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BMIE Market 53235

Milwaukee County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)9,004
2020–2024 ACS 5-year estimate ±40 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households5,197
2020–2024 ACS 5-year estimate ±391 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count9,270
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units4,794
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$57,368
2020–2024 ACS 5-year estimate ±6,066 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age54.9
2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,004
2020–2024 ACS 5-year estimate ±217 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$234,500
2020–2024 ACS 5-year estimate ±18,609 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area2.6 sq mi
Census Gazetteer 2020
Restaurants9
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53235
Restaurants per 10,000 residents9.7
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year-10.0%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year-18.2%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+50.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+200.0%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 20289 (range 6–11)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.2 per year, r² 0.38) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score42 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score53 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score42 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score27 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 42 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score52.75340%+21.1
Restaurant Opportunity Score42.04235%+14.7
Market Momentum Score26.62725%+6.7
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 53 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)9,0046940%+27.7
Median household income (ACS)57,3682540%+10.1
Households (ACS)5,1977520%+15.0
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 42 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth-18.21435%+5.1
Restaurants per 10,000 residents (lower = more room)107225%+18.1
Population (ACS)9,0046920%+13.8
Median household income (ACS)57,3682520%+5.1
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 27 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-101950%+9.3
10-year restaurant growth-18.21430%+4.3
20-year restaurant growth506520%+13.0
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (37)

By cuisine

American 5 · Dessert 4 · Bakery 3 · Pizza 3 · Sandwiches 3 · Coffee 2 · Asian 1 · British / Irish pub food 1 · Burgers 1 · Chicken / wings 1 · German / Eastern European 1 · Ice cream / frozen desserts 1 · Italian 1 · Latin American (other) 1 · Mexican 1 · Steakhouse 1 · Thai 1

By type

Bar 16 · Restaurant (service type not stated) 15 · Quick service 6 · Dessert 5 · Casual dining 4 · Bakery 3 · Brewery / taproom 2 · Café 2 · Coffee shop 2 · Delivery-focused 1 · Food truck 1 · Specialty food shop 1 · Other 1

NameTypeCuisineAddressStatus
42 Ale HouseBar3807 S Packard Aveopen
Bangkok House RestaurantRestaurant (service type not stated)Thai · Asian4698 S Whitnall Aveopen
Bert's Bar & GrillCasual dining · Restaurant (service type not stated) · BarAmerican3907 S Lake Dropen
Buddy Squirrel Chocolate, Nuts and PopcornDessertDessert1801 E Bolivar Aveopen
Cousins Subs Cousins SubsSpecialty food shop · Quick serviceSandwiches3058 E Layton Aveopen
Creed's Foggy DewBarBritish / Irish pub food3672 S Kansas Aveopen
Dairy Queen Grill & Chill Dairy QueenQuick service · Restaurant (service type not stated) · DessertIce cream / frozen desserts · Sandwiches · American3040 E Layton Aveopen
Dobie's Steak HouseBar · Restaurant (service type not stated)Steakhouse4136 S Kinnickinnic Aveopen
Dreamers Classic BarBar3701 S Iowa Aveopen
Faklandia BrewpubBrewery / taproom · Casual dining · Bar3807 S Packard Aveopen
Fantasy CakesBakery · DessertBakery · Dessert4550 S Brust Aveopen
Fly By SaloonBar4607 S Whitnall Aveopen
Gordie'sBar · Casual dining2000 E Cora Aveopen
Hardee's Hardee'sQuick serviceBurgers · American2450 E Layton Aveopen
Izzy's TapBar3783 S Kinnickinnic Aveopen
Kaz's PubBar3701 S Iowa Aveopen
King PinsBar4102 S Kinnickinnic Aveopen
La CoquetteCoffee shop · Food truck · CaféCoffee3127 E Cudahy Aveopen
La Finca CoffeehouseCoffee shop · Restaurant (service type not stated) · CaféCoffee3558 E Sivyer Aveopen
Luna's Mexican RestaurantRestaurant (service type not stated)Mexican · Latin American (other)4048 S Packard Aveopen
Neighborhood BarBar · Restaurant (service type not stated)Pizza4607 S Whitnall Aveopen
Papa Murphy'sDelivery-focused · BakeryPizza · Bakery4698 South Whitnall Avenueopen
Pizza Takeout & Delivery Papa Murphy'sQuick serviceopen
Polonez RestaurantRestaurant (service type not stated)German / Eastern European4016 S Packard Aveopen
Quality Global LogisticsRestaurant (service type not stated)4464 S Whitnall Aveopen
Rail's Inn DepotBar2222 E St Francis Aveopen
RedbarBar2245 E St Francis Aveopen
Saraphino'sRestaurant (service type not stated)Italian · Pizza3074 E Layton Aveopen
St. Francis Brewery & RestaurantBrewery / taproom3825 S Kinnickinnic Aveopen
Subway SubwayQuick service · Restaurant (service type not stated)Sandwiches4698 South Whitnall Ave. Space 16open
Suzy's Cream Cheesecakes Suzy's Chippy & DinerBakery · Restaurant (service type not stated) · DessertBakery · Dessert1775 E Bolivar Aveopen
The Cake LadyDessertDessert3561 S Kinnickinnic Aveopen
The Landing | Food & SpiritsCasual dining · Bar2234 E Layton Aveopen
The Oasis Patio & GrillBar · Restaurant (service type not stated)4550 S Brust Aveopen
The Saucy SwineRestaurant (service type not stated)American2245 E Saint Francis Aveopen
Wingstop WingstopQuick serviceChicken / wings · American2300 E. Layton Ave.open
Wixon Inc.Restaurant (service type not stated) · Other1390 E Bolivar Aveopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199443———1SIC1987
1995106———4SIC1987
1996116———5SIC1987
1997116———5SIC1987
199811431—5NAICS1997
199912422—6NAICS1997
200012532—5NAICS1997
200114871—5NAICS1997
200214651—6NAICS1997
20031466——6NAICS2002
20041044——4NAICS2002
20051355——6NAICS2002
20061688——6NAICS2002
200716963—5NAICS2002
200815107123NAICS2007
200916117123NAICS2007
20101596123NAICS2007
20111385122NAICS2007
201218116415NAICS2012
201317116414NAICS2012
201419138414NAICS2012
2015161064—5NAICS2012
2016171183—5NAICS2012
2017161073—5NAICS2017
2018171073—5NAICS2017
2019171063—5NAICS2017
2020181054—6NAICS2017
202117843—7NAICS2017
2022191164—6NAICS2022
202318944—6NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 53235. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
532071.6 mi982023
531101.6 mi222023
532214.0 mi632023
532154.2 mi622023
531724.2 mi242023
532044.3 mi892023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.