BMIE Market 76301

Wichita County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	15,479 2020–2024 ACS 5-year estimate ±1,014 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,139 2020–2024 ACS 5-year estimate ±389 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	16,540 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	8,297 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$41,947 2020–2024 ACS 5-year estimate ±2,401 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	34.8 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$843 2020–2024 ACS 5-year estimate ±49 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$74,800 2020–2024 ACS 5-year estimate ±12,570 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	11.4 sq mi Census Gazetteer 2020
Restaurants	30 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 76301
Restaurants per 10,000 residents	20.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-3.2% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+20.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-14.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-26.8% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	38 (range 33–44) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.8 per year, r² 0.53) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	45 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	49 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	49 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	34 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 76301. Projection: linear trend v1, fitted 2013–2023, +0.8 restaurants per year, r² 0.53, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 45 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	49.3	49	40%	+19.7
Restaurant Opportunity Score	48.7	49	35%	+17.1
Market Momentum Score	34.1	34	25%	+8.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 49 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	15,479	77	40%	+30.9
Median household income (ACS)	41,947	7	40%	+2.9
Households (ACS)	6,139	77	20%	+15.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 49 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	20	63	35%	+22.1
Restaurants per 10,000 residents (lower = more room)	19.4	39	25%	+9.7
Population (ACS)	15,479	77	20%	+15.4
Median household income (ACS)	41,947	7	20%	+1.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 34 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-3.2	24	50%	+12.1
10-year restaurant growth	20	63	30%	+18.9
20-year restaurant growth	-14.3	15	20%	+3.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (112)

By cuisine

American 27 · Mexican 18 · Burgers 9 · Southwestern / Tex-Mex 9 · Coffee 8 · Sandwiches 7 · BBQ 6 · Breakfast 5 · Dessert 5 · Latin American (other) 5 · Bakery 4 · Pizza 4 · Cajun, Creole, Southern 3 · Healthy / salads / bowls 3 · Juice / smoothies 3 · Chicken / wings 2 · Ice cream / frozen desserts 2 · Steakhouse 2 · Asian 1 · Chinese 1 · Italian 1 · Japanese 1 · Korean 1 · Seafood 1 · Sushi 1

By type

Restaurant (service type not stated) 68 · Bar 17 · Quick service 16 · Casual dining 11 · Café 8 · Dessert 7 · Coffee shop 5 · Bakery 4 · Food truck 4 · Other 4 · Juice, smoothie, tea 3 · Winery / distillery / taproom 3 · Catering 2 · Specialty food shop 2 · Brewery / taproom 1

