BMIE Market 52246
Johnson County, Iowa · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 22,308 2020–2024 ACS 5-year estimate ±1,145 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 9,651 2020–2024 ACS 5-year estimate ±494 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 21,114 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 10,151 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $62,521 2020–2024 ACS 5-year estimate ±4,979 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 28.3 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,057 2020–2024 ACS 5-year estimate ±60 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $348,900 2020–2024 ACS 5-year estimate ±23,454 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 16.7 sq mi Census Gazetteer 2020 |
| Restaurants | 30 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 52246 |
| Restaurants per 10,000 residents | 9.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +11.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +7.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +130.8% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +400.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 33 (range 29–37) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.54) · 80% range · confidence Medium · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 62 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 64 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 56 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 67 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 52246. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.54, confidence Medium.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Iowa and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 635, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 62 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 64.0 | 64 | 40% | +25.6 |
| Restaurant Opportunity Score | 56.2 | 56 | 35% | +19.7 |
| Market Momentum Score | 67.4 | 67 | 25% | +16.8 |
Consumer Market Score: 64 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 22,308 | 83 | 40% | +33.3 |
| Median household income (ACS) | 62,521 | 34 | 40% | +13.8 |
| Households (ACS) | 9,651 | 85 | 20% | +17.0 |
Restaurant Opportunity Score: 56 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 7.1 | 51 | 35% | +18.0 |
| Restaurants per 10,000 residents (lower = more room) | 13.5 | 59 | 25% | +14.6 |
| Population (ACS) | 22,308 | 83 | 20% | +16.6 |
| Median household income (ACS) | 62,521 | 34 | 20% | +6.9 |
Market Momentum Score: 67 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 11.1 | 69 | 50% | +34.5 |
| 10-year restaurant growth | 7.1 | 51 | 30% | +15.4 |
| 20-year restaurant growth | 130.8 | 87 | 20% | +17.5 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (71)
By cuisine
Sandwiches 9 · Pizza 8 · American 7 · Bakery 7 · Coffee 7 · Asian 6 · Burgers 6 · Mexican 4 · Dessert 3 · Ice cream / frozen desserts 3 · Japanese 3 · Southwestern / Tex-Mex 3 · Chinese 2 · Italian 2 · Sushi 2 · Breakfast 1 · Chicken / wings 1 · Indian 1 · Middle Eastern 1 · Noodles / ramen / pho 1 · Steakhouse 1 · Thai 1 · Vietnamese 1
By type
Restaurant (service type not stated) 39 · Quick service 18 · Bar 13 · Bakery 7 · Coffee shop 7 · Café 6 · Dessert 5 · Casual dining 4 · Other 2 · Winery / distillery / taproom 2 · Buffet 1 · Delivery-focused 1 · Specialty food shop 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 1104 Pub | Bar | 1104 Tower Ct | open | |
| 30hop | Restaurant (service type not stated) · Quick service · Bar | 426 IA-1 W | open | |
| Arby's Arby's | Quick service | Sandwiches | 3 HIGHWAY 1 W, GATEWAY PLAZA | open |
| Arby's | Quick service · Restaurant (service type not stated) | Sandwiches | 3 Highway 1 W | open |
| Baklava N More Bakery | Bakery · Dessert | Bakery · Middle Eastern · Dessert | 401 IA-1 | open |
