BMIE Market 64117

Clay County, Missouri · ZCTA boundaries as of 2020

Profile

Population (current estimate)	14,919 2020–2024 ACS 5-year estimate ±1,461 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,369 2020–2024 ACS 5-year estimate ±569 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	14,017 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,360 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$59,601 2020–2024 ACS 5-year estimate ±7,288 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	36.4 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,077 2020–2024 ACS 5-year estimate ±98 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$186,900 2020–2024 ACS 5-year estimate ±13,062 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	6.0 sq mi Census Gazetteer 2020
Restaurants	20 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 64117
Restaurants per 10,000 residents	12.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+42.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+0.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+122.2% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	21 (range 17–25) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.24) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	58 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	58 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	63 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	50 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 64117. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.24, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Missouri and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 668, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 58 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	57.8	58	40%	+23.1
Restaurant Opportunity Score	63.2	63	35%	+22.1
Market Momentum Score	49.9	50	25%	+12.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 58 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	14,919	77	40%	+30.6
Median household income (ACS)	59,601	29	40%	+11.6
Households (ACS)	6,369	78	20%	+15.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	42.9	78	35%	+27.4
Restaurants per 10,000 residents (lower = more room)	13.4	59	25%	+14.7
Population (ACS)	14,919	77	20%	+15.3
Median household income (ACS)	59,601	29	20%	+5.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 50 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	42.9	78	30%	+23.5
20-year restaurant growth	0	28	20%	+5.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (39)