Name	Type	Cuisine	Address	Status
6th Street Winery	Winery / distillery / taproom · Bar		600 6th St	open
8th St. Coffee House	Coffee shop · Restaurant (service type not stated) · Café	Coffee	901 8th St	open
Arby's Arby's	Quick service	Sandwiches · American	501 Holliday St Holliday & 5th St	open
B Cocoa Artisan Chocolate	Dessert	Dessert	809 8th St	open
Bar L Drive Inn	Bar		908 13th St	open
Bee's Rolled Ice Cream	Dessert	Ice cream / frozen desserts	701 Indiana Ave	open
Branding Iron Restaurant and Catering	Catering	BBQ · American	104 E Scott Ave	open
Burger King Burger King	Quick service	Burgers · American	1307 Holliday St	open
Burrito Shop	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican · Breakfast	907 9th St #3403	open
Cantu Services	Specialty food shop · Quick service · Bakery	Sandwiches · Bakery	308 Mississippi Ave	open
Carl's Jr. Carl's Jr.	Quick service	Burgers · American	1304 BROAD ST	open
Casa Manana	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	609 8th St	open
Chicken Box	Restaurant (service type not stated)	Korean · Chicken / wings · Asian	901 Denver St	open
Coca-Cola Bottling Company Coca-Cola Refreshments	Restaurant (service type not stated) · Other		1512 Lamar St	open
Degree Celsius	Restaurant (service type not stated) · Casual dining	American	710 8th St	open
Denny's	Café · Restaurant (service type not stated) · Casual dining	Breakfast · Sandwiches · Coffee · American	1206 Central Fwy N	open
Deuce P-2	Bar	Burgers · American	1409 Lamar St	open
Downtown Cajun Fest	Restaurant (service type not stated)	Cajun, Creole, Southern	816 Ohio Ave	open
El Chaton #1	Restaurant (service type not stated)	Mexican · Latin American (other)	1702 9th St	open
El Chaton #2	Restaurant (service type not stated)	Mexican	2310 Holliday Rd	open
El Primo Mexican Grill & Taqueria	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	3139 Seymour Hwy	open
El Pueblo Mexican Kitchen	Restaurant (service type not stated)		1308 Holliday St	open
El Tapatio #2	Restaurant (service type not stated)	Mexican	1028 Central Fwy E	open
Express Grill	Quick service · Restaurant (service type not stated)		1301 E Scott Ave	open
Falls Town Finest	Bar		200 Indiana Ave	open
Fox Hill Restaurant & Gardens	Restaurant (service type not stated)	American · Healthy / salads / bowls	800 Kemp Blvd	open
Frank & Joe's Coffee House	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1612 9th St	open
Fully Loaded Potato Kitchen	Restaurant (service type not stated)		801 Indiana Ave	open
Ganache To-go	Specialty food shop · Quick service	Sandwiches	800 Ohio Ave	open
Gene's Tasty Burger	Restaurant (service type not stated)	Burgers	2310 Holliday Rd	open
Go Loco Street Tacos and Burritos Go Loco Street Tacos & Burritos	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1208 Central E Fwy	open
Godfather's Pizza Express Godfathers Pizza	Restaurant (service type not stated) · Casual dining	Pizza · American	1124 Central E Fwy E	open
Golden Chick Golden Chick	Quick service	Chicken / wings · American	2409 5th St	open
Golden Chick	Quick service		2906 Central Fwy E	open
Half Pint Taproom & Restoration Hall	Bar · Casual dining		817 Ohio Ave	open
Healthy's Downtown	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies · Healthy / salads / bowls	900 8th St	open
Healthy's Downtown	Juice, smoothie, tea · Café	Juice / smoothies · Coffee	Hamilton Building, 900 8th St #111	open
Hook & Ladder Coffees & Wine Co.	Winery / distillery / taproom · Coffee shop · Café	Coffee	616 7th St	open
hot dog amburguer quesabirrias los 2 gordos	Quick service · Restaurant (service type not stated) · Casual dining	American	717 Indiana Ave	open
IHOP IHOP	Restaurant (service type not stated) · Casual dining	Breakfast · American	1004 Broad St	open
Joey's	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Breakfast	528 Beverly Dr	open
Karat Bar And Bistro	Restaurant (service type not stated)		800 Ohio Ave	open
La Fogata	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	1107 Broad St	open
La Real Michoacana	Dessert	Mexican · Southwestern / Tex-Mex · Ice cream / frozen desserts	3139 5th St	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	3145 5th St SUITE B	open
Los Cuates Properties	Restaurant (service type not stated)	Mexican	1105 Broad St	open
Lunas Concession	Food truck		2820 Holliday Rd	open
McBrides Land & Cattle Co	Restaurant (service type not stated)	Steakhouse · BBQ · American	501 Scott Ave	open
McDonald's McDonald's	Quick service	Burgers · American	1412 Holiday St	open
Meltons Roadside	Quick service · Restaurant (service type not stated) · Food truck		200 E Scott Ave	open
Morris Supper Club	Restaurant (service type not stated)	American	800 Ohio Ave	open
Mr P's Eatery	Restaurant (service type not stated)	Mexican	907 Denver St	open
Mrs Baird's Bakeries Inc	Bakery	Bakery	301 E Scott Ave	open
Nana’s Sweets	Dessert	Dessert	Wichita Falls RV Park, 2944 5th St	open
Panaderia La Victoria	Bakery	Bakery · Mexican · Latin American (other)	1213 11th St	open
Pat's Drive Inn	Restaurant (service type not stated)	Burgers · American	400 Scott Ave	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	2501 5th St Wichita	open
Popeyes Louisiana Kitchen	Restaurant (service type not stated)	American	1308 Holliday St	open
Prines BBQ	Restaurant (service type not stated)	BBQ · American	1209 13th St	open
