BMIE Market 50311
Polk County, Iowa · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 14,574 2020–2024 ACS 5-year estimate ±1,092 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 6,366 2020–2024 ACS 5-year estimate ±521 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 15,113 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 6,364 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $61,957 2020–2024 ACS 5-year estimate ±5,720 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 30.8 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,029 2020–2024 ACS 5-year estimate ±71 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $226,500 2020–2024 ACS 5-year estimate ±9,587 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 2.6 sq mi Census Gazetteer 2020 |
| Restaurants | 27 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 50311 |
| Restaurants per 10,000 residents | 17.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +12.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | -12.9% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | -6.9% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 23 (range 18–29) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.4 per year, r² 0.19) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 52 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 59 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 44 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 49 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 50311. Projection: linear trend v1, fitted 2013–2023, -0.4 restaurants per year, r² 0.19, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Iowa and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 635, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 52 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 59.3 | 59 | 40% | +23.7 |
| Restaurant Opportunity Score | 44.4 | 44 | 35% | +15.6 |
| Market Momentum Score | 49.0 | 49 | 25% | +12.2 |
Consumer Market Score: 59 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 14,574 | 76 | 40% | +30.5 |
| Median household income (ACS) | 61,957 | 33 | 40% | +13.3 |
| Households (ACS) | 6,366 | 78 | 20% | +15.6 |
Restaurant Opportunity Score: 44 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 0 | 35 | 35% | +12.3 |
| Restaurants per 10,000 residents (lower = more room) | 18.5 | 41 | 25% | +10.3 |
| Population (ACS) | 14,574 | 76 | 20% | +15.2 |
| Median household income (ACS) | 61,957 | 33 | 20% | +6.7 |
Market Momentum Score: 49 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 12.5 | 71 | 50% | +35.3 |
| 10-year restaurant growth | 0 | 35 | 30% | +10.5 |
| 20-year restaurant growth | -12.9 | 16 | 20% | +3.2 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (78)
By cuisine
Coffee 9 · American 8 · Pizza 8 · Asian 5 · Bakery 4 · Burgers 4 · Sandwiches 4 · Tea / bubble tea 4 · BBQ 3 · Breakfast 3 · Dessert 3 · Latin American (other) 3 · Mexican 3 · African 2 · Cajun, Creole, Southern 2 · Caribbean 2 · Chinese 2 · Ice cream / frozen desserts 2 · Italian 2 · Juice / smoothies 2 · Mediterranean 2 · Southwestern / Tex-Mex 2 · European 1 · Halal / kosher 1 · Healthy / salads / bowls 1 · Indian 1 · Japanese 1 · Korean 1 · Noodles / ramen / pho 1 · Vietnamese 1
By type
Restaurant (service type not stated) 49 · Bar 12 · Café 7 · Quick service 7 · Coffee shop 5 · Dessert 5 · Juice, smoothie, tea 5 · Bakery 4 · Casual dining 4 · Food truck 3 · Buffet 2 · Catering 2 · Specialty food shop 2 · Other 2 · Fast casual 1 · Winery / distillery / taproom 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 25th Street Cafe | Restaurant (service type not stated) | 1229 25th St | open | |
| 8 Degrees Ice Cream | Juice, smoothie, tea · Dessert | Tea / bubble tea · Juice / smoothies · Ice cream / frozen desserts | 1315 31st St | open |
| A Taste Of Shabbos | Specialty food shop · Bakery · Quick service | Sandwiches · Bakery · Halal / kosher | 1150 Polk Blvd | open |
| All Pho You | Buffet · Restaurant (service type not stated) | Vietnamese · Asian | 4120 University Ave | open |
| All-Fresco Box | Restaurant (service type not stated) | Caribbean | 1139 24th St | open |
| Black Cat Ice Cream | Dessert | Ice cream / frozen desserts | 2511 Cottage Grove Ave | open |