By cuisine

American 10 · Mexican 5 · Breakfast 3 · Burgers 3 · Pizza 3 · Asian 2 · Bakery 2 · Coffee 2 · Vietnamese 2 · BBQ 1 · Chicken / wings 1 · Chinese 1 · Dessert 1 · Japanese 1 · Sandwiches 1 · Seafood 1 · Southwestern / Tex-Mex 1 · Sushi 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 20 · Quick service 11 · Casual dining 8 · Bar 7 · Bakery 3 · Café 2 · Coffee shop 1 · Dessert 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
A&W Restaurant	Quick service		5018 NE Parvin Rd	open
Burek And Cake	Bakery	Bakery	3605 N Antioch Rd	open
Burger King	Restaurant (service type not stated)		7200 NE Parvin Rd	open
Chipotle Mexican Grill Chipotle Mexican Grill	Quick service	Mexican	4323 N Chouteau Trfy Ste A	open
Donut King	Bakery · Dessert	Dessert	3913 N Chouteau Trfy	open
Fat Bee Cafe Chouteau	Juice, smoothie, tea · Café	Tea / bubble tea · Vietnamese · Coffee	4307 Chouteau Trafficway	open
Hotdogger	Restaurant (service type not stated)	American		open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	2601 N Chouteau Trfy	open
IHOP IHOP	Restaurant (service type not stated)		4337 N Chouteau Trafficway	open
IHOP	Restaurant (service type not stated)	Breakfast	4337 N Chouteau Trfy	open
Jumpin Catfish Restaurant	Restaurant (service type not stated)	Seafood	4342 NE Antioch Rd	open
Little Caesars Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	4329 N Chouteau Trafficway	open
McDonald's McDonald's	Quick service	Burgers · American	4400 Ne Chouteau Trafficway	open
Ming Garden	Restaurant (service type not stated)	Chinese · Asian	4311 Chouteau Trafficway	open
Mr Le's Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	5024 NE Parvin Rd	open
OneEyed Jacks	Bar · Casual dining		5006 NE Parvin Rd	open
Papa Murphy's Papa Murphy's - Jefferson City	Quick service · Restaurant (service type not stated)	Pizza	4319 North Chouteau Trafficway	open
PepperJax Grill PepperJax Grill	Restaurant (service type not stated) · Casual dining · Bar	American	5235 N Antioch Rd	open
Pho Saigon	Restaurant (service type not stated)	Vietnamese	4307 N Chouteau Trfy	open
Pizza Takeout & Delivery Papa Murphy's	Quick service			open
Prospector’s	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	Worlds of Fun, 4101 N Corrington Ave	open
Roma Bakery	Bakery	Bakery	3351 N Chouteau Trafficway	open
Shore of Luck	Casual dining · Bar	BBQ	2702 N Highway 10	open
Squirrelys Bar and Grill	Casual dining · Bar		4545 N Brighton Ave	open
Stacks Drive In	Restaurant (service type not stated)	American	3828 N Chouteau Trfy	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	4315 NE Chouteau Trafficway	open
Taco Bell Taco Bell	Quick service	Mexican	7201 NE Parvin Road	open
Texas Toms	Quick service		5018 NE Parvin Rd	open
The Alamo Restaurant	Restaurant (service type not stated)	Mexican	5010 NE Parvin Rd	open
The All Star Grill and Bar	Bar · Restaurant (service type not stated)		7210 NE 43rd St	open
The Brighton Grill	Restaurant (service type not stated)	American · Mexican · Burgers	4545 N Brighton Ave	open
The Thirsty Gnome	Casual dining · Bar		5044 NE Parvin Rd	open
Toast 2 Toast Bar & Grill	Casual dining · Restaurant (service type not stated) · Bar	American	4101 N Corrington Ave	open
Waffle House Waffle House	Restaurant (service type not stated) · Casual dining	American · Breakfast	7401 N E PARVIN RD	open
Waffle House Waffle House	Casual dining	American · Breakfast	4404 N Antioch Rd	open
Wakeup and Smell The Coffee	Coffee shop · Café	Coffee	4719 N College Ave	open
Wendy's Wendy's	Quick service	Burgers · American	4201 North Corrington Avenue	open
Wingstop Wingstop	Quick service	Chicken / wings · American	4313 Chouteau Trafficway	open
The Outpost Bar & Grill	Bar		5044 NE Parvin Rd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	10	9	—	—	—	1	SIC1987
1995	10	9	—	—	—	1	SIC1987
1996	10	9	—	—	—	1	SIC1987
1997	14	11	—	—	—	3	SIC1987
1998	14	11	6	5	—	3	NAICS1997
1999	14	10	6	3	1	4	NAICS1997
2000	15	11	7	3	1	4	NAICS1997
2001	16	13	10	3	—	3	NAICS1997
2002	20	16	11	5	—	3	NAICS1997
2003	25	20	11	6	3	3	NAICS2002
2004	22	18	9	6	3	3	NAICS2002
2005	22	18	9	5	3	3	NAICS2002
2006	23	19	9	7	2	3	NAICS2002
2007	24	19	7	8	3	4	NAICS2002
2008	24	19	7	10	1	4	NAICS2007
2009	25	20	8	10	2	4	NAICS2007
2010	23	18	8	9	1	4	NAICS2007
2011	25	19	9	8	2	4	NAICS2007
2012	19	15	8	6	1	2	NAICS2012
2013	18	14	8	6	—	2	NAICS2012
2014	21	17	8	9	—	2	NAICS2012
2015	20	16	8	8	—	2	NAICS2012
2016	22	18	7	11	—	2	NAICS2012
2017	22	21	9	12	—	—	NAICS2017
2018	21	20	8	12	—	—	NAICS2017
2019	28	18	9	9	—	—	NAICS2017
2020	20	17	8	9	—	—	NAICS2017
2021	19	17	8	9	—	—	NAICS2017
2022	20	18	9	9	—	—	NAICS2022
2023	23	20	9	10	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 64117. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
64120	2.1 mi	6	2023
64116	3.0 mi	54	2023
64119	3.2 mi	43	2023
64123	3.5 mi	9	2023
64161	3.9 mi	3	2023
64124	4.1 mi	10	2023
64125	4.3 mi	7	2023
64118	4.3 mi	66	2023
66115	4.6 mi	1	2006
64106	4.8 mi	46	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.