)	Chinese · Asian	4804 SW 9th St	open
Chuy's Food Truck	Food truck		1211 E Army Post Rd	open
Club 2000	Casual dining · Bar		422 Indianola Rd	open
Confluence Brewing Company	Brewery / taproom · Bar		1235 Thomas Beck Rd	open
Corena’s Sweet’s	Dessert	Dessert	0000	open
Cozy Crumb Bakehouse	Bakery	Bakery	618 E Park Ave	open
Dairy Queen Dairy Queen	Dessert · Quick service	Ice cream / frozen desserts · Dessert	3408 SW 9th St	open
Dairy Queen Dairy Queen	Dessert · Quick service	Ice cream / frozen desserts · Dessert	1319 Army Post Rd 1319 Army Post Rd	open
Deep End Dive Bar	Bar		830 McKinley Ave	open
Desmoines Nutrición 3326 Indianola Av	Juice, smoothie, tea	Juice / smoothies · Breakfast	3326 Indianola Ave	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	902 Army Post Rd	open
Donna's Bar and Grill - Des Moines	Bar · Restaurant (service type not stated) · Casual dining	American	2804 SW 9th St	open
El Pollo Ranchero	Restaurant (service type not stated)	Mexican · Latin American (other) · Chicken / wings	1301 Watrous Ave Ste B	open
El Toreado Mexican Bar & Grill	Restaurant (service type not stated)	Mexican · Latin American (other)	4521 Fleur Dr	open
Fantastic Tacos	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	900 E Army Post Rd	open
Five Starz Restaurante & Bar	Bar	Latin American (other)	1951 Indianola Ave	open
Garfield's Restaurant and Pub	Restaurant (service type not stated)		1111 E Army Post Rd	open
Gorditas Mi Torreón	Food truck	Mexican	4704 SW 9th ST\n\n	open
Hardee's Hardee's	Quick service	Burgers · American	915 Army Post Rd	open
Henry J's Taco House	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	2924 SW 9th St	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	3718 SW 9th St	open
Insomniac Lounge	Bar		900 E Army Post Rd	open
Jacks Place	Casual dining · Bar		6112 SW9th St	open
Jasmine Bowl	Restaurant (service type not stated)	Thai	2128 Indianola Ave	open
Jim's Coney Island	Restaurant (service type not stated)	Greek	3700 SW 9th St	open
Juanchorrey Tortilleria	Restaurant (service type not stated)	Mexican	1301 Watrous Ave	open
Kentzio Japanese Steakhouse & Sushi Lounge	Restaurant (service type not stated) · Casual dining	American	4804 SW 9th St	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings · Sandwiches	4815 SW 9th St	open
Krispy Krunchy Chicken Krispy Krunchy Chicken	Quick service		6304 SW 9th St	open
Kung Fu Tap & Taco	Restaurant (service type not stated)	Mexican · Latin American (other)	210 Indianola Rd	open
La Baja Mexican Cuisine	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1938 SE 6th St suit 101	open
La Cabana Mexican Restaurant	Restaurant (service type not stated)	Pizza	1435 Army Post Rd.	open
La Hacienda Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	900 E Army Post Rd	open
La Pena Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	2010 Indianola Ave	open
La Rancherita Taqueria y Gordita	Restaurant (service type not stated)		1106 Army Post Rd	open
La Ventanita "On The Go"	Food truck	Mexican	2453 SW 9th St	open
Lacabana Bar And Grill	Restaurant (service type not stated) · Casual dining · Bar	Mexican · Latin American (other)	1435 Army Post Rd	open
Lb Enterprises Llc	Restaurant (service type not stated)		2128 Indianola Ave	open
LD's Corner Bar	Bar		344 E Jackson Ave	open
