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BMIE Market 52242

Johnson County, Iowa · ZCTA boundaries as of 2020

Profile

Population (current estimate)4,688
2020–2024 ACS 5-year estimate ±225 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households21
2020–2024 ACS 5-year estimate ±25 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count1,592
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units0
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household incomeData source not yet connected
Median age19.1
2020–2024 ACS 5-year estimate ±0 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rentData source not yet connected
Median home valueData source not yet connected
Land area0.7 sq mi
Census Gazetteer 2020
RestaurantsNot published for this ZIP
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 52242
Restaurants per 10,000 residentsNot yet derived
Projected restaurants, 5 years aheadNot enough history to project
Projected population, 5 years aheadNeeds more ACS years on file
Consumer Market Score41 / 100
MODELED · consumer_market_score v1 · confidence Medium · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

Consumer Market Score: 41 (Medium confidence)

ComponentValueRankWeightAdds
Population (ACS)4,6885940%+39.6
Households (ACS)21520%+1.7
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (6)

By cuisine

Coffee 2 · Juice / smoothies 2 · Pizza 1

By type

Café 2 · Coffee shop 2 · Juice, smoothie, tea 2 · Restaurant (service type not stated) 2 · Buffet 1

NameTypeCuisineAddressStatus
CRWC Power CafeJuice, smoothie, teaJuice / smoothies309 S Madison Stopen
EMRB CafeBuffet375 Newton Rdopen
Godfather's Pizza ExpressRestaurant (service type not stated)Pizza125 N Madison Stopen
The Java House - General Hospital At UihcRestaurant (service type not stated)200 Hawkins Dropen
The Java House - Medical CampusCoffee shop · Juice, smoothie, tea · CaféCoffee · Juice / smoothies200 Newton Rdopen
University of Iowa School of Social WorkCoffee shop · CaféCoffeeNorth Hallopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
20001—————NAICS1997
20011—————NAICS1997
20031—————NAICS2002
20041—————NAICS2002
20051—————NAICS2002
20061—————NAICS2002
20071—————NAICS2002
20081—————NAICS2007
20091—————NAICS2007
20101—————NAICS2007
20112—————NAICS2007
20123—————NAICS2012
201351——1—NAICS2012
201451——1—NAICS2012
201541——1—NAICS2012
201651——1—NAICS2012
20174—————NAICS2017
20184—————NAICS2017
20194—————NAICS2017
20204—————NAICS2017
20214—————NAICS2017
20224—————NAICS2022
20233—————NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 52242. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
522451.8 mi272023
522462.9 mi302023
522403.2 mi1142023
522413.7 mi1002023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.