BMIE Market 53128

Walworth County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)	9,030 2020–2024 ACS 5-year estimate ±343 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,319 2020–2024 ACS 5-year estimate ±307 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	8,947 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,088 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$82,216 2020–2024 ACS 5-year estimate ±19,856 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	39.0 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,226 2020–2024 ACS 5-year estimate ±178 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$244,400 2020–2024 ACS 5-year estimate ±11,225 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	25.3 sq mi Census Gazetteer 2020
Restaurants	10 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53128
Restaurants per 10,000 residents	6.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+42.9% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+66.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+150.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+66.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	10 (range 8–11) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.61) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	75 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	67 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	74 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	88 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 53128. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.61, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Wisconsin and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	67.3	67	40%	+26.9
Restaurant Opportunity Score	74.4	74	35%	+26.1
Market Momentum Score	88.0	88	25%	+22.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	9,030	69	40%	+27.7
Median household income (ACS)	82,216	65	40%	+25.9
Households (ACS)	3,319	68	20%	+13.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	66.7	87	35%	+30.6
Restaurants per 10,000 residents (lower = more room)	11.1	68	25%	+17.0
Population (ACS)	9,030	69	20%	+13.8
Median household income (ACS)	82,216	65	20%	+13.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 88 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	42.9	88	50%	+44.1
10-year restaurant growth	66.7	87	30%	+26.2
20-year restaurant growth	150	89	20%	+17.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (21)

By cuisine

American 6 · Bakery 1 · BBQ 1 · Cajun, Creole, Southern 1 · Dessert 1 · Italian 1 · Latin American (other) 1 · Mexican 1 · Pizza 1 · Seafood 1

By type

Bar 13 · Restaurant (service type not stated) 9 · Casual dining 7 · Bakery 1 · Dessert 1

Name	Type	Cuisine	Address	Status
2 Brothers Sports Bar & Grill	Casual dining · Bar	American	1161 Clover Rd	open
Annex	Casual dining · Restaurant (service type not stated) · Bar		39918 93rd St	open
Barry's Inc	Bar		332 Fellows Rd	open
Big House	Bar		N1320 S Lake Shore Dr	open
Bloomfield Hunt Club	Restaurant (service type not stated)	American	N1083 County Road U	open
Chris's Steel Horse Saloon	Casual dining · Bar		W1126 N Lake Shore Dr	open
Creekside Jack's	Casual dining · Bar	American	332 Fellows Rd	open
Fitzgerald's Genoa Junction	Restaurant (service type not stated)	Seafood · BBQ · American	727 Main St	open
Genoa City Cake Co.	Bakery · Dessert	Bakery · Dessert	N1300 Clover Rd	open
Genoa Liquors and Videos	Bar		413 Walworth St	open
Herner's Hideaway	Casual dining · Bar		202 Williams Rd	open
Oaklands Pit Stop Inc	Restaurant (service type not stated)		39918 93rd St	open
Panchos	Restaurant (service type not stated)	Mexican · Latin American (other)	206 Walworth St	open
Pell Lake Inn	Bar · Casual dining		W1282 Lakeshore Dr	open
Raceway Tap	Bar		W1112 N Lake Shore Dr	open
Semper Fi Saloon	Restaurant (service type not stated)		W1112 North Lakeshore Drive	open
Spoondoggers Bar and Grill	Casual dining · Restaurant (service type not stated) · Bar	American	N1320 S Lake Shore Dr	open
The Broken Spoke Tavern and Eatery	Bar		322 Fellows Rd	open
The Rock Bar II	Bar		N1530 Powers Lake Rd	open
The Southern Stop	Restaurant (service type not stated)	Cajun, Creole, Southern · American	N1083 County Rd U	open
Wayne's Pizza	Restaurant (service type not stated)	Pizza · Italian	100 Elizabeth Ln	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	9	6	—	—	—	3	SIC1987
1995	9	5	—	—	—	4	SIC1987
1996	9	6	—	—	—	3	SIC1987
1997	10	8	—	—	—	2	SIC1987
1998	9	7	5	2	—	2	NAICS1997
1999	9	7	5	2	—	2	NAICS1997
2000	7	5	4	1	—	2	NAICS1997
2001	7	5	3	2	—	2	NAICS1997
2002	9	6	4	1	1	2	NAICS1997
2003	7	4	3	1	—	2	NAICS2002
2004	9	4	3	1	—	4	NAICS2002
2005	8	5	4	1	—	2	NAICS2002
2006	9	6	4	2	—	2	NAICS2002
2007	8	7	5	2	—	1	NAICS2002
2008	8	7	5	2	—	1	NAICS2007
2009	7	6	4	2	—	1	NAICS2007
2010	8	6	4	2	—	2	NAICS2007
2011	7	6	4	2	—	1	NAICS2007
2012	6	5	3	2	—	1	NAICS2012
2013	8	6	4	2	—	2	NAICS2012
2014	8	6	3	3	—	2	NAICS2012
2015	8	5	2	3	—	3	NAICS2012
2016	7	6	4	2	—	1	NAICS2012
2017	8	6	4	—	—	—	NAICS2017
2018	9	7	5	—	—	—	NAICS2017
2019	9	7	5	—	—	—	NAICS2017
2020	8	7	6	—	—	—	NAICS2017
2021	8	7	6	—	—	—	NAICS2017
2022	8	7	6	—	—	—	NAICS2022
2023	11	10	7	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 53128. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
53157	1.8 mi	1	2016
60071	4.3 mi	16	2023
53181	4.8 mi	11	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.