| Banh Mi Amore | Restaurant (service type not stated) | Sandwiches · Vietnamese | Pedestrian Mall | open |
| Blimpie | Other | Sandwiches | 1410 Willow Creek Ct | open |
| Bruegger's Bagels Bruegger's Bagels | Bakery | Bakery · Sandwiches | 708 S Riverside Dr | open |
| Bump's Restaurant | Casual dining · Restaurant (service type not stated) · Bar | American | 1380 Melrose Ave | open |
| Cafe del Sol Roasting | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 103 Commercial Dr | open |
| Casey's | Restaurant (service type not stated) | Pizza | 1410 Willow Creek Ct | open |
| Casey's | Restaurant (service type not stated) | Pizza | 2410 Mormon Trek Blvd. | open |
| Chef Mickeys Catering Shoppe | Restaurant (service type not stated) | 399 Highway 1 W | open | |
| Chipotle Mexican Grill Chipotle | Quick service | 21 Sturgis Corner Dr | open | |
| Coach's Corner | Bar · Restaurant (service type not stated) | 749 Mormon Trek Blvd | open | |
| Dairy Queen Dairy Queen | Quick service · Dessert | Burgers · Ice cream / frozen desserts | 526 S Riverside Dr 526 S Riverside Dr | open |
| Dairy Queen Dairy Queen | Quick service · Dessert | Ice cream / frozen desserts · Burgers | 1015 Highway 1 W | open |
| Dane's Dairy | Dessert | Ice cream / frozen desserts · Dessert | 1430 Willow Creek Ct | open |
| Domino's Domino's Pizza | Restaurant (service type not stated) · Quick service · Delivery-focused | Pizza | 1534 S Gilbert St | open |
| Dunkin' | Coffee shop | Coffee | 531 Highway 1 W | open |
| Eagle's Lodge | Bar · Restaurant (service type not stated) | 225 Iowa 1 | open | |
| Elida's Bakery | Bakery | Bakery | 2128 S Riverside Dr #99 | open |
| Exotic India | Restaurant (service type not stated) | Indian · Asian | 725 Mormon Trek Blvd | open |
| Firehouse Subs Firehouse Subs | Quick service · Restaurant (service type not stated) | Sandwiches | 161 Hwy 1 West | open |
| Fuji Sushi & Steak House | Restaurant (service type not stated) | Asian · Sushi · Steakhouse · Japanese | 531 Highway 1 W | open |
| Grassy Knoll | Bar | 1124 Melrose Ave | open | |
| Ground Round | Restaurant (service type not stated) | 830 S Riverside Dr | open | |
| Hatchet Jack's | Bar | 101 Highway 1 W | open | |
| Honorable Farm | Winery / distillery / taproom | 3867 James Ave SW | open | |
| Hudson's Southside Tap | Casual dining · Bar | American | 482 Hwy 1 W | open |
| Hungry Hobo | Other · Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 517 S Riverside Dr | open |
| Hwy 1 & Sunset St Scooter's Coffee | Coffee shop · Café | Coffee | 1335 Hwy 1 | open |
| Iowa City Pr Llc | Restaurant (service type not stated) | 171 Highway 1 W | open | |
| Jamba & Bruegger's Bagels-Iowa City Jamba | Quick service | 708 S. Riverside Dr | open | |
| Java House Coffee Roasters Java House | Coffee shop · Café | Coffee | 713 Mormon Trek Blvd | open |
| KFC KFC | Quick service · Restaurant (service type not stated) | Chicken / wings | 130 Highway 1 West | open |
| La Regia Taqueria | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 436 Hwy 1 W | open |
| Llc Sun Cafe | Restaurant (service type not stated) | 725 Mormon Trek Blvd | open | |
| Long Xing Restaurant | Chinese | Restaurant (service type not stated) | Chinese · Asian | 428 Hwy 1 W | open |
| Los Arcos Mexican Restaurant | Restaurant (service type not stated) | Mexican | 531 Highway 1 W | open |
| Luna's Tacos of Iowa City | Quick service | Mexican · Southwestern / Tex-Mex | Pedestrian Mall | open |
| Maggie's Farm Wood-Fired Pizza | Restaurant (service type not stated) | Pizza · Italian | 1308 Melrose Ave | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 1119 Shirken Dr | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 804 S Riverside Dr | open |
| McDonald's McDonald's | Quick service | Burgers · American | 2440 Mormon Trek Blvd | open |
| Midtown Family Restaurant | Restaurant (service type not stated) | American | 1069 IA-1 | open |
