BMIE BluFoodies Market Intelligence Engine

← Search

BMIE Market 52245

Johnson County, Iowa · ZCTA boundaries as of 2020

Profile

Population (current estimate)22,853
2020–2024 ACS 5-year estimate ±1,095 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households9,543
2020–2024 ACS 5-year estimate ±484 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count22,573
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units8,774
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$78,020
2020–2024 ACS 5-year estimate ±7,028 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age31.8
2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,262
2020–2024 ACS 5-year estimate ±126 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$315,100
2020–2024 ACS 5-year estimate ±17,475 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area8.4 sq mi
Census Gazetteer 2020
Restaurants27
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 52245
Restaurants per 10,000 residents10.6
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year-15.6%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year-18.2%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+50.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+125.0%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202824 (range 20–27)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.7 per year, r² 0.66) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score53 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score74 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score50 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score25 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 53 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score74.17440%+29.7
Restaurant Opportunity Score50.05035%+17.5
Market Momentum Score24.92525%+6.2
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 74 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)22,8538440%+33.5
Median household income (ACS)78,0205940%+23.8
Households (ACS)9,5438520%+16.9
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 50 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth-18.21435%+5.1
Restaurants per 10,000 residents (lower = more room)11.86525%+16.3
Population (ACS)22,8538420%+16.7
Median household income (ACS)78,0205920%+11.9
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 25 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-15.61550%+7.6
10-year restaurant growth-18.21430%+4.3
20-year restaurant growth506520%+13.0
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (63)

By cuisine

American 13 · Coffee 11 · Pizza 9 · Sandwiches 5 · Burgers 4 · Dessert 3 · Ice cream / frozen desserts 3 · Asian 2 · Italian 2 · Japanese 2 · Juice / smoothies 2 · Mexican 2 · BBQ 1 · Breakfast 1 · Cajun, Creole, Southern 1 · Chicken / wings 1 · French 1 · Greek 1 · Healthy / salads / bowls 1 · Latin American (other) 1 · Mediterranean 1 · Middle Eastern 1 · Noodles / ramen / pho 1 · Southwestern / Tex-Mex 1 · Spanish / tapas 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 32 · Bar 12 · Casual dining 11 · Café 10 · Coffee shop 8 · Quick service 6 · Dessert 5 · Juice, smoothie, tea 3 · Other 3 · Bakery 1 · Brewery / taproom 1 · Buffet 1 · Food truck 1 · Specialty food shop 1

