BMIE Market 53172

Milwaukee County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)	20,442 2020–2024 ACS 5-year estimate ±49 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	8,420 2020–2024 ACS 5-year estimate ±375 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	21,156 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	9,722 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$73,427 2020–2024 ACS 5-year estimate ±6,759 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	40.2 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,014 2020–2024 ACS 5-year estimate ±65 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$235,700 2020–2024 ACS 5-year estimate ±7,514 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	4.8 sq mi Census Gazetteer 2020
Restaurants	24 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53172
Restaurants per 10,000 residents	8.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+4.4% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+41.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+20.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+14.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	27 (range 22–31) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.4 per year, r² 0.25) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	68 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	70 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	70 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	63 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 53172. Projection: linear trend v1, fitted 2013–2023, +0.4 restaurants per year, r² 0.25, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Wisconsin and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	70.2	70	40%	+28.1
Restaurant Opportunity Score	70.4	70	35%	+24.7
Market Momentum Score	62.8	63	25%	+15.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	20,442	82	40%	+32.7
Median household income (ACS)	73,427	53	40%	+21.0
Households (ACS)	8,420	82	20%	+16.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	41.2	78	35%	+27.2
Restaurants per 10,000 residents (lower = more room)	11.7	66	25%	+16.4
Population (ACS)	20,442	82	20%	+16.4
Median household income (ACS)	73,427	53	20%	+10.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	4.4	61	50%	+30.4
10-year restaurant growth	41.2	78	30%	+23.3
20-year restaurant growth	20	46	20%	+9.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (74)

By cuisine

American 10 · Pizza 7 · Coffee 6 · Mexican 6 · Dessert 5 · Latin American (other) 4 · Bakery 3 · Burgers 3 · Italian 3 · Sandwiches 3 · Asian 2 · Juice / smoothies 2 · BBQ 1 · British / Irish pub food 1 · Cajun, Creole, Southern 1 · Chicken / wings 1 · Chinese 1 · Ice cream / frozen desserts 1