Progress & Provisions	Restaurant (service type not stated)	American	900 8th St	open
Progress Pizza	Restaurant (service type not stated)		701 Indiana Ave	open
Ruby City Kitchen	Restaurant (service type not stated) · Casual dining	Seafood · American	801 Indiana Ave	open
S Kay Operating Ltd	Restaurant (service type not stated)		501 Scott Ave	open
Sakura Sushi Downtown	Restaurant (service type not stated)	Japanese · Sushi	807 8th St	open
Savage Boards	Catering · Restaurant (service type not stated)	Sandwiches	809 8th St	open
Scoots Bar & Grill	Casual dining · Restaurant (service type not stated) · Bar		1402 Lamar St	open
Secret Garden Tea Room	Restaurant (service type not stated)		615 Ohio Ave	open
Severiana Sanchez Burritos	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican · Latin American (other)	1710 9th St	open
Sonic Drive-In	Quick service · Restaurant (service type not stated)	Burgers	2112 9th St	open
Sonic Drive-In Sonic Drive-In	Quick service · Restaurant (service type not stated)	Burgers · American	2407 Old Windthorst Rd	open
Southern Sass Snack Bar	Juice, smoothie, tea	Juice / smoothies · Healthy / salads / bowls	1710 9th St	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1200 Central Freeway East	open
Stockton Restaurant Properties	Restaurant (service type not stated)		2409 5th St	open
Stone Oven Pizza	Restaurant (service type not stated)	Pizza · Italian	810 7th St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1200 Holliday St	open
Subway	Other	Sandwiches	1124 Central Fwy E	open
Sugar Ray's Soul Food Restaurant	Restaurant (service type not stated)	Cajun, Creole, Southern	810 7th St	open
Summer Snow	Dessert	Dessert	1704 9th St	open
Sweet 1020	Dessert	Dessert	Farmers, 901 9th St	open
Tacos Y Tortas El Pelon	Food truck	Mexican	703 Ohio Ave	open
Taqueria El Cabritos	Restaurant (service type not stated) · Other	Mexican · Latin American (other)	1408 E Scott Ave	open
Taqueria Jalisco 1.0	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1105 Broad St	open
Taqueria Los Cuates	Restaurant (service type not stated)	Mexican	1105 Holliday St	open
Taste of China	Restaurant (service type not stated)	Chinese	3064 Seymour Hwy	open
Texas Donuts	Bakery · Dessert · Café	Dessert · Coffee · Bakery	1208 Holliday St	open
Texas Flaming Grill	Restaurant (service type not stated)	American · Burgers	1308 Holliday St	open
Texas Smoke BBQ	Restaurant (service type not stated) · Casual dining	BBQ · American	308 Martin Luther King Jr Blvd	open
The Broken Tap	Bar		811 Indiana Ave	open
The Depot Lounge	Bar		809 Ohio Ave	open
The Duck Coffee Company	Coffee shop · Café	Coffee · Breakfast	717 7th St	open
The Gypsy Kit Cafe And Catering, Llc	Restaurant (service type not stated)		900 8th St Ste 103	open
The Highlander Public House	Casual dining · Bar		726 Scott Ave	open
The Hot Sauce Shop Wichita Falls	Restaurant (service type not stated)	BBQ	212 Farris St	open
The Iron Horse Pub	Bar		615 8th St	open
The Little Ram Kitchen	Restaurant (service type not stated)		1	open
The Loft at Picker's	Restaurant (service type not stated)	American · Cajun, Creole, Southern	1000 Indiana Ave	open
The Meeting place	Bar · Restaurant (service type not stated)		1402 Lamar St	open
The Office	Bar		414 Galveston St	open
The Players Lounge	Bar		413 Galveston St	open
The Promiseland	Bar			open
The Speakeasy Distillery	Winery / distillery / taproom · Bar		614 7th St	open
The Sterling Fork	Restaurant (service type not stated) · Casual dining	American	1300 Lamar St	open
The Yard	Food truck		703 Ohio Ave	open
The Yard Food Truck Park	Restaurant (service type not stated)		703 Ohio Ave	open
Turtle D’s	Restaurant (service type not stated) · Other		906 Van Buren St	open
Twenty Eleven Club	Bar		7th St	open
Wangs and Thangs	Restaurant (service type not stated)	BBQ · American	1400 Martin Luther King Jr Blvd	open
Wellborn 2R Steakhouse	Restaurant (service type not stated)	Steakhouse · American	306 Travis St #98.498406	open
Wichita Falls Brewing Company	Brewery / taproom · Bar		701 Indiana Ave	open
Gypsy Uncorked	Food truck		801 Indiana Ave	closed
Scorpion Club	Bar		309 Front St	closed
Subway	Other	Sandwiches	3141 5th St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	49	41	—	—	—	8	SIC1987
1995	51	43	—	—	—	8	SIC1987
1996	48	42	—	—	—	6	SIC1987
1997	50	45	—	—	—	5	SIC1987
1998	51	44	15	25	2	6	NAICS1997
1999	49	40	17	20	1	6	NAICS1997
2000	54	45	18	24	1	6	NAICS1997
2001	51	45	19	23	1	4	NAICS1997
2002	44	36	13	20	1	5	NAICS1997
2003	43	35	15	18	1	5	NAICS2002
2004	42	35	16	18	—	5	NAICS2002
2005	47	38	17	19	1	7	NAICS2002
2006	51	38	17	19	1	10	NAICS2002
2007	50	35	13	20	2	12	NAICS2002
2008	51	37	16	20	—	11	NAICS2007
2009	52	39	15	23	—	10	NAICS2007
2010	46	34	13	20	—	9	NAICS2007
2011	44	33	14	18	—	8	NAICS2007
2012	37	26	7	17	1	8	NAICS2012
2013	35	25	7	17	—	7	NAICS2012
2014	37	29	11	17	—	5	NAICS2012
2015	33	27	8	17	1	4	NAICS2012
2016	36	27	8	18	—	5	NAICS2012
2017	36	28	10	16	—	5	NAICS2017
2018	39	31	11	18	—	5	NAICS2017
2019	41	33	11	19	—	5	NAICS2017
2020	45	37	14	20	—	6	NAICS2017
2021	41	34	12	20	—	5	NAICS2017
2022	44	33	11	18	4	8	NAICS2022
2023	43	30	11	16	3	9	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 76301. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
76302	2.7 mi	14	2023
76309	3.7 mi	15	2023
76306	4.1 mi	21	2023
76308	4.8 mi	101	2023
76311	5.0 mi	1	2016

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.