LT Boba	Juice, smoothie, tea · Café	Tea / bubble tea · Juice / smoothies · Coffee	2705 SW 9th St Ste 3	open
Mamma Oretha's	Restaurant (service type not stated)	African	1000 Army Post Rd	open
Manning's	Casual dining · Bar		2102 Indianola Ave	open
Maria's Mexican Food Maria's Mexican food Clive	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	4100 SW 9th St	open
Marlene's at Sevastopol Station	Casual dining		1938 SE 6th St Unit 101	open
McDonald's	Quick service		2901 SW 9th St	open
McDonald's	Quick service		1111 E Army Post Rd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	710 Army Post Rd	open
Mexico Lindo Catering	Restaurant (service type not stated)	Mexican · Latin American (other)	1301 E Watrous Ave	open
Mi Casa Cake Shop	Bakery	Bakery	3306 Indianola Ave	open
Ming Dynasty Buffet	Restaurant (service type not stated)	Chinese	4804 SW 9th St	open
Mr Eggroll Chinese Fast Food	Quick service	Chinese · Asian	3330 Indianola Ave	open
MrBeast Burger	Restaurant (service type not stated)	Burgers	2000 McKinley Ave	open
Mullets	Restaurant (service type not stated) · Bar	American	1300 SE 1st St	open
New China Buffet & Grill	Buffet · Restaurant (service type not stated)		1201 E Army Post Rd	open
New China Buffet & Grill	Buffet	Chinese · Asian	1201 E Army Post Rd	open
Nick's Tenderloin & Italian Beef	Other	Sandwiches	1106 Army Post Rd	open
Northern Lights Pizza	Restaurant (service type not stated)	Pizza	3306 Indianola Ave	open
Northern Lights Pizza (105) Northern Lights Pizza	Restaurant (service type not stated)	Pizza · Italian	4211 SW 9th St	open
Nut Pob Restaurant	Restaurant (service type not stated)	Thai · Asian	3322 Indianola Ave	open
Orange Julius	Juice, smoothie, tea	Juice / smoothies	1111 E Army Post Rd Ste 600	open
Overboard Sports Bar	Bar		1101 Army Post Rd	open
Paesanos Pizzeria	Restaurant (service type not stated)	Pizza	2804 SW 9th St	open
Papa John's Pizza Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	4503 SW 9th St	open
Park Avenue Pub	Casual dining · Bar		1101 Park Ave	open
Paul Revere's Pizza	Restaurant (service type not stated)	Pizza · Italian	3201 Indianola Ave	open
Perkins American Food Co. Perkins American Food Co.	Casual dining · Restaurant (service type not stated)	American · Breakfast	2000 Mckinley Ave	open
Perkins at 2000 SW McKinley Ave. Des Moines, IA Perkins	Restaurant (service type not stated)	American	2000 SW McKinley Ave.	open
Primos Tex Mex Bar & Grill	Casual dining · Bar	Southwestern / Tex-Mex	1140 E Army Post Rd	open
Queen’s Country Kitchen	Restaurant (service type not stated)		2309 SE 5th St	open
Quicks Hot Spice	Restaurant (service type not stated) · Bakery	Bakery	1017 Geil Ave	open
Rancho Alegre Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	3308 Indianola Ave	open
Rancho Escondido Mexican Grill	Restaurant (service type not stated) · Bar	Mexican	1106 Army Post Rd	open
Rock Power Pizza	Restaurant (service type not stated)		4211 SW 9th St	open
Sam's Fine Food Egg Rolls	Restaurant (service type not stated)	Chinese · Asian · American	3300 SW 9th St	open
Sbarro	Quick service		1111 E Army Post Rd	open
Sin Fronteras El Salvador	Food truck · Restaurant (service type not stated)		517 E Porter Ave	open
Smitty's Tenderloin Shop	Casual dining · Restaurant (service type not stated)	American	1401 Army Post Rd	open
