BMIE Market 50320

Polk County, Iowa · ZCTA boundaries as of 2020

Profile

Population (current estimate)	24,807 2020–2024 ACS 5-year estimate ±1,628 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	8,787 2020–2024 ACS 5-year estimate ±494 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	20,027 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	7,825 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$85,105 2020–2024 ACS 5-year estimate ±11,729 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	34.3 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,166 2020–2024 ACS 5-year estimate ±71 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$216,900 2020–2024 ACS 5-year estimate ±11,562 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	16.8 sq mi Census Gazetteer 2020
Restaurants	30 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 50320
Restaurants per 10,000 residents	13.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-3.2% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+15.4% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+50.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+87.5% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	31 (range 26–35) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.01) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	65 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	78 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	67 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	43 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 50320. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.01, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Iowa and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 635, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	77.9	78	40%	+31.2
Restaurant Opportunity Score	67.3	67	35%	+23.6
Market Momentum Score	42.8	43	25%	+10.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 78 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	24,807	85	40%	+34.1
Median household income (ACS)	85,105	68	40%	+27.3
Households (ACS)	8,787	83	20%	+16.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	15.4	59	35%	+20.6
Restaurants per 10,000 residents (lower = more room)	12.1	64	25%	+16.0
Population (ACS)	24,807	85	20%	+17.0
Median household income (ACS)	85,105	68	20%	+13.6

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 43 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-3.2	24	50%	+12.1
10-year restaurant growth	15.4	59	30%	+17.7
20-year restaurant growth	50	65	20%	+13.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (64)

By cuisine

Mexican 14 · American 11 · Pizza 8 · Burgers 6 · Coffee 5 · Latin American (other) 4 · Sandwiches 4 · Dessert 3 · Italian 3 · Bakery 2 · Chicken / wings 2 · Southwestern / Tex-Mex 2 · BBQ 1 · Breakfast 1 · Cajun, Creole, Southern 1 · Hawaiian / Pacific 1 · Ice cream / frozen desserts 1 · Juice / smoothies 1 · Seafood 1 · Thai 1