NameTypeCuisineAddressStatus
A & A Pagliai's PizzaRestaurant (service type not stated)Pizza · Italian302 E Bloomington Stopen
A&W RestrauntQuick service2790 N Dodge Stopen
ApresCasual dining1010 Martin Stopen
BlackStone BlackstoneRestaurant (service type not stated) · Casual diningAmerican503 Westbury Dr #1open
BlimpieOtherSandwiches2221 Rochester Aveopen
Bluebird DinerCasual dining · Restaurant (service type not stated) · CaféAmerican · Coffee330 E Market Stopen
Candie WarfRestaurant (service type not stated)1053 Brown Stopen
Casey'sRestaurant (service type not stated)Pizza370 Scott Ctopen
Casey'sRestaurant (service type not stated)Pizza204 N Dubuque Stopen
Cate's Frozen YogurtOther · DessertIce cream / frozen desserts2221 Rochester Aveopen
ClaudeBar · Restaurant (service type not stated)French215 N Linn Stopen
Cracken's GrillCasual dining · BarAmerican2221 Rochester Aveopen
Dairy Queen Dairy QueenQuick serviceBurgers · American660 Eastbury Dropen
Dave's Fox Head TavernBar402 E Market Stopen
Daylight DonutsBakery · DessertDessert3560 E Court Stopen
DevotayBarSpanish / tapas117 N Linn Stopen
Dingo Coffee BarCoffee shopCoffee1040 Martin Stopen
DQ Grill & Chill DQ Grill & ChillQuick service660 Eastbury Dropen
Eastside Energy & NutritionJuice, smoothie, teaJuice / smoothies805 S 1st Ave #1open
El BanditosRestaurant (service type not stated)Mexican327 E Market Stopen
Fuel Good Iowa CityJuice, smoothie, tea · CaféJuice / smoothies · Healthy / salads / bowls · Coffee15 N Van Buren Stopen
George's BuffetBarBurgers312 E Market Stopen
Hamburg Inn No. 2Restaurant (service type not stated) · Casual diningAmerican · Breakfast214 N Linn Stopen
Heyn's Ice Cream Iowa CityDessertIce cream / frozen desserts · Dessert811 S 1st Aveopen
High Ground CafeCoffee shop · Restaurant (service type not stated) · CaféCoffee301 E Market Stopen
Hilltop TavernBar · Casual dining1100 N Dodge Stopen
Jimmy John's Jimmy John'sQuick service · Specialty food shopSandwiches2569 N Dodgeopen
Joensy's RestaurantRestaurant (service type not stated)2563 N Dodge Stopen
Kindred CoffeeCoffee shop · Juice, smoothie, tea · CaféCoffee · Tea / bubble tea287 N Linn Stopen
La CasaRestaurant (service type not stated)1201 N Dodge Stopen
Linn Street CafeRestaurant (service type not stated)121 N Linn Stopen
Los Agaves Mexican Grill Los Agaves Mexican Grill MolineRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex · Latin American (other)2208 N Dodge Stopen
Lucy'sCasual dining · Bar · Restaurant (service type not stated)2525 Highlander Plopen
M & M Dairy Queen Dairy QueenDessert · Restaurant (service type not stated) · Quick serviceIce cream / frozen desserts212 E Market Stopen
Marco's Grilled CheeseFood truck · Casual diningSandwiches · American117 N Linn Stopen
Midtown Family RestaurantRestaurant (service type not stated)American200 Scott Ctopen
Monica's Italian Bistro and PizzeriaRestaurant (service type not stated)Pizza · Italian2208 N Dodge Stopen
Nodo CoffeeCafé · Coffee shopCoffee · Sandwiches600 N Dodge Stopen
Northside BistroCasual dining203 N Linn Stopen
Oasis FalafelRestaurant (service type not stated)Mediterranean · Middle Eastern206 N Linn Stopen
Paper Crane Ramen Shop & Cocktail LoungeBarJapanese · Asian121 N Linn Stopen
Patriot PizzaRestaurant (service type not stated)Pizza110 N Dodge Stopen
Paul Revere's PizzaRestaurant (service type not stated)Pizza325 E Market Stopen
Pdg Enterprises LlcRestaurant (service type not stated)203 N Linn St Ste 1open
Pizza Hut Pizza HutQuick service · Restaurant (service type not stated)Pizza805 South 1st Avenue Johnsonopen
Pizza Pit ExtremeRestaurant (service type not stated)Greek · Chicken / wings · Pizza214 E Market Stopen
Pop's BBQRestaurant (service type not stated)BBQ · Cajun, Creole, Southern · American130 N Dubuque Stopen
Press Coffee Press CoffeeCoffee shop · Restaurant (service type not stated) · CaféCoffee1120 N Dodge Stopen
Ramen BellyRestaurant (service type not stated)Japanese · Noodles / ramen / pho · Asian1010 Martin Stopen
River Room (IMU)Buffet1st floor IMUopen
Scott Blvd & N Dodge Street Scooter's CoffeeCoffee shop · CaféCoffee3057 N Scott Blvdopen
Shakespeare's Pub and GrillCasual dining · BarAmerican819 S 1st Aveopen
Short's Burgers EastsideRestaurant (service type not stated)Burgers · American521 Westbury Dropen
Sno Biz of Iowa City REAL Shave Ice Made RightDessertDessert812 S 1st Aveopen
Sonny's TapBar · Restaurant (service type not stated)210 N Linn Stopen
Starbucks Coffee Company StarbucksCoffee shop · CaféCoffee812 S 1st Aveopen
SubwayOtherSandwiches2790 N Dodge Stopen
The Agape CafeCaféCoffee26 E Market Stopen
The HavenBar220 S Van Buren Stopen
the WebsterRestaurant (service type not stated) · Casual diningAmerican202 N Linn Stopen
Wahlburgers @ Hy-Vee StarbucksRestaurant (service type not stated) · Coffee shop · CaféCoffee · Burgers · American1125 N Dodge Stopen
Wig and Pen EastRestaurant (service type not stated)Pizza · American363 N 1st Aveopen
Wild CultureBar · Brewery / taproom210 N Linn Stopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
19941612———4SIC1987
19951611———5SIC1987
19961510———5SIC1987
19971512———3SIC1987
199820158513NAICS1997
199919147514NAICS1997
200016127413NAICS1997
200119159513NAICS1997
200216135712NAICS1997
200321189723NAICS2002
200420179623NAICS2002
200520179623NAICS2002
200621188823NAICS2002
200722168625NAICS2002
2008262112634NAICS2007
2009292412754NAICS2007
2010302412934NAICS2007
2011292311844NAICS2007
20123430161044NAICS2012
20133733161164NAICS2012
2014353115973NAICS2012
2015393419873NAICS2012
2016393519883NAICS2012
2017373422843NAICS2017
2018353218953NAICS2017
2019343118853NAICS2017
2020333017763NAICS2017
2021312814773NAICS2017
2022322815763NAICS2022
202331271395—NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 52245. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
522421.8 mi12016
522403.0 mi1142023
522464.7 mi302023
522414.7 mi1002023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.