BMIE Market 63120

St. Louis city, Missouri · ZCTA boundaries as of 2020

Profile

Population (current estimate)	6,790 2020–2024 ACS 5-year estimate ±943 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,722 2020–2024 ACS 5-year estimate ±350 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	10,296 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,976 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$35,176 2020–2024 ACS 5-year estimate ±7,555 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	33.8 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$924 2020–2024 ACS 5-year estimate ±39 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$53,500 2020–2024 ACS 5-year estimate ±5,767 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	2.4 sq mi Census Gazetteer 2020
Restaurants	8 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 63120
Restaurants per 10,000 residents	7.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-11.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-11.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+33.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-11.1% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	8 (range 5–11) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.02) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	35 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	41 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	36 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	25 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 63120. Projection: linear trend v1, fitted 2013–2023, +0.0 restaurants per year, r² 0.02, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Missouri and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 668, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 35 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	40.7	41	40%	+16.3
Restaurant Opportunity Score	36.3	36	35%	+12.7
Market Momentum Score	25.1	25	25%	+6.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 41 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	6,790	65	40%	+26.0
Median household income (ACS)	35,176	4	40%	+1.5
Households (ACS)	2,722	66	20%	+13.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 36 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-11.1	18	35%	+6.2
Restaurants per 10,000 residents (lower = more room)	11.8	65	25%	+16.4
Population (ACS)	6,790	65	20%	+13.0
Median household income (ACS)	35,176	4	20%	+0.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 25 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-11.1	18	50%	+8.9
10-year restaurant growth	-11.1	18	30%	+5.3
20-year restaurant growth	33.3	54	20%	+10.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (24)

By cuisine

American 8 · BBQ 3 · Cajun, Creole, Southern 3 · Chicken / wings 3 · Asian 2 · Seafood 2 · Burgers 1 · Chinese 1 · Coffee 1 · Dessert 1 · Ice cream / frozen desserts 1 · Sandwiches 1

By type

Restaurant (service type not stated) 15 · Casual dining 8 · Bar 5 · Quick service 3 · Dessert 2 · Café 1 · Catering 1 · Specialty food shop 1 · Other 1

Name	Type	Cuisine	Address	Status
Aris Ice Cream Parlor and Cafe	Dessert · Café	Ice cream / frozen desserts · Dessert · Coffee	5572 Natural Bridge Ave	open
Barber Shop	Quick service		5768 W Florissant Ave	open
CBS BBQ	Catering	BBQ · Cajun, Creole, Southern	5508 St Louis Ave	open
Chef Pat’s Kitchen	Restaurant (service type not stated)	Cajun, Creole, Southern · American	4719 Goodfellow Blvd	open
Church's Chicken	Restaurant (service type not stated)	Chicken / wings	5400 Partridge Ave	open
Daiqs Bar and Grill	Casual dining · Restaurant (service type not stated) · Bar		5956 Natural Bridge Ave	open
DaView Bar B-Q Stand	Casual dining · Bar	BBQ · American	5431 Riverview Blvd	open
Fish Chicken & More	Restaurant (service type not stated)	American	5803 Natural Bridge Ave	open
Goodfellow Chop Suey	Restaurant (service type not stated)	Asian	4719 Goodfellow Blvd	open
Goody Goody Diner	Casual dining	American	5900 Natural Bridge Ave	open
Honey's	Restaurant (service type not stated)	American	5051 Riverview Blvd	open
JJ Munchies Snack Shop	Dessert · Restaurant (service type not stated) · Casual dining	American	5421 Riverview Blvd	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	6150 Natural Bridge Avenue	open
Miami Grill	Restaurant (service type not stated)	Chicken / wings	5341 Riverview Blvd	open
Mr Fish	Restaurant (service type not stated) · Casual dining	Seafood · American	6185 Natural Bridge Ave	open
Pepsi Beverages Co	Restaurant (service type not stated) · Other		1 Union 70 Center Dr	open
Rally's	Quick service · Restaurant (service type not stated)	Burgers	3730 Goodfellow Blvd	open
Shark & Deli	Specialty food shop · Quick service	Sandwiches · Seafood	5400 Partridge Ave	open
Speakeasy A Bar & Restaurant	Casual dining · Restaurant (service type not stated) · Bar		5532 W Florissant Ave	open
The BBQ Shack	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	5800 Natural Bridge Ave	open
The Nation Sports Bar & Grill	Bar · Casual dining		6013 Natural Bridge Ave	open
Two of A Kind 2	Casual dining · Bar		6029 Natural Bridge Ave	open
Yet Bun Chop Suey	Restaurant (service type not stated)	Chinese · Asian	5814 Natural Bridge Ave	open
Bishop's Snack Shop	Restaurant (service type not stated)	American	5508 Saint Louis Ave	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	12	9	—	—	—	3	SIC1987
1995	13	10	—	—	—	3	SIC1987
1996	13	10	—	—	—	3	SIC1987
1997	14	11	—	—	—	3	SIC1987
1998	16	10	1	7	1	4	NAICS1997
1999	14	9	1	6	1	3	NAICS1997
2000	13	7	1	5	1	3	NAICS1997
2001	9	4	1	3	—	2	NAICS1997
2002	11	7	1	6	—	2	NAICS1997
2003	10	6	1	5	—	2	NAICS2002
2004	10	6	1	5	—	2	NAICS2002
2005	9	5	1	4	—	2	NAICS2002
2006	8	5	1	4	—	1	NAICS2002
2007	8	6	1	5	—	1	NAICS2002
2008	10	8	3	5	—	—	NAICS2007
2009	10	9	4	5	—	—	NAICS2007
2010	9	8	3	5	—	—	NAICS2007
2011	11	9	3	5	—	1	NAICS2007
2012	12	9	1	8	—	2	NAICS2012
2013	12	9	3	6	—	1	NAICS2012
2014	9	7	2	5	—	1	NAICS2012
2015	8	6	2	4	—	1	NAICS2012
2016	10	8	2	6	—	1	NAICS2012
2017	12	10	—	7	—	—	NAICS2017
2018	11	9	—	6	—	—	NAICS2017
2019	10	8	—	5	—	—	NAICS2017
2020	11	9	—	6	—	—	NAICS2017
2021	9	8	—	5	—	—	NAICS2017
2022	11	8	—	6	—	—	NAICS2022
2023	9	8	—	6	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 63120. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
63115	1.3 mi	18	2023
63113	2.4 mi	8	2023
63121	2.4 mi	18	2023
63112	2.4 mi	19	2023
63133	2.5 mi	6	2023
63147	2.5 mi	7	2023
63108	3.2 mi	79	2023
63107	3.3 mi	11	2023
63136	3.7 mi	39	2023
63130	3.8 mi	69	2023
63106	4.3 mi	6	2023
63110	4.5 mi	90	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.