| Bubble Tea Kups | Juice, smoothie, tea | Tea / bubble tea | 1139 24th St | open |
| Bubbly Tea House | Juice, smoothie, tea · Café | Tea / bubble tea · Coffee | 2312 University Ave | open |
| Burger King Burger King | Quick service | Burgers · American | 1107 73rd Street | open |
| Casey's | Restaurant (service type not stated) | Pizza | 3121 Forest Ave | open |
| Chef Tony's Culinary Delights | Restaurant (service type not stated) | African · Burgers · BBQ | 1139 24th St | open |
| Chili's Bar and Grill | Casual dining · Bar | 1112 26th St | open | |
| Cie Cie's Sweet Treats | Bakery · Dessert | Bakery · Dessert | 1139 24th St | open |
| Classic Food Abd Beverage Inc | Restaurant (service type not stated) | 4708 University Ave | open | |
| Cowles Café | Café · Buffet | Coffee | Drake University | open |
| Dough Co. Pizza | Restaurant (service type not stated) | Pizza · Italian | 2330 University Ave | open |
| Drake Diner | Casual dining | American · Breakfast | 1111 25th St | open |
| DSM Pasta Co. | Restaurant (service type not stated) | Italian | 4119 University Ave | open |
| Dumpling House | Restaurant (service type not stated) | Chinese | 1139 24th St | open |
| Egg King | Food truck | 1139 24th St | open | |
| Eggroll Ladies | Restaurant (service type not stated) | Asian | open | |
| Estilo Boricua | Restaurant (service type not stated) | Caribbean · Latin American (other) | 1139 24th St | open |
| Fernando's Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex · Latin American (other) | 2650 University Ave | open |
| Firehousedsm | Bar | 1163 24th St | open | |
| Fong's Pizza (Forest Ave) | Restaurant (service type not stated) · Fast casual | Pizza · Healthy / salads / bowls | 3018 Forest Ave | open |
| Friedrichs Coffee Friedrichs Coffee | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 4126 University Ave | open |
| Friend's Pizza | Restaurant (service type not stated) | Pizza | 5801 Crown Ln # 2028 | open |
| Full Court Press Inc. | Restaurant (service type not stated) | 2331 University Ave Ste 201 | open | |
| G.g.'s Chicken & Waffles | Restaurant (service type not stated) | Cajun, Creole, Southern | 1139 24th St | open |
| Godfather's Pizza | Restaurant (service type not stated) | Pizza | 4119 University Ave | open |
| Gursha Ethiopian Grill | Restaurant (service type not stated) | African | 2316 University Ave | open |
| Habanero's Mexican Restaurant - Drake | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 3200 Forest Ave | open |
| Haiku | Restaurant (service type not stated) | Japanese | 1315 31st St Ste D | open |
| Heng Guang Restaurant Inc | Restaurant (service type not stated) | 4120 University Ave | open | |
| Hoshi Sushi Lounge | Restaurant (service type not stated) | 2314 University Ave | open | |
| Hugo's Wood-Fired Kitchen | Restaurant (service type not stated) | Mediterranean · Pizza · European | 3206 University Ave | open |
| HuHot Mongolian Grill | Restaurant (service type not stated) | Asian | 4100 University Ave | open |
| Hummus Mediterranean Grill | Restaurant (service type not stated) | Mediterranean | 2650 University Ave | open |
| Jethro's BBQ | Bar · Restaurant (service type not stated) | BBQ | 3102 Forest Ave | open |
| Jimmy John's Jimmy John's | Quick service · Specialty food shop | Sandwiches | 2416 University Ave | open |
| Just Pancakes | Restaurant (service type not stated) · Food truck | Korean · Breakfast · Asian | 1139 24th St | open |
| KFC | Quick service · Restaurant (service type not stated) | 3200 Forest Ave | open | |
| Lady Jerk Soul Food | Restaurant (service type not stated) | American · Cajun, Creole, Southern | 1139 24th St | open |
| Lifestyle Juices | Juice, smoothie, tea | Juice / smoothies | 2420 University Ave | open |
| Little Caesars Pizza Little Caesars | Quick service · Restaurant (service type not stated) | Pizza | 4201 University Ave | open |
| Louie's Wine Dive Louie's Wine Dive Des Moines | Bar · Restaurant (service type not stated) | American | 4040 University Ave suite a | open |
| Lucky Horse Beer and Burgers | Restaurant (service type not stated) · Casual dining · Bar | Burgers · American | 2331 University Ave | open |