South Side Sips	Café · Juice, smoothie, tea	Coffee · Juice / smoothies	1300 Cummins Rd	open
Sparta Inc	Restaurant (service type not stated)		3700 SW 9th St	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	1111 E Army Post Rd	open
Stephenson Tavern 2	Bar		619 Herold Ave	open
Striking Sparrow Lounge	Bar		1930 SE 6th St	open
Strudl Haus	Restaurant (service type not stated)	German / Eastern European	1951 Indianola Ave	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	200 Army Post Rd #18	open
Sweet Heavenly	Dessert · Restaurant (service type not stated)	Dessert	1713 South Union St	open
Taco John's Taco John's	Quick service	Mexican	2727 SW 9th St	open
Taco John's Taco John's	Quick service	Mexican	1250 E Army Post Rd	open
Taquería la Mexicana	Restaurant (service type not stated) · Casual dining	Mexican · American	2453 SW 9th St	open
Tavern South	Restaurant (service type not stated)	Pizza	1106 Army Post Rd	open
The Chuckwagon	Other	Sandwiches	2460 SW 9th St	open
The Grateful Chef	Restaurant (service type not stated)	Healthy / salads / bowls	1938 SE 6th St	open
Thirsty Sportsman	Bar		4808 SW 9th St	open
Time Warp Black Hole Bar and Grill	Bar	American	5402 SW 3rd St	open
Tina's Rabbit Hole	Bar		2102 Indianola Ave	open
Top Bun Food Truck	Quick service · Food truck	Burgers	901 Thomas Beck Rd	open
Tumea & Sons Restaurant	Restaurant (service type not stated) · Casual dining	Italian · American	1501 SE 1st St	open
Twisted Pizzaria	Restaurant (service type not stated)	Pizza	3801 SW 9th St	open
Usuluteco Salvadoran Restaurant	Restaurant (service type not stated)	Latin American (other)	1511 S Union St	open
Village Inn Restaurants Village Inn Restaurants	Restaurant (service type not stated)	American · Breakfast	1140 E Army Post Rd	open
Wendy's	Quick service · Restaurant (service type not stated)	Burgers	4105 SW 9th St	open
Wicked Rabbit	Bar · Casual dining		1101 Army Post Rd	open
Fat Tuesday	Restaurant (service type not stated)	Cajun, Creole, Southern	6112 SW 9th St	closed
Umiya Lounge Llc	Bar		111 Army Post Rd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	75	60	—	—	—	15	SIC1987
1995	62	53	—	—	—	9	SIC1987
1996	69	59	—	—	—	10	SIC1987
1997	72	62	—	—	—	10	SIC1987
1998	73	55	17	30	8	14	NAICS1997
1999	70	55	18	30	7	11	NAICS1997
2000	66	50	16	27	7	11	NAICS1997
2001	74	54	18	29	7	15	NAICS1997
2002	71	50	18	26	6	16	NAICS1997
2003	74	54	23	26	5	14	NAICS2002
2004	65	50	19	25	5	11	NAICS2002
2005	65	46	17	24	4	14	NAICS2002
2006	68	52	19	28	4	13	NAICS2002
2007	73	56	20	30	5	14	NAICS2002
2008	70	50	18	27	4	17	NAICS2007
2009	69	52	19	28	4	14	NAICS2007
2010	71	52	21	26	4	16	NAICS2007
2011	65	48	18	27	3	15	NAICS2007
2012	58	44	18	25	1	12	NAICS2012
2013	62	46	20	25	1	12	NAICS2012
2014	62	45	16	25	3	13	NAICS2012
2015	63	44	17	24	2	15	NAICS2012
2016	60	45	20	22	2	11	NAICS2012
2017	60	44	18	24	—	13	NAICS2017
2018	58	41	18	21	—	14	NAICS2017
2019	54	41	20	21	—	10	NAICS2017
2020	48	37	17	20	—	9	NAICS2017
2021	45	36	16	20	—	5	NAICS2017
2022	48	39	17	22	—	6	NAICS2022
2023	51	42	20	22	—	7	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 50315. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
50321	2.4 mi	16	2023
50320	2.6 mi	30	2023
50309	2.7 mi	91	2023
50319	3.3 mi	1	2016
50312	3.9 mi	43	2023
50314	4.2 mi	12	2023
50316	4.5 mi	35	2023
50311	4.8 mi	27	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.