| Milio's Sandwiches | Restaurant (service type not stated) | Sandwiches | 151 Highway 1 W | open |
| Oryza Asian Cuisine | Restaurant (service type not stated) · Bar | Asian | 5 Sturgis Corner Dr | open |
| Pancheros Mexican Grill Pancheros Mexican Grill | Quick service | Mexican · Southwestern / Tex-Mex | 965 S Riverside Dr | open |
| Panda Express | Quick service | Chinese · Asian | 1035 Ia-1 | open |
| Pizza Ranch Pizza Ranch | Buffet · Restaurant (service type not stated) | Pizza | 171 Hwy 1 W | open |
| Scooter's Coffee Scooter's Coffee | Coffee shop · Café · Bakery | Coffee · Bakery | 1335 IA-1 | open |
| Sidekick Coffee and Books | Coffee shop · Café | Coffee | 1310 Melrose Ave | open |
| Starbucks Coffee Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 11 Hwy 1 W | open |
| Stella | Restaurant (service type not stated) · Casual dining · Bar | American | 1006 Melrose Ave | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 801 S. Riverside Dr | open |
| Sun Enterprise | Restaurant (service type not stated) | 5 Sturgis Corner Dr Ste 1000 | open | |
| Sunset Cottage Kitchen | Bakery · Dessert | Bakery · Dessert | 1126 Sunset St | open |
| Sushi Popo Japanese, Chinese & Korean Restaurant | Restaurant (service type not stated) | Japanese · Sushi | 725 Mormon Trek Blvd | open |
| Thai Spice Noodle House | Restaurant (service type not stated) | Thai · Noodles / ramen / pho · Asian | 725 Mormon Trek Blvd | open |
| The Bistro Restaurant & Bar | Bar | American | 901 Melrose Ave | open |
| The Wedge Pizzeria | Bakery | Bakery · Pizza | 521 IA-1 | open |
| Three Samurai Japanese Restaurant | Restaurant (service type not stated) · Bar | Japanese | 3442 Donegal Ct | open |
| Village Inn Village Inn Restaurants | Restaurant (service type not stated) | American · Breakfast | 9 Sturgis Corner Dr | open |
| Walker Homestead Farm and Winery | Winery / distillery / taproom | 3867 James Ave SW | open | |
| Walmart Bakery | Bakery | Bakery | 919 Highway 1 W | open |
| Wendy's | Restaurant (service type not stated) | Burgers | 840 S Riverside Dr | open |
| Wig & Pen Pizza Pub | Bar · Casual dining | Pizza | 1220 US-6 | open |
| Zio Johno's | Restaurant (service type not stated) | Italian · Pizza | 342 Hwy 1 W | open |
| Carl & Ernies Ic, Llc | Restaurant (service type not stated) | 161 Highway 1 W | closed | |
| Subway | Other | Sandwiches | 919 Highway 1 W | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 6 | 6 | — | — | — | — | SIC1987 |
| 1995 | 10 | 9 | — | — | — | 1 | SIC1987 |
| 1996 | 11 | 10 | — | — | — | 1 | SIC1987 |
| 1997 | 9 | 8 | — | — | — | 1 | SIC1987 |
| 1998 | 12 | 10 | 4 | 4 | 2 | 1 | NAICS1997 |
| 1999 | 16 | 13 | 5 | 4 | 4 | 2 | NAICS1997 |
| 2000 | 17 | 14 | 7 | 4 | 3 | 1 | NAICS1997 |
| 2001 | 19 | 17 | 7 | 7 | 2 | 1 | NAICS1997 |
| 2002 | 16 | 13 | 6 | 5 | 1 | 1 | NAICS1997 |
| 2003 | 15 | 13 | 7 | 4 | 2 | 1 | NAICS2002 |
| 2004 | 19 | 16 | 8 | 5 | 3 | 1 | NAICS2002 |
| 2005 | 21 | 18 | 9 | 6 | 3 | 1 | NAICS2002 |
| 2006 | 20 | 17 | 8 | 8 | 1 | — | NAICS2002 |
| 2007 | 18 | 17 | 7 | 9 | 1 | — | NAICS2002 |
| 2008 | 17 | 17 | 6 | 10 | 1 | — | NAICS2007 |
| 2009 | 19 | 17 | 6 | 10 | 1 | 2 | NAICS2007 |
| 2010 | 21 | 19 | 8 | 10 | 1 | 2 | NAICS2007 |
| 2011 | 21 | 19 | 7 | 10 | 2 | 2 | NAICS2007 |
| 2012 | 27 | 25 | 9 | 15 | 1 | 1 | NAICS2012 |
| 2013 | 31 | 28 | 10 | 16 | 2 | 2 | NAICS2012 |
| 2014 | 28 | 25 | 9 | 14 | 2 | 2 | NAICS2012 |
| 2015 | 31 | 27 | 11 | 14 | 2 | 4 | NAICS2012 |
| 2016 | 30 | 26 | 10 | 14 | 2 | 3 | NAICS2012 |
| 2017 | 32 | 29 | 11 | 15 | 3 | — | NAICS2017 |
| 2018 | 30 | 27 | 8 | 15 | 4 | — | NAICS2017 |
| 2019 | 34 | 32 | 12 | 16 | 4 | — | NAICS2017 |
| 2020 | 31 | 29 | 12 | 13 | 4 | — | NAICS2017 |
| 2021 | 31 | 30 | 13 | 13 | 4 | — | NAICS2017 |
| 2022 | 34 | 33 | 14 | 14 | 5 | — | NAICS2022 |
| 2023 | 31 | 30 | 11 | 14 | 5 | — | NAICS2022 |