BMIE Market 53181

Kenosha County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)	7,964 2020–2024 ACS 5-year estimate ±268 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,681 2020–2024 ACS 5-year estimate ±259 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	7,357 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,774 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$97,804 2020–2024 ACS 5-year estimate ±15,610 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	50.0 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$867 2020–2024 ACS 5-year estimate ±173 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$293,500 2020–2024 ACS 5-year estimate ±24,053 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	13.7 sq mi Census Gazetteer 2020
Restaurants	11 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53181
Restaurants per 10,000 residents	16.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-8.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-15.4% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+0.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+0.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	12 (range 8–15) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, 0.0 per year, r² 0.01) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	51 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	73 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	49 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	20 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 53181. Projection: linear trend v1, fitted 2013–2023, 0.0 restaurants per year, r² 0.01, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Wisconsin and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 51 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	72.7	73	40%	+29.1
Restaurant Opportunity Score	49.1	49	35%	+17.2
Market Momentum Score	20.3	20	25%	+5.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	7,964	67	40%	+26.9
Median household income (ACS)	97,804	79	40%	+31.8
Households (ACS)	3,681	70	20%	+14.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 49 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-15.4	16	35%	+5.5
Restaurants per 10,000 residents (lower = more room)	13.8	57	25%	+14.3
Population (ACS)	7,964	67	20%	+13.5
Median household income (ACS)	97,804	79	20%	+15.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 20 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-8.3	20	50%	+10.0
10-year restaurant growth	-15.4	16	30%	+4.7
20-year restaurant growth	0	28	20%	+5.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (35)

By cuisine

American 10 · Dessert 4 · Bakery 3 · Ice cream / frozen desserts 3 · Coffee 2 · Pizza 2 · Sandwiches 2 · Vegetarian 2 · Burgers 1 · Italian 1 · Latin American (other) 1 · Mexican 1 · Seafood 1

By type

Bar 19 · Casual dining 14 · Restaurant (service type not stated) 13 · Dessert 6 · Bakery 3 · Coffee shop 2 · Quick service 2 · Café 1 · Food truck 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
Aces Sports Bar & Grill	Casual dining · Bar	American	200 E Main St	open
Beach Bar	Bar		402 S Lake Ave	open
Big Al's Pizza	Restaurant (service type not stated)	Pizza	316 N Lake Ave	open
Bodi's Bake Shop	Bakery · Dessert · Coffee shop	Bakery · Dessert · Coffee	306 E Main St	open
Buoys	Casual dining · Restaurant (service type not stated) · Bar		402 S Lake Ave	open
Burger King Burger King	Quick service	Burgers · American	475 N Lake Ave	open
Corner Kitchen Family Restaurant	Restaurant (service type not stated) · Casual dining	American	100 N Lake Ave	open
Cup O’ Joe Coffee House	Coffee shop · Café	Coffee · Vegetarian · American	336 E Main St	open
Donovan's Reef	Bar · Casual dining		611 Rink Ave	open
Double sKoop	Dessert · Restaurant (service type not stated) · Casual dining	Ice cream / frozen desserts · American	126 S Lake Ave	open
Due Laghi Pizzeria	Restaurant (service type not stated)	Pizza · Sandwiches · Italian	405 N Lake Ave	open
Hansen’s Ice Cream Parlor	Dessert	Ice cream / frozen desserts · Dessert	11417 Fox River Rd	open
Jo’s Gluten Free Goodies	Bakery · Dessert	Bakery · Vegetarian · Dessert	634 Bayhill Ave	open
La Casita Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	201 E Main St #9681	open
Laurin's Landing	Bar		425 Wilmot Ave	open
Main Street Tap	Bar		338 E Main St	open
Mandinos Chicago Dog & Grill	Restaurant (service type not stated)		406 N Lake Ave	open
Manny's Snack Shack	Casual dining · Restaurant (service type not stated)	American	404 S Lake Ave	open
Mo Diggittys Pizza and Beef	Restaurant (service type not stated)		611 Rink Ave	open
Mullets Wine Bar	Bar		36116 128th St	open
My Triangle	Bar		1205 N Lake Ave	open
On The Go Bar & Grill	Casual dining · Restaurant (service type not stated) · Bar		406 N Lake Ave	open
Pickel's Pub	Bar · Casual dining		Pickel's Pub, 202 Wisconsin Ave	open
Rumpoles	Bar	American	352 E Main St	open
Salvatore's Trattoria	Dessert	Ice cream / frozen desserts	116 Lance Dr	open
Sand Bar and Island Grill	Casual dining · Bar	Seafood · American	3101 E Lake Shore Dr	open
Subway	Quick service · Restaurant (service type not stated) · Specialty food shop	Sandwiches	110 S Lake Ave	open
The Blue Goose	Bar		1205 N Lake Ave A	open
Touch Of Class	Bar		121 south lake street	open
Twin Lakes Local	Casual dining · Restaurant (service type not stated) · Bar		36116 128th St	open
Twin Lakes Roadhouse	Casual dining · Bar		1519 Musial Rd	open
Two Lakes Bakehouse	Bakery · Food truck · Dessert	Bakery · Dessert	484 Chapel Ave	open
Village View Pub	Casual dining · Bar	American	350 E Main St	open
Wilmot Riverside Bar	Casual dining · Bar	American	30602 114th St	open
Woody's on the Water	Casual dining · Bar · Restaurant (service type not stated)		511 Wilmot Ave	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	13	11	—	—	—	2	SIC1987
1995	12	10	—	—	—	2	SIC1987
1996	15	13	—	—	—	2	SIC1987
1997	13	11	—	—	—	2	SIC1987
1998	15	11	6	5	—	4	NAICS1997
1999	13	11	6	5	—	2	NAICS1997
2000	14	11	6	5	—	3	NAICS1997
2001	12	10	5	5	—	2	NAICS1997
2002	15	11	8	3	—	4	NAICS1997
2003	15	11	7	3	1	4	NAICS2002
2004	14	11	7	3	1	3	NAICS2002
2005	12	8	6	2	—	4	NAICS2002
2006	13	9	6	3	—	4	NAICS2002
2007	15	12	8	3	1	3	NAICS2002
2008	19	16	10	5	1	3	NAICS2007
2009	16	12	8	4	—	4	NAICS2007
2010	15	12	9	3	—	3	NAICS2007
2011	16	11	8	2	1	5	NAICS2007
2012	17	12	8	3	1	5	NAICS2012
2013	18	13	10	2	1	5	NAICS2012
2014	15	10	8	1	1	5	NAICS2012
2015	16	10	7	2	1	6	NAICS2012
2016	17	12	9	2	1	5	NAICS2012
2017	19	13	10	—	—	6	NAICS2017
2018	17	12	9	—	—	5	NAICS2017
2019	18	12	8	—	3	5	NAICS2017
2020	14	9	5	—	3	4	NAICS2017
2021	15	10	6	—	3	4	NAICS2017
2022	17	13	6	3	4	4	NAICS2022
2023	15	11	6	—	4	4	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 53181. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
53192	2.9 mi	3	2020
53128	4.8 mi	10	2023
60081	4.9 mi	13	2023
53170	5.0 mi	4	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.