BMIE BluFoodies Market Intelligence Engine

← Search

BMIE Market 60081

McHenry County, Illinois · ZCTA boundaries as of 2020

Profile

Population (current estimate)9,088
2020–2024 ACS 5-year estimate ±404 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households3,335
2020–2024 ACS 5-year estimate ±249 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count10,079
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units3,712
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$116,706
2020–2024 ACS 5-year estimate ±11,917 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age42.9
2020–2024 ACS 5-year estimate ±7 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,201
2020–2024 ACS 5-year estimate ±207 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$355,300
2020–2024 ACS 5-year estimate ±15,016 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area19.7 sq mi
Census Gazetteer 2020
Restaurants13
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 60081
Restaurants per 10,000 residents9.9
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year-27.8%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+30.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+85.7%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+225.0%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202820 (range 15–25)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.30) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score66 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score77 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score70 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score42 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 66 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score77.17740%+30.8
Restaurant Opportunity Score70.47035%+24.6
Market Momentum Score41.74225%+10.4
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 77 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)9,0886940%+27.7
Median household income (ACS)116,7068940%+35.7
Households (ACS)3,3356820%+13.7
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 70 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth307135%+24.8
Restaurants per 10,000 residents (lower = more room)14.35525%+13.8
Population (ACS)9,0886920%+13.9
Median household income (ACS)116,7068920%+17.8
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 42 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-27.8950%+4.7
10-year restaurant growth307130%+21.3
20-year restaurant growth85.77820%+15.7
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (36)

By cuisine

Pizza 5 · American 3 · Coffee 3 · Ice cream / frozen desserts 2 · Asian 1 · Bakery 1 · Breakfast 1 · Burgers 1 · Cajun, Creole, Southern 1 · Chinese 1 · Hot dogs 1 · Italian 1 · Japanese 1 · Latin American (other) 1 · Mexican 1 · Sandwiches 1 · Seafood 1 · Southwestern / Tex-Mex 1 · Sushi 1

By type

Restaurant (service type not stated) 22 · Bar 15 · Casual dining 4 · Quick service 4 · Café 2 · Coffee shop 2 · Dessert 2 · Bakery 1 · Brewery / taproom 1 · Food truck 1

NameTypeCuisineAddressStatus
AndylandCasual dining · Bar6712 Normandy Dropen
Baba Jeva's Gaming Food & SpiritsBar · Restaurant (service type not stated)2214 N US-12open
Bacci PizzaRestaurant (service type not stated)Pizza2450 N US Highway 12open
Billy's Beef Hot DogsQuick serviceHot dogs · American2020 US-12open
Bricks & Ivy Sports TavernBar · Casual dining2508 US-12open
Casey'sRestaurant (service type not stated)Pizza2400 Us-12open
China CityRestaurant (service type not stated)Chinese1278 N US Highway 12 # 12open
Dairy Queen (Treat) Dairy QueenDessert · Restaurant (service type not stated) · Quick serviceIce cream / frozen desserts2450 US-12 Unit Nopen
Drunken Parrot Tiki LoungeBaropen
Kari's Gaming CafeCaféCoffee2207 US-12 Ste Fopen
Kay's VendingRestaurant (service type not stated)7706 Industrial Dr Ste Gopen
KC's CabinCasual dining · Restaurant (service type not stated) · Bar309 IL-173open
Lakeview PlaceBar39151 N Jackson Dropen
Loaded Energy and NutritionRestaurant (service type not stated)2450 N US-12open
Lucky Bernie's Spring GroveBar2450 US-12,Unit C & Dopen
Magic Moon Gaming & Wine BarBar2020 US-12open
Maria's Mexican GrillRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex · Latin American (other)2207 N US-12open
McDonald's McDonald'sQuick service · Restaurant (service type not stated)Burgers2451 Route 12open
Midwest Breakfast Co.Restaurant (service type not stated)Breakfast · American2207 N US-12open
Most Valuable Pizza MvpRestaurant (service type not stated)Pizza2450 N US Highway 12open
New China TasteRestaurant (service type not stated)2450 U S 12 Ste Mopen
Pratt Brewing CompanyBrewery / taproom2025 Main Street Rdopen
Route 12 Bar & GrillBar37540 N US Highway 12open
Ruppenthal Management IncRestaurant (service type not stated)6817 State Park Rdopen
Sams sip N goBar27970 W Greenwood Aveopen
Saylor Mick's Pizza & PubBarPizza2020 US-12open
Subway SubwayQuick service · Restaurant (service type not stated)Sandwiches2450 US Route 12 Unit Aopen
Tammy's Pizza and PastaRestaurant (service type not stated)Italian · Pizza6817 State Park Rdopen
The Cafe ConnectionCoffee shopCoffee7606 Industrial Dropen
The Grove Pub & GrillRestaurant (service type not stated) · Casual dining · BarAmerican2008 Main St Rdopen
The Lumberyard Bar & EateryBar · Restaurant (service type not stated)7701 Blivin Stopen
Tommy's Sports PubBar · Restaurant (service type not stated)2020 N US-12open
Tropical Chill Ice Cream TruckDessert · Food truckIce cream / frozen desserts7705 Industrial Dropen
Whiskey WatersBar · Restaurant (service type not stated)7237 State Park Rdopen
Wild Crab BoilRestaurant (service type not stated)Seafood · Cajun, Creole, Southern2450 US-12 Unit Iopen
ZENSHI Handcrafted Sushi Zenshi SushiRestaurant (service type not stated) · Coffee shop · Café · BakeryJapanese · Coffee · Sushi · Bakery · Asian2401 US-12open
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199454———1SIC1987
199564———2SIC1987
199664———2SIC1987
199775———2SIC1987
19987633—1NAICS1997
19999844—1NAICS1997
20009844—1NAICS1997
20011093511NAICS1997
200210734—3NAICS1997
200310734—3NAICS2002
20048725—1NAICS2002
20058725—1NAICS2002
200610835—2NAICS2002
200712936—2NAICS2002
200811936—1NAICS2007
200910624—3NAICS2007
2010121046—1NAICS2007
201111844—2NAICS2007
201212954—2NAICS2012
2013141046—3NAICS2012
201413936—3NAICS2012
2015161358—2NAICS2012
2016191569—3NAICS2012
2017191688——NAICS2017
20182218117——NAICS2017
2019181696——NAICS2017
2020181596——NAICS2017
20211917107——NAICS2017
2022181596——NAICS2022
2023171394——NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 60081. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
600204.6 mi312023
600714.7 mi162023
531814.9 mi112023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.