BMIE Market 76306

Wichita County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	13,963 2020–2024 ACS 5-year estimate ±1,312 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,356 2020–2024 ACS 5-year estimate ±342 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	15,991 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	7,067 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$46,957 2020–2024 ACS 5-year estimate ±4,180 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	36.2 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$921 2020–2024 ACS 5-year estimate ±95 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$111,600 2020–2024 ACS 5-year estimate ±12,849 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	17.1 sq mi Census Gazetteer 2020
Restaurants	21 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 76306
Restaurants per 10,000 residents	15.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-30.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-16.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+23.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+600.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	21 (range 16–26) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.5 per year, r² 0.27) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	37 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	50 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	36 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	19 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 76306. Projection: linear trend v1, fitted 2013–2023, -0.5 restaurants per year, r² 0.27, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 37 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	49.8	50	40%	+19.9
Restaurant Opportunity Score	36.0	36	35%	+12.6
Market Momentum Score	18.7	19	25%	+4.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 50 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	13,963	75	40%	+30.2
Median household income (ACS)	46,957	12	40%	+4.6
Households (ACS)	5,356	75	20%	+15.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 36 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-16	16	35%	+5.4
Restaurants per 10,000 residents (lower = more room)	15.0	53	25%	+13.1
Population (ACS)	13,963	75	20%	+15.1
Median household income (ACS)	46,957	12	20%	+2.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 19 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-30	9	50%	+4.5
10-year restaurant growth	-16	16	30%	+4.7
20-year restaurant growth	23.5	48	20%	+9.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (80)

By cuisine

Mexican 13 · American 10 · Pizza 6 · Latin American (other) 5 · Sandwiches 5 · Coffee 4 · Dessert 4 · Southwestern / Tex-Mex 4 · Bakery 3 · Burgers 3 · Chicken / wings 3 · Breakfast 2 · Chinese 2 · Ice cream / frozen desserts 2 · Seafood 2 · BBQ 1 · Cajun, Creole, Southern 1 · German / Eastern European 1 · Greek 1 · Italian 1 · Mediterranean 1

By type

Restaurant (service type not stated) 38 · Bar 19 · Quick service 17 · Dessert 7 · Casual dining 5 · Bakery 4 · Café 3 · Coffee shop 2 · Buffet 1 · Delivery-focused 1 · Specialty food shop 1 · Other 1