By type

Bar 34 · Restaurant (service type not stated) 32 · Casual dining 13 · Quick service 7 · Coffee shop 5 · Dessert 5 · Bakery 4 · Café 2 · Juice, smoothie, tea 2 · Catering 1 · Food truck 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
AM Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	1232 Milwaukee Ave	open
Atwood Hwy Bbq Company Llc	Restaurant (service type not stated)		925 Madison Ave	open
Avenue Coffeehouse	Coffee shop	Coffee	911 Milwaukee Ave	open
Azteca on wheels 2 Azteca Restaurant MKE	Restaurant (service type not stated)	Mexican · Latin American (other)	200 N Chicago Ave	open
Azteca Restaurant MKE \| Traditional Mexican Cuisine Azteca Restaurant MKE	Restaurant (service type not stated)	Mexican · Latin American (other)	901 Milwaukee Ave	open
Bakehouse 23	Bakery · Dessert	Bakery · Dessert	1309 Milwaukee Ave	open
Bar920	Bar		920 Milwaukee Ave	open
Barbiere's Italian Inn	Restaurant (service type not stated) · Casual dining	Italian · American	1021 Milwaukee Ave	open
Baskin-Robbins™ Baskin-Robbins	Dessert · Bar	Dessert	3103 South Chicago Avenue	open
Better Together Cafe Better Together Cafe	Café · Juice, smoothie, tea · Coffee shop	Coffee · Juice / smoothies	1301 N Chicago Ave	open
Boosters Sports Bar	Bar		1115 Milwaukee Ave	open
Bottoms Up South	Bar · Restaurant (service type not stated)	Pizza	500 Madison Ave	open
Brew Town Pub and Grill	Casual dining · Bar	American	1902 17th Ave	open
Buck & Cheryl's	Bar		1435 Rawson Ave	open
Burger King	Restaurant (service type not stated)		240 N Chicago Ave	open
Burger Town	Restaurant (service type not stated)	Burgers	2206 10th Ave	open
China Chef	Restaurant (service type not stated)	Chinese · Asian	1224 Milwaukee Ave	open
Cocina Caliente	Food truck · Restaurant (service type not stated)		1105 Marquette Ave	open
Corner Stone Pub	Bar		1435 Rawson Ave	open
Cousins Subs Cousins Subs	Specialty food shop · Quick service	Sandwiches	2965 S Chicago Ave	open
De Rango's Pizzeria	Restaurant (service type not stated)	Mexican · Sandwiches · Pizza	1215 N Chicago Ave	open
Drop Zone E-sports Lounge	Bar		1411 Rawson Ave	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	3103 South Chicago Avenue Unit 2	open
East Side Tavern	Bar · Casual dining		822 Milwaukee Ave	open
El Local Restaurante 2	Restaurant (service type not stated)	Mexican · Latin American (other)	800 Milwaukee Ave	open
Emerald City Catering	Restaurant (service type not stated)		1645 Rawson Ave	open
Ferch's Beachside Grill	Restaurant (service type not stated)		2299 Grant Park Dr	open
Ferch's Beachside Grille	Casual dining · Restaurant (service type not stated) · Bar	American	100 E Oak Creek Pkwy	open
Founder's Room Restaurant At The Bucyrus Club	Restaurant (service type not stated)		1919 12th Ave	open
Golden Lion	Bar		1709 Rawson Ave	open
Griddlers Cafe	Casual dining	American	211 N Chicago Ave	open
Grillworks Pub & Eatery	Bar · Restaurant (service type not stated)	American	2206 10th Ave	open
Hickory Inn	Bar · Restaurant (service type not stated)	Pizza	2703 S Chicago Ave	open
Jack's of All Trade	Bar		2616 5th Ave	open
Kasper's	Bar		929 Madison Ave	open
KFC KFC	Quick service	Chicken / wings · American	101 North Chicago Avenue	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	3109 S Chicago Ave	open
Marina's Sweet Sensations	Bakery · Dessert	Bakery · Dessert	1205 Edgewood Ave	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	2715 S Chicago Ave	open
Mikey's on Madison	Bar		929 Madison Ave	open
Milwaukee Coffee Hospitality South Milwuakee Llc	Restaurant (service type not stated)		3103 S Chicago Ave	open
MKE City Sippers	Coffee shop	Coffee	911 Milwaukee Ave	open
Moran's Irish Pub	Bar	British / Irish pub food	912 Milwaukee Ave	open
Muskie's South Milwaukee Tavern	Bar		800 Milwaukee Ave	open
Overdraft Note	Bar		921 Milwaukee Ave	open
Paisano's Italian Restaurant and Pizzeria	Restaurant (service type not stated)	Italian · Pizza	113 N Chicago Ave	open
Papa Luigi's II	Bar		1919 12th Ave	open
Pizza Hut	Restaurant (service type not stated)	Pizza	124 N Chicago Ave	open
Pot Liquor Southern Style Food	Restaurant (service type not stated)	Cajun, Creole, Southern	925 Madison Ave	open
Powers on 10th	Bar		1815 10th Ave	open
Red Bar	Bar		509 Parkway Dr	open
San Fong	Restaurant (service type not stated) · Casual dining	Asian · American	2941 S Chicago Ave	open
Sav's	Restaurant (service type not stated) · Catering · Casual dining	American	1333 Milwaukee Ave	open
Scrappy’s BBQ	Restaurant (service type not stated)	BBQ	925 Madison Ave	open
Slick Willy's	Casual dining · Restaurant (service type not stated) · Bar		2301 12th Ave	open
Snarley's	Casual dining · Restaurant (service type not stated) · Bar	American	1400 Missouri Ave	open
South Milwaukee Cafe	Café	Coffee	211 N Chicago Ave	open
South Milwaukee Legion Post 27 Hall	Bar		920 Monroe Ave	open
Spirits Bar & Grill	Casual dining · Bar		922 Milwaukee Ave	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	222 N. Chicago Avenue	open
Taco Bell Taco Bell	Quick service	Mexican	112 N Chicago Ave	open
Taco Stop MKE	Restaurant (service type not stated)	Mexican · Latin American (other)	513 N Chicago Ave	open
The Big Chill	Bar · Restaurant (service type not stated) · Casual dining		1600 Monroe Ave	open
The Tap Room	Casual dining · Bar		1301 Milwaukee Ave	open
Thirsty's	Bar		500 Madison Ave	open
Toppers Pizza Toppers Pizza	Restaurant (service type not stated)	Pizza · Italian	2971 S Chicago Ave	open
Tracker's Pub & Grub	Casual dining · Bar		1401 Rawson Ave	open
Twelve29 Lounge	Bar		1229 Milwaukee Ave	open
Virtue Coffee and Valor Wine	Coffee shop · Bar	Coffee	1234 Milwaukee Ave	open
Walmart Bakery	Bakery	Bakery	222 N Chicago Ave	open
Wendy's Wendy's	Quick service	Burgers · American	240 N Chicago Ave	open
Wild Card Bar South Milwaukee	Bar		1009 Milwaukee Ave	open
Wolf Pack Pub	Bar		1600 Monroe Ave	open
Daddy's Rockin Steakhouse Llc	Restaurant (service type not stated)		1902 17th Ave	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	27	21	—	—	—	6	SIC1987
1995	24	20	—	—	—	4	SIC1987
1996	31	20	—	—	—	11	SIC1987
1997	29	20	—	—	—	9	SIC1987
1998	27	18	9	9	—	8	NAICS1997
1999	31	20	9	11	—	9	NAICS1997
2000	30	19	9	9	1	9	NAICS1997
2001	27	17	9	8	—	9	NAICS1997
2002	31	20	11	8	1	10	NAICS1997
2003	32	20	11	8	1	10	NAICS2002
2004	35	20	12	7	1	14	NAICS2002
2005	32	16	8	7	—	14	NAICS2002
2006	33	19	11	7	—	12	NAICS2002
2007	34	19	9	9	—	13	NAICS2002
2008	31	16	8	7	—	11	NAICS2007
2009	31	16	7	8	—	11	NAICS2007
2010	32	17	7	9	—	11	NAICS2007
2011	30	16	7	8	—	9	NAICS2007
2012	34	21	8	11	—	10	NAICS2012
2013	29	17	7	9	—	8	NAICS2012
2014	33	20	7	9	2	9	NAICS2012
2015	40	25	8	10	5	11	NAICS2012
2016	40	24	9	9	5	11	NAICS2012
2017	38	23	9	10	—	12	NAICS2017
2018	39	23	8	11	—	12	NAICS2017
2019	40	24	10	11	—	12	NAICS2017
2020	35	20	8	10	—	11	NAICS2017
2021	43	24	7	13	3	14	NAICS2017
2022	42	24	8	12	3	13	NAICS2022
2023	40	24	9	12	—	11	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 53172. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
53110	2.7 mi	22	2023
53154	3.0 mi	68	2023
53235	4.2 mi	9	2023
53207	4.8 mi	98	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.