By type

Restaurant (service type not stated) 40 · Quick service 18 · Bar 11 · Casual dining 9 · Coffee shop 5 · Bakery 3 · Dessert 3 · Café 2 · Food truck 2 · Delivery-focused 1 · Specialty food shop 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
5 De Mayo Mexican Restaurant	Restaurant (service type not stated)	Mexican	5118 SE 14th St	open
7 Brew Coffee	Coffee shop	Coffee	6001 SE 14th St	open
Applebee's Applebee's Grill & Bar	Casual dining · Bar	American · Burgers	6301 SE 14th St	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	6300 SE 14th St	open
B-Bop's B-Bop's	Quick service	Burgers · American	4820 SE 14th St	open
Badawi Pizza Company Inc	Restaurant (service type not stated)		3220 SE 14th St	open
Bailey Bar	Bar			open
Bb Bistro	Restaurant (service type not stated)	Thai	4121 SE 14th St	open
Buffalo Wild Wings Buffalo Wild Wings	Bar · Casual dining	American	3311 SE 14th Street Southgate Shopping Center	open
Burger King Burger King	Quick service · Restaurant (service type not stated)	Burgers	3601 SE 14th St	open
Carlos O'Kelly's	Restaurant (service type not stated)	Mexican	6250 SE 14th St	open
Casey's	Restaurant (service type not stated)	Pizza	3527 Indianola Ave	open
Casey's	Restaurant (service type not stated)	Pizza	2150 E Army Post Rd	open
Cicis Des Moines	Dessert · Restaurant (service type not stated)	Dessert · Pizza	3411 SE 14th St	open
Classic Frozen Custard	Dessert · Restaurant (service type not stated)	Dessert · Ice cream / frozen desserts	4000 SE 14th St	open
County Line Cafe County Line Café	Bar · Restaurant (service type not stated) · Casual dining		10894 County Line Rd	open
Cozy Cafe	Restaurant (service type not stated)	American	6401 SE 14th St	open
Culver's Culver's	Quick service	Burgers · American	5941 SE 14th Street	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	1430 East Army Post Rd.	open
Donna's Garage	Bar		4424 SE 14th St	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	3611 SE 14th St	open
EL BUEN MEXICANO 2	Restaurant (service type not stated)	Mexican	3149 SE 14th St	open
El Parrandero	Restaurant (service type not stated) · Casual dining · Bar	Mexican · Latin American (other)	6401 SE 14th St	open
El Rincon Latino Mexican Food	Restaurant (service type not stated)	Latin American (other)	3310 SE 14th St	open
Everest Restaurant Llc	Restaurant (service type not stated)		6401 SE 14th St	open
Fazoli's	Restaurant (service type not stated)		4800 SE 14th St	open
Happy Joe's	Restaurant (service type not stated)	Pizza	4743 SE 14th St	open
Hawaiian Grill Food Truck	Food truck	BBQ · Hawaiian / Pacific	Des moines	open
Hy-Vee Market Grille	Casual dining · Restaurant (service type not stated) · Bar	American	3221 SE 14th St	open
IHOP IHOP	Casual dining	Breakfast · American	4807 SE 14th St	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	4926 Se 14th St	open
La Escondida Sports Bar	Bar		6550 Bloomfield Rd	open
La Rancherita Mexican Food Truck	Restaurant (service type not stated)	Mexican	4502 SE 14th St	open
Little Caesars Pizza Little Caesars	Restaurant (service type not stated) · Quick service	Pizza	3727 SE 14th St	open
Long John Silver's Long John Silver's	Quick service · Restaurant (service type not stated)	Seafood	3006 SE 14th St	open
Los Compadres Flaming Tacos	Restaurant (service type not stated)	Mexican · Latin American (other)	6550 Bloomfield Rd	open
Los Jijos Del Maiz Tacos Y Mas	Food truck · Restaurant (service type not stated)	Mexican	4200 SE 14th St	open
Los Pinches Tacos	Restaurant (service type not stated)	Mexican	1796 SE 14th St	open
Mamma's Tacos Food Truck	Restaurant (service type not stated)	Mexican	2811 SE 14th St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	3000 Se 14th St	open
Olive Garden Olive Garden	Restaurant (service type not stated)	Italian	6157 SE 14th St	open
O’Neals Bar & Grill 2.0	Casual dining · Bar			open
Papa Murphy's	Quick service · Restaurant (service type not stated)	Pizza	6058 South East 14th Street	open
Pie Mates Australian Bakehouse	Restaurant (service type not stated) · Other		1901 E Bell Ave	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	5122 SE 14th St Polk	open
Popeyes Popeyes Louisiana Kitchen	Quick service	Chicken / wings · Cajun, Creole, Southern	6230 SE 14th St	open
Puro Puebla	Restaurant (service type not stated)	Mexican	3220 SE 14th St	open
Raising Cane's Raising Cane's Chicken Fingers	Quick service	Chicken / wings · American	6079 Southeast 14th Street	open
Restaurante El Buen Sabor Chapin	Restaurant (service type not stated) · Casual dining	Latin American (other) · American	2811 SE 14th St	open
Riccelli's Italian Restaurant	Restaurant (service type not stated)	Italian	3803 Indianola Ave	open
Scornovacca's Ristorante Scorno's Pizza & Pasta - South Des Moines	Restaurant (service type not stated) · Casual dining	Italian · American	1930 SE 14th St	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	3221 Se 14th Street	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	5901 Se 14th St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	3940 SE 14th St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	5101 SE 14th St	open
SudSuckers	Bar		1511 E Army Post Rd	open
Taco Bell Taco Bell	Quick service	Mexican	5959 SE 14th St	open
TACOS Mi Caramelo Des Moines	Quick service	Mexican · Southwestern / Tex-Mex	6059 SE 14th St	open
Tacos Talpa	Restaurant (service type not stated)	Mexican	4200 SE 14th St	open
Tasty Tacos Tasty Tacos	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	5847 SE 14th St	open
Twisted Bean Coffee Company	Coffee shop	Coffee	6155 SE 14th St	open
Walmart Bakery	Bakery	Bakery	5101 SE 14th St	open
Wendy's Wendy's	Quick service	Burgers · American	4901 S. E. 14th Street	open
Wild Mike’s Bar	Bar		2816 Sweetwater Dr	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	21	16	—	—	—	5	SIC1987
1995	18	16	—	—	—	2	SIC1987
1996	19	17	—	—	—	2	SIC1987
1997	24	19	—	—	—	5	SIC1987
1998	25	18	6	10	2	6	NAICS1997
1999	21	16	5	9	2	4	NAICS1997
2000	24	19	5	10	4	4	NAICS1997
2001	24	20	7	10	3	3	NAICS1997
2002	23	19	7	11	1	4	NAICS1997
2003	26	20	8	10	1	6	NAICS2002
2004	23	18	6	11	—	5	NAICS2002
2005	25	20	8	11	—	5	NAICS2002
2006	27	22	9	12	—	5	NAICS2002
2007	29	24	8	13	1	5	NAICS2002
2008	32	27	13	11	1	5	NAICS2007
2009	29	25	10	12	1	4	NAICS2007
2010	30	27	10	13	2	3	NAICS2007
2011	30	27	11	12	2	3	NAICS2007
2012	28	25	9	13	1	3	NAICS2012
2013	29	26	10	12	2	3	NAICS2012
2014	31	28	11	13	2	3	NAICS2012
2015	33	30	11	15	2	3	NAICS2012
2016	33	30	12	14	2	3	NAICS2012
2017	34	31	13	16	—	3	NAICS2017
2018	33	31	12	16	—	—	NAICS2017
2019	35	33	13	17	—	—	NAICS2017
2020	31	29	11	15	—	—	NAICS2017
2021	28	27	11	14	—	—	NAICS2017
2022	28	27	12	13	—	—	NAICS2022
2023	31	30	12	14	4	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 50320. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
50315	2.6 mi	42	2023
50319	4.4 mi	1	2016
50309	4.5 mi	91	2023
50321	4.7 mi	16	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.