Name	Type	Cuisine	Address	Status
Anchors Aweigh WF	Bar		1105 Sheppard Access Rd	open
Angel's Mexican Grill	Restaurant (service type not stated)	Mexican	3004 Sheppard Access Rd	open
Bliss House Breakfast & Lunch	Restaurant (service type not stated) · Café	Breakfast · Coffee	1611 Enterprise St	open
Bottles Up	Bar		1105 Sheppard Access Rd	open
Bradford's Fish Haus	Restaurant (service type not stated)	Seafood · American	1616 Pearlie Dr	open
Carl's Jr. Carl's Jr.	Quick service	Burgers · American	2053 Loop 11	open
Central E Fwy & Maurine St. Whataburger	Quick service		1040 CENTRAL FWY	open
China Star	Restaurant (service type not stated)	Chinese		open
Church's Chicken	Restaurant (service type not stated)	Chicken / wings	3704 Sheppard Road	open
Circle M Bakery	Bakery · Dessert	Bakery · Dessert	2716 Old Iowa Park Rd	open
Cracker Barrel Cracker Barrel Old Country Store	Restaurant (service type not stated)	Cajun, Creole, Southern · American	2400 Sierra Dr I-44 & Sierra Dr.	open
Crazy Horse Saloon and Dance Hall	Bar		1403 N Scott Ave	open
Delightful Donuts	Bakery · Dessert	Dessert	3705 Sheppard Access Rd	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	Safb 4114 Burkbernett Rd	open
El Mejicano Restaurant & Cantina	Buffet	Mexican · Latin American (other)	5401 Central E Fwy #9	open
El Norteño El Norteño	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	110 N Burnett St	open
El Tapatio	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1028 Central E Fwy	open
Fred's	Bar		1105 Sheppard Access Rd	open
Gerry'S Liquor Store	Dessert		1427 Old Iowa Park Rd	open
Golden Chick Golden Chick	Quick service · Restaurant (service type not stated)	Sandwiches · Chicken / wings · American	2906 Central E. Freeway	open
Gutierrez Family Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	513 N Martin Luther King Jr Blvd	open
H4D Diner & Jerky	Casual dining · Restaurant (service type not stated)	American	4320 Burkburnett Rd	open
Harold's Bar	Bar		1400 N Scott Ave	open
Haystack	Bar		315 N Scott Ave	open
Heidi's Corner	Restaurant (service type not stated)	German / Eastern European	4322 Burkburnett Rd	open
Hibiscus Cafe	Café	Greek · Mediterranean · Coffee	1616 Pearlie Dr	open
International Cuisine	Restaurant (service type not stated)		1607 Pearlie Dr	open
Jack in the Box	Quick service		2610 Central Freeway	open
Jessie's Burritos	Quick service	Mexican · Southwestern / Tex-Mex	2119 Missile Rd	open
Julian's Burritos	Restaurant (service type not stated)	Mexican · Latin American (other)	3411 Sheppard Access Rd	open
Just Stack'n Bar	Bar		315 N Scott Ave	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	2810 Central Freeway	open
Kooley's Shaved Ice	Dessert · Quick service	Ice cream / frozen desserts	2904 Borton St	open
La Grand Cantina Wichita Falls	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	2526 Missile Rd	open
La Herradura Bar	Bar		408 N Scott Ave	open
Lazy Dog Saloon Lazy Dog Restaurants	Bar · Casual dining		316 N Scott Ave	open
Long John Silver's Long John Silver's	Quick service · Restaurant (service type not stated)	Seafood	2000 Maurine St	open
Los Abuelos Mexican Restaurante	Restaurant (service type not stated)	Mexican	3004 TX-325 Spur	open
Luigi's Pizza	Restaurant (service type not stated)	Italian · Pizza	3600 Sheppard Access Rd	open
Marco's Pizza	Restaurant (service type not stated)	Pizza	5401 Central Fwy	open
Mario’s Pizza	Restaurant (service type not stated)	Pizza	3604 Sheppard Access Rd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	1607 Enterprise	open
Mckinney BBQ	Restaurant (service type not stated)	BBQ	4322 Burkburnett Rd	open
Missile Club	Bar · Casual dining		4318 Burkburnett Rd	open
Northside Grill	Casual dining · Restaurant (service type not stated) · Bar	American	2710 Central Fwy	open