| Lzaza | Restaurant (service type not stated) | Indian | 1409 23rd St | open |
| Mars Cafe | Coffee shop · Juice, smoothie, tea · Café | Coffee · Tea / bubble tea | 2318 University Ave | open |
| McDonald's McDonald's | Quick service | Burgers · American | 3002 Forest Ave | open |
| Noodles & Company Noodles & Company | Quick service · Restaurant (service type not stated) | Noodles / ramen / pho | 2105 Ingersoll Ave | open |
| Nourished DSM | Restaurant (service type not stated) · Catering | 4119 University Ave | open | |
| Olmsted Coffee Shop | Restaurant (service type not stated) · Coffee shop | Coffee · Latin American (other) | Olmsted Center, 2875 University Ave | open |
| Panka Peruvian Chicken | Restaurant (service type not stated) | 3018 Forest Ave | open | |
| Paul Revere's Pizza | Restaurant (service type not stated) | Pizza | 3018 Forest Ave | open |
| Peace Pies | Bakery · Dessert | Bakery · Dessert | 3827 Carpenter Ave | open |
| Peggy's Tavern | Bar | 3020 Forest Ave | open | |
| Pho-Dee-Licious | Restaurant (service type not stated) | Chinese · Asian | 2414 University Ave | open |
| Pie Mates Australian Bakehouse | Food truck | 1139 24th St | open | |
| Planet Sub | Other | Sandwiches | 2330 University Ave | open |
| Scooter's Coffee | Coffee shop · Restaurant (service type not stated) | Coffee | 1315 31st St Ste A | open |
| Sprockets Kitchen & Bar | Bar | American | 2314 University Ave | open |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 2875 Center St | open |
| Subway | Other | Sandwiches | 1315 31st St Ste 3 | open |
| Suzie's Sweet Treats | Bakery · Dessert · Catering | Bakery · Dessert | 1548 Merle Hay Rd | open |
| Tacos Andrea | Restaurant (service type not stated) | Mexican | 2225 University Ave | open |
| The Drake Bakery Cafe & Bar | Restaurant (service type not stated) | 1409 23rd St | open | |
| The Lounge - Drake University | Bar | 2507 University Ave | open | |
| The Monks Brandy Co. | Winery / distillery / taproom | 1328 43rd St | open | |
| The Reef | Bar | 1112 31st St | open | |
| Twisted Fusion Dishes & Desserts | Restaurant (service type not stated) | 1139 24th St | open | |
| University Library Cafe | Café · Casual dining · Bar | Coffee · American | 3506 University Ave | open |
| Village Inn | Restaurant (service type not stated) | 2300 University Ave | open | |
| Waterfront Seafood Market Restaurant | Restaurant (service type not stated) | 2900 University Ave | open | |
| Waveland Cafe | Café · Bar · Restaurant (service type not stated) | Breakfast · Coffee | 4708 University Ave | open |
| West End Lounge | Bar | 2309 Forest Ave | open | |
| Woody's Smoke Shack | Restaurant (service type not stated) | BBQ | 2511 Cottage Grove Ave | open |
| Hawkeye Highlife Inc | Bar | 4704 University Ave | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 37 | 29 | — | — | — | 8 | SIC1987 |
| 1995 | 38 | 31 | — | — | — | 7 | SIC1987 |
| 1996 | 35 | 27 | — | — | — | 8 | SIC1987 |
| 1997 | 34 | 28 | — | — | — | 6 | SIC1987 |
| 1998 | 40 | 33 | 8 | 21 | 4 | 7 | NAICS1997 |
| 1999 | 44 | 36 | 13 | 18 | 5 | 7 | NAICS1997 |
| 2000 | 42 | 35 | 14 | 15 | 6 | 6 | NAICS1997 |
| 2001 | 37 | 31 | 13 | 14 | 4 | 5 | NAICS1997 |
| 2002 | 34 | 28 | 10 | 14 | 4 | 4 | NAICS1997 |
| 2003 | 39 | 31 | 12 | 15 | 4 | 5 | NAICS2002 |
| 2004 | 34 | 29 | 10 | 15 | 4 | 4 | NAICS2002 |
| 2005 | 34 | 29 | 10 | 13 | 6 | 4 | NAICS2002 |
| 2006 | 34 | 28 | 9 | 15 | 4 | 4 | NAICS2002 |
| 2007 | 39 | 33 | 9 | 19 | 5 | 4 | NAICS2002 |
| 2008 | 36 | 30 | 7 | 18 | 5 | 3 | NAICS2007 |
| 2009 | 38 | 29 | 6 | 18 | 5 | 5 | NAICS2007 |
| 2010 | 34 | 26 | 6 | 15 | 5 | 5 | NAICS2007 |
| 2011 | 35 | 29 | 8 | 16 | 5 | 3 | NAICS2007 |
| 2012 | 36 | 30 | 8 | 19 | 3 | 3 | NAICS2012 |
| 2013 | 33 | 27 | 6 | 19 | 2 | 3 | NAICS2012 |
| 2014 | 38 | 31 | 9 | 19 | 3 | 3 | NAICS2012 |
| 2015 | 38 | 32 | 10 | 19 | 3 | 2 | NAICS2012 |
| 2016 | 38 | 31 | 9 | 19 | 3 | 3 | NAICS2012 |
| 2017 | 34 | 27 | 9 | 13 | 5 | 3 | NAICS2017 |
| 2018 | 32 | 24 | 7 | 13 | 4 | 4 | NAICS2017 |
| 2019 | 30 | 23 | 8 | 11 | 4 | 3 | NAICS2017 |
| 2020 | 34 | 27 | 12 | 11 | 4 | 3 | NAICS2017 |
| 2021 | 35 | 29 | 12 | 12 | 5 | — | NAICS2017 |
| 2022 | 32 | 26 | 11 | 11 | 4 | — | NAICS2022 |
| 2023 | 34 | 27 | 11 | 12 | 4 | — | NAICS2022 |