Papa Johns Pizza	Restaurant (service type not stated)	Pizza	3705 Sheppard Access Rd Ste B	open
Pinetop Coffee Co	Coffee shop · Café	Coffee	5000 Central E Fwy	open
Pioneer 3 Restaurant	Restaurant (service type not stated)	American · Mexican	1100 Sheppard Access Rd	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	4000 Sheppard Access Rd Wichita	open
Qiu's Buffet	Restaurant (service type not stated)	Chinese	1607 Pearlie Dr	open
Razzle's Shaved Ice	Dessert	Dessert	2700 Old Iowa Park Rd	open
Shotz	Coffee shop	Coffee	2009 Maurine St	open
Sonic Drive In Sonic Drive-In	Restaurant (service type not stated) · Quick service		3911 Sheppard Access Rd	open
Sonic Drive-In #5802	Quick service		1409 Loop 11	open
Sooner Pies Llc	Restaurant (service type not stated)		5401 Central Fwy	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	3711 Sheppard Access Rd	open
Subway	Quick service · Restaurant (service type not stated)	Sandwiches	2700 Central Freeway	open
Subway	Other	Sandwiches	2314 Airport Dr # A	open
Tacos y Salsa Don Chuy #2	Restaurant (service type not stated)	Mexican	3600 Old Iowa Park Rd	open
Taqueria Los 3R's Taqueria Taxco	Restaurant (service type not stated)	Mexican · Latin American (other)	3200 Old Iowa Park Rd	open
The Back End	Bar		2509 Sheppard Access Rd	open
The Corner Post Bar	Casual dining · Bar		1409 Old Iowa Park Rd	open
The Deli Planet & Drinkery	Specialty food shop · Quick service	Sandwiches · American	4014 Sheppard Access Rd	open
The Meltdown	Restaurant (service type not stated)		1206 Central Frwy N	open
Tj Green Restaurant Inc Llc	Restaurant (service type not stated)		2119 Missile Rd	open
Tommy's Donuts	Bakery · Dessert	Dessert · Breakfast · Bakery	2608 Old Iowa Park Rd	open
Tortilleria Lupita	Dessert	Mexican · Ice cream / frozen desserts	2702 Old Iowa Park Rd	open
Tumbleweed Dining Facility, Safb	Restaurant (service type not stated)	American	1368 N 5th St	open
Velvet Rodeo Saloon	Bar		320 N Scott Ave	open
Vudu Lounge	Bar		411 N Scott Ave	open
Walmart Bakery	Bakery	Bakery	2700 Central Fwy	open
Water Hole	Bar		1415 Old Iowa Park Rd B	open
Whataburger Whataburger	Quick service	Burgers · American	1040 CENTRAL FWY	open
Whiskey River Saloon	Bar		1105 Sheppard Access Rd	open
Wild Bill's	Bar		1429 Old Iowa Park Rd	open
Wild Horse Bar and Grill	Restaurant (service type not stated)		2710 Central Fwy	open
Woody's	Bar		2610 Sheppard Access Rd	open
Becks Kitchen & Catering Llc	Restaurant (service type not stated)		502 N Scott Ave	closed
Lonesum Dove	Bar		2610 Sheppard Access Rd # 4331	closed
Stickhorse Enterprises Inc	Restaurant (service type not stated)		3305 Sheppard Access Rd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	5	3	—	—	—	2	SIC1987
1995	4	2	—	—	—	2	SIC1987
1996	7	4	—	—	—	3	SIC1987
1997	10	8	—	—	—	2	SIC1987
1998	25	16	8	7	—	9	NAICS1997
1999	27	18	9	8	—	9	NAICS1997
2000	32	22	11	10	—	10	NAICS1997
2001	31	20	9	9	—	11	NAICS1997
2002	28	20	11	6	—	8	NAICS1997
2003	28	17	9	7	—	9	NAICS2002
2004	28	17	9	7	—	9	NAICS2002
2005	26	17	8	8	—	7	NAICS2002
2006	27	19	10	8	—	6	NAICS2002
2007	33	25	14	9	—	6	NAICS2002
2008	31	22	12	7	2	8	NAICS2007
2009	30	23	13	8	1	6	NAICS2007
2010	33	25	15	8	1	7	NAICS2007
2011	34	23	13	9	—	10	NAICS2007
2012	35	25	13	12	—	9	NAICS2012
2013	32	25	12	12	—	7	NAICS2012
2014	33	25	12	12	—	8	NAICS2012
2015	36	29	14	14	—	7	NAICS2012
2016	38	30	14	14	—	8	NAICS2012
2017	38	29	11	16	—	9	NAICS2017
2018	39	30	14	14	—	9	NAICS2017
2019	32	26	11	12	—	6	NAICS2017
2020	29	24	10	11	—	5	NAICS2017
2021	32	26	11	12	—	6	NAICS2017
2022	29	23	10	10	—	6	NAICS2022
2023	30	21	8	10	—	8	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 76306. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
76311	1.9 mi	1	2016
76309	3.9 mi	15	2023
76301	4.1 